CCC Workshop - Part 4: The Business of Community Composting [Mary Ryther, Compost With Me]
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Transcript of CCC Workshop - Part 4: The Business of Community Composting [Mary Ryther, Compost With Me]
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Compost With Me
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Using theBusiness Model Canvas (BMC)to study a compost company.
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Cost Structure
Revenue Streams
Partners
Activities
Resources
Value
Channels
Customer Relations
CustomerSegments
Business Model CanvasCompost With Me
1.2.3.4.
6.
5.
7.8.
9.
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Business Model Canvas (BMC)1. Customer Segments2. Value Propositions3. Channels4. Customer Relationships5. Revenue Streams6. Key Resources7. Key Activities8. Key Partners9. Cost Structure
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1. Customer Segments
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• Commercial
• Residential
• Institutional
• Special Events
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2. Value PropositionCompost With Me
• Solution to a customer’s problem or need.
• Statement of the tangible results a customer gets from our service.
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2. Value PropositionCompost With Me
=
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3. Channels
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How We: a. Engage & inform our various
customer segments.
b. Sell our services.
c. Deliver our Value Proposition.
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3. ChannelsCompost With Me
a. Customer Engagement: • Door-Knocking• Personal Contacts • Public Radio • Print Media • Website & Social Media• Bulletin Boards
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3. ChannelsCompost With Me
b.Sales: • Check • Electronic• Cashc.Delivery: • Bike • Truck • Farmers’ Market
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4. Customer Relationships
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Finding, Retaining, & Growing Customers
• Environmental Mission• Personalized Service• Friendly Relationship• Reliability
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5. Revenue Streams
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Residential & Commercial• Fixed List Pricing • Volume Discount at Commercial Scale
Other considerations:• What is preferred payment mode?• What % of total revenue does each
revenue stream represent?
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5. Revenue Streams
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Residential1 month………….$303 months………. $751 year…………..$275 Commercial1 Barrel……Priced $15 - $5/each• Sliding scale based on volume
Compost SalesStill researching market & pricing…
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5. Revenue Streams
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CommercialPricing
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6. Resources
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Intellectual PropertyTeam MembersEquipmentClient ListSite
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6. Resources
Compost With Me
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7. Activities
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What We Do:
• Marketing & Outreach• Collection Route Planning• Food Scrap Collections• Cleaning• General Problem Solving• Compost Site Management• Compost Production• Compost Sales
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7. Farmers MarketCompost With Me
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8. PartnersCompost With Me
• Nobska Farms• Farmers Market• CARE for Cape & Islands• Cape Abilities• Equatorial Feeds• Chamber of Commerce• County Fairgrounds
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8. PartnersCompost With Me
Nobska Farms• chili pepper micro farm• endorses our compost
Falmouth Farmers Market• venue for customer interaction
CARE for Cape & Islands• 501c3 grant provider
Cape Abilities• Community integrated employment
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8. PartnersCompost With Me
Equatorial Feeds• Black Soldier Fly R&DChamber of Commerce• Business Education, Networking & MarketingCounty Fairgrounds• Site Partnership for on-site composting
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9. Cost StructureCompost With Me
Value-Driven Model:• High Quality Service & Product• Highly Customized to Customer
Preferences
Most Costly Resources:• Labor, Trucks, Insurance
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9. Cost StructureCompost With Me
Labor:• Minimum Wage in MA…..$11/hr. Truck:• 2006 Ford F-150…………$299/mo.Insurance• Liability………………….~$1000/yr.• Workers Comp…….…..~$1500/yr.• Auto (per truck)……….~$1500/yr.
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Cost of Truck CollectionsTrip to Woods Hole
• 6 Stops• 19 Miles R/T• 88 Minutes
Cost Factors:Labor, Time, Fuel, Miles
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Ranger = $37.68
F-150 = $40.15
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Biggest Challenge:
Growth?Add Second Truck
• Add Second Site• Add New Customers• Recruit More Help
• Expand Geographic Reach
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Compost With Me