CDMA for the Development of New Wireless Technologies€¦ · CDMA for the Development of New...

CDMA for the Development of New Wireless

TechnologiesCDMA2000 Workshop

Moscow, 19 October, 2004

Luciano Splendorini

Sr. Director Business Development – Qualcomm Europe

CDMA2000 Workshop - Moscow

2

AGENDAAGENDA

Framework for Creation and Execution of 3G Multimedia Services

3G terminals: Qualcomm Chipsets Roadmap

End to End Platform: What’s Next for BREW?

3G Network: What’s Next for CDMA2000 1xEV-DO?

MediaFlo: end-to-end solution for video content distribution


3

Framework for 3G service creation & executionFramework for 3G service creation & execution

1xEV-DO / UMTS1xEV-DO / UMTS

Internet Launchpad

ServicesServices

The Application Platform The Application Engine

Fast, fat pipe


4

gpsOne

BREW

MediaFLO

PTT

QChat

GSM/GPRS roamingLower cost voice

and data

Additional operator revenue streams

Application and content developer revenue streams

Multiplayer gaming

DRMPhoto Messaging

INTEGRATED 3G MOBILE DEVICE CAPABILITY

3G N

ET

WO

RK

CA

PA

BIL

ITY

3G network capability +

3G mobile device capability +

End-to-end application platforms +

= Increasing 3G system value

INCREASING SYSTEM VALUE

Wireless Growth:Wireless Growth:

Broadcast media

LBS

Video Telephony

Waveform Ringers

Ringtones


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Cost of delivery essential to enable new data servicesCost of delivery essential to enable new data services

Flat rate to boost demand

Spectral efficiency affects cost

1xEV-DO$0.022

WCDMA$0.069

EDGE$0.112

GPRS$0.415

1x$0.06

HSDPA$ 0.026

•Costs include network operating expense and depreciation•Costs include network operating expense and depreciation•Assumes aggregate data traffic density > 7,600 kbps/square kilometer

Source Qualcomm


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3G mobile device capability3G mobile device capability


7

*Source: Gartner Dataquest, November 2003

Processor Speed of New Models

Source: Gartner Dataquest, November 2003, QUALCOMM

0

100

200

1000

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

MH

z

Mobile Devices

300

400

Desktop PCs500

~

Mobile Phone Processor Power Today Compares to Desktop PCs of the 1990’s


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Qcamcorder15 fps CIF 352x288

Qtv30 fps CIF Streaming/Offline

Video CodecsMPEG-4, H.263, H.264 (AVC),

Windows Media (tbd), Real Networks (tbd)

Qvideophone15 fps QCIF

High Speed Interfacesfor Camera/LCD

Mobile Display Digital Interface

Q3Dimension100k triangles/sec, 7M pixels/sec

SD Card Support4-bit SD/SDIO

GraphicsOpen GL2D/3D

CIF/QVGA

Bluetooth1.2 Baseband

MMS/WAP

AudioMP3, AAC, EVRC, QCELP, AMR, MIDI

44.1/48kHz wideband codecs(CD-quality)

R-UIM/SIM radioOne

Qtunes

QVMJava Virtual Machine

gpsOnePosition Location

PureVoicevoice recording/recognition, AGC

USB

Qcamera2-4M Pixels

CDMA 1X Rev A800MHz/1.9GHz

CDMA 1xEVDO800MHz/1.9GHz

GSM/GPRS900MHz/1.8GHz

Rec. Diversity1X/1xEV-DO

Increasing Functionality with Decreasing Cost, Power, Size


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Software Multimedia RoadmapSoftware Multimedia Roadmap

‘03 -‘04‘03 -‘04 ‘04 -‘05‘04 -‘05 ‘05 -‘06‘05 -‘06‘02 -‘03‘02 -‘03

120+ DesignWins

120+ DesignWins

Sampled in06/04

AAC = Advanced Audio CodingCIF = Common Intermediate FormatVGA = Video Graphics Array

150MHz

15 fps QCIF

1-2 MPixel

50k Triangles

MP3/AAC

MultiMediaPlatform

Convergence Platform

Enhanced Platform

Value Platform

30 fps VGA30 fps CIFSub - QCIFVIDEORecord & Playback

225 MHz

2-4 MPixel

100k Triangles

MP3/AAC/AAC+

50MHz

NA

NA

MP3/Ringtone

Dual CPU400MHz - 1GHz

uPROCESSOR

4-6 MPixelCAMERA

3M-4M Triangles

GRAPHICS

MP3/AAC/AAC+AUDIO


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Feature Rich Camera Phones Launched July 2004Feature Rich Camera Phones Launched July 2004

Casio A5407CA2 MegapixelCCD

Samsung SPH-S2300 3.34 Megapixel

Motorola A845 Dual built-in VGA

video cameras

LG LG-SD350 3.2 Megapixel CCD

video camera

LG VX7000Built-in VGA CMOS

video camera w/ rotating lens

Samsung SCH-A670 Built-in VGA video

camera

Audiovox PM-8920 Built-in 1.3-Megapixel CMOS camera w/ flash

Pantech&Curitel S4 2 Megapixel, 2x

optical zoom CCD videocamera

Pantech&Curitel PG-K6000V1.3 Megapixel CMOS video

camera with 11x zoom

Fujitsu F900iTDual video cameras: 1.28 Megapixel CCD

external

1xEV-DO WCDMA

1X

New! Sprint PCS launches streaming

video and audio with the Samsung

MMA700


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MSM RoadmapMSM Roadmap

= future release

MULTIMODE | All GSM/GPRS Capable

GSM/GPRS

WCDMA (UMTS)1xEV-DO(Rev.A)

VALUE PLATFORMIntegrated gpsOne

Voice & Data

Voice

MULTIMEDIAPLATFORM

Multimedia & 2D/3D Graphics

ENHANCEDPLATFORM

Enhanced Multimedia & Graphics

CONVERGENCEPLATFORM

Dual CPU, Single Chip

EDGE/HSDPA1xEV-DV(Rev. D)

1xEV-DO(Rel. 0)1X1X

CDMA2000 + GSM-GPRSCDMA2000

60001Q ‘02

60253Q ‘03

60501Q ‘02

61003Q ‘02

61502Q ‘04

63003Q ‘02

65502Q ‘04

67004Q ‘04

68001Q ‘05

75001Q ‘05

76002006

72004Q ‘05

62002Q ‘02

6225MID ‘04

62502Q ‘03

62754Q ‘04

65002Q ‘03

62802H ‘05

All Air Modes

450 ready

Chipsets ready –some software to be developed

Chipsets ready –more software to be developed


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CDMA2000 Dual Mode/MultiCDMA2000 Dual Mode/Multi--Band HandsetsBand Handsets


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EndEnd--toto--end application platformsend application platforms


14

From Now On The Killer App is: From Now On The Killer App is: ChoiceChoiceDeviceDevice--specific Applications Will Drive Wireless Growthspecific Applications Will Drive Wireless Growth

9lbs 2 oz.

Push to Talk

Photo Sharing

Email

Position Location

Video Monitoring

Entertainment

Ring Tones

News

Multiplayer Gaming

Sports


15

Contributing with BREW to the definition of a new device Contributing with BREW to the definition of a new device architecture better suited to serve the needs of both operators architecture better suited to serve the needs of both operators

and usersand users


16

User Interfaces User Interfaces (UI) on BREW (UI) on BREW –– Operator CustomizationOperator Customization

• Enables operators to brand all areas and depths of UI• Adds value to OEMS

–Able to rapidly respond to carrier requests–Already being adopted by first mover OEMs


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3G Network Capability3G Network Capability


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What’s Next for CDMA2000 1xEVWhat’s Next for CDMA2000 1xEV--DO?DO?

Gold MulticastHigher efficiencyMultiple channels

Instant MessagingInstant Multi-media

Audio and video

Quality of Service (QOS)Selectable levels of

priority, latency

EqualizerIncrease sector capacity 20-60%

Receive Diversity4X capacity in 1.25 MHz

VoIPRev A – Higher Data Rates3.1 Mbps - forward link

1.8 Mbps on reverse link(Same as 1X Rev D)


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User Based Quality of Service (QoS) User Based Quality of Service (QoS)

• Users have different levels of priority based on their subscription (Executive, Premium, Standard)

• Implemented in CDMA2000 1xEV-DO Rel.0 with software upgrade to BTS


20

Application Based Quality of Service (QoS) Application Based Quality of Service (QoS)

• Different priority based on delay tolerance• Delay sensitive applications can have higher priority• Applicable to one user’s traffic as well as across all users


21

EV DO Gold MulticastEV DO Gold Multicast

1xEV-DO Gold Multicast allows the distribution of multiple high-quality TV –like channels of content to many users at the same time

In a 1xEV-DO network, Unicast and Gold Multicast services are supported on the same 1.25 MHz carrier by allocating different portions of the forward link to EV-DO Unicast and to Multicast services.

Each channel may be transmitted at different rates and different BTSs may transmit multiple channels

No physical layer changes to EV DO Rev 0 SW upgrade only, Channel cards not affected.


22

MediaFLO Content Delivery System (CDS)MediaFLO Content Delivery System (CDS)

ContentProviders

EncodingSchemes

Radio Access Networks

• Digital RightsManagement

• Billing via existing platforms

MediaPlayers

JVT

Microsoft

RealOne

MPEG4

1xEVDO1xEVDO

DO BroadcastDO Broadcast

Other Multi-cast NetworksOther Multi-cast Networks

News

SportsM

usicM

oney

MediaFLOServer

Client and server architecture

Realplayer

JVTplayer

MediaFLO Client

WM9player

MPEG4player


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MediaFLOMediaFLO™™ Program GuideProgram GuideFamiliar Interface, Enables Channel Surfing for ShortFamiliar Interface, Enables Channel Surfing for Short--format Contentformat Content

• Benefits for Network Operators– Revenue from un-used off-peak capacity– Wireless multimedia service that scales with the network

• Benefits for Content Providers– Revenue from content licensing– Easy brand/content extension into the wireless space

• Benefits for Device Manufacturers– Revenue from sale of higher-tier handsets– Easy integration and testing


24

Movie Screen TV Screen Phone Screen

The Third Screen is Here and Always With YouThe Third Screen is Here and Always With You

CDMA for the Development of New Wireless

TechnologiesCDMA2000 Workshop

Moscow, 19 October, 2004

Luciano Splendorini

Sr. Director Business Development – Qualcomm Europe

Thank You !!!!Thank You !!!!

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