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CCO OpCom Projects Fall 2014

Presentation Dec 16, 2014

CCO OpCom Team

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Meet the Team

Evan Langbehn Lukas Brenner Nikhil Boreddy

Ben EichhornJohn Thorne Murtuza Kainan

Ratna Kondra

Isa Watanabe Andrew Hess

Courtney LoflinBen Frauhiger

Iyad Uakoub

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Job Titles Mapping (Lilly Grant)

Project Overview and Results

Nikhil/ Ben F

Job Titles from previous Post Grad data were normalized and mapped to SOC Codes. With the involvement of Dr. Mumford and his team we are close to achieving 95%

mapping. Results

We use the normalized titles to provide auto-complete in our web forms. Easier to report as all the job titles are linked to SOC Codes.

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Employer Mapping – Post Grad

Project Overview and Results

Nikhil/Ben F

Employer names were normalized. Ex:- Cisco Inc, Cisco Systems, Cisco linked to Cisco

Results

We use the normalized employer names to provide auto-complete search in our web forms.

Easier to run reports on companies

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Google Analytics/ Manual Ben F

• Created a Google Analytics Manual to assist with training new associates and interns on how our Content web analytics works

• Trained Ben and Murtaza on how to best utilize Analytics to aid them in their efforts.

• Worked with website optimization, Answered questions like: how do we make our website faster?

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Website Manual Ben E./Murtuza

• Helps assist user, employees, and new employees get orientated with the website.• Helps reduce the amount of questions that need to be asked to others.

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Optimization Ben E./Murtuza

• Visual Improvements to various pages.• Browser caching and load time optimizations.

After

Before

Before

After

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Analytics & Tracking

• Asynchronous tracking of events on the website using Google analytics

• Data collection and statistics for click events

• Tracking of the number of hits on the 21st Century Partners page for every employer

Ben E./Murtuza

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Website Optimization Murtuza / John/ Ben F

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Navigation Redesign & Going Forward Ben E.

• Removes Left Menu and replaces it with icons

• Re-enables the menu when going into mobile view.

• Creates symmetry with the social media icons.

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Slider Upload Tool John / Ben E

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FDS User Manual

User Manual – First Destination Survey

Ratna

Created manual encompassing the documentation of the various modules of the First Destination survey Developed process workflow diagram capturing all modules of the Post Grad process Mapped the Roles matrix identifying Primary users, Admin, Developers and Access for Applications within

Post Grad

Roles MatrixProcess Workflow diagram

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Post Grad Updates Ratna

Analyzed discrepancies in data reported by Web Reporting Tool Resolved CIP code issues to ensure accurate PG Reporting Hold feature to enable better processing of survey data using ‘Load Web Form Data’ Probed VoIP Phones services and recommended ‘Vonage business’ that could be integrated with Caller

Web Reporting ToolLoad web form data Vonage for Caller

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CCO Intranet Courtney

Description:• Each team has their own webpage• Each page is customized to fit that

team’s needs

Use:• Provides secure permissions• Accessible via internet• Stores all data/documents in one place

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Calendar Improvements4 John/ Courtney

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Appointment Scheduling Tool Evan

Project OverviewDevelop a system that allows for online creation of CCO appointments

Outcomes

• Student Access on CCO website

• Easier integration with PPA

• Better Data; Easier Reporting

• Peer Mock Interview Program

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Fields of Application Overview of diverse activities and projects currently

going on at CCO Track projects at CCO and have update about them (time, deadline; status ex.: traffic light system) See development and trends over time (have

comparisons to last year)

Have additional documentation of what was done in one month/quarter/year at CCO

See how resources (staff, budget) were used and allocated during year

Importance and Use of Metrics

Concept

Internal Alignment

(Vision, Mission, Goals of CCO)

External Benchmarking

(What other universities do)

72% 82%55%

2011 2012 2013

40,00042,00044,00046,00048,000

CCO Internal Scorecard

Field 1 Field 2

Field 3 Field 4

Activity 1Activity 2Activity 3

EXAMPLE

OpCom Team

Results

Career Appointments(Consultants)

Drop-in Service(Consultants/ Ambassador)

CCO Outreach Events and Workshops

1

2

3

Detailed Analysis of Appointment data based off of myCCO for last 3 years

PPT deliverable

Detailed Analysis of drop-in data based off of visit-tracker for last 3 years

PPT deliverable

Meetings with Cher to narrow scope Detailed Analysis of Outreach Data for

last 3 years; Pivot Chart Analysis PPT delivered to Cher by Dec 18

Internal Balance Scorecard Evan/ Lukas

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Social Media Effectiveness Isa/Lukas

Findings Peak reach and engagement in during September and

October (career fair and interview period) Peak viewership is from 6-7pm Facebook link type posts have the highest viewership Links to high traffic sights have the highest viewership Tweets with trending or relevant hashtags have the

highest viewership Most re-tweeted posts are personal or Purdue-pride

or current events related

Allows marketing team to optimize content scheduling with regards to:

Post/tweet-types Month Time of day

Improved retweets and engagement allows marketing team overcome linear social media growth

Importance and Use of Findings

Next Steps

August

Septem

ber

October

November

0200400600800

10001200140016001800

Engagement

Sum of other clicksSum of video playSum of photo viewSum of link clicks

Create a brochure compiling findings and some best practices for social media

Include: Flow-chart for best practices based on

content type (events, blogs etc.)

2 Key Figures

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PG Data Dashboard

Refinements Activities

Nikhil/Lukas

https://www.cco.purdue.edu/data/

Examples

Linkage to CCO Website; stability improvements Fit for mobile devices and different browsers Data alignment with existing salary data; professional degrees Naming of majors; industry classification changes Top employers changes; word cloud engine changes

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Post-Grad Staff Caller

Project Overview and Results

Nikhil

Post-Grad Staff Caller was updated for May 2014. Vonage system was integrated. Results

Counselors can see their caller stats Concurrent calling is allowed with data integrity and logging