CD Style Guide - English version

electronica 2010

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design guidelines electronica 2010

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C D S H O R T M A N U A L

25th International Trade Fair for Electronic Components, Systems and ApplicationsMesse MünchenNovember 13–16, 2012www.electronica.de

> // 02CD Short Manual

Styleguide

Contents

Page > // 03 – 06 branding / basics

Page > // 07 branding / sizes

Page > // 08 – 09 branding / colors

Page > // 10 colors and color system

Page > // 11 fonts and typography

Page > // 12 design elements / rounded corner

Page > // 13 design elements / “e”

Page > // 14 usage examples



Combined Word/Picture Mark

Typographically, the word mark itself consists of two elements— the word “electronica” in the font Frutiger (Linotype) Bold, followed by the year in Frutiger Light. The space between the word and the number is determined by the width of the letter “N” in Frutiger Light. The letter heights of both elements are visually (!) aligned. The word mark always appears to the right of the picture mark at a tangent to the latter’s clearance zone.Its vertical position is determined by the extended horizontal central axis of the picture mark.

The space to be kept free for the combined word/picture mark is an extension of the picture mark dimension specifications. Using the same value for (x) on both the left and right sides creates an overall homogeneous look.

branding> basics

> sizes

> colors

electronica 2012zx x

x

x

xx

5 x1,6 x 5 x

N

x3

x3



The Claim

The electronica claim, i.e. “inside tomorrow,” always appears in e-red and Frutiger 45 Light. It should be easy to read and present, and it may be used alone or together with the logo. Its size depends on the respective design requirements.

branding> basics

> sizes

> colors

inside tomorrow



As a rule, the claim “inside tomorrow” is used to supplement the word/picture mark.

The claim should be in Frutiger 45 Light in e-red. Exact color speci-fications can be found on Page 10 of the Style Guide. The font size of the claim is derived from the stipulated width from the “r” in the word electronica to the end of the year. The distance from the logo to the claim is the same height as the “e.”

branding> basics

> sizes

> colors

The Claim with Word/Picture Mark

electronica 2012inside tomorrow



Additional information block in German and English.

branding> basics

> sizes

> colors



An additional information block that con-tains the dates of the fair and other details can also be added to the electronica logo. If working with DIN A4 format, the additional information should have a font size of 11 pt and a line spacing of 14 pt. The additional information block should be in Frutiger 45 Light and 100% black. Only the first “e” in the web address should be in e-red. The distance between the bottom edge of the claim and the x-height of the first line of the information block is defined as two “e” heights.

If the logo and the additional information block are used in countries outside the Ger-man-speaking region, always be sure to use the English information block. Otherwise, the same guidelines apply as for the German version. The only difference is, in the Eng- lish version, the date is written with a long “em” dash. When working with an -s in the possessive case in English, be sure to also use an English apostrophe (example: ’s (sin-gular) or s’ (plural and words ending in “s”). The name “Messe München” remains un-changed in English.

25. Weltleitmesse für Komponenten, Systeme und Anwendungen der ElektronikMesse München13.–16. November 2012www.electronica.de

53 mmAs a rule, the additional information block is easy to read in font sizes as little as 7 pt. If the logo is smaller than 53 mm wide, we recommend not using the additional infor-mation block or using it independently of the logo.



branding> basics

> sizes

> colors

The sizes of the word/picture mark apply internationally. Available file formats have been optimized for the various

sizes. The general guidelines for professional implementation in offset and silkscreen printing as well as in special

printing forms should be observed at all times.

electronica 2012electronica 2008 ∞The logotype must be at least 15.5 mm wide but its maximum width is virtually unlimited.

15.5 mm

When working with format sizes of A2 and larger, the logotype should have a minimum width of 257 mm (here as a sample repre-sentation).

257 mm >

electroelectronica 2008 components | systems | applications

Logo Sizes

The standard size of the logotype for the classic A4 format is 83 mm. For smaller DIN formats, advertisement formats and special formats, the size of the branding is deter-mined by layout requirements.

When working with formats larger than A4, the logotype should be adapted to suit the relevant format and layout requirements. The most important aspects to consider are the purpose of the communications medium and the professional appearance of the layout.

If the logo is used together with the claim, the total width should never be less than 36.5 mm. If the logo is smaller than that, the claim should no longer be used because it would be too difficult to read. The additional information block should never be used with extremely small versions of the logo.

83 mm

36.5 mm



Combination of Logo Colors.

The colored logo consists of black and two decorative colors, applied in the form of a gradient for offset printing. The color can be reproduced in one of two ways:

1.As a four-color print using Euroscale colors.

2.Using the special color e-green: HKS 64 or Pantone 354 and the special color e-red: HKS 14 K or Pantone Red 032.

In the case of silkscreen printing, the rasteri-zation of the logo (a 28 or 34 raster) depends on the size of the representation. For repro-ductions smaller than 10 mm (e.g. for pro-motional items), we recommend using solid green and red colors without any gradient.

When printing the logo in black and white, the green and red portions of the original symbol should be replaced with the corre-sponding black ones.

As a general rule, one should always make sure that the logo is printed in true-color quality. When using ink plots and specially coated papers, coordinating and approving the details is the responsibility of the project manager and/or designer.

branding> basics

> sizes

> colors

Special cases

In special cases, the logo may be used against a dark background. In this case, both the claim and the word mark should appear in white. However, using the logo in this way should be an exception—a white back-ground is generally preferred.

Offset printing 4c or 3/0 color

Silkscreen printingFlock printing...

3/0 color

Offset printing in b/w Fax documents...



Using the Logo.

branding> basics

> sizes

> colors

The logo works best against a white, neutral background, something that should always be taken into account, the layout permitting.

Use of the colored logo against an e-red, HKS 14 or Pantone Red 032 background is not permitted. Nor is the use of the logo against various shades of the above-men- tioned background colors allowed.

The logo should only be used against a photographic background if recognition is guaranteed.

As a general rule, the logo should not appear on photographs, but should instead be posi-tioned outside the photograph.

The color guideline for e-red also applies to the Internet, animated sequences and films, although the 3D effects and contrast in mo-tion must be taken into account for special moods, backgrounds, etc.

The logo may never be used at an angle or vertically. Vertical use is only permit-ted on the spines of books and catalogs. Its use in a proper, horizontal manner is to be given urgent consideration in all forms of representation.

Permitted

Not permitted

Not permitted

Picture mark alone against an e-red back-ground is possible

but

electronica 2008



electroinca’s main colors form the foundation on which the entire color system is based. These key colors are e-red, e-green, white and black.

electronica’s e-red is the primary brand feature. It should only be used for the “e” in the claim and the first “e” of the word “electronica” appearing in headlines, sub-headlines and normal copy. The only exception to the above rule is when the word “electronica” is written in capitals. In such cases, red should not be used as there is no red capital “E” in electronica’s CD. The red “e” in Frutiger Bold can also be used on its own in the rest of the layout to reinforce the reference to the branding.

The e-green defines the picture mark and, together with the color red, is used to represent the world of color typically found in

electronics.

colors and color system

black:

Euroscale:C: 0 %M: 0 %Y: 0 %K: 100 %

dark grey:

Euroscale:C: 0 %M: 0 %Y: 0 %K: 80 %

white:

Euroscale:C: 0 %M: 0 %Y: 0 %K: 0 %

light grey:

Euroscale:C: 0 %M: 0 %Y: 0 %K: 60 %

electronica’s Primary Colors

e-red:

Special color HKS 14 K

Pantone Red 032

Euroscale:C: 0 %M: 100 %Y: 100 %K: 0 %

Web: R: 255G: 0B: 0

Hex: R: FFG: 00B: 00

e-green:

Special color HKS 64 K

Pantone 354

Euroscale:C: 75 %M: 5 %Y: 100 %K: 0 %

Web: R: 51G: 153B: 51

Hex: R: 33G: 99B: 33

Since white is the color of unprinted paper, it is not considered a color in the printing sector. In the case of electronica, white is used as a design element for differentiation and separation purposes, primarily in the branding layout area.

Black is the main basic color employed in printing and strictly speaking is not a design color at all. As far as electronica is con-cerned, black is used as a background color for sophisticated design

solutions. Light grey or dark gray may be used to highlight special

sections of copy such as sub-headlines, dates and facts, etc.



fonts and typography

Range of Fonts used for electronica.

Frutiger 45 Light

Frutiger 65 Bold

Frutiger 55 Roman

Frutiger 47 Light Condensed

Frutiger 67 Bold Condensed

HeadlineSub-headline

Sample headline: Frutiger 45 Light, Font size 45 pt, ZAB 56.8 pt

Sample copy: Frutiger 45 Light, Font size 9 pt, ZAB 13 pt, 100% black

Sample sub-headline: Frutiger 45 Light, Font size 18 pt, ZAB 23.5 pt

The fonts and typography used for electronica are fundamental in ensuring the fair’s instant recognition.

Frutiger is a sans-serif antiqua font. Its formal criteria correspond to electronica’s needs. It communicates clarity, objectivity, rationality and, not least, dynamism as the most important criterion for a leading international exhibition.

The primary members of the electronica font family are Frutiger Light and Frutiger Bold. Frutiger Roman may also be used if needed. Frutiger Light Condensed and Frutiger Bold Condensed have also been included in the font family (font provider: Linotype) as slimline styles specifically for use in graphic representations and image captions.

All design challenges at electronica can be met perfectly using these fonts and styles.

Headlines and sub-headlines that appear on photographic backgrounds should generally be written in lowercase letters. In regular copy, the word electronica must always appear with the first “e” in the word in e-red. This rule is binding, regardless of which grey value or font style is used.

electronica has three strong pillars: the exhibition itself, the program of related events and the conferences ... The forums at electronica are special platforms that deal with select topics, especially ...


Design elements—Rounded corner

design elements> rounded corner

> “e”

One of electronica’s design elements is the rounded corner, which appears in pictures as well as graphic elements.

The rounded corner has its origins in the elec-tronica logo. A circle is placed over the picture mark and extended to the edges of the pro-tection zone. The circle for the rounded cor-ner is 140% the size of the picture mark. This principle should always be used when creating the rounded corner. If elements that contain this rounded corner are scaled or altered, en-sure that the rounded corner is not distorted. Each design element should only contain one rounded corner.

Because the logo works best against a white background, it is frequently combined with a white box with a rounded corner. When work-ing with DIN A4 format, the distance from the logo to upper edge of the box is 3 mm, and the distance to the left edge of the box is 4.5 mm. This distance increases or decreases proportionally when scaling.

25. Weltleitmesse für Komponenten, Systeme und Anwendungen der ElektronikNeue Messe München13.-16. November 2012www.electronica.de

4.5 mm

3 mm

25. Weltleitmesse für Komponenten, Systeme und Anwendungen der ElektronikNeue Messe München13.-16. November 2012www.electronica.de

x x

x x


Correct use of rounded corner The corner may never be distorted.




Design elements—“e”

design elements> rounded corner

> “e”

The “e” in electronica is not only used in reg-ular copy to make it stand out. It can also be used as a design element—either in solid red or as a grey outline. Both variants may also be combined with one another.

The “e” can also be used together with pic-tures. This reoccurring style element is an ef-fective way to promote and emphasize the topic of electronics. The layout artist is re-sponsible for selecting the right number and locations of the “e’s.” As a rule, no more than three “e’s” should be used on small pictures such as those in brochures, for example. The lines that accompany them may vary between white, grey or black, depending on the back-ground of the picture.



Usage examples—Brochures

usage examples

e

e

ee

eeee

e

eeee

e

e

eee

e e

e

e

e

ee

e

F A C T S H E E T

in numbers, facts and figures

the industry gathering

25th International Trade Fair for Electronic Components, Systems and Applications Messe MünchenNovember 13–16, 2012www.electronica.de

eeee e

eee

e

ee

ee

e

e

eee

e

e

e

ee

F A C T S H E E T | A U T O M O T I V E


automotive


eee ee e

e

ee

e

e

e

ee

ee

ee

F A C T S H E E T | E M B E D D E D


embedded


Brochure cover—General factsheet

Brochure cover—automotive factsheet Brochure cover—embedded factsheet

These are typical examples of how photos and the rounded corner appear on brochure covers. The covers also clearly show that lower-case letters were used for the titles on the various motifs.



Usage examples—Brochures

usage examples

Activate additional sales potentialVisitors from other exhibition sectors come to electronica automotive in large numbers. Exhibitors in this sector can expect a high level of acceptance and to tap new sales potential.

Advantage for exhibitors: More chances to get new customers

Companies represented at electronica automotive (excerpt from 2010)AB Elektronik GmbH • Acculogic GmbH • Agilent Technologies GmbH • Aimmet Industrial Co., Ltd. • Analog Devices • Autosplice Europe GmbH • Bertrandt AG • BMZ Batterien-Montage Zentrum • Brose Fahrzeugteile GmbH & Co. KG • cms electronics gmbh • Dassault Systemes Deutschland GmbH • Delphi Deutschland GmbH • DIPTRONICS MANU-FACTURING INC. • EAO Automotive GmbH & Co.KG • Electronic Relays (India) Pvt. Ltd. • Elektrobit Automotive GmbH • Elmos Semiconductor AG • ept GmbH • ETRI Electronics and Telecommunications • Fairchild Semiconductor GmbH • Flextem GmbH • Frechem GmbH & Co. KG • Freescale Halbleiter Deutschland • Heraeus Sensor Technology GmbH • Hitachi High-Technologies Corp. • Huntsman Advanced Materials GmbH • INTECS SpA • IQD Frequency Products (Automotive) Ltd • kEN Projekt und Vertriebs GmbH • Konfektion E • KOSTAL Kontakt Systeme GmbH • Kristronics GmbH • Kunze-Folien GmbH • Lucius & Baer GmbH • MathWorks GmbH • Maxwell Technologies Inc. • Mektec Europe GmbH • MPE-Garry GmbH • ODU Automotive GmbH • OmniVision Technologies, Inc. • Parasoft • pls Programmierbare Logik & Systeme GmbH • Provertha • Renesas Technology Europe GmbH • Robert Bosch GmbH Automotive Electronics • ruwido austria gmbh • SAE International • SCHWEIZER ELECTRONIC AG • Silicon Micro Sensors GmbH • Stansomatic A/S • STMicroelectronics • TDK-EPC Corporation • Tyco Electronics AMP GmbH • VARTA Microbattery GmbH • Vector Informatik GmbH • Vectron International • WEVO-CHEMIE GmbH • Xilinx (Automotive) Inc. • ZF Electronics GmbH (CHERRY) • Zollner Elektronik AG • ZSI technology GmbH

Wireless 41 % 53 % 94 %Sensors 39 % 53 % 94 %Electronic design (ED / EDA) 33 % 55 % 96 %Embedded systems 35 % 51 % 94 %Displays 33 % 49 % 93 %Test and measurement 31 % 50 % 95 %Semiconductors 31 % 53 % 94 %Passive components 27 % 55 % 93 %Power supplies 30 % 56 % 95 %PCBs, other unpopulatedcircuit carriers and EMS(electronic manufacturing services)

33 % 50 % 93 %

Share of visitors from other exhibition sectors who also visited electronica automotive

Visitors in management positions

Gave electronica automotive a rating of good to excellent

Companies that are represented at electronica automotive profit from the fair’s unique three-pillar concept, which consists of the exhibition itself, the automotive Forum and the electronica automotive conference.

Automotive: a complete successStrong presence: 1,280 companies at electronica with innovations in the automotive sectorGreat acceptance: 20,212 visitors—or 28 % of all electronica visitors, were at electronica automotiveHigh satisfaction: Expectations satisfied, trade fair received outstanding ratings

automotive Forum: Outstanding innovation platformPerfect location: At the heart of the automotive exhibition sectorLatest hot topics in 2012: Innovations from e-mobility to power electronicsAppealing attraction: Highly frequented, great deal of attention

electronica automotive conference: Strategy plus technologyIndispensible for the entire automotive industry, OEMs, component manufacturers and software developers:Day 1 of conference: Presentations about markets and strategies by leading executives in the component, supply and automotive industriesDay 2 of conference: Important developments from pioneering technology sectors at all technical levelsOverwhelming interest in 2010: Industry well represented with 337 participants, 43 % of them from abroad

Excellent trade-fair concept with three strong pillars

Diversity that leaves nothing to be desired

Ratings:Why exhibitors and visitors come—and come again

Rating of good to excellent by exhibitors in the “electronica automotive” sector

94 % Quality of visitors

93 % Quality of exhibitor services provided by organizer

90 % Transparency / breakdown of exhibits

89 % Fair’s leading role in the industry

89 % Fair’s program of related events (conferences, forums, CEO Roundtable, etc.)

86 % Share of international visitors

• Drive trains (engines and transmissions)• Chassis / steering• Brakes• Interior / comfort

• Car body / safety• Active safety• On-board electrical network• Design and testing

electronica automotive topics

98 % gave the automotive Forum a rating of good to excellent

98 % gave the electronica automotive conference a rating of good to excellent

97 % gave electronica a rating of good to excellent for the scope and completeness of its exhibits

93 % gave the electronica automotive sector a rating of good to excellent

Plan to attend the next electronica:79 % of the visitors in the electronica automotive sector said that they would probably or definitely attend the next electronica.

Visitor profile:The 20,212 visitors in the electronica automotive sector practically represent the entire electronics industry— and in all the key categories.

Visitor rating:electronica automotive’s exhibitors have a high opinion of the fair in general and of the automotive sector in particular.

Job position

20 % Department / team / group / division head

14 % Self-employed entrepreneur, partner /

freelance professions

8 % Managing director / board member

8 % Project director with managerial authority

31 % Other employees, skilled workers, civil servants

Area of responsibility

30 % Development: Hardware

21 % Development: Software

18 % Company / business / plant management

16 % Sales / marketing

14 % Purchasing / acquisitions

Branches of industry

22 % Electronics assembly / subsystem manufacturing

18 % Applications / use of electronic components / assemblies / subsystems

17 % Electronic component manufacturing

14 % Students

11 % Research and development

9 % Services

5 % Trading electronic components / assemblies / subsystems

Primary sectors

58 % Automotive

34 % Industrial electronics

15 % Wireless

13 % Electronics for other consumer goods

13 % Telecommunications, wired

12 % Medical electronics

12 % Power engineering

10 % Military / defense electronics

9 % Consumer electronics

9 % Electronics for aviation / aerospace technology

6 % Services

Visitors according to company size (number of employees)

13 % 1 to 9

17 % 10 to 49

19 % 50 to 249

7 % 250 to 499

10 % 500 to 999

34 % 1,000 and more

Influence on purchasing / acquisition decisions

27 % Help to decide

24 % Advisory capacity

23 % Primary decision-maker

All branches of industry under a single roof

Represented companies (excerpt):AB Elektronik GmbH • Agilent Technologies • Analog Devices Ltd • Arrow Central Europe GmbH • ASM Automation Sensorik Messtechnik GmbH • AT & S Austria Technologie & Systemtechnik AG • ATMEL Corporation • Avnet Abacus • AXON‘ Kabel GmbH • Berliner Glas KGaA • Bertrandt AG • BMZ Batterien-Montage Zentrum GmbH • Bopla Gehäuse Systeme GmbH • Brose Fahrzeugteile GmbH & Co. KG • CODICO GmbH • congatec AG • Dassault Systemes Deutschland GmbH • DATA MODUL AG • Delphi Deutschland GmbH • Digi-Key Corporation • Dspecialists • Dunkermotoren GmbH • ebm-papst Mulfingen GmbH & Co.KG • Elektrobit Automotive GmbH • Elektrosil Systeme der Elektronik GmbH • Endrich Bauelemente Vertriebs GmbH • EnOcean GmbH • EPSON Europe Electronics GmbH • erfi Ernst Fischer GmbH & Co. KG • ERNI Electronics GmbH • EUROCIR S.A. • Everlight Electronics Europe GmbH • Fairchild Semiconductor GmbH • Farnell GmbH • FCI S.A. • FCT electronic GmbH • Flextronics International Germany GmbH & Co. KG • FlowCAD EDA-Software Vertriebs GmbH • Franz Binder GmbH & Co. elektrische Bauelemente KG • Freescale Halbleiter Deutschland GmbH • Future Electronics Ltd. • Glyn GmbH & Co.KG • GMS mbH-Ges. für Module und Display Systeme • Hamamatsu Photonics Deutschland GmbH • Harting Deutschland GmbH & Co. KG • Hilscher Gesellschaft für Systemautomation mbH • Hirose Electric Europe B.V. • HONGFA Europe GmbH • IMST GmbH • Infineon Technologies AG • INOVA Semiconductors GmbH • JENOPTIK Polymer Systems GmbH • KEMET Electronics Corporation • Konfektion E Elektronik GmbH • Kontron Embedded Modules GmbH • KOSTAL Kontakt Systeme GmbH • Kyocera Fineceramics GmbH • Laser Components GmbH • Leister Process Technologies • LEMO Elektronik GmbH • Linear Technology GmbH • LPKF Laser & Electronics AG • Lumberg Connect GmbH • Marvell Semiconductor, Inc. • MathWorks GmbH • Maxim Integrated Products • Mektec Europe GmbH • MEV Elektronik Service GmbH • Microchip Technology GmbH • Micronas GmbH • Microsoft Deutschland GmbH • Mitsumi Electric Co., Ltd • Molex Deutschland GmbH • Murata Elektronik GmbH • National Instruments Germany GmbH • NCAB Sweden AB • NXP Semiconductors Netherlands B.V. • ODU Steckverbindungssysteme GmbH & Co. KG • ON Semiconductor • OSRAM Opto Semiconductors GmbH • Panasonic Electric Works Europe AG • Panasonic Industrial Europe GmbH • Phoenix Contact GmbH & Co.KG • POLYRACK Tech-Group Holding GmbH & Co. KG • Power-One GmbH • RAFI GmbH & Co. KG • Renesas Electronics Europe GmbH • RIA CONNECT GmbH • Robert Bosch GmbH • ROHDE & SCHWARZ GmbH & Co. KG • ROHM Semiconductor GmbH • Rosenberger Hochfrequenztechnik • RS Components GmbH • RUTRONIK Elektronische Bauelemente GmbH • Samsung Electro-Mechanics • Samtec Europe GmbH • Schroff GmbH • SCHWEIZER ELECTRONIC AG • SE Spezial-Electronic AG • Seoul Semiconductor Europe GmbH • Spansion Inc. • STMicroelectronics N.V. • Suyin GmbH • TDK-EPC • TDK-Lambda Germany GmbH • Texas Instruments Deutschland GmbH • TQ Systems GmbH • Tronic's Microsystems • TTAF Elektronik San ve Tic. Ltd. Sti. • TTI, Inc. • TE Connectivity • Vacuumschmelze GmbH & Co. KG • Vector Informatik GmbH • Vicor • Vishay Electronic GmbH • WAGO Kontakttechnik GmbH & Co. KG • Weiss Umwelttechnik GmbH • Würth Elektronik GmbH & Co. KG • YAMAICHI ELECTRONICS Deutschland GmbH • ZF Electronics GmbH • Zitzmann GmbH • Zollner Elektronik AG

A1 Electronic design (ED / EDA)*A1 Test and measurementA2 Micronano-systemsA2 Servo-technology / drive elementsA2 SensorsA2 Electromechanics / System peripherals—

casing technologyA3 Displays

A4A5 A6

Semiconductors

A4 WirelessA6 AutomotiveA6 Embedded systems

B1 C1 PCBs, other circuit carriers and EMSB2 Power supplies

B3 B4 Electromechanics / System peripherals— Interconnection components / systems

B5 Electromechanics / System peripherals— Relays, switches, keyboards and cables

B5 B6 Passive components

in all halls

Information gathering and services, System components

ICM electronica automotive conference

A6 electronica automotive Forum

Exhibition

A6 electronica embedded Forum

Exhibition

A3 electronica ForumB5 Forum

ICM Wireless Congress Systems & Applications

* Exhibitors in this exhibition sector located throughout Hall A1

ExpressWay

P7 P8

P5

P2 P3 P4

P6

P9 P10 P11 P12

Gütergleisanschluss/ Rail siding

U2Messestadt West

U2Messestadt Ost

Anschlussstelle /Motorway exitMünchen-RiemA

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Po

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A m H ü l l g r a b e n

R i e m e r S t r a ß e

München

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-S

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aß

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Tower

Am M

essesee

Am

Messesee

W i l l y - B r a n d t - A l l e e

Am

M

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se

fr

ei

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De

-G

as

pe

ri

-B

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en

A99/Passau

Anschlussstelle/Motorway exitFeldkirchen-West

A94

AmMesse-turm

Parkhaus West

Multi-storey

car park West

Nord

West

ICM

West

B 0

A 1

B 1

C 1 C 2 C 3 C 4

B 2 B 3 B 4 B 5 B 6

A 2 A 3 A 4 A 5 A 6

A t r i u m A t r i u m

P+R Parkhaus

Park & Ride car park

Ost

Messe-haus

Adminis-trationbuilding

Linien-Bus/Regular bus

electronicaAirport-Shuttle

Taxi

Sta

nd/A

s of

: 07/

09

PNord

PNord

Ausstellungsfreigelände Nord/Outdoor exhibition area North

P Ausstellungsfreigeländebzw. Parkplatznutzung/Outdoor exhibition areaor for parking

Hall diagram from 2010

Hall assignments at a glance All branches of industry under a single roof

Whether you build your own stand or prefer a package stand that includes setup and dismantling or a combination package for theme-oriented joint exhibits: Our participation alternatives give you the greatest flexibility possible. Additional information is available on our “Price list” at: www.electronica.de/en/2012

Participation alternatives and stand construction

ExhibitionNovember 13–16, 2012Times:Tuesday–Thursday: 9 a.m.– 6 p.m.Friday: 9 a.m.–5 p.m.New Munich Trade Fair Centre, Germany

SetupFrom Wednesday, November 7, 2012 (8 a.m.) to Monday, November 12, 2012 (6 p.m.) 24 hours a day

DismantlingFrom Friday, November 16, 2012 (6 p.m.) to Tuesday, November 20, 2012 (6 p.m.) 24 hours a day

Organizer / Information

Messe München GmbH, Messegelände 81823 München, GermanyTel. +49 89 949-20313 / 20331 Fax +49 89 [email protected]

Foreign representativesWith subsidiaries operating around the world and foreign represen- tatives serving 90 countries, Messe München International (MMI) has a global network. An up-to-date list of addresses is available at www.electronica.de > Exhibitors > Contact

Network of fairs in the electronics industry’s growth marketsIn addition to electronica, Messe München International (MMI) organizes other leading electronics trade fairs in Asia and South America. As a result, exhibitors profit from MMI’s know-how in other regions of the global electronics market.www.electronica.de/electronicsnetwork

All figures from the TNS Infratest survey of exhibitors and visitors at electronica 2010. Multiple responses possible in some cases. Published by Messe München GmbH, MMunich; Factsheet DACH E 08.2011 Subject to change without notice. Supplies limited. Available only as long as supplies last. All prices are subject to VAT. Last updated: 08/11

Helpful information

CXXXXXX

Brochure inside pages

Brochure inside pages

To ensure a clear-cut layout, the inside pages of all communication media should be laid out against a white back-ground. Pictures should include no more than three “e’s.” Make sure that the pictures selected suit the respective exhibition sector (e.g. automotive, embedded, renewable energies). Use dotted lines to ensure that tables are clearly structured.


electronica design fundamentals. For internal use and as a basis for briefing

external users. Subject to change without notice.

electronica 2012

January 2012

Further information and contact:

Messe München GmbH

Messegelände

81823 München / Germany

Tel. +49 89 949-21446

Fax +49 89 949-9721446

E-mail: [email protected]



CD Style Guide - English version

Design

Transcript of CD Style Guide - English version