CD Korea

Jenny KhyBarbie Luangphixay

• Company based in Seoul, Korea• Korean entertainment products• Japan: Second stage for Korean artists– Hallyu – Korean Wave– Shibuya: Highly populated district of Tokyo

• Efforts to improve relations

Japan’s Economic System• Free market – efficient and competitive• Imports from Korea – 4.1% (2010)• Unemployment rate – 5% (2010)• 10,000 Korean Won = 675.86 Japanese Yen

Political Structure and Stability

• Constitutional monarchy with parliament

• Protects industry and trade by World Trade Organization standards

• 47 administrative sections

Foreign Policy

• Efforts to strengthen bonds with Korea• Consumption tax – 5%• World Trade Organization• Economic Partnership Agreement with Korea

Population of 120 million (July 2011)

• 28% of the population reside in Tokyo• Shibuya – one of

the 23 districts in Tokyo• Popular with

youth for fashion and cultural aspects• Bright lights, multiple advertisements famous attractions

Culture• Derived from China – cultures are similar• High context• Punctuality• Golden Week– Attracts foreigners and travelers

Target Market• Primary: ages 13 to 25– Technology and trends

• Secondary: women ages 30 to 50– Housewives

• 67.9% of population between ages 15 to 55

Competitors

• Tower Records (Tokyo) – specializes in physical music sales

• Recochoku (Online) – 65% digital music sales

Proposed Organization

• Limited Liability Corporation• Commercial property with back room• Staff team from Korea – fluent in

Japanese– One owner as overseer

Promotional Plans

Brochures, Fliers, Posters, Website, In-store displays

• Air Freight– More secure, lower insurance rates, few risks– Pantos Logistics

• Import License• Bill of Lading• Certificate of Compliance

Transportation

“Sharing Korean pop culture with the world, one friendship

at a time”