SYNOPSIS ON

Advertising and sales promotion technique used in

Country club India Ltd.

Supervisor Submitted By Honey Dhussa Balram Kumar Jha Head of Department Enr. No. : 11061248020 (Marketing) Marketing Management

Remarks of Evaluator

Approved/ Disapproved Approved/ Disapproved

(I Evaluation) (II Evaluation)

Session:-2011-2013

FORMAT FOR RESUME OF SUPERVISOR AND GUIDE

1. NAME : Honey Dhussa

2. DESIGNATION : Head of Department

3. QUALIFICATION : MBA

4. AREA OF SPECIALIZATION : Marketing

5. EXPERIENCE : 7 Years

6. OFFICIAL ADDRESS : NBA Group of Institutions Scindia Villa, Sarojini Nagar Delhi

7. TELEPHONE No. : 0120-4136697

8. MOBILE : 9810616966

9. E-MAIL : honey.dhussa@nba.edu.in

I am willing to supervise: - Balram Kumar Jha

Enrolment No. 11061248020

SYNOPSIS ON

Advertising and sales promotion technique used in

Country club India Ltd.

[ Countersigned by the Director of study center SEAL]

(Signature with Seal)

CERTIFICATE This is to certify that Balram kumar jha, Enrolment No. 11061248020 has

completed under my supervision his/her Research Project Report on

Advertising and sales promotion technique used in Country Club India

LTD. in the specialization area Marketing.

The work embodied in this report is original and is of the standard expected of

an MBA student and has not been submitted in part or full to this or any other

university for the award of any degree or diploma. He has completed all

requirements of guidelines for the Research Project Report and the work is fit

for evaluation.

Signature of Supervisor/Guide (with SEAL) NAME: Honey Dhussa DESIGNATION: Head Of department (Marketing) ORGANIATION: NBA School of Business

[Forwarded by Head/Director of Study Centre] (With signature, Name & SEAL)

DECLARATION

This is to certify that the project Report entitled Advertising and sales

promotion technique used in Country Club India Ltd. is my original

work and this has not been submitted in part or full to this or any other

university/institution for award of any degree or diploma.

Signature of candidate: NAME: Balram Kumar Jha

Enrolment No.: 11061248020

Specialization: MARKETING

Session: 2011-2013

ACKNOWLEDGEMENT

Project work is never the accomplishment of an individual rather it is an

amalgamation of the efforts, ideas and co-operation of a number of individuals.

I am highly indebted to my project guide Mr. Honey Dhussa of NBA Business

School for his invaluable support and guidance during the preparation of this

project.

It gives me immense pleasure to take this opportunity to thank all those who

helped in the successful completion this project.

Balram Kumar Jha

Statement of Problem

To study which factor influencing the Marketing of Country Club

India Ltd.

To Study the what is the major problem that gives effect on CCIL?

Which types of Advertising & Sales promotion technique used in

Country Club India Ltd.

How advertising and sales promotion help to the organization?

Why employees give wrong statement to the consumer?

Who are the major competitor of CCIL?

Why not consumer and employees showing satisfaction ?

LITERATURE REVIEW

Introduction

Country Club India Ltd is one of the fastest growing entertainment and leisure

conglomerate in India. A Multi-Million dollar entity and a listed company on

BSE (Bombay Stock Exchange), Country Club India Ltd is a pioneer in the

concept of family clubbing in the country. Country Club India Ltd has

established 205 properties of which over 55 are owned and 175 are franchised

properties plus a global gateway via Country Vacations and RCI affiliation of

4000 resorts for its esteemed members.

In fact, Mr. Rajeev Reddys sole motive behind creating Country Club was to

provide accessible and affordable clubbing facilities to one and all. Realizing

that ordinary men find it difficult to obtain a membership in most of the clubs,

he started Country Club in 1989 which now stands as a prestigious landmark in

the city of Hyderabad. A staunch believer in validating his products, he has

been the face of the company since its inception.

Country Club India Ltd's very first leisure infrastructure project is Country Club

Coconut Grove which is over much 100 acre and a completely eco friendly

project near Tumkur in Bangalore. The multi-million project is the resultant

outcome of vibrant synergy between core expertise of the founding organization

Amrutha Estates and innovative vision of participatory clubbing that hinges on

community living and holiday homes with clubbing pleasures.

Country Club India Ltd is the Country's biggest chain of Family Clubs

recognized by the Limca Book of World Records. Besides prominent citizens

from all walks of life, we have around 600 Corporate Members, including

Microsoft, Brooke Bond Lipton (India) Ltd, CMC Ltd and Dr. Reddy's Labs.

Country Club India Ltd provides a state-of-the-art Health Club, multi-cuisine

restaurants, business centre, swimming pool and other facilities. A unique

benefit to members joining the Country Club is the facility of transferability of

membership from one city to another.

Country Club India Ltd, a powerhouse of entertainment organizes shows

including beauty pageants, Holi, Navaratri, Dussehra, Diwali, Christmas, Lodi

and New Year regularly and also invites celebrities from time to time.

Performing artists and entertainers who have participated in the shows include

King Khan - Sharukh Khan, Govinda, Salman Khan, Bipasha Basu, Mahima

Chaudary, Yana Gupta, Koena Mitra, Sangeetha, Usha Uthup, Remo

Fernandez, Daler Mehndi, Raageshwari, Shaan & Sagarika, Bali Brahmbhatt,

Sukhvinder Singh, Sushmitha Sen and Mamta Kulkarni to name a few and the

list is evergrowing by the day.Country Club (India) Ltd has also entered into

Strategic Alliances with all the major banks in the market, wherein all these

banks Credit Cardholders will be entitled to the 0% interest free installments

starting from 3 months to 18 months to avail Country Club membership.

The multi-million project is the resultant outcome of vibrant synergy between

core expertise of the founding organization Amrutha Estates and innovative

vision of participatory clubbing that hinges on community living and holiday

homes with clubbing pleasures.

To deliver everlasting experiences that nurture relationships and contribute to a

wholesome wellness lifestyle in a stress free, eco friendly environment to our

cherished member community with a win-win situation for everyone involved

in furthering the cause of such ecosystems.

To deliver everlasting experiences that nurture relationships and contribute to a

wholesome wellness lifestyle in a stress free, eco friendly environment to our

cherished member community with a win-win situation for everyone involved

in furthering the cause of such ecosystems.

Vision

To be world leaders in family clubbing in todays disintegrating society and

create a cohesive force in relationship between man and men; man and nature

and man and his environs embedded in current realities and inherit by legacy to

the generation next.

Update - 2013

Country Club Fitness now in Bangalore & Mumbai

Country Club Fitness now in Pune & Ghatkopar Sania Mirza is the new Country Club Fitness Ambassador

New Country Club Fitness commercial featuring Sania Mirza

OBJECTIVIES

To Study of Service sector in India.

To study of entertainment and leisure industry in India.

To study about Country Club India Ltd.

To study about Advertising and sales promotion

To study about function and benefits of advertising.

To study the reasons for the increasing importance of sales

promotion.

To study about Pull & Push strategies.

To study the different types of Advertising & different approaches

to ad execution.

To study about different types of media - advantages & Limitations

To study the advertising communication objective.

To study the concept of sales as an advertising objective.

To Study about Advertising and sales promotion technique.

To study about which types of Advertising & sales promotion used

in Country club India Ltd?

To study the job satisfaction of employees and how Advertising &

sales promotion help to employees towards achieving the sales?

To study of Competitors available in market.

RESEARCH DESIGN & METHODOLOGY

MARKETING RESEARCH Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year. As such, the attributes that create value cannot simply be deduced from common knowledge. Rather, data must be collected and analyzed. The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions. RESEARCH DESIGN Marketing research can classified in one of three categories: Exploratory research Descriptive research Causal research These classifications are made according to the objective of the research. In some cases the research will fall into one of these categories, but in other cases different phases of the same research project will fall into different categories. Exploratory Research Exploratory research has the goal of formulating problems more precisely, clarifying concepts, gathering explanations, gaining insight, eliminating impractical ideas, and forming hypotheses. Descriptive research:- Descriptive research is more rigid than exploratory research and seeks to describe users of a product, determine the proportion of the population that uses a product, or predict future demand for a product. As opposed to exploratory research, descriptive research should define questions, people surveyed, and the method of analysis prior to beginning data collection. .There are two basic types of descriptive research: longitudinal studies and cross-sectional studies. Conclusive Research studies can be classified as either descriptive or experimental.

Causal research:- Causal research seeks to find cause and effect relationships between variables. It accomplishes this goal through laboratory and field experiments. RESEARCH INSTRUMENT

Structured and Disguised Questionnaire The questionnaire is a standardized form for recording answers on the

basis of set questions. The questions provided limited answers.

Sample size The sample size chosen should be 150.

Sampling Method

Sampling Method is the process in which only a few units of population

under study are considered for analysis. The sampling method was

random sampling in which the respondents were given the questionnaire.

The Questionnaire was framed in such a way to get continue response.

And to achieve flexibility by asking certain open ended questions. The

time constraints and various other factors were also kept in mind while

framing the marketing research methodology.

SCOPE OF STUDY

1) Customer expectations are always ever increasing and the competition

among various entertainment and leisure companies.

2) Brands with good offers and reasonable price will service well in the

market.

3) The likes and dislikes of people are different, the companies should

have different product to suit different needs and wants.

4) Quality and price plays an important role in the success of a product.

5) To understand the Advertising & Sales promotion technique.

6) Different offers made by CCIL to attract the target audience.

7) Advertisement plays an important role in attracting the future

consumers towards a product

8) Consumers become more aware of entertainment and leisure sector.

LIMITATION 1) The project study is limited to Membership policy requirements in the city of Delhi alone.

2) Difficulty in collecting AMC rates of other players as pricing being a sensitive issue companies do not disclose their rates easily.

3) Scope of the project is limited to only recruitment of the Direct Marketing Executives so very little exposure to the sales of the products offered by CCIL.

4) Study of companies as is process was limited to the variant dimensions of Marketing 5) Approaching large number of customers is difficult.

BIBILIOGRAPHY

www.google.com

www.Cuountryclumindia.net

www.info.com

www.economictimes.com

www.wikipedia.org

CCIL brochures

Initial screening form.

Questionnaire

RESPONDENTS PERSONAL INFORMATION

Name:- Age: - Gender:- E-mail:- .. Phone no. :- .... Address:- 1.Are you interested in clubbing and holidays? Yes No 2.You are using any types of Plan of CCIL or Other Co? Yes(Name- ) No 3.-Do you know about Country Club India Ltd ? Yes No 4-What you know about CCIL?

5-Which one is most preferable ? Clubbing Holidays 6- In which City you are looking for clubbing? . 7-You want to go on holidays with? Individual Family 8-Do you know about CCIL plan? Yes No 9-You go on holidays? Monthly Quarterly Half yearly Yearly 10- How many people in your family have? 11- You want to include your parents in your family for holidays trip? Yes No 12- If you chose CCIL Plan, which aspect attracts you? a) Advertising b) Brand c) Return d) Trust 13- How you know about CCIL? Newspaper /TV SalesExcutive/telecaller neighbor Friend 14- Do you aware about CCIL terms & condition? Yes No 15- You want to go club with..

Family Friends 16- Which one is most preferable place in India & aboard ? 17- Are you ? Single Married 18- How many children you have? . 19- Do you want to give any special suggestions ? .. . 20- Have you ever participated in a market research survey before? Yes No