the future of hinges on this…..

Email: apu@bluestacks.com Twitter: @apu_kumar

http://www.bluestacks.com Mobile: +1 650.6199110

Apu Kumar Senior Vice President Chief Deal Hacker Game Console Designer BlueStacks

PC Gaming

Summit 2013

MOBILE TH

E R

ISE

OF

MOBILE ENVY

Total Global Device Shipments in 2013 – IDF – August 2013

1400

Million Units

ARM ARM x86

TOP DOG

But it’s not all

DOOM & GLOOM

the PC is alive & well

in

and emerging markets

BROWSE ON MOBILE

BUY ON PC

So how is the PC Ecosystem

RESPONDING ?!

PC Vendors and Chipset Makers

• Are busy with new PC designs

Adding touch screens

Increasing battery life

Improving overall performance

• Ironically, every OEM is also adding Android tablets and phones to their existing PC portfolio !!

PC Vendors and Chipset Makers

• Are stuck between a rock and a hard place Windows 8 has not been a great success

Windows 8.1 is just starting

Android tablets did not take off

Android smartphones are growing gangbusters

But not from the traditional PC brands

• Growth is as elusive as the Yeti

But, what do consumers

REALLY WANT ?!

Time Spent Online By Platform Smartphones and Tablets eclipse the PC

Gaming, By Platform & Demographic Smartphones and Tablets eclipse the PC

What Consumers Want • Consumers: Spend a lot more time on mobile devices Play games, casual and mid-core, on mobile Spend $$ in games and apps on mobile Use more apps than ever before Prefer apps over traditional web sites Consume media / video on mobile

But this mobile content is just

not available on PCs

10 clicks and 3 forms to order your Pizza on PC

3 taps and 1 form to order your

Pizza on mobile

The answer is obvious

GREAT CONTENT

25 BILLION

CONTENT & APPS

GR

OW

TH O

F M

OB

ILE

App Downloads

Embrace Mobile

Bridge the great divide

The PC needs to

EVOLVE

THE PC 3 V

ECTO

RS

NEEDS TO EVOLVE ALONG

1

2 3

CONTENT

2

Bring Mobile Content to PC • The PC Ecosystem is actively trying to: Enable Android on PC

Bring mobile apps and content to PC

Bring mobile games to PC

• PC OEMs have gone down 3 paths: Android + Windows dual boot

Android + Windows side by side

Android apps embedded in Windows

The End of Dual Boot How many personalities does a PC really need?

Win 8 Desktop Win 8 Metro

Dual Boot Android

Android + Windows Side by Side

Focus on Apps & Games

Users just want games, apps and the same great content they already have on mobile

Android games and apps in Win 8 Metro

DEMO

BlueStacks

“Android Enabled” AMD PC

DESIGN

3

Convertibles. Off to the races…

The Contorting Convertibles

Detachable Keyboards To

uch

Scr

een

s &

39%

Another Device

The Next Great PC

• There is the need for phenomenal industrial design to create the perfect convertible or hybrid

• There is the need for all-day battery life combined with powerful processors and graphics, but this may not be enough

• There is the need for great content and great apps

• We truly need to think outside the proverbial box to design the next great PC

What if we started to tinker with

the 3-decade old PC architecture

What if we add an ARM chip to the x86 PC ?

What if we ran multiple Os-es on the same PC and gave users all the apps and games they ever wanted?

ARM SoC + x86 Platform • External USB Accessory • On-board USB add-on

The ARM SoC would run Android apps and a custom software stack to seamlessly merge the app experience with the Windows OS on the x86 platform

Will reveal at CES 2014

Best of Both Worlds

x86 PC, Windows 8

ARM SoC via USB

Embracing the ARM SoC and combining it with the traditional PC architecture would result in the most potent PC every designed

Apps would run natively on the ARM SoC. The visual experience would be seamlessly blended with Windows OS. App would show up as desktop icons or tiles in Metro

Partnership with

AMD

AMD believes I was conceived in one of their labs, and they named their annual summit after me !!

BlueStacks + AMD

• Well, turns out BlueStacks AMD as well

• We are collaborating with AMD on a strategic partnership to optimize BlueStacks for AMD’s next generation platforms and to create “Android-enabled” PCs

• The new version of BlueStacks will be available to OEM partners around CES timeframe

• Be sure to stop by the AMD booth and BlueStacks booth at CES 2014

thank you danke ありがとうございました merci grazie 謝謝 gracias شکریہ감사합니다 תודהधन्यवाद

Apu Kumar Senior Vice President

Chief Deal Hacker Game Console Designer

BlueStacks

Email: apu@bluestacks.com Twitter: @apu_kumar

Website: http://www.bluestacks.com/ Mobile: +1 650.6199110