CD CD CD CD CD CD CD CD CD CD CD CD CD CD CD CD ... - Gavekal
CD Capabilities Portfolio
13
Strategic Creative Direction Inventive Messenger Paul Patzloff Capabilities Portfolio Talents include: Award-winning concepts & copy Content development Email messaging Social Media engagement strategy SEO keyword research Blogging strategy & execution PR & publicity tactics Demand generation workflow Audience & content segmentation Never before in our history have words been so capable of driving actions, passions and profits. { }
-
Upload
paul-patzloff -
Category
Business
-
view
222 -
download
1
description
Overview with examples of my skills and capabilities.
Transcript of CD Capabilities Portfolio
StrategicCreative
DirectionInventive
Messenger
Paul Patzloff Capabilities Portfolio
Talents include:Award-winning concepts & copyContent developmentEmail messaging Social Media engagement strategySEO keyword research Blogging strategy & executionPR & publicity tacticsDemand generation workflow Audience & content segmentation
Never before in our history have words been so capable of driving actions, passions and profits.{ }
Handcrafted Branding
For nearly 20 years Heat & Glo has based their high level messaging on a simple line I created “ No One Builds a Better Fire”
Reliable Cars from Reliable People™
For Schwan’s, I created messaging centered on the value of dinner conversations. This integrated print/ online effort resulted in record levels of first-time orders.
Working with the agency of record for Honda, I positioned the brand with true local appeal. The tag stuck for over a decade.
Lifestyle Lifts We all aspire to something better. That’s why my interactive print ads, banner ads, catalog covers and customer loyalty celebrations are written to inspire.
• To help Coolibar sun protective clothing transition fromfunctional to fashionable, I created this newbrand positioning.
Persuasive Fun.Please remember, you can’t bore people into buying.
Compelling Content From white papers to case studies to informative ads to infographics, I pride myself on bringing clarity to the complex.
Welcoming web environmentsLanding pages that capture. Web sites that convert. Micro-sites that promote. Transforming brands online.Today’s web environments demand carefully worded purpose, direction and a little inspiration.
Before After
Type to enter text
To revive the branding of an Oracle consultancy,
I created the concept of Enterprise
Enlightenment that refreshed their
position in the market.
Emotions matter.It’s always satisfying to make a connection with a heartfelt approach. And I know it can be a very effective way to communicate.
Hello Tech!I believe in simplicity to best translate the value of technology. It’s why I cherish simple ads and love the challenge of bringing order to complex collateral kits. Also simple, singularly focused, topical email subject lines & landing pages are best for this category.
Where every word counts.
Each square inch of a catalog is under pressure to perform. So every word must sell the product as well as enhance the brand.
And here’s the pitch... Direct selling is never easy. It’s why I love using advertorials, classic direct response tactics and powerful small size ads to drive sales success.
Call 1-866-543-1222Visit www.bluestonegarden.com
The CrumblerThe all season tool that cultivates,blends and weeds your soil forhealthier, larger plants!
Order the Crumbler with handleTODAY and receive
aFREEPruner ($19.97 value)
FREEPRUNER
30-day Money-Back Guarantee
Europe's best-selling garden tools!
“My must-have,can’t do without,absolutely loveit, tool!” — Jane, Minneapolis
Heady Editorial.Combining pertinent stories, informative interviews and other relevant content with your brand makes for powerful messaging.
OptiBlog: An intelligent blogging environment created
exclusively for Target.
SENIOR CREATIVE MARKETING
PROFESSIONAL
952-926-7309 [email protected]
PAUL PATZLOFF
business opportunity presentation
The OptiBlog is a digital media outlet that
offers a wealth of brand enhancing
opportunities for Target Optical locations.
The OptiBlog is a true Pay Per Click advertising
alternative.
The OptiBlog is a more human form of
connectivity for Target.
The OptiBlog is a foundational source of
ongoing Social Media content.
Read on to discover more...
All concepts, ideas and business models presented herein are property of Paul W. Patzloff © 2010
Today the Web & social media offer so many amazing ways to garner attention, make meaningful connections and sell your goods & services. I love developing creative ways to use these new media channels to acquire awareness.
High impact blogging, PR & publicity
Audio & Video production & ! ! ! ! scripting
Talents include:Ideation OutliningStoryboardingScriptingStock footage researchTalent SearchStock & Original Music Search
Be it Dallas legend Patrick Duffy or an up and coming local politician, scripting for video or radio takes a careful consideration of your talent and how they engage your audience.
