CelebRAting - Jo Webster · 2017. 7. 14. · MontevetRo 2003 2007 2007 2005 2005 2009 2009 2011...

The specialisT agenT for premium residenTial developmenTs in cenTral london

Albion RiveRside

Call 020 7349 7055 | [email protected] | www.jowebster.com

“Thank you for your help with our recent property sale and purchase. it was truly a pleasure dealing with such a professional group of people. The team at Jo Webster clearly demonstrated their in-depth knowledge of the property market, strong client base and diligence. Throughout the process they followed up and answered all our questions promptly and helped ensure that the sale and purchase ran smoothly. i have no hesitation in recommending Jo Webster and her team.”

10 years

our tenth anniversaryCelebRAting


MontevetRo



10 years



Kensington gReen


10 years




King’s ChelseA


10 years




neo bAnKside


10 years




RoyAl gAte Kensington


10 years





10 years



as our 10-year anniversary falls, it is with pride that we look back upon the success that we have built, despite the backdrop of a volatile economy.

a high growth, low inflationary environment in the first part of the decade gave way to recession in the latter part.

it is no small achievement then that over that period we have carved out a niche in new build sales, quickly bouncing back from the troughs and outperforming the market and the economy as a whole.

Jo Webster Properties – outperforming the market the prime london residential property market has been resilient in the face of economic turmoil over recent years, retaining its unique appeal among investors and international residents who desire the lifestyle offered by this vibrant city.

over the last 10 years the london property market has remained buoyant. however, Jo Webster Properties have considerably outperformed the market, selling the majority share of the properties in our select developments and consistently achieving the highest price for our vendors.

Whilst the average price achieved in central london has risen by 50% over the last 10 years, in comparison, as the demand for new build properties has grown, the average price per square foot achieved by Jo Webster Properties has increased by an incredible 135%.

£600

£400

£800

£1,000

£1,200

£1,800

£1,400

£2,000

£1,600

£2,200

2003

Kensington gReen

MontevetRo

20032007

20072005

20052009

20092011

20112004

20042008

20082006

20062010

20102012 2013

2012 2013

1 bedroom flat 2 bedroom flat 3 bedroom penthouse

Average price paid (£psf ) for flats in selected victorian mansion blocks in W8

Jo Webster sales at Kensington green, W8

A deCAde of gRoWth

hoW Jo WebsteR hAs Continued to PRosPeR oveR A tuRbulent 10 yeARs in the eConoMy

neW build veRsus PeRiod PRoPeRties

source: Jo Webstersource: lonres /Jo Webster

the rise of new residential developments

“Jo Webster managed the impossible: finding us a dream home in the perfect location, all within budget. i cannot sing their praises enough, and i owe my happiness to their expertise and professionalism. Thank you to charles, and to the many people working incredibly hard behind the scenes, who made it all happen.” PuRChAseR Albion RiveRside

“i engaged Tom at Jo Webster to help me find an apartment. The service was impeccable. not only did Tom take an active interest in my specific requirements but he was incredibly patient and responsive – i never felt like anything was too much trouble and in the end he found me the perfect place. Jo Webster are in a different class in this market. i would not hesitate to appoint them on any future sale or purchase.” PuRChAseR Albion RiveRside

“susan was fantastic, anyone who has ever had a low opinion of estate agents should ‘hot foot’ it to Jo Webster. These people are the bee’s knees, the ne plus ultra of the business!” PuRChAseR MontevetRo

“after ten years, we are proud to remain the market leaders in our select new developments. our unrivalled experience continues to ensure the best results for our clients.” Jo WebsteR

one of the key shifts in the prime london property market over the last 10 years has been the changing fortunes of new build compared with period properties.

When Jo Webster Properties was established a decade ago, new build properties sales at Kensington green attracted just a small premium over period properties which were seeing stronger levels of price appreciation.

the tables have turned in more recent years, with the value of new builds rising more sharply than period properties, and strengthening their investment case as a result.

Analysis of a selection of period mansion blocks in W8 shows that average prices per square foot grew strongly in the first part of the past decade, rising by 42% between 2003 and 2006. during the same period, sales values achieved on sales at Kensington green at Jo Webster increased by 27%.

fortunes, however, have subsequently been reversed. since 2006, flats in the same mansion blocks have increased in value by 91%, while average prices achieved by Jo Webster have risen more sharply, by 110%.

the trend has also been marked in other schemes that we are involved in. by 2004, prices at Royal gate Kensington had barely moved since the development was built in 1999, achieving around £550–£600 per square foot. not so today. the properties we have sold there in 2013 have been bought at around £1,500 per square foot.

the Kensington green development has seen dramatic price increases, with values rocketing over the past decade, rising by an average of 150% and sharply outpacing inflation, which has increased by 27% over the same period.

our success at Kensington green is highlighted by the sale of a three-bedroom penthouse, which sold for £2,791 per square foot in 2012. the neighbouring property, almost identical in size and outlook, sold for £761 per square foot in 2003, some 267% less.

in the landmark riverside development, Montevetro, designed by the Richard Rogers Partnership, the price of a two-bedroom flat has risen by 115% over the past nine years.

since Jo Webster Properties was established in 2003, our portfolio has grown as we have carved out a successful and resilient niche. Jo Webster Properties is the only agent in london focused purely on selling properties in prime new developments, and over the last 10 years we have built an international reputation and in-depth knowledge of our developments.

A decade of success has seen Jo Webster Properties expand into a large selection of london’s very best new developments. the increasing appeal of these high end, secure new developments has been highlighted by the frequency with which these properties are now sold off plan.

Premium residential developments continue to appeal to both uK and overseas investors. london offers both a secure and lucrative investment for those looking to safeguard their liquid assets, or a diverse, multicultural and truly international home for those buyers living and working in the city.

looking ahead, the future is very promising. the economy appears to have turned a corner, with the uK escaping a triple-dip recession in the early part of 2013 and returning to growth. Confidence in the outlook for the broader property market and economy is growing.

the unique global appeal of prime central london property and the excellent performance track record at Jo Webster Properties ensures that our clients stand to reap the rewards in the months and years ahead.

greater london house prices

inflation Average £psf achieved by Jo Webster

2003

250 6%inflAtion

sources:greater london house prices: land Registry l inflation figures: ons l £psf figures: Jo Webster sales l index: January 2003 = 100

200 4%

150 3%

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

100 0%

50 -2%

0 -4%

iRAq WAR

stoCK MARKet CRAshftse And doW Jones PluMMetCollAPse of lehMAn bRotheRs

euRozone CRisisbAilout of iRelAnd And gReeCe

5% sdlt foR hoMes oveR £1 Million

intRoduCed

7% sdlt foR hoMes oveR £2 Million

intRoduCed

uK eConoMy Avoids double-diP ReCession

us sub-PRiMe MoRtgAge CRisis

68% of our business in Kensington

green.sold 25 properties in

Kensington green alone.

number of JW sales went up by 61%.

Kensington green now equates to only 34% of our total sales.

We achieved our highest value

transaction to date at £12,200,000 for a riverside penthouse.

We sold an entire development

off plan for developers native

land, at bishops sq.

Average £/sq ft for Kensington green had

risen to £1,414 from £720 in 2003.

We broke the £2,000/sq ft record twice.

We sold properties in 9 different developments.

We also achieved a record £2,790/sq ft within

Kensington green.

We sold 25 properties in the first 6 months

of the year.the total value of

properties sold so far this year is over £71m,

averaging over £10m of sales per month.

52% of our sales were over £2.5m.

in fact, 72% were over £1m.60% of sales were

in riverside developments.

£375,000

£280,000

151% / 10 years

60% / 6 years

175% / 9 years

115% / 9 years

271% / 9 years

20% / 4 years

£950,000

£450,000

£690,000

£765,000

£1,900,000

£1,650,000

£1,100,000

£2,750,000

£4,080,000

£3,250,000

Properties established

SW1

SW3

W8W14 SW7

SW5

SW10

SW11SW8

SW6

SE1

SE1

disclaimer: this report is produced for general information only. Whilst every effort has been made to ensure the accuracy of this publication, dataloft ltd accepts no liability for any loss or damage of any nature arising from its use. At all times the content remains the property of dataloft ltd under copyright and reproduction of all or part of it in any form is prohibited without written permission from dataloft ltd. date of publication 15 July 2013

All data and charts supplied by dataloft, www.dataloft.co.uk

The Belgrave sw1monTeveTro sw11

neo Bankside se1

waldron house sw3

neo Bankside se1 devonshire PlaCe w8

kensingTon green w8 alBion riverside sw11

375 kensingTon high sT w14

kings Chelsea sw10

ChesTer PenThouse sw1

on-MARKet PRoPeRties: for other examples please visit our website www.jowebster.com

£5,500,000£7,000,000

£3,250,000

£1,250,000

£5,300,000 £4,250,000

£2,850,000 £895,000

£4,950,000

£825,000

£5,500,000

3,060 sq ft / 284 sq m 3 bedrooms



641 sq ft / 59 sq m 1 bedroom

2,770 sq ft / 257 sqm 3 bedrooms

1808 sq ft / 168 sq m 4 bedrooms

1,995 sq ft / 186 sq m 3 bedroomPenthouse





What is hot in prime central london

source: Jo Webster

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The shard14 residential apartments

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loTs road Power sTaTion453 residential apartments

riverlighT699 residential apartments

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375 kensingTon high sTreeT467 residential apartments

Cheyne TerraCe25 residential apartments

emBassy gardens1,500+ residential apartments

CelebRAting - Jo Webster · 2017. 7. 14. · MontevetRo 2003 2007 2007 2005 2005 2009 2009 2011...

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