CCCTA 09/13/19 Agenda Item #11c. Marketing & Events ...€¦ · 11/12/2019 · Hunters, Foodies &...
Transcript of CCCTA 09/13/19 Agenda Item #11c. Marketing & Events ...€¦ · 11/12/2019 · Hunters, Foodies &...
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SOCIAL MEDIA | FOLLOWER GROWTH Data From:8/6-9/6
Comparison to previous months 5/5 - 6/17
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SOCIAL MEDIA ENGAGEMENT
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PUBLIC RELATIONS UPDATE – AUGUST
This month, we received a UVPM (unique visitors per month) of 26.1M, a reach of 2.6M and a publicity value of $19.4K. This year to‐date through July, we have received 751.4K reach and a publicity value of $171,500
August Press Articles Carson Now, Iconic Nevada railroad to celebrate 150 years in 2020 Pahrump Valley Times Online, Tonopah selected for cultural exchange program Mountain Democrat Online, Virginia and Truckee Railroad keeps rolling through history An Open Suitcase, Things to Do in Carson City Pittsburgh Post-Gazette Online, Nevada's 155th Birthday: Extraterrestrials, Burners, Ghost-
Hunters, Foodies & Mountaineers Invited VIA Magazine, Terrific train rides
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VIDEO & OTHER PROMOTIONS
Chelsea Pearl – Bay Area – vlogWade Holland Video –YouTube plus drone footage provided Nevada Day Promotion on Social
Robert Annis – Cycling and Outdoor Travel Writer –Coordinated with Travel Nevada – riding in Carson City with local guide
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NEW THINGS COMING With the new website around the corner we will be significantly increasing
our budget and digital strategy. Until then a basic search strategy and video strategy will remain until the new site launches.
Google Virtual Tours Within the next month we will have a virtual Kit Carson Trail Tour that can be
embedded on our website.
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STATS TIED BACK DIRECTLY TO PROPERTIES
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V
V
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GENUINE INTEREST TO VISIT CARSON CITY
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GENUINE INTEREST TO VISIT CARSON CITY
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QUESTIONS?
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JUKEBOX INTERNATIONAL FILM FESTIVAL
RECAP…
DATES OF EVENT: AUG 20-22TOTAL FEATURED FILMS: 26U.S. FILMS: 14INTERNATIONAL: 12
ATTENDANCE: MOSTLY FILMAKERS WHO’S VIDEOS WERE FEATURED IN THE FESTIVAL. CURRENTLY AWAITING FURTHER DATA FROM EVENT ORGANIZER
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Outlaw Flat Trac Race
RECAP…
56%21%
9%13%
1%
RIDERS BY STATE
CALIFORNIA NEVADA IDAHO N/A OREGON
DATES OF EVENT: AUG 23-24TOTAL RIDERS: 116FRIDAY RIDERS: 72SATURDAY RIDERS: 109CALIFORNIA: 65NEVADA: 24IDAHO: 11N/A: 15OREGON:1
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17%
38%11%3%
23%
8%
CALIFORNIA REGIONS BREAKDOWN
Bay Area
Central
Central Coast
Desert
Northern
Southern
Outlaw Flat Trac Race
RECAP…
CA RIDERS BY REGION
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13%
50%
17%
17%
4% % by NV CITY
Carson City Reno Sparks Minden Gardnerville
Outlaw Flat Trac Race
RECAP…
RIDERS FROM NEVADACARSON CITY: 3GARDNERVILLE: 1MINDEN: 4RENO: 12SPARKS: 4
ESTIMATED CROWD SIZE OF1,800 PEOPLE. AWAITINGTICKET COUNT FROM EVENTORGANIZER.
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GREAT RENO BALLOON RACES
RECAP…
DATES OF EVENT: SEPT. 6-8 ESTIMATED 3-DAY ATTENDANCE: 160,000 RAFFLE PRIZE GIVEAWAY | HWY 50 PASSPORTS | TRINKETS | VISITORS GUIDE MAGAZINE | TRAVEL NEVADA TOURISM GUIDE | STATE ARTS & CULTURE GUIDE
THE FEEDBACK WE RECEIVED TALKING TO PEOPLE REAFIRMED THAT WE ARE ON THE RIGHT PATH BUT ALSO SHOWED US HOW MUCH WORK WE HAVE AHEAD OF US!
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SEP. 13-15 SILVER STATE ART FESTIVAL
SEP. 20-22 PETER STETINA FAM TOUR
NOV. 12-14 GOVERNOR’S GLOBAL TOURISM SUMMIT
DEC. 8-12 NTA TRAVEL EXCHANGE
UPCOMING EVENTS
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QUESTIONS?(LYDIA IS THE HAPPIEST MORNING PERSON EVER!)
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