CD Questionnaire Graphs (2)
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Transcript of CD Questionnaire Graphs (2)
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7/30/2019 CD Questionnaire Graphs (2)
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The majority of the people we had asked to fill out our questionnaires were
female, as our target audience consists of mostly women. However, the genre
that we have chosen generally appeals to both genders, therefore it was essential
to discover the viewpoints of males also.
We aim to target at a wide range of ages to create a wider mass appeal, so we
have asked a variety of ages to fill out our questionnaire so that the results of are
representative of our target audience.
Also, we have approached more 16-20 year olds than other age ranges. I have
discovered from research on the subject that teenagers within the range of 12-20
years old spend more money on music than any other age range. This suggests
that younger audiences are most likely to buy our CD album. Therefore feedbackfrom individuals of this age range is valuable in the design of our digipak.
Gender
Females
Males
Age
5 - 11
12 - 15
16 - 20
21 - 30
31 - 40
41 - 50
50+
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From this graph, we have found that the artists name and their picture on thefront of the CD case are most appealing to our audience. We will incorporate this
onto our front cover to ensure that the audience can identify with the artist (Uses
and Gratifications). It is important that we add these features the front cover, as
it is the first part of the album that will attract the audience.
0123456
789
10
What would you want on the front
of a CD case?
Series1
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From these results, we understand that our audience would expect to see the
track list of the album on the back of a CD case. To satisfy their expectations and
to inform the audience what songs the album consists of, we will include this
within our digipak.
0123456789
What would you want on the back
of a CD case?
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Promote product?
012345678
What would you want on the
inside of a CD case?
Series1
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These results suggest that the audience associate bright electric colours and
musical instruments with the new wave genre. To further conform to our chosen
genre, we will apply these conventions throughout the layout of our digipak.
0
1
2
3
4
5
Record/recordplayer
Red lipstick Musicalinstruments
Bright, electriccolours
Microphones
What iconic images and colours would you like to
have to represent the new wave genre?
Series1
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18
19
20
21Design 1
Design 2Design 3
Score each design out of 3, 3 being
your favourite
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Taking into consideration the comments about Design 1, we will try to use the
colours used in this design to meet the audiences preferences.
0
0.5
11.5
2
2.5
3
3.5
4
4.5
add morewriting
use the icecream imagery
put a pictureon the inside
pane
uselighter/softer
colours
Change thegreen
What would you change about
design 1?
Series1
0
1
2
3
4
5
6
The colours Artist images The dots The lip shaped
puff
Positive elements of design 1
Series1
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The participants of our questionnaire seemed to have liked the colours within
the design, but would like them to be more vibrant and bright. This would be
effective in our final design, as it will be eye catching to the audience, and
therefore will promote the product. Also, striking and vibrant colours are
typically used within the new wave genre, thus making our digipak more
conventional.
0
1
2
3
4
5
6
Use a main image on
the front
Less feminine
colours
More
colour/brighter
What would you change about
design 2?
Series1
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
The record The ice cream The colours Artist images
Positive elements of design 2
Series1
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The ice cream is the most favoured element within Design 3. We could apply an
image similar to this to our final design, and it will also create a link to our music
video, as we have used ice creams within the theme.
The audience suggested adding a picture of the artist to this design, allowing
them to identify and possibly familiarise with the artist.
They have also suggested lessening the femininity of the design. This may create
an advantage for our product, as making the theme more neutral could make
more males inclined to buy it; targeting towards a wider mass audience, rather
than limiting our product to females.
0
0.5
1
1.5
2
2.5
33.5
4
4.5
The colours The ice cream Flowers
Positive elements of design 3
Series1
0
0.5
1
1.5
2
2.5
3
3.5
Add a
background
colour
Make it less
feminine
Add more
content
Add a
picture of
the artist
Lyrics
What would you change about
design 3?
Series1
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There is a significant preference to Typography 5 within these results. From this,
we are aware that the majority would like to see this type of font featured on our
digipak, rather than the others that we had intended to use.
0
10
2030
40
50Typeography 1
Typeography 2
Typeography 3Typeography 4
Typeography 5
Rank the typographies in order of
preference
Series1
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The audience would significantly like to see an extreme close up shot of the artist
on the front cover. We will try to use this to accommodate our audiences
choices, and this may encourage us to use this type of shot in our other ancillary
product (magazine advertisement), and to increase the use of the shot within our
music video.
0
1
2
3
4
5
6
7
Extreme closeup Close up Mid shot Long shot
What kind of camera shot of the artist
would you like to see on the front cover?
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From the previous graphs, it seems that the questionnaire participants have
made frequent references to colour within the design of a digipak. This has
ensured us that we should confidently use a variety of them within our digipak
design. However this graph informs us that the audience would like to see
contrasting colours in particular. This follows the conventions of our chosen
genre, so we will definitely incorporate this element in the design of our digipak.
0
1
2
3
4
5
6
7
Warm colours (red,
orange etc.)
Cold colours (blue,
grey etc.)
Bright Contrasting Black and
white/greyscale
What kind of colourscheme wouldyou like?
Series1