CBSib Core Pitch Module 1
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Transcript of CBSib Core Pitch Module 1
CBS InteractiveBusiness Network
Module 1- Chapters (FAQs)
[email protected][Enter Your Title Here]
[Enter Your Phone Here 555.555.5555][Enter the Date Here]
Topics to be covered…
• CBS Interactive and how our business network sites fit into the picture
• CBS Interactive business network and why you should care
• Our audience and their interest in your products
• Why users come to our properties
• How users engage with our properties
• How you can engage users, demonstrate effectiveness and drive results
2
CBS InteractiveA top-10 global online media leader with over 161 million monthly users
3
Success
Food
Games
Music
TV
Your kids
More of what you craveSource of ranking: ComScore Worldwide March 2008
Source of unique users: Q1 2008 average monthly CNET Networks Internal
CBS Interactive Business Network
21 million unique business
users1
The fastest growing business property2
The largest business technology properties3
60% can't wait to share what they find with other people4
Have a personal network of 60 people4
4
Business from the inside1) Source : Q1 2008 average monthly US sites – 21MM CNET Networks Internal; 10MM Nielsen Online; 8MM ComScore
2) Source: Comscore March 2007/2008 3) Source: Nielsen Online Q1 2008 home/work, US only 4) Source: Understanding Influence, and Making it Work for You: A CNET Networks Study, April 2007
Our [______] (C-Level, SMB, security) audience is interested in [______] (your products/solutions)
5
Active Interest2 (Trax)
Activity growth related to SOA in past year
49%
Articles read 2039
Blogs viewed 1127
Discussion threads 427
Directory downloads 2722
Reach to IT Managers1(Market size: 1,921,000)
ZDNet Properties 468,000
IDG Enterprise sites (Computerworld, InfoWorld, CIO.com)
321,000
TechWeb Network (InformationWeek, Network Computing)
285,000
Ziff Davis Enterprise sites (eWeek)
96,000
Influence1
ZDNet Properties
ZDNet Properties %
> Others
Plan to Buy in the next 12M (Any IT products/services)
93% 11%
Recommendtech brands for purchase
70% 32%
Give more technology advice than you receive
82% 34%
Average expected dollar influence for all products & services (next 12M.)
$643,481 13%
1) Source: IntelliQuest CIMS Business Spring 2007 Online Behavior Study; based on average monthly audience2) Source: CNET Networks Internal
Why 21 million people come to our business and technology properties
• are managing organizations, leading teams, or responsible for the technology that runs the business
• know that the sites are unique and provide trustworthy content
• are driven to better influence their personal and business success
6
They …
13 million business 9 million technology
Source : Q1 2008 average monthly US sites – 21MM CNET Networks Internal; 10MM Nielsen Online; 8MM Comscore; BNET – 13MM CNET Networks Internal; 7MM Nielsen Online; 6MM Comscore ; ZDNet properties – 9MM CNET Networks Internal; 4 MM Nielsen Online; 2MM Comscore
How users engage with our properties
7
“Beth”a VP of Finance
The business leader
Needs actionable insight and resources to lead at work
Comes to BNET for
• management and business insight
• actionable business resources
• business ideas and inspiration
• industry intelligence
“Zack”a CXO
The technology insider
Needs technology news and analysis to succeed in business
Comes to ZDNet for
• daily news to stay abreast of the technology industry
• analysis from experts on how technology impacts business
• business technology reviews
“Tom”an IT Director
The IT leader
Needs trustworthy IT information to keep the business running
Comes to TechRepublic for
• critical IT decision support
• problem solving resources
• community of peers who also lead IT
Our business leaders are actively engaged on our sitesEvery month:
8
13,500,000Newsletters opened
6,200,000Image galleries and walk throughs
1,720,000Whitepapers, software and studies downloaded
547,000 Product, book and tech user reviews
233,000Videos on business, leadership, and technology streamed
87,000 Vendor webcasts and whiteboards viewed
43,000Discussions, talkbacks and votes
Source: CNET Networks Internal
How you can engage users, drive results and demonstrate effectiveness
Integrated Programs + Business Trax
9
Lead
generation
programs
High Reach and
Awareness
vehiclesTargeted
content
integration
Engaging
resources and
newsletters
Behavior Analysis
Business Trax measures lift in share of voice and engagement
against competitors
10%
20 %