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School Of Management Studies

Jawaharlal Nehru Technological University HyderabadMBA CCC 2008-11 Course Structure

I Year MarksMBACCC 101 Principl es of Managemen t 100

MBACCC 102 Accounti ng for Management 100MBACCC 103 Managerial Economics 100MBACCC 104 Business Law and Regul ation 100MBACCC 105 Quantitative Analysis for Business Decisions 100MBACCC 106 Marketing Management 100MBACCC 107 Research Methodology 100MBACCC 108 Production and operations Management 100II Year

MBACCC201 Financial Management 100MBACCC202 Human Resou rce Management 100MBACCC203 Organ izati onal Behavior 100MBACCC204 Adver tising Sale s Promotio n and Distr ibuti on 100MBACCC205 Logistics and Supply Chain Management 100MBACCC206 Cost and Management Accounting. 100MBACCC207 Strategic Management 100MBACCC 208 MIS & Managerial Computing 100III Year

MBACCC 301 Security Analysis & Portfolio Management 100MBACCC 302 Management of Industrial Relations 100MBACCC 303 International financial Management 100MBACCC 304 Service Marketing 100

MBACCC 305 International Marketing 100MBACCC306 Project Work 200

Total 2300

Evaluation Pattern

50% pass mark in every subject

Project Evaluation

Internal Evaluation by Project Guide - 100 MarksExternal Evaluation by External Guide - 50 Marks

Viva Voce - 50 Marks

Project report should be submitted before End examination of III year other wise hall ticket for III-Year End Exams will not be issued.

If the candidate submits MBA Project Work in HR he will be considered as MBA-HR

If the candidate submits MBA Project Work in Finance he will be considered as MBA-

Finance

If the candidate submits MBA Project Work in Marketing he will be considered as MBA-Marketing.

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

CCC MBA I year

MBACCC101 PRINCIPLES OF MANAGEMENT

Objective of the course is to give a basic perspective of Management theories and practices. This

will form foundation to study other functional areas of management.

Unit-I: The Management: Theory, Science or Art? Functions of Managers, Managerial Roles

Corporate Social Responsibility of Management.

Unit-II: Perspectives on Management: Scientific Management (Fredrick W.Taylor, Frank and

Lillian Gilbreth), Human Relations (Elton Mayo, Douglas Mc Gregors Theory X and Theory

Y, William Ouchis Theory Z), the Systems Approach, the Contingency Approach, the

Mckinsey 7-S Framework

Unit-III: Planning: The nature and Purpose of Planning, Objectives, Strategies, Policies, and

Planning Premises, Types of Plans, Decision Making.

Unit-IV: Organising: Nature of organizing, organization levels and span of management

Factors determining span - Organisational design and structure departmentation, line and staffconcepts, staffing delegation, decentralization and recentralisation of authority - responsive

organizations.

Unit-V: Motivation: Managing and the Human Factor, Theories of Motivation.

Unit-VI: Leading: Leading Vs Managing Trait approach and Contingency approaches to

leadership - Dimensions of Leadership- Robert Blakes Managerial Grid - Leadership Behavior

and styles developing leadership skills transformational leaders - Leadership in Cross-cultural environment - Evaluating Leaderconflict and negotiation..

Unit-VII: Communication: Importance of Communication, Interpersonal communication

Barriers to Effective communication, Communication in Organizations, Using CommunicationSkills to manage Conflicts. Communicating for understanding and results, creating productive

interpersonal relationships, Guidelines to improve written and oral communication-

Unit-VIII: Controlling: Basic control process- control as a feedback system Feed ForwardControl Requirements for effective control control techniques Overall controls and

preventive controls.

Text Book

Principles to Management: Koontz, Wehrich, Aryasri, TMH, 2008

References:

Stoner, Freeman and Gilbert, Management, Pearson Education, 2006.

Daft: The New Era of Management, Thompson, 2007.

Robbins: Management Pearson Education, 2006.

Durbin: Essentials of Management, Cengage, 2007.

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CCC MBA I year

MBACCC102 Accounting for Management

The Objective of the course is to provide the basic knowledge of book keeping and accounting and

enable the students to understand the financial statements and make analysis financial accounts of a

company.

Unit-I: Measurement of Profit and Financial Position I: The Accounting process.

Documentation, Recording, Classifying, and Summarizing Transactions, FundamentalAccounting concepts and GAAP, Introduction to International FRS. Financial Accounting Vs

Cost Accounting Vs Management Accounting

Unit-II: Final Accounts: Journal, Ledger accounts - Trial Balance, Capital and Revenue items -

Trading and Profit and Loss Account and Balance Sheet with simple adjustments.

Unit-III: Asset Valuation: Depreciation of Fixed Assets: Depreciation Accounting, Meaning,Significance, and Methods of Depreciation with simple problems.

Unit-IV: Introduction to Management Accounting: Financial statement Analysis: WindowDressing, Creative Financial Practices and Issues Related to Quality of Disclosures in Reported

Earnings, earnings per share analysis, Ratio analysis Du Pont Chart.

Unit-V: Cash Flow and Funds Flow Statements: Flow of Funds, Working Capital, Need forWorking Capital, Determining the Existing Capital requirement, Future capital requirements,

Possible Sources of Working Capital, Statement of Cash Flow, Preparing a cash Flow

Statement.

Unit-VI: Introduction to Cost Accounting: Cost centre and cost unit classification of Cost intodirect costs and Indirect costs Costing Methods Job costing Cost Sheet and Tender

Unit-VII: Marginal costing & Break Even analysis: Application of Marginal Costing in terms

of Cost Control, Profit Planning, Closing down a plant, make or buy decisions, cost-volume-profit relationship, mechanics of B.E. analysis, determination of B.E. point, Application of BEPfor various business problems.

Unit-VIII: Standard costing and Variance Analysis: Types of Standards, Types of Variances:

Cost Variances, material variances, labour variances; Revenue variances: Sales and Profit

Variances- Analysis and Interpretation of Variances-simple problems

Text Books:

Khan & Jain, Cost Accounting, McGraw-Hill, 2008

Ramachandran & Ramkumar: Financial Accounting for Management, McGraw-Hill, 2008

References:

Accounting Text and Cases: Robert, David, Kenneth Mcgraw-Hill, 2008. Harrison, Horngren: Financial Accounting,6e Pearson, 2006.3

Guan, Hansen, Mowen: Cost management, Cengage, 2008.

Jawaharlal: Accounting for Management,HPH,2008.

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MBACCC103-MANAGERIAL ECONOMICS

The Objective of this course is to understand the relevance of economics in business management

and to provide the student with a background of various environment factors that have major

repercussions on business and sharpen their mind to watch and update the changes that occurconstantly in the business environment.

PART-A: Managerial Economics

Unit-I: Introduction: Definition, Nature of the firm, Objective, Economic profit, Total,Average, Marginal, Economic models, Probability distributions.

Unit-II: Demand Theory: Individual and Market Demand, Total and Marginal Revenue, Price

Elasticity, Income Elasticity, Cross Elasticity, Demand estimation methods.

Unit-III: Production and Cost: Theory and Analysis- Production Function, Production with onevariable input and two variable inputs, Economies of scale and scope, estimating the production

function. The Economic Concepts of cost, Short run, Long run cost Functions, Estimating short

run and long run cost functions.

Unit-IV: Market structures and Pricing Decisions: Perfect competition Characteristics, Profitmaximizing output in short run and long run, Monopoly Characteristics, Profit maximizing

output in short run and long run, Monopolistic competition and Oligopoly, PriceDiscrimination, and Pricing Practices.

Text Book:

Petersen, Lewis, Jain: Managerial Economics, Pearson, 2008.

References:

Hirschey: Economics for Managers, Thomson, 2007.

Keating, Wilson: Managerial Economics, biztantra, 2007.

Samuelson Marks: Managerial Economics, Wiley India, 2008.

Mehta. P.L. , Managerial Economics, Sultan Chand & Sons, 2001

PART-B : BUSINESS ENVIRONMENTUnit-I: Industrial Policy: Industrial policy 1991, Liberalization, Privatization and Globalization(LPG), New Economic Policy, Economic Reforms, Impact of LPG on Indian Economy.

Unit-II: Monetary policy, Fiscal Policy and Union Budget Highlights

Unit-III: Balance of Payments: Balance of Payments Vs Balance of Trade, Factors leading toDisequilibrium in Balance of Payments, Correction Measures

Unit-IV: World Trade Organization: Nature and scope - Organisation and structure trading

blocks role and functions of WTO in promoting world trade Principles followed-Agreements reached in the Uruguay round including TRIPS, TRIMS and GATS.

Text book:

K.Aswathappa: Essentials of Business Environment,Himalaya Publishing House, 2008

References: Dutt and Sundaram, Indian Economy, S.Chand, 2008.

Justin Paul: Business Environment, TMH, 2008.

Francis Cherunilam: Business Environment, Himalaya, 2008.

Recent Economic Survey Report of Government of India.

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CCC MBA I year

MBACCC104-BUSINESSLAW & REGULATION

The objective of the course is to enable students understand the legal frame work of business.

Unit-I: Law of Contract-I: Nature of contract, Essential elements of a valid contract, offer and

Acceptance, Consideration, Capacity to contract, Free Consent, Legality of Object- Void

agreements.

Unit-II: Law of Contract-II: Contingent Contracts, Performance of Contract, Discharge ofContract, Remedies for Breach of Contract, Quasi-Contracts.

Unit-III: Special Contracts: Indemnity and Guarantee, Bailment And Pledge, Contract of

Agency, Sale of Goods, Transfer of property, Performance of Contract, Rights of an Unpaid

seller.

Unit-IV: The Companies Act: Kinds of Companies, Formation of Company, Shares, Share

capital, Borrowing powers, Debentures and charges, winding up.

Unit-V: Negotiable Instruments Act: Notes, Bills and Cheques, Parties to a Negotiable

Instrument, Negotiation, Dishonour of a Negotiable Instrument, Discharge of a Negotiable

Instrument.

Unit-VI: The Consumer Protection Act, 1986: Definitions, Central Consumer ProtectionCouncil, State Consumer Protection Councils, Consumer Disputes Redressal Agencies, Forum,

Commission.

Unit-VII: The foreign Exchange Management Act, 1999: Regulation and Management of

Foreign exchange, Contravention and Penalties, Directorate of Enforcement.

Unit-VIII: Competition Act, 2002: Prohibition of certain Agreements, Abuse of DominantPosition and Regulation of Combinations, Regulation of Combinations, Competition

Commission of India, Duties, Powers and Functions of Commission.

Text book:S.S.Gulshan, Ravi Akula: Business Law & Regulation, Excel Books, 2008.

References:

Akhileswar Pathak: Legal Aspects Of Business. TMH,2007.

N.D.Kapoor Mercantile Law, Sultan Chand & Sons, 2008.

C.L.Bansal, Business and Corporate Laws, Excel Books, 2006.

P.K.Goel, Business Law for Managers, Biztantra, Dreamtech Press, 2006.

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CCC MBA I year

MBACCC105 QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS

The objective of the course is to provide the basic tools of Operations Research in Solving themanagement problems through modeling and using mathematical approach.

Unit-I: Quantative Approach to Decision Making: Overview of Operations Research, Natureand Significance of OR, Some Definitions, Scientific Method in OR, Models and Modelling in

OR, Advantages of Models, Features of OR Solution, Applications and scope of OR.

Unit-II: Linear Programming: Application and Model Formulation, Graphical Method, Simplex

Method, Duality In Linear Programming, Dual-Simplex method, Sensitivity Analysis.

Unit-III: Transportation problem: Introduction, Transportation Method, methods of findingInitial solution, Test for Optimality, Maximization Transportation Problem, Assignment

Problem, Solution Methods of Assignment Problem, Traveling Salesman problem.

Unit-IV: Decision theory and Decision Tree: Steps in Decision Theory Approach, types of

Decision making Environments, Decision making under Uncertainty, Decision making underRisk, Posterior Probabilities and Bayesian Analysis.

Unit-V: Theory of Games: Introduction, Two-person Zero-Sum games, Games with Saddle

point, Games with out Saddle Point, The Rules of Dominance, Solution methods of Games

without Saddle point.

Unit-VI: PERT and CPM: Differences between PERT and CPM, Phases of ProjectManagement, Network Components and Precedence Relationships, Critical path analysis,

Project Time-cost Trade-off.

Unit-VII: Simulation: Definition, Steps of Simulation process, Advantages and Disadvantagesof Simulation, Stochastic Simulation and Random Numbers, Simulation of Inventory Problems,Queuing Problems, Investment Problems.

Unit-VIII: Queuing Theory: Essential Features of a Queuing System, Probability Distributions

in Queuing Systems, Classification of Queuing Models and their Solutions, Single Server and

Multi Server Queuing Models. Multi-Phase Service Queuing Model, Special Purpose QueuingModels.

Text Book:

J.K.Sharma, Operations Research Theory and Applications, MACMILLAN, 2009.

Reference Books

N.D.Vohra: Quantative techniques in Management, McGraw-Hill, New Delhi, 2009. J.K.Sharma: Quantative Techniques For Managerial Decisions, MACMILLAN, 2008.

Anderson, Sweeney, Williams: Quantitative Methods for Business, Cengage, 2008.

Ravindran: Operations Research, Wiley India, 2007.

Sridhar Bhat: Quantitative Techniques for Business Decisions, HPH, 2008.

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CCC MBA I year

MBACCC106 MARKETING MANAGEMENT

The objective of the course is to have the basic concepts of Marketing which is one of the importantareas of functional management.

Unit-I: Understanding marketing management: Defining Marketing for the 21st century,Developing Marketing strategies and plans.

Unit-II: Capturing marketing insights: Gathering information and scanning the Environment,

Conducting Marketing Research and Forecasting Demand.

Unit-III: Connecting with customers: Creating customer value, Satisfaction and Loyalty,

Analyzing consumer markets, analyzing business markets, Identifying market segments andtargets.

Unit-IV: Building strong brands: Dealing with competition, creating Brand equity, crafting thebrand position.

Unit-V: Shaping the market offerings: Setting product strategy, Designing and managing

services, Developing pricing strategies and programs.

Unit-VI: Delivering value: Designing and managing Integrated Marketing Channels, Managingretailing, wholesaling, and Logistics.

Unit-VII: Communicating values: Designing and managing Integrated Marketing

communications. Managing mass Communications: Advertising, Sales promotions, Events, and

Experiences, and Public relations. Managing personal communications: Direct and interactivemarketing, Word of mouth, and personal selling.

Unit-VIII: Creating successful long-term growth: Introducing new market offerings, Tapping

into global markets, Managing a holistic marketing organization for the long run.

Text Book:

Kotler, Keller, koshy,Jha: Marketing Management, Pearson, 2009.

References:

Adrian palmer, Introduction to Marketing theory and Practice, Oxford University Press,

2007.

V.S.Ramaswamy, S.Namakumari: Marketing Management, Macmillan, 2009.

Etzel, Walker, Stanton & pandit: Marketing Concepts and Cases, TMH, 2005.

Evans & Berman: Marketing Management, Cengage, 2008.

Karunakaran: Marketing Management, HPH,2008.

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CCC MBA I year

MBACCC107 RESEARCH METHODOLOGY

Objective of the course is to have a general understanding of statistics as applicable to business andits use in areas of management research.

*Statistical table is required for students at the time of examination

Unit-I: Introduction: Meaning, Objectives, Motivation, Significance, Types of Research,

Research process, Criteria for good research.

Unit-II: Research problem: What is Research problem? Selecting the problem, Necessity of

Defining problem, Methods for the Collection of Primary and Secondary Data, Selection ofAppropriate Method for data collection.

Unit-III: Sampling Fundamentals: Need for sampling, Definitions, Sampling Distributions,

Central limit theorem, Sampling theory, Standard error, Estimating the population mean,

population proportion and determination of sample size.

Unit-IV: Research and Sample design: Meaning and need of research design, Features of gooddesign, different research designs, Important concepts and basic principles of research design,

steps in Sampling design, Characteristics of a Good Sample design, types of sample designs,

Selecting a Random sample from an Infinite Universe, Complex Random sample Designs.

Unit-V: Processing and Analysis of Data: Measures of Central Tendency, Dispersion,Asymmetry, relationship, Regression and Correlation analysis, Association Attributes and Yules

Co-efficient of Association.

Unit-VI: Testing of Hypotheses: Hypothesis-testing procedure, Hypothesis testing of Means,

difference between means, proportions for one and two samples and small and large samples.Unit-VII:Chi-square and Analysis of Variance: Chi-square Application steps involved andcharacteristics, ANOVA one way and two way classifications.

Unit-VIII:Interpretation and Report writing: Meaning of interpretation, precautions,

significance of Report writing, steps in writing report, layout of research report, types of reports,

Oral presentation Diagrammatic and graphic representation for the preparation of researchreport.

Text book:

C.R.Kothari, Research Methodology, Methods and Techniques, New Age International,2008.

References: Uma Sekaran: Research Methods For Business, Wiley India, 2007.

Cooper & Schindler: Business research methods, 9e, TMH, 2008.

S.P.Gupta: Statistical Methods, Sultan Chand and Sons, 2007.

Richard I Levin & David S.Rubin: Statistics for Management, 7e, Pearson Education,

2007.

Bhandarkar, Wilkinson: Social Research, Himalaya Publishing House, 2009

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CCC MBA I year

MBACCC108 PRODUCTION AND OPERATIONS MANAGEMENT

The objective of the course is to enable students basics of one of the functional areas of

management viz. Operations or Production.

Unit-I:Production and Operations Mangement Function: Definition, Classification of Decision

areas, Service and Relationship Era, Operations Strategy- Strategic management process,

Flexibility, traditional Vs new approaches, SWOT Analysis, Five Forces Model

Unit-II:Quality Management: Statistical Process control and control charts, AcceptanceSampling plan, Concept of Average Outgoing Quality Limit, Managing and Cost of Quality.

Unit-III: TQM and Six Sigma: Taguchi Philosophy, Robust Design, Ishikawa Diagram, Quality

Function Deployments, ISO 9000, Kaizen, Service Quality, Roadmap fro TQM, Points in

implementing TQM, Six Sigma.

Unit-IV:Maintenance Management: Objectives, Preventive Maintenance, maintenance Policy,Total Productive Maintenance, Characteristics of Spare parts, Conventional Concept, Stocking

policy Analysis, Capital, Insurance and Rotable Spares.

Unit-V:Work Study: Method Study and Time Study, Components of Method study, Work

measurement and Sampling Time Study Standards Pre determined Motion Time Systems(PMTS), Work Sampling.

Unit-VI: Productivity: Productivity Measures, Multi Factor Productivity, Efficiency and

Effectiveness, Business Process Reengineering, Bench Marking, Measures to increase

Productivity.Unit-VII:Supply Chain Management: Supplies on a War Footing, Supply Chain and Keiretsu,Market Place Uncertainties and Channel Relationships, Building a Supply Chain, Orientation

and Implementation of Supply Chain Principles within a Company, Single Source versus

Multiple Sources.

Unit-VIII:Aggregate Planning and Scheduling: Aggregate Planning Strategies and Costs,Assembly Line Balancing, Job-shop Type Production, Shop Loading Methods, Sequencing or

Prioritization, Line Of Balance Technique, Issues of Flexibility in Planning and Scheduling.

Text Book:

S.N.Chary, Production and Operations Management, McGraw-Hill, 3e, 2008.

Reference Books:

Krajewski, Ritzman, Malhotra: Operations Management, 8e, Pearson, 2008.

Evans, Collier: Operations Management, Thomson, 2007.

R.Pannerselvam: Production and Operations Management, 2e, PHI, 2006.

Buffa : Modern Production Operation Management, Wiley, 2007.

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2nd YEARJAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

CCC MBA II year

MBA (CCC) 201 Financial Management *The students need Discounting Table and Annuity tables for the examination

Unit-I:The Finance Function Objective: Profit or Wealth Maximization and EPSMaximization, An overview of Managerial Finance functions- Time value of money. present

value, future value of money and the basic valuation models.

Unit-II:Investment decisions: Nature of Capital Budgeting decisions - techniques of capital

budgeting: Payback method, Average rate of return and Time-Adjusted methods: IRR and NPV, profitability index, and excess present value index. Advanced problems and cases in

capital budgeting.

Unit-III:Cost of Capital: Concept and measurement of cost of capital, Debt vs.Equity, cost of

equity, preference shares, equity capital and retained earnings, weighted average cost of capitaland marginal cost of capital. Importance of cost of capital in capital budgeting decisions.

Unit-IV:Capital structure Decisions: Capital structure vs financial structure - Capitalisation,

financial leverage, operating leverage and composite leverage. EBIT-EPS Analysis, Indifference

Point/Break even analysis of financial leverage, Capital structure theories The ModiglianiMiller Theory A critical appraisal.

Unit-V:Dividend Decisions: Dividends and value of the firm - Relevance of dividends, the MM

hypothesis, Factors determining Dividend Policy-dividends and valuation of the firm-the basic

models. Declaration and payment of dividends. Bonus shares. Rights issue, share-splits, WalterModel and Gordon Model.

Unit-VI:Working Capital Management, components of working capital, gross vs. net working

capital, determinants of working capital needs, the operating cycle approach. Planning of

working capital, .Financing of working capital through Bank finance and Trade Credit.

Unit-VII:Management of current assets I: Management of cash, Basic strategies for cashmanagement, cash budget, cash management techniques/processes. Marketable securities:

characteristics, selection criterion, Marketable security alternatives.

Unit-VIII:Management of current assets II: Management of receivables: Objectives, credit

policies, credit terms, collection policies. Management of inventory: objectives, techniques ofinventory management. The importance of current assets management in working capital

planning.

References

MY Khan and PK Jain: Financial Management--Text and Problems, Tata McGraw- Hill, New

Delhi.2007.

Chandra Bose D, Fundamentals of Financial Management, PHI-2006

James C. Van Horne: Financial Management and Policy, Pearson Education, 2006.

I. M. Pandey- Financial Management, 9/e Vikas Publishing, 2007

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Chakraborty, Bhattacharya, Rao and Sen Financial Management and control. Macmillan India Ltd,

2007

S.N.Maheswari, Financial Management, Vikas Publishers, New Delhi, 2007.


CCC MBA II yearMBA (CCC)202 Human Resource Management

Unit-I:Introduction to HRM, Objectives of HRM, HR activities, Challenges of HRM.

HR Planning: Strategic and Human Resource Planning, The HR Planning process, HRInformation systems, Assessment of HR requirements, HR Functions and Policies.

Unit-II:Job Analysis and Design: Uses of Job analysis, methods of data collection, Job

Description and Specifications. Job design, Job redesign, Job Rotation, Job enlargement, Job

enrichment.

Unit-III:Recruitment and Selection: The Recruitment Process, Methods of recruiting, realisticjob preview, developing and using Application Blanks, Challenges of recruiting. The selection

process, type of tests, basic features of interviews, types of interviews, interview errors and bias,

designing and conducting the effective interview, Co-operative counseling, reference andbackground verification, medical evaluation, Technical, HR interview, Job offer, Induction and

Placement.

Unit-IV:Training and Development: Introduction to training, The training process, training

methods, Management development individual, group, organizational techniques, evaluationof training and development.

Unit-V: Appraising and Managing Performance: The appraisal process, methods, and potential

problems in performance evaluations. The appraisal interview, the feedback interview. The role

of appraisal in managing performance. Career Planning and Development.

Unit-VI: Compensation: Objectives, Influences on compensation, Compensation andmotivation, job evaluation system simple ranking, job grading, point systems, and factor

comparison system, Human relations effects of Job evaluation, compensation for special groups.

Unit-VII: Integration: Quality of work life, Quality circles, Industrial Relations, Industrial

Disputes and causes, remedial measures, Collective Bargaining. The management of conflict:Sources of grievances, the grievance procedure, Guidelines for handling grievances.

Unit-VIII: Maintenance of HR:

a) Benefits and services, security, safety, health and welfare services.

b) Separation, Corporate social responsibility, Global HRM.

References:

Edwin B.Flippo, Personnel Management, McGraw Hill..

Gary Dessler, Human Resource Management, 10/e, PHI, 2007

Scott Snell & George Bohlander, Human Resource Management, Cengage, 2007.

John M. Ivancevich, Human Resource Management, 9/e, TMH, 2007.

K.Aswathappa, Human Resource and Personnel Management, TMH, 2007.

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R.Wayne Mondy & Robert M.Noe, Human Resource Management, Pearson, 2006.

Robert L.Mathis and John H.Jackson, Human Resource Management, Thomson, 2007.

C.B.Memoria and S.V.Gankar, Personnel Management: Text and Cases, Himalaya Publishers,

Bombay, 2007.

Biswajeet Pattanayak, Human Resource Management, Prentice Hall India, 3/e,2005.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABADCCC MBA II year

MBA (CCC) 203 Organization Behavoiur.

The objective of the course is to provide the students with the conceptual framework and thetheories underlying Organizational Behaviour.

Unit-I: Introduction to OB - Definition, Nature and Scope Environmental and organizational

context Impact of IT, globalization, Diversity, Ethics, culture, reward systems and organizational

design on Organisational Behaviour.

Unit-II:Cognitive Processes-I : Perception and Attribution: Nature and importance of Perception Perceptual selectivity and organization - Social perception Attribution Theories Locus of

control Attribution Errors Impression Management.Unit-III: Cognitive Processes-II: Personality and Attitudes - Personality as a continuum

Meaning of personality - Johari Window and Transactional Analysis - Nature and Dimension ofAttitudes Job satisfaction and organisational commitment:

Unit-IV: Cognitive Processes-III: Motivational needs and processes- Work-Motivation

Approaches Theories of Motivation- Motivation across cultures - Positive organizational

behaviour: Optimism Emotional intelligence Self-Efficacy.

Unit-V: Dynamics of OB-I: Communication types - interactive communication in organizations barriers to communication and strategies to improve the follow of communication - Decision

Making: Participative decision making techniques creativity and group decision making .

Unit-VI: Dynamics of OB II Stress and Conflict: Meaning and types of stress Meaning and types

of conflict - Effect of stress and intra-individual conflict - strategies to cope with stress and conflict.

Unit-VII: Dynamics of OB III Power and Politics: Meaning and types of power empowerment -

Groups Vs. Teams Nature of groups dynamics of informal groups dysfunctions of groups and

teams teams in modern work place.

Unit-VIII: Leading High performance: Job design and Goal setting for High performance- Qualityof Work Life- Socio technical Design and High performance work practices - Behavioural

performance management: reinforcement and punishment as principles of Learning Process of

Behavioural modification - Leadership theories - Styles, Activities and skills of Great leaders.

References Luthans, Fred: Organisational Behaviour 10/e, McGraw-Hill, 2007

McShane: Organizational Behaviour, 3e TMH 2006

Nelson: Organisational Behaviour, 3/e, Thomson, 2006.

Newstrom W.John & Davis Keith, Organisational Behaviour-- Human Behaviour at Work,12/e, TMH, New

Delhi, 2006.

Pierce and Gardner: Management and Organisational Behaviour: An Integrated perspective, Thomson, 2007

Robbins, P.Stephen, Timothy A. Judge, Organisational Behaviour, 12/e, PHI/Pearson , New Delhi, 2007.

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Pareek Udai: Behavioural Process at Work, Oxford &IBH, New Delhi, 2003.

Schermerhorn: Organizational Behaviour, 9/e, Wiley 2005

Hitt: Organizational Behaviour, Wiley 2005

Aswathappa: Orgganisational Behaviour,7/e,Himalaya, 2007

Mullins:Management and Organisational Behaviour, Pearson, 2007.


CCC MBA II year

MBA (CCC) 204 Advertising Sales Promotion and Distribution

The objective of the course is to provide students with detailed knowledge of some of

the marketing mixes such as Distribution and Promotion. The prerequisite for the course is

Marketing Management offered in I Year.

Unit-I: Advertising: Changing concept, role of advertising in a developing economy, a critical

appraisal, types of advertisement consumer, industrial, institutional, retail, trade and professional,advertisement in marketing mix.

Unit-II: Organizing for Advertising: Advertising department and advertisement manager,objectives and functions - Role of advertisement agencies functioning of advertisement agencies.

Advertising agency skills and service, client agency relationship.

Unit-III: Advertisement budgets: Types, determining optimal expenditure, decision models, sales

response and decay, communication, state, competitive share.

Unit-IV: Ad media: Characteristics, media selection, optimizing and non optimizing approaches,media scheduling, media research- Sources of themes: Adapting presentation to medium campaign,

USP, brand image, positioning, purchase proposition and creative interpretation, insertions,

contract.

Unit-V: Advertisement: Visual layout, art work, production traffic copy, effective use of words,devices to get greater readership interrelation.

Unit-VI: Advertisement effectiveness: Pre-testing, post testing, experimental designs.

Unit-VII: Sales Promotion: Definition, role, types, consumer sales promotion, dealer display

contests, discounts, bonus offers, retail merchandising techniques. Publicity: Public relations

campaign, use of press, radio and TV, opinion building, customer service and community service.

Unit-VIII: Public Relations, Publicity and corporate advertising. Process of PR, Publicity, power of

publicity, control and dissemination of publicity, advantages and disadvantages.

References

Spiro,

Stanton & Rich: Management of Sales Force, TMH, 2007.

George E Belch and Michael A Belch, Advertising and Promotion, 6th Edition, TMH,

2006.

Batra : Advertising Management 5/e Pearson Education, 2007.

Jobber : Selling and Sales Management 6/e Pearson Education.

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Clow : Integrated Advertising, Promotion and Marketing Communications Pearson

Education, 2007.

Wells : Advertising :Principles and Practice 6/e Pearson Education.

SHH Kazmi, Satish Batra, Advertising & Sales Promotion 2nd ed Excel Books 2006.


CCC MBA II year

MBA (CCC) 205 Logistics and Supply Chain Management

The objective of the course is to give the student an overview of Supply Chain management

principles and practices

Unit-I: Logistics and Competitive strategy Understanding the Supply Chain. Objective andImportance of Supply Chain Process View of Supply Chain. Competitive and Supply Chain

Strategies, Achieving Strategic Fit, Expanding Strategic Scope.Unit-II:Supply Chain Drivers and Metrics :Drivers for Supply Chain Performance, Framework for

Structuring drivers. Facilities, inventory, transportation, information, sourcing and pricing.Obstacles to Achieving fit.

Unit-III: Designing the Supply Chain Network. Role of distribution in the Supply Chain, Factors

influencing network design, the role of network in the Supply Chain Frame work for Network

design decisions models for facility location and capacity allocation, network design in uncertainenvironment.

Unit-IV: Demand Forecasting in Supply Chain Components of forecast and forecasting

methods. Role of IT in forecasting. Aggregate Planning in Supply Chain Planning Supply and

Demand in A Supply Chain, Managing Predictable Variability.

Unit-V: Logistics and Supply chain relationships: Benchmarking the logistics process and SCMoperations Mapping the supply chain processes Supplier and distributor benchmarking setting

benchmarking priorities identifying logistics performance indicators Channel structure

Economics of distribution channel relationships logistics service alliances.

Unit-VI: Planning and Managing inventories in Supply Chain : managing Economies of Scale inSupply Chain, managing Uncertainty in a Supply Chain, Safety Inventory , determining optimal

level of product inventory.

Unit-VII: Designing and Planning Transportation Networks, Transportation in a Supply Chain,

Managing Cross Functional Drivers in a Supply Chain: Sourcing decisions in a Supply Chain,

Pricing and Revenue Management in a Supply Chain, Information Technology and Coordination ina Supply chain..

Unit-VIII: Managing global logistics and global supply chains: Logistics in a global economy

views of global logistics- global operating levels interlinked global economy The global supplychains -Global supply chain business processes Global strategy Global purchasing Global

logistics Channels in Global logistics Global alliances Issues and Challenges in Global supply

chain Management case studies.

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References

Sunil Chopra and Peter Meindl: Supply chain Management: Strategy, Planning and

Operation,3/e, Pearson Education, New Delhi 2007.

Donald J.Bowersox and David J.Closs, Logistical Management: The Integrated Supply Chain

Process, TMH, 2006.

Martin Christopher, Logistics and Supply Chain Management, Pitman, London,2003. B.S.Sahay, Supply Chain Management for Global Competitiveness, Macmillan, New Delhi.2003.


CCC MBA II year

MBA (CCC) 206 Cost and Management Accounting.Unit-I: Introduction to management accounting: Management accounting Vs. Cost accounting

vs. financial accounting, role of accounting information in planning and control, cost concepts

and managerial use of classification of costs. The management process and accounting.

Unit-II:Cost analysis and control: Direct and Indirect expenses, allocation and apportionment of

overheads, calculation of machine hour rate.

Unit-III:Costing for specific industries: Unit costing, job costing, cost sheet and tender and

process costing and their variants, treatment of normal losses and abnormal losses, inter-process

profits, costing for by-products and equivalent production.

Unit-IV:Marginal Costing: Introduction, Application of Marginal costing in terms of cost

control , profit planning, Closing down a plant, dropping a product line, charging general and

specific fixed costs, fixation of selling price, make or buy decisions, key or limiting factor,

selection of suitable product mix, desired level of profits, diversification of products, closingdown or suspending activities, level of activity planning.

Unit-V:Break-even-analysis: concept of cost-volume-profit relationship, mechanics of B.E.

analysis, Determination of Break even point, Break-even-graph and assumptions of BEP,

importance, Margin of safety and angle of incidence. Application of BEP for various businessproblems.

Unit-VI:Budgetary Control: Budget, budgetary control, steps in budgetary control, Flexible

budget, different types of budgets: sales budget, cash budget, production budget, master budget,

Performance budgets, material Vs. purchase budgets, concept of Zero Based Budgeting.

Unit-VII:Standard Costing: Standard Cost and Standard Costing, standard costing vs. budgetary

control, standard costing vs. estimated cost, standard costing and marginal costing, analysis of

variance, material variance, labour variance and sales variance.

Unit-VIII:Inter-firm comparison : Need for inter-firm comparison, types of comparisons,advantages. An introduction to cost audit and management audit. An introduction to activity

based costing,

References

S.P.Jain and K.L.Narang, Cost and Management Accounting, Kalyani Publishers, New Delhi, 2006.

M.Y. Khan, P.K. Jain, Management Accounting: Theory and Problems, TMH , New Delhi, 4/e,

2007.

Colin Drury, Management and Cost Accounting, Thomson-2007

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Bhahatosh Banerjee, Cost Accounting Theory and Practice, PHI,-2006

Charles T. Horngren: Cost Accounting A Managerial Emphasis, Prentice Hall of India, New

Delhi,2006

James Jiambalvo, Managerial Accounting, John Wiley & Sons, Inc.New Delhi,2007.

Atkinson, Banker, Kaplan and Young, Management Accounting, PHI, 2006.


CCC MBA II year

MBA (CCC) 207 Strategic ManagementUnit-I:Introduction- Concepts in Strategic Management, Strategic Management as a process

Developing a strategic vision, Mission, Objectives, Policies Factors that shape a companys

strategy Concepts of Core Competence, Crafting a strategy.

Unit-II:Environmental Scanning: Industry and Competitive Analysis Methods. Evaluating

company resources and competitive capabilities SWOT Analysis Strategy and Competitiveadvantage.

Unit-III:Strategic Analysis and Choice: Tools and techniques- Porter's Five Force Model, BCG

Matrix, GE Model,TOWS Matrix, SPACE Matrix , IE Matrix,The Grand Strategy Mmatrix.Market Life Cycle Model - and Organisational Learning, Impact Matrix and the Experience

Curve, Generic Strategies.

Unit-IV:Strategy Formulation : Strategy Framework For Analysing Competition, Porters

Value Chain Analysis, Competitive Advantage of a Firm, Exit and Entry Barriers - Formulationof strategy at corporate, business and functional levels. Types of Strategies : Offensive strategy,

Defensive strategy, vertical integration, horizontal strategy; Tailoring strategy to fit specific

industry and company situations.

Unit-V:Strategy Implementation : Strategy and Structure, Strategy and Leadership, Strategyand culture connection - Operationalising and institutionalizing strategy - Strategies for competing

in Globalising markets and internet economy - Organisational Values and Their Impact on

Strategy Resource Allocation as a vital part of strategy Planning systems for implementation.

Unit-VI:Turnaround Strategy, Management of Strategic Change, strategies for Mergers,Acquisitions, Takeovers and Joint Ventures.

Unit-VII:Diversification Strategy : Why firms diversify, different types of diversification

strategies, the concept of core competence, strategies and competitive advantage in diversified

companies and its evaluation.

Unit-VIII:Strategy Evaluation and control Establishing strategic controls - Measuringperformance appropriate measures- Role of the strategist using qualitative and quantitative

benchmarking to evaluate performance - strategic information systems problems in measuring

performance Guidelines for proper control- Strategic surveillance -strategic audit - Strategy andCorporate Evaluation and feedback in the Indian and international context.

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References

Thompson & Strickland: Strategic Management, Concepts and Cases. TMH,12/e, New

Delhi, 2007.

Gregory Dess and G.T. Lumpkin, Strategic Management Creating Competitive Advantage,

McGraw Hill International, 2006.

Lawrence R Jauch, R.Gupta & William F.Glueck: Business Policy and StrategicManagement, Frank Bros. Delhi, 2006..

Ranjan Das, Crafting the Strategy: Concepts and Cases in Strategic Management, TMH,

New Delhi, 2006.

Hitt, Ireland & Hoskisson: Management of Strategy, 7/e, Thomson 2007

Saloner, Shepard & Podolny, Strategic Management, John Wiley, New York, 2006.

Allan Afuah, Business Models: A Strategic Management Approach, TMH, 2007


CCC MBA II year

MBA (CCC) 208 MIS & Managerial Computing.

Unit-I:Induction to ERP: MIS Evolution-Integrated MIS- Types of Information Systems : Transaction

Processing Systems, MIS, Decision Support Systems, Office Automation System, CommunicationSystems, , Knowledge Work Systems, Artificial Intelligence, Group Decision Support Systems

(GDSS), Expert Systems, Executive Information Systems, Strategic Information Systems and Strategy

Level Information Systems.

Unit-II:IS Models Nolan Stage Hypothesis, IS Strategic Grid, Wards Model, Earls MultipleMethodology, Critical Success Factors, Soft Systems Methodology, Socio-Technical Systems

Approach (Mumford), System Develop Life Cycle, Prototype and End User Computing, Application

Packages, Outsourcing, Deciding Combination of Methods.

Unit-III: Business Process Re-engineering (BPR) BPR Process, Clean Slate Re-engineering,Technology Enabled Re-engineering, Myths regarding BPR, Business Intelligence Systems-Data

Mining, Data Warehousing, On-Line Analytical Processing (OLAP), Supply Chain Management, Best

Practices in ERP.

Unit-IV: IS Security, Control and Audit System Vulnerability and Abuse, business value of securityand control, Need for Security, Methods of minimizing risks IS Audit, ensuring system quality.

Unit-V: Financial Functions in Excel-Check Boxes-Combo Boxes and Group List Boxes-Sorting in

Excel-Time and Date Functions-Paste Special options-Functions in Excel.

Unit-VI: Data Management: Pivot Table-Strings-Matrices-Arrays-Stat Functions- Matrix generation

and Optimization-Filtering-Importing data from Documents or Internet files.

Unit-VII: Consolidating Data: Creating Subtotals-Consolidating data from different sheets- StatisticalTools in Excel: Multiple Regression-Modeling Non-Linearities and Interactions-Analysis of Variance

through Excel functions.

Unit-VIII: More Applications in Excel: Moving Averages for Time Series-Binomial Variables-Monte

Carlo Simulation- Calculating an Optimal Bid-Simulating Stock Prices and Asset Allocation Modeling-Economic Order Quantity Inventory Modeling-Determining Customer Value.

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References

C Laudon and Jane P.Laudon, et al: Management Information Systems, 9/e, PHI and Pearson

Education, 2005.

Wayne.L.Winston: MS-Office-Excel 2007-Data Analysis and Business Modeling, PHI, 2007.

Alexis Leon, ERP (Demystified), 5/E, Tata McGraw-Hill, 2006.

David L Olson, Managerial Issues of Enterprise Resource Planning Systems, McGraw Hill,International Edition-2006.

Vaman, ERP in Practice, Tata McGraw-Hill , 2007

Gordon B. Davis & Margrethe H.Olson: Management Information Systems, Tata McGraw-Hill ,2006.

3rd YEARJAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA

MBA - CCCIII year

MBA (CCC) 301 Security Analysis and Portfolio Management

*students need discounting and statistical table to solve problems

Unit-I: Investments: The investment environment, classification and functions of financial markets

and financial instruments. Securities trading types of orders, margin trading, clearing and

settlement procedures.

Unit-II: Portfolio Theory: Concept of Risk, measuring risk and returns, Portfolio risk measurement and analysis, Markowitz Portfolio Theory mean variance approach, business risk

and financial risk and treatment in portfolio management.Unit-III: Equilibrium in Capital Market: The Capital Asset Pricing Model, Single-index model,

Arbitrage Pricing theory, Market Efficiency- Weak form, semi strong form, Strong form ofEfficient market hypothesis.

Unit-IV: Analysis and Valuation of Bond: Bond Fundamentals, Bond Pricing Theorems,

Convexity, duration, bond immunization, active bond management and passive bond management.

Unit-V: Equity Valuation Model: Discounted Cash-flow techniques: Balance sheet valuation,

Dividend discount models, Intrinsic value and market price, earnings multiplier approach, P/E ratio,Price/ Book value, Price/sales ratio, Economic value added (EVA).

Unit-VI: Security Analysis: Macroeconomic, industry analysis and company analysis. Technical

Analysis

Unit-VII: Derivatives: Overview of derivative markets, Option markets, option strategies and

option valuation, Futures markets, strategies and pricing. Stock index futures, interest rate futures,Swaps contracts.

Unit-VIII: Active Portfolio Management: Mutual Funds Growth of mutual funds in India,

Structure. Performance evaluation of mutual funds, conventional theory, performance measurement

with changing portfolio composition.

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References

Frank K.Reilly and Keith C.Brown, Investment Analysis Portfolio Management,7/e ThomsonPublications, 2006.

William F. Sharpe, Gordon J.Alexander and Jeffery V.Bailey, Investments, 6th edition, Prentice Hall,

2006.

ZVI Bodie, Alex Kane, Alan J Marcus and Pitabas Mohanty, Investments, 6

th

edition, Tata Mc grawHill, 2006.

Donald E. Fischer and Ronald J.Jordan, Security Analysis and Portfolio Management, 6/e, Pearson

Education, 2007.

Prasanna Chandra, Investment Analysis and Portfolio Management, 3/e Tata McGraw-Hill

Publishing Co. Ltd. New Delhi, 2006.

Charles P. Jones, Investments Analysis and Management, ninth Edition, John Wiley & Sons, 2006

S.Kevin, Security Analysis & Portfolio Management, Prentice Hall,2006.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA

MBA-CCCIII year

MBA (CCC) 302 Management of Industrial Relations.Unit-I: Industrial Relations : Economy and the Labour Force in India Approaches to IndustrialRelations Industrial Relations in Comparative Frame work- Management and Employer

organizations Introduction origin and growth.

Unit-II: Trade Unions- introduction-Definition and objectives-growth and structure of Trade

Unions in India-Trade Unions Act , 1926 and Legal framework-Union recognition-Union Problems-Non-Union firms Management of Trade Unions in India.

Unit-III: Collective Bargaining: Nature and legal framework of collective bargaining Levels of

Bargaining and Agreements- Change in the labour-management relations in the post-liberalised

India- a review of the response of collective bargaining strategy to the challenges of Globalisationand the restructuring of enterprises in India - Changes in the legal frame work of collective

bargaining, negotiated flexibility, productivity bargaining, improved work relations, public sectorbargaining and social security.- negotiating techniques and skills drafting of an agreement.

Unit-IV: Tripartism and Social Dialogue: Types and levels of tripartism social dialogue and theReform Process Strengthening tripartite social dialogue Role of government in industrial

relations.

Unit-V: Labour Legislation-I Factories Act, 1948, Workmens Compensation Act, 1923, ESI Act,

1948

Unit-VI: Labour Legislation II: The Payment of Wages Act, 1936, Minimum Wages Act, 1948,The Payment of Bonus Act, 1965, fringe benefits - Profit sharing and stock options institutional

frame work National wage policy Contemporary issues in Wage systems-

Unit-VII: Labour Legislation III: Industrial Disputes Act, 1948 -Grievance Handling Employee

Grievances Causes of Grievances Conciliation, Arbitration and Adjudication procedural aspectsfor Settlement of Grievances Standing Orders- Code Discipline. Industrial Disputes: Meaning,

nature and scope of industrial disputes - Cases and Consequences of Industrial Disputes Prevention

and Settlement of industrial disputes in India-

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Unit-VIII: Contemporary issues in Industrial Relations: Labour Policy and Labour Reforms-

Employee Participation - Quality of Work Life- Employment security and management of

redundancies Managing good industrial relations.

References

Venkataratnam, C.S.: Industrial Relations, Oxford University Press, 2006.

Arun Monappa: Industrial Relations, TMH , New Delhi,2003

Venkataratnam,C.S.: Negotiated Change Collective Bargaining, Liberalisation and

Restructuring in India, Response Books, New Delhi, 2003.

Sinha: Industrial Relations, Trade Unions and Labour Legislation, Pearson 2007.

P.K.Padhi: Labour and Industrial Laws,PHI, 2007.


MBA-CCCIII year

MBA (CCC) 303 International Financial management

Unit-I: International Financial Management: An overview, Importance, nature and scope, Theoriesof International business, International Business Methods, Recent changes and challenges in IFM.

Unit-II: International Flow of Funds: Balance of Payments (BoP), Fundamentals of BoP,

Accounting components of BOP, Factors affecting International Trade flows, Agencies that

facilitate International flows. Indian BoP Trends.

Unit-III: International Monetary System: Evolution, Gold Standard, Bretton Woods system, theflexible exchange rate regime, evaluation of floating rates, the current exchange rate arrangements,

the Economic and Monetary Union (EMU).Unit-IV: Foreign Exchange Market: Function and Structure of the Forex markets, major

participants, types of transactions and settlements dates, Foreign exchange quotations, process ofarbitrage, speculation in the forward market.

Unit-V: Currency Futures and Options Markets, Overview of the other markets Euro currency

market, Euro credit market, Euro bond market, International Stock market.

Unit-VI: Exchange Rates: Measuring exchange rate movements, Factors influencing exchangerates. Government influence on exchange rates exchange rate systems. Managing Foreign

exchange Risk. International arbitrage and interest rate parity. Relationship between inflation,

interest rates and exchange rates Purchasing Power Parity International Fisher Effect Fisher

Effect.Unit-VII: Long term Asset liability Management: Foreign Direct Investment, International Capital

Budgeting, International Capital structure and cost of capital. International Portfolio Management.

International Financing: Equity, Bond financing, parallel loans.

Unit-VIII: Shortterm AssetLiability Management: International Cash management, accountsreceivable management, inventory management. Payment methods of international trade, trade

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finance methods, Export Import bank of India, recent amendments in EXIM policy, regulations

and guidelines.

References

Alan C.Shapiro, Multinational Financial Management, 7/e, John Wiley, 2006.

Jeff Madura, International Corporate Management, 8th edition, Thomson Publications, 2007.

S.Eun Choel and Risnick Bruce, International Financial Management, 3/e Tata McGrawHill, 2006

P.K Jain, Josette Peyrard and Surendra S. Yadav, International Financial Management,

Macmillan Publishers, 2006.

P.G.Apte, International Financial Management, 4/eTata McGraw-Hill, New Delhi, 2007.

Madhu Vij, International Financial Management, second edition, Excel Books, 2005.

Maurice D.Levi, International Finance, 3rd edition, Tata Mc Graw-Hill, New Delhi, 2006

David K. Eiteman, Arthur I.Stonehill and Michael H.Moffeth, Multinational Business

Finance, 10th edition, Pearson Education 2006.

Michael Melvin, International Money and Finance 7/e Pearson Education,2005.

Ephrain Clark, International Finance, Thomson Publications 2/e, 2007


MBA-CCCIII year

MBA (CCC) 304 Service Marketing

The objective of the course is to provide a deeper insight into the marketing management of

companies offering services as product. The pre-requisite for this course is Marketing Management

offered in II semester

Unit-I: Understanding services marketing: Introduction, services in the modern economy,

Classification of services, marketing services Vs. Physical services, services as a system.

Unit-II: Customer Relationship Marketing: Relationship Marketing, the nature of serviceconsumption, understanding customer needs and expectations, Strategic responses to theintangibility of service performances.

Unit-III: Services market segmentations: The process of market segmentation, selecting the

appropriate customer portfolio, creating and maintaining valued relations, customer loyalty.

Unit-IV: Creating value in a competitive market: Positioning a service in the market, value

addition to the service product, planning and branding service products, new service development.

Unit-V: Pricing strategies for services: Service pricing, establishing monetary pricing objectives,foundations of pricing objectives, pricing and demand, putting service pricing strategies into

practice.

Unit-VI: Service promotion: The role of marketing communication. Implication for

communication strategies, setting communication objectives, marketing communication mix.

Unit-VII: Planning and managing service delivery: Creating delivery systems in price, cyberspace

and time. The physical evidence of the service space. The role of intermediaries, enhancing value

by improving quality and productivity.

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Unit-VIII: Marketing plans for services: The marketing planning process, strategic context,

situation review marketing strategy formulation, resource allocations and monitory marketing

planning and services.

References

Valarie A.Zeithaml & Mary Jo-Bitner: Services MarketingIntegrating Customer Focus

Across the Firm, 3/e, TMH, 2007. Thomas J.Delong & Asish Nanda: Managing Professional ServiesText and Cases,

McGraw-Hill International, 2006.

Christopher Lovelock: Services Marketing People, Technology, Strategy, Fourth Edition,Pearson Education, 2006.

Mark Davis, Managing Services People and Technology, McGraw-Hill International, 2006

Adrian Payne, The Essence of Services Marketing, Prentice-Hall of India Pvt. Ltd., 2007.

Roland T. Rust and P.K. Kannan, e-Service New Directions in Theory and Practice,Prentice-Hall of India Pvt. Ltd., 2006.

James A Fitzsimmons, Services ManagementOperations, Strategy and Information

Technology, 3/e, McGraw-Hilll International, 2006. Rajendra Nargundkar, Services Marketing 2nd Ed Mc Graw Hill companies 2007

Hoffman , Services Marketing 3/e Thomson 2007


MBA-CCCIII year

MBA (CCC) 305 International MarketingUnit-I: International Marketing Scope and Significance of International Marketing, thestrategic importance of international marketing , Differences between international and domestic

marketing . Need for international trade, trends in foreign trade.

Unit-II: International market environment: International environment, International Social &

culture Environment, the political legal environment and regulatory environment of international

marketing. Technological Environment ,Business Customs in International Market.

Unit-III: Canalising and targeting international market opportunities: regional market

Characteristics, Marketing in transitional economies and third world countries, international market

segmentation and targeting .

Unit-IV: International Market Entry Strategies: Indirect Exporting, Domestic Purchasing, DirectExporting , Foreign Manufacturing Strategies Without Direct Investment, Foreign Manufacturing

Strategies With Direct Investment. Entry Strategies of Indian Firms.

Unit-V: International product management: International product positioning, Product saturation

Levels in global Market, International product life cycle, Geographic ExpansionStrategic

Alternatives. New products in Intentional Marketing, Product and culture, brands in InternationalMarket.

Unit-VI: International Marketing Channels: channels Distribution Structures, Distribution

Patterns, Factors effecting Choice of Channels, the Challenges in Managing An internationalDistribution Strategy Selecting Foreign Country Market intermediaries. The management of

physical distribution of goods.

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Unit-VII: Pricing and Promotion for international Markets: Environmental influences on Pricing

Decisions , Grey Market goods, Transfer pricing, Global Pricing Policy Alternatives. Global

Advertising and brandy, selecting an advertising agency. Personal selling, Sales Promotion, PublicRelations and Publicity, Sponsorship Promotion.

Unit-VIII: Export Marketing: Introduction to Export Marketing, Export Policy Decisions of a

firm, EXIM policy of India. Export costing and pricing, Export procedures and exportdocumentation. Export assistance and incentives in India.

References

Philip R. Cateora, John L. Graham, International Marketing 11/e, Tata McGraw-Hill

Co. Ltd., 2006.

Sak Onkvisit, John J. Shaw, International Marketing Analysis and Strategy, 3/e,Prentice-Hall of India Pvt. Ltd., 2007.

Isobel Doole and Robin Lowe, International Marketing Strategy, 2/e, Thomson

Learning, 2006.

Subhash C. Jain, International Marketing, 6/e, South-Western, 2006.

Vern Terpstra, Ravi Sarathy, International Marketing, 8/e, Harcourt Asia Pvt. Ltd.,

2007.

Keegan: Global marketing Management 7/e Pearson Education, Delhi, 2006.

Roger Bennett & Jim Blythe. International Marketing Strategy Planning Market

Entry & Implementation, 3rd ed Kogan Page Ltd. 2005.


MBA-CCCIII year

MBA (CCC) 306 Project Work.Students are required to work the entire fourth semester on the project even as they undergo the

assigned course work of this semester. The students can choose specific problem of Industry orIndustry based project work. Alternatively it can be secondary source based or Field based projectwork. Before they commence the project work it is suggested that they write a synopsis indicating

the objectives, Methodology, Framework for analysis, Action plan with milestones in order to have

clarity for their subsequent work. The project should have an internal faculty as guide.

References

Business Essentials: Research Project, Viva, 2009

Paul Oliver:Writing Your Thesis, Sage, 2009

M.K.Rampal & S.L.Gupta: Project Report Writing, Paragon International,2009

Michael Jay Polonsky: David S Waller: Designing and Managing a Research Project,

Sage, 2009 Surendra Kumar: An Aid to Project Work, Paragon International, 2009.

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School of Management Studies

Jawaharlal Nehru Technological University Hyderabad

Proposed MBA (CCC) Academic calendar

1st YearSessions From TO Remarks

1st Session 24-04-2009 03-0502009 Completed

2nd Session 4-10-2009 13-10-2009 Completed

End Examinations 28-12-2009 16-01-2010 Yet to be completed

2nd YearSessions From TO Remarks

1st Session 20-04-2010 29-04-2010 Scheduled in 2010.

2nd Session 01-10-2010 10-10-2010 Scheduled in 2010

End Examinations 27-12-2010 10-01-2011 Scheduled in 2010-11.

3rd YearSessions From TO Remarks

1st Session 20-04-2011 29-04-2011 Only one phase of

class work isconducted because

number of subjects

offered in 3rd year isonly 5 (Five).

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End Examinations 01-06-2011 14-06-2011 Scheduled in 2011.

D I R E C T O R I/c

SMS- JNUTH

25

Ccc Finalized

Documents

Transcript of Ccc Finalized