Do Good & Green

Chewing GumBy Team Lucky Luke

What is our mission?

Identify creative ways to maximize value of chewing gum

Our Immediate Thoughts

- What value?

- Who adds value?

- Who perceives / receives value?

- What is current value of chewing gum? and to whom?

Our plan to solve the problem- Find more about chewing gums (google!)

- Step Back (take a creative break)

- Re-Frame The Problem (how?)

- Identify current value proposition (use a creativity tool)

- brain storm on potential added value (use another tool)

- Formulate my selected idea for added-value to chewing gum

What we found on - Chewing gum has been in use for 5,000 to 9,000 years!

- Modern chewing gum is made from hydrocarbon polymers.

- In USA only the chewing gum industry is $19 Billion with annual revenues of $2 Billion.

- 3.74 trillion gum sticks produced annually weighting 100,000 tons.

- Average American chews 300 chewing gums sticks per annum

- Study done on Oxford St., London (2000) showed that a quarter of a million blobs of chewing gum were stuck to its pavement.sources: http://en.wikipedia.org/wiki/Chewing_gum & http://www.statisticbrain.com/chewing-gum-statistics/

Utilizing Attribute Listing, Morphological Analysis and Matrix Analysis Tool

Attribute Listing: Chewing GumTarget

Customer Benefits Drawbacks Perception Packaging Disposal

Practically anyone

Better alternative for ‘Oral fixation’ than excessive eating or smoking

Excessive use can result in health issues

Trivial. Even considered a waste of money by some people

Various. Mostly paper and/or metallic foil.

Ideally: Garbage,

Practically: Everywhere :-(

3.74 trillion gum sticks annually

May slow tooth decay

Key urban pollutant

Banned in places like singapore

Huge cost for municipalities

May reduce stress

Using Reversal Tool

- To use it, ask the opposite of the question you want to ask, and apply the results.

- How do I decrease the value from chewing gum?

- Even better: How do I turn chewing gum from being a good thing to being a bad thing?

What stands outTarget

Customer Benefits Drawbacks Perception Packaging Disposal

Practically anyone

Better alternative for ‘Oral fixation’ than excessive eating or smoking

Excessive use can result in health issues

Trivial. Even considered a waste of money by some people

Various. Mostly paper and/or metallic foil.

Ideally: Garbage,

Practically: Everywhere :-(

3.74 trillion gum sticks annually

May slow tooth decay

Key urban pollutant

Banned in places like singapore

Huge cost for municipalities

May reduce stress

Applying reversal tool

Chewing gum can be turned into a global nuisance by inappropriately disposing of 3.74 trillion used chewing gums to pollute our cities and villages.

Framework for proposed solution

- Come up with idea to minimize urban pollution caused by chewing gums

- Provide means to simplify disposal by consumer

- Provide means to minimize cost of disposal (can we turn cost to profit? or at least break even?)

- Provide incentive for consumer to dispose of used gums appropriately

IDEA in brief- Change gum wrap material to a cheap, safe polymer.

- Encourage consumers to wrap used gums in supplied wrap and collect at home to be exchanged later at municipality against donation vouchers.

- Recycle the collected used gum (polymer wrapped in polymer) into polymer for industrial usage.

- Utilize money saved by municipality cleaning bills + revenue of recycling (most of 100,000 tons of polymers) for various charities for different interests

- Allow consumers to pick the charity fund they want to donate to, convert weight of used gun to value of donation on donation voucher.

- Get sponsors for an awareness marketing campaign for this idea!

Recycle

Charity

simply put..

Submit

Receive

where does the charity money come from?

Municipality Street Cleaning Budget Savings

Revenue of used gum

recycling into industrial polymer

Charity fund donated by

gum recycling consumers

+ =

IDEA in a Nutshell

Enjoy GumResponsibly

HelpThe

Needy

HelpThe

Needy

SustainableClean

Environment