CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT...

36
CBS PROGRAM BOOK' FEBRUARY, 1942 Daughter sf U.S. Army Off cur tasks is her father nverse's

Transcript of CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT...

Page 1: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

CBS PROGRAM BOOK' FEBRUARY, 1942

Daughter sf U.S. Army Off cur tasks is her father nverse's

Page 2: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

THE COVER: Ober a CBS shortwar,e hook -u/,

in New York, several children of Ammer can

'lriny officers held a two -way conversation

with their fathers stationed in London.

Page 3: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

a. a - 1=-

FEBIILIItY. I!II'

TIlE (Oli' II I1I1

P1ti)G11tI BOOK

CBS SPONSORED PROGRAMS: pp. 1 to 16

\% 11t1: SPONSORED l'IiO(:Ra,lIti; pp. 16 to 19

CBS SI STUN IN(' l'ROGRAMs: pp. 20 to 29

l'ullih l utontIth for atIyerti!..ing executive!. l,y

TIIE (: I3I.1 ßIl(1n CAST 1\G SYSTEM

f81 NIadion 1yenue. New York City, \. Y.

Page 4: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

t OL IT 1 111 1t ii E T 1V OIL K CHEATS AUTOMOTIVE

CHRYSLER CORPORATION: Plymouth, Dodge, DeSoto, Chrysler motor cars FORD MOTOR COMPANY: Ford cars, trucks, tractors, Mercury, Lincoln Page

Pige 6

CIGARETTES & TOBACCO

COLGATE -PALMOLIVE -PEET COMPANY: (See also Laundry Soaps) Colgate Dental Cream, Palmolive Shave Cream, Palmolive Brushless Shave, Colgate Tooth Powder . . .

8 COLONIAL DAMES, INC.: Cosmetics

AMERICAN TOBACCO COMPANY: Lucky Strike Cigarettes . . . . Page 4

LIGGETT & MYERS TOBACCO COMPANY: Chesterfield Cigarettes . . . . Page 11

PHILIP MORRIS & COMPANY, LTD.: Philip Morris Cigarettes . . . . Page 12

R. J. REYNOLDS TOBACCO COMPANY: Camel Cigarettes, Prince Albert Smoking Tobacco . Page 13

U. S. TOBACCO COMPANY: Dill's Best, Model Tobacco . . . Page 14

CONFECTIONERY AMERICAN CHICLE COMPANY: Chiclets & Dentyne Page 14

CURTISS CANDY COMPANY: Candy Page 7

DOUBLEMINT GUM: Doublemint Gum Page 7

PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

SPEARMINT GUM: Spearmint Gum Page 13

DRUGS & TOILET GOODS ANACIN COMPANY: Anacin Page 4

BATHASWEET CORPORATION: Bathasweet Products Page 14

BAYER COMPANY: Bayer Aspirin Page 4 BISODOL COMPANY: Bisodol Page 4

CAMPANA SALES COMPANY: Campana Hand Cream, Campana Balm, Dreskin, Coolies, D.D.D., Old South Toiletries . . Page 5

CHESEBROUGH MANUFACTURING COMPANY: Vaseline Preparations . . . . Page 6

Pages 6,

EMERSON DRUG CO.: Bromo- Seltzer RICHARD HUDNUT: Marvelous Cosmetics IRONIZED YEAST CO., INC.: Ironized Yeast

JOHNSON & JOHNSON: Band -Aid

KOLYNOS COMPANY: Kolynos LADY ESTHER LTD.: Face Powder, Face Cream, Rouge, Lipstick and Nail Polish Page 10

LEVER BROTHERS COMPANY: (See also Foods; Laundry Soaps) Lux Toilet Soap, Swan Soap, Lifebuoy Health Soap . . . Pages 10, 11

Page 14

Page 7

Page 15

Page 9

Page 10

Page 10

LOS ANGELES SOAP COMPANY: White King Soap, Sierra Pine Soap Page 15

LUDEN'S, INC.: Menthol Cough Drops . . Page 16

LUXOR LTD.: Luxor Products Page 11

MAGAZINE REPEATING RAZOR CO.: Schick Injector Razors and Blades Page 11

THE PROCTER & GAMBLE COMPANY: (See also Laundry Soaps; Foods) Ivory Soap Pages 12, 13

SMITH BROTHERS: "SB" Cough Drops and Cough Syrup Page 15

E. R. SQUIBB & SONS: Squibb Products Page 14

FOODS & BEVERAGES ARMOUR & CO.: Treet Page BOWEY'S, INC.: Dari -Rich Products Page 5 u

Page 5: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

LIFORNIA FRUIT GROWERS EXCHANGE: unkist Oranges, Lemons . . . Page ALIFORNIA PACKING CORP.:

I Monte Products . . . . . Page 14

AMPBELL SOUP CONIPANY: -ampbell's Soups, Pork and

ans, and Tomato Juice .

anco- American Macaroni

GENERAL FOODS CORPORATION: 5 See also Foods)

La France. Satina

d Spaghetti CA -COLA COM ca -Cola

Page

Page PALAY:

Page 6

NTINENTAL BAKING COMPANY. INC.: nder Bread. Hostess Cake . . Page 7

ENERAL FOODS CORPORATION: See also Laundry Soaps) :rape Nuts, Grape Nuts Flakes. anka Coffee, Postum. iamond Crystal Salt.

laxwell House Coffee, ost Toasties, wansdown. Calumet Page 8 el to Page 15

ENFRAI. MILLS, INC.: 'heaties, Gold Medal Flour, isquick l' age 9

EVER BROTHERS COMPANY: See also Drugs; Laundry Soaps) pry Page 11

C. F. NIt-EI.LER COMPANY: Macaroni Products . . . . . Page 11

NE BITT FRUIT t'ROI)l CTS, INC.: California Orange Drink . . Page 15

PET MILK SALES CORPORATION: Pet Irradiated Milk Page 12

PLANTF.RS NIT 8. CHOCOLATE COMPANY: Planters Salted Peanuts, Planters Peanut Oil Page 15

TIIE PROCTER & GAMBLE COMPANY: (See also Toilet Goods; Laundry Soaps) Crisco Page 13 SUNNYVALE PACKING COMPANY :

Rancho Soups Page 16

UNITED hRl IT CO.: Banana, Page 11

LAUNDRY SOAPS & ACCESSORIES B. T. BABBITT. IN(..: Bab-0 Page 4

COLGATE l'ALMOLIVE -PEET COMPANY: (See also Toilet Goods) Concentrated Super Suds, Octagon Products, Crystal White Pages 6, 7

All time listed on the following pages is current

Page 8

LEVER BROTTIERS COMPANY: See also Drugs; Foods) Rinso. Silver Dust Pages 10, 11

PACIFIC COAST BORAX CO.: 20 Mule Team Borax and Borax Flakes. Boraxo . . . . Page 11

TIIE PROCTER R GAMBLE COMPANY: See also Toilet Goods; Foods)

Ivory Snow. Ox% dot. Chipso. Duz, Dreft . . . . . Pages 12. 13

LUBRICANTS AMERICAN OIL COMPANY: Amoco-Gas. Orange American Gas l'age 4 GENERAL PETROLEI NI CORP. OF CALIFORNIA: Mobi!gas. Mobiloil Page 15

Gl LF OIL CORPORATION: Motor Oil and Gas Page 9 SEASIDE OIL COYIPANY: Seaside Ethyl Gasoline and Silverol Motor Oil Page 16

TEXAS COMPANY: Texaco Product. Page 1.1

l NION OIL COMPANY :

Gas and Oil Page 16

MISCELLANEOUS ARMSTRONG CORK COMPANY: Armstrong's Quaker Rugs . . Page 4

BEKINS VAN AND STORAGE CO.: Moving and Storage Page 16

CELANESE CORPORATION OF AMERICA:

Celanese Products Page 6 EAERSIIARI'. INC.: Eyersharp Pens and Pencils . Page 7

INTERNATIONAL CELLA COTTON PRODUCTS CO.:

h leenex Page 9

INTERN.ATIONAI. SII.1h:R COMPANY: International Sterling and 18.17 Rogers Bros. Silverplate . . Page 9

JOHNS-NI A N1 ILI.E CORPORATION: Insulation Page 10

SI ACFAIDEN PUBLICATIONS. INC.: Liberty Magazine . . . . Pages 11, 15

PRUDENTIAL INSURANCE COMPANY

OF AMERICA: Insurance Services Page 13

SOIL OFF SI ANI FACTORING Co.: Cleaning Fluid Page 16

New York time unless otherwise indicated.

Page 6: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

l

AMERICAN OIL COMPANY

184th Week on CBS)

The Human Side of the News by Edwin C. Hill

AMERICAN TOBACCO COMPANY

(300th Week on CBS

Your Hit Parade Mark Warnow's Orchestra, Barry Wood, Joan Edwards, Hit Paraders Chorus and guest stars

Mon.. %Ned., Fri. 6:00 -6:10 p.m. 74 CBS stations ORIGINATES: WABC

Saturday 9:00 -9:45 p.m. Rebroadcast 12 mid. -12:45 a.m. 106 CBS stations ORIGINATES: WABC

Armco -Gas Orange American Gas

The Joseph Katz Company

Lucky Strike Cigarettes Lord & Thomas

ANACIN COMPANY

(251st !reek on CBS)

Our Gal, Sunday

Mon. thru Fri. 12:45 -1:00 p.m. 50 CBS stations ORIGINATES: WABC

Anacin

Blackett -Sam ple- Hummert, Inc.

ARMOUR & CO.

(51st Week on CBS)

Treat Time with Buddy Clark

Mon.. Wed., Fri. 11:00 -11:15 a.m. 51 CBS stations ORIGINATES: WBBM

Treet

Lord & Thomas

ARMSTRONG CORK COMPANY

(17th Week on CBS)

Armstrong's Theatre of Today Drama

Saturday 12 noon -12:30 p.m. 105 CBS stations ORIGINATES: WABC

Armstrong's Quaker Rugs.

Batten, Barton, Durstin & Osborn, Inc.

+B. T. BABBITT, INC.

(26th Week on CBS)

+David Varum Net ial drama

Mon. thru Fri. 3:00 -3:15 p.m. 13 CBS stations ORIGINATES: WABC

Bah -0 Maxon, Inc.

I

BAYER COMPANY

(331st Week on CBS)

Second Husband with Helen Menken, presented by the Famous Actors' Guild

Tuesday 7:30 -8:00 p.m. 76 CBS stations ORIGINATES: WABC

Bayer Aspirin Blackett-Sample- Hummers, Inc.

U

BISODOI. COMPANY

(169t/í Week on CBS)

The Romance of Helen Trent Serial drama

Wed.. Thurs., Fri. 12:30 -12:45 p.m. 36 CBS stations ORIGINATES: WBBM

+ Program or client not listed in CBS Program Book for January.

Bisodol

Blackett-Sample- Hummers, Inc.

Page 7: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

CLIENT AND PROGRAM

IWEI''S, '4)th ITéek on CB>1

Stars Over Hollywood Original drama with Knox Manning, etc. and guest stars

TIME PRODUCT AND AGENCY

Saturday 12:30-1:00 p.m. 46 CBS stations ORIGINATES: KNX

Dari -Rich Products

Sorensen & Corn pane

LIFORIIA FRUIT GROWERS CHANGE

.3rd Week on CBS

lletltla Hopper's Hollywood

Mon., \\ed., Fri. 6:15-6:30 p.m. 40 (:BS stations ORIGINATES: KNX

Sunkist Oranges Sunkist Lemons

Lord & Thomas

MPANA SALES COMPANY

Rth ¡reek on CBS

First Nighter with Barbara Luddv and Les Tremavne Drama

Friday 9:30-9:55 p.m. 51 I:B,% tatiun ORIGIN ATF.%: wHBM

Campana Hand Cream, Campana Balm. Dreskin, Coolies. D.D.D.. Old South Toiletries

Aubrey, Moore & Wallace. Inc.

MPBELL SOUP COMPANY

3rd ¡reek on CBS

Arkansas Traveler starring Bob Burns

loros 'n' Andy tierial comed -drama

The Man I Married Dramatic serial

Fletcher Wiley T, As

Lanny Ross Songs

Tuesday 8:30-8:55 p.m. Rebroadcast 12.30-12 55 a.m. 6 1 ( stations ORIG. NATF.. KNX

Mon. thru Fri. 7:00-7:15 p.m. Rebroadcast 11:00 11.1i p.m. 62 ( B' -tatit m ORIGINATE: KNX

Mon. thru Fri. 11 :15 11:30 a.m. Rebroadcast 3 :00 .3.15 p.m. 57 CBS stations ORIGINATES: WABC

Mon. thru Fri. 2.30 -2:15 p.m. 35 CBS stations ORIGINATE. K N X

Mon. thru Fri. 7 .1 5 7 30 p.m. Rebroadcast 11.15 11.30 p.m. 58 1 B. qation I \kuI. and \\rd. i ( B! %Iation I

ORIGIN &TE: W ABG

Campbell's Soups

Ruth rau ff & Than. Inc.

Campbell's Soups Campbell's Pork and Beans

Ward ITheelock Company-

Campbell's Soups Campbell's Pork and Beans

Ward Wheelock Company

Campbell's Soups Campbell's Tomato Juice Campbell's Pork and Beans Franco -American Macaroni and spaghetti

(Tard ITIIeelock Company

Franco- American an Macaroni and Spaghetti

Ruthrauff & Rian. Inc.

Page 8: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

CLIENT AND PROGRAM

CELANESE CORP OF AMERICA

1th If ek on CBS S

Great Moments in Music vith Jean Tennyson and guest sta1s

tlustcal proerant

A ednesda) 10:15-10:45 p.m. 57 CBS stations ORIGINATES: WABC

PROOUC ANO AGEN

Celanese Products Young & Rubicant,

CIIESEBROLGH MANUFACTURING Wednesday Vaseline Preparations COMPANY, CONSOLIDATED 8:30 -8:55 p.m. McCann- Erickson, I 169th Reek on CBS Rebroadcast

11:30 -11:55 p.m. Dr. Christian 65 CBS stations

with Jean Hersholt ORIGINATES: KNX

CHRYSLER CORPORATION

(308th Week on CBS

Major Bowes' Amateurs

Thursday 9:00 -9:30 p.m. 61 CBS stations ORIGINATES: WABC

Plymouth, Dodge, DeSoto, Chrysler

Ruthrau fJ & Ryan,

COCA-COLA COMPANY

(128th Week on CBS)

Pause That Refreshes On the Air with Andre Kostelanetz and his 45 -piece orchestra, Albert Spalding and guest soloists

COLGATE- PALMOLIVE -PEET COMPANY

(316th Week on CBS)

Guy Lombardo and His Orchestra Popular music

Hobby Lobby with Dave Elman and Harry Salter's Orchestra

Sunday 4:30 -5:00 p.m. 110 CBS stations ORIGINATES: WABC

Coca -Cola

D'Arcy Advertising Company, Inc.

Saturday 8:00 -8:30 p.m. Rebroadcast II:00 -11:30 p.m. 71 CBS stations ORIGINATES: WABC

Saturday 8:30-8:55 p. m. Rebroadcast 11:30 -11:55 p.m. 68 CBS stations ORIGINATES: WABC

oman of Courage Mon. thru Fri. serial drama 10:45-11 :00 a.m.

Rebroadcast 3:45 -4:00 p.m. 61 CBS stations ORIGINATES: WABC

Colgate Dental Cream Ted Bates, Inc.

Palmolive Shave Cream Palmolive Brushless Sh

Ted Bates, Inc.

Octagon Products Crystal White

Ted Bates, Inc.

Page 9: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

CLIENT AND PROGRAM

COLGATE -PAL. IOLI VE-PEE COMPANY

Continued

Myrt and Marge Serial drama

Stepmother Serial drama

CONTINENTAL BAKING CO., INC.

1691h Week on CBS)

Maudie's Diary with Mary Mason

Mon. thru Fri. 10:15 -10:30 a.m. Rebroadcast 4.15 -4:30 p.m. __

( :BS stations

41 ORIGINATES: WABC

Mon. thru Fri. 10:30 -10:45 a.m. Rebroadcast 4:00-4 15 p.m. 54 CBS stations ORIGINATES WBBM

Concentrated Super Suds

Sherman & .Marquette, Inc.

Colgate Tooth Powder

Sherman & Marquette, Inc.

Thursday 7:30 -8:00 p.m. Rebroadcast 11:30 -12:00 mid. 46 CBS stations ORIGINATES. WABC

Wonder Bread

Hostess Cake

Ted Bales, Inc.

CLIITISS CANDY COMPANY

TOM lf .rek on CBS

News

with Jackson Wheeler

Sat., Sun. 11:00-11:05 a.m. 39 CBS stations ORIGINATES WABC

Candy

C. L. Miller Company

DOL BLEMINT GL M

i 5ll2nd !f eek on CBS)

Melody Ranch with Gene Autry Nestern dramatic series

Sunday 6:30 -7.15 p.m. 68 CBS stations ORIGINATES: KNX

Doublemint Gum

J. Walter Thompson Company

EMERSON DRUG COMPANY

91st If eek on CBS)

Vox Pop with Parks and Wally mien ieus

12

ERSIIARI', INC.

2nd Week on CBS

Take It or Leave it

with Phil Baker, uc: David Ross Quiz

Monday 8:00 -8:30 p.m. 74 CBS stations ORIGINATES. ON TOAR

sunday 10:00 10:30 p.m. 73 CBS ctation, ORIG'NATES WABC

Bromo- Seltzer

Ruthrau ft & Ryan, Inc.

Eyersharp l'ens and Pencil The Biou Company

Page 10: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

PRODUCT ANO AGENC

ord motor cars. rucks and tractors Mercury Lincoln

McCann -Erickson, Inc

8

CLIENT AND PROGRAM

FORD MOTOR CONIPAN1 (407th (reek on CBS)

Sunday Evening hour Ford Symphony Orchestra and Chorus, guest conductors and soloists !R'ith Talks by l!! J. Cameron

Sunday 9:00 -10:00 p.m. 58 CBS stations ORIGINATES: WJR

GENERAL FOODS CORPORATION (349th Ireek on CBS)

We, the People with Eddie Dowling Real -life experiences

Kate Smith Hour with Kate Smith, Ted Collins, Jack Miller and his orchestra, and guest stars Music, comedy, and drama

William L. Shirer News

Kate Smith Speaks Ted Collins with the News

Talks and news

Joyce Jordan, Girl Interne Serial drama

Young Dr. Malone Serial drama

Kate Hopkins Serial draina

Tuesday 9:00 -9:30 p.m. Rebroadcast 12 mid. -12:30 a.m. 68 CBS stations ORIGINATES: WABC

Friday 8:00 -8:55 p.m. Rebroadcast 12 mid. -12:55 a.m..

91 CBS stations ORIGINATES: WABC

Sunday 5:45 -6:00 p.m. 67 CBS stations ORIGINATES: WABC

Mon. thru Fri. 12 :00-12:15 p.m. 76 CBS stations ORIGINATES: WABC

1M-Ion. thru Fri. 2:15 -2:30 p.m. Rebroadcast 6:00-6:15 p.m. 75 CBS stations ORIGINATES: WABC

Mon. thru Fri. 2:00 -2:15 p.m. Rebroadcast 7 :15 -7 :30 p.m. 84 CBS stations ORIGINATES: WABC

Mon. thru Fri. 2:45 -3:00 p.m. 51 CBS stations ORIGINATES: WABC

Sanka Coffee

Young & Rubicam, Im

Grape Nuts, Grape Nuts Flakes

Young & Rubicam, In.

Sanka Coffee

/bung & Rubicam, In

Swansdown Cake Flour Calumet

Young & Rubicam, In

Diamond Crystal Salt

Benton & Bowles, Inc

La France Satina Postum

Swing & Rubicam, In

Post Toasties Benton & Bowles, Inc'

Maxwell House Coffee

Benton & Bowles, Inc

Page 11: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

ENT AND PROGRAM

GENERAL MILLS, INC.

f0Ist [leek on CBS)

Stories America Loses Drama

Hymns of All Churches with Joe Emerson

Betty Crocker Homemaker program

Mon. thru Fri. 9:45 -10 :00 a.m. Rebroadcast 11:4.5 12 noon 39 CBS stations ORIGINATES: WABC

\Ion., Tues., Thurs. 10:00 -10:15 a.m. Rebroadcast 11 :30 -11 :45 a.m. 10 CBS stations ORIGINATES: WBBM1

\Ved., Fri. 10:00 -10:15 a.m. Rebroadcast 11 :30 -11 :45 a.m. 40 CBS stations I)RII:INATE..: WRBM

PRODUCT AND AGENCY

Wheaties

Knox Reeves Advertising, Inc.

Gold Medal Flour

Blackett-Sample- Hummers, Inc.

Bisquick

Blackett -Sam ple- Ilurnntert, Inc.

ULF OIL CORPORATION

fí61 /I !leek on CBS)

Gulf Screen Guild Theatre %sith Roger Pryor, nt c, screen stars, Oscar Bradley's orchestra, John Iliestand

Sunday 7:30 -8:00 p.m. 80 CBS stations ORIGINATES: KNX

Motor Oil and Gas

Young & Rubicam, Inc.

NTERNATIONAL CELLUCOTTON PRODUCTS COMPANY

(127tH ifrek on CBS)

Ginny Simms songs

Friday 9:55 -10:00 p.m. 54 CBS stations ORIGINATES: KNX

Kleenex

Lord & Thomas

I NTERNATIONAL SILVER COMPANY

.203rd !leek on CBS)

Silver Theatre Conrad Nagel, Narrator- director, and guest stage and screen stars

Sunday 6:00-6:30 p.m. 59 CBS stations 34 (:Ii(. slallons ORIGINATEs: KNX

International Sterling and 1847 Rogers Bros. SiIverplate

Young & Ruóicant, Inc.

1 RONIZED YEAST CO., INC.

127th Heel,. on CBS)

Are You a Missing Heir? Drama

, Helping Ilanll Drama

Tuesday 8:00 -8:30 p.m. Rebroadcast 11 :30 12 mid. 74 CBS stations ORIGINATES: WABC

Mon. thru Fri. 1:00 1:15 p.m.

4 CBS stations ORIGINATES: WABC

Ironized Yeast

Rutllrauff & Ryan, Inc.

Page 12: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

10

111.1.111111- JOHNS-MANN ILLE CORPORATION

(26th Week on CBS)

Elmer Davis News

Mon. thru Fri. 8:55 -9:00 p.m. 56 CBS stations ORIGINATES: WABC

III

Insulation J. Walter Thompson Company

JOHNSON & JOHNSON

(4.3rd 11eek on CBS)

Voice of Broadway with Dorothy Kilgallen and guest stars

Tuesday 6:15 -6:30 p.m. 65 CBS stations Thursday 6:15 -6:30 p.m. 64 CBS stations oRIGINATES: WABC

Band -Aid

Young & Rubicam, Inc

KOLYNOS COMPANY

(469t11 Week on CBS)

The Romance of Helen Trent Serial drama

Mon. and Tues. 12:30 -12:45 p.m. 36 CBS stations ORIGINATES: WBBM

Kolynos

Blackett -Sam ple- Hummert, Inc.

LADY ESTHER. LTD.

(425th (leek on CBS)

Orson Welles Drama

Monday 10:00 -10:30 p.m. 63 CBS stations ORIGINATES: KNX

Face Powder, Face Cream Rouge, Lipstick and Nail Polish

Pedlar & Ryan, Inc.

LEVER BROTHERS COMPANY

(339th Week on CBS)

Lux Radio Theater Cecil B. DeN1ille, director, with stars of stage and screen Drama

Big Town with Edward G. Robinson, Ona Munson, Leith Stevens' Orchestra Drama

Meet Mister Meek Drama

Bright Horizon with Richard Kollmar Serial drama

Bright Horizon

Monday 9:00 -10:00 p.m. 69 CBS stations 30 CBC stations ORIGINATES: KNX

Thursday 9:30 10:00 p.m. 72 CBS stations 31 CBC stations ORIGINATES: KNX

Wednesday 8:00 -8:30 p.m. 59 CBS stations ORIGINATES: WABC

Mon. thru Fri. 11 :30-11 :45 a.m. 49 CBS stations ORIGINATES: WABC

Mon. thru Fri. 2:00 -2:15 p.m. 10 CBS stations ORIGINATES: WABC

Lux Toilet Soap

J. Walter Thompson Company

Rinso

Ruthraufj & Ryan, Inc

Lifebuoy Health Soap

Rutllrau fj & Ryan, Inc

Silver Dust

Batten. Barton. Durstinc & Osborn, Inc.

Swan Soap Young & Rubicam, Inc

Page 13: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

i

LEN ER IiROTIIER COMPA11 Continued

Aunt Jenny's Real Life Stories Dr

Bi Se

omatic sketches

g Sister -ial drama

Mon. thru Fri. 11:45-12:00 noun Rebroadcast 2.15-2.30 p.m. 61 CBS slat ion%

29 CBC, stations ORIGINATES: WABC

Mon. thru Fri. 12:15-12:30 p.m. 71 CBS .tatlon 31 CBC stations ORIGINATF.%: W %BC

,1II111,a . .1a. V

Spry

RuthrauJjR Rlan. I

Rinse Ruthrau fj R Ryan. 1

LIGGETT & MYERS TOBACCO COMPANY

'183r

GI

wi

an

LUX(

O1st

1 !l eek on CBS

enn Miller and His Orchestra th Marion Hutton, Ray Eberle, d the \lodernaires

)R, LTD.

Il eel, on ( /3 ti

\\ tll

tyne king and His Orchestra !SI

j1lACFAI)DE\ l'11;I.ICATIO\S, INC.

i i01nd H eel, on ( Rti

Paul Sullivan Re. iews the News

MAGAZINE REPEATING RAZOR COMPANY

' ?5th Heck on CBS

D fìty's Tavern starring Ed Gardner as "Archie -, Shirley Booth, Eddie Green, "Fats" \ \aller, guest stars

Tues., Wed., Thurs. 10:00 10:15 p.nl. 97 (.BS lalum. ORIGINA71: w UV'

Chesterfield Cigarettes \ en-ell- Emmett Co.

arr Saturday. Luxtlr Products 7.30-8:00 p.m. Lord & Thomas 35 CBS station., ORIGINATF.. WRRM

Tues., Thurs. 6:110 6:10 p.n1. 20 ( Bs % tattoo ORIGIN ATU: W %Rf

Llhert% \la. a/ine Fruln Hasel c ( wit mini. l ni

ThinsdaN 8.30 8 53 p.111.

Rebroadcast 12 mid. 12.2; a.m. S9 (Bs lalinn ORIGIN ATE. W %Re

Sfhic k Injec tor Raion- and Blades

J. 1l. llathe.c. Incc

C. F. MUELLER COMPANY

129th If eek on CBS)

Ai

l' t(:1

30th

De

llr

irk Hawley and the News

FIC (:OAST BOR AN. CO.

!reek on CBS

ath %alley Days 7ma

Wed., Thnrs., Fri. 1:45 5:00 p.m. 11 CBS stations ORIGIN ATF.v. W Rf

\lafaronl I'rcldultc lla.lvm.lne.

Thursday 8:00 8:30 p.m. Rebroadcast 12.30 1.00 a.m 58 CBS stations ORIGIN ATE % WBd

'20 \Iule Team Boral Borax° 20 Mule Team Borax Flakes

llf(.ann- Eriekcun Inc

Page 14: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

4 1?

PET MILK SALES CORPORATION

(428th Iféek on CBS)

Saturday Night Serenade Bill Perry, tenor; Jessica Dragonette, soprano; Warren Sweeney, Gustave Haenschen's Orchestra and Chorus

Mary Lee Taylor home economist Household advice

Saturday 9:45 -10:15 p.m. 59 CBS stations ORIGINATES: WABC

Tues. and Thurs. 11:00 -11:15 a.m. Rebroadcast 1:45 2:00 p.m. 76 CBS stations ORIGINATES: KA1OX

Pet Irradiated Milk

Gardner Advertising Company

PHILIP MORRIS & COMPANY, LTD.

(286th 'reek on CBS)

The Philip Morris Playhouse Directed by Charles Martin with guest stars and Ray Bloch's Orchestra [)ramas

The Crime Doctor Dramatic programs

Friday 9:00 -9:30 p.m. Rebroadcast 11:30 p.m. -12 mid. 100 CBS stations ORIGINATES: WABC

Sunday 8:30 -8:55 p.m. Rebroadcast 11:00 -11:25 p.m. 75 CBS stations ORIGINATES: WABC

Philip Morris Cigarettes The Biou' Company, Inc.

THE PROCTER & GAMBLE CO.

(379th If eek on CBS)

Ransom Sherman with Martha Tilton and Gordon Jenkins' Orchestra Variety

The Story of Mary Marlin Serial drama

The Goldbergs Serial drama

The O'Neills Serial drama

Friday 10:00 -10:30 p.m. 65 CBS stations ORIGINATES: KNX

Mon. thru Fri. 5:00-5:15 p.m. 20 CBS stations ORIGINATES: WABC

Mon. thru Fri. 5:15 -5:30 p.m. 40 CBS stations

13 CBS stations ORIGINATES: WABC

Mon. thru Fri. 5:30 -5:45 p.m. 27 CBS stations ORIGINATES: WABC

Ivory Soap

Compton Advertising, Inc.

Ivory Snow

Benton & Bowles, Inc.

Duz

Compton Advertising, Inc.

Dreft

Blackett-Sanzple- Hummert, Inc.

Ivory Soap Compton Advertising, Inc.

Page 15: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

1 ; I I ULM r

,k

THE PROCTER & l..tMBLE CO.

Continued

Life Can Be Beautiful Serial drama

Woman in White Serial drama

Vie and Sade Serial drama

Road of Life Serial drama

Mon. thru E ri. 1:00-1:15 p.m. 58 CBS stations 25 CBC stations ORIGINATES: WARC

Mon. thru Fri. 1:15 -1:30 p.m. 58 CBS stations 25 CBC stations ORIGINATES: WBBNI

Mon. thru Fri. 1:30 -1:45 p.m. 46 CBS stations 17 CBC stations ORIGINATES: WBB\I

Mon. thru Fri. 1:45-2:00 p.m. 25 CBS stations ORIGINATES: WBB\I

R " II I

Ivory Soap

Compton Advertising Inc.

Ox) dol

Blackett -Sam pl e-

Hummert, Inc. 1 Crisco

Compton Advertising, Inc

Chipso Pedlar & Ryan, Inc.

PRUDENTIAL INSURANCE COMPANI OF AMERICA

139t1í Ileek on CBS

Prudential Family flour with Gladys Swarthout and Deems Taylor, Al Goodman's Orchestra, Ross Graham, and a chorus of mixed voices

Sunday 5:00-5:45 p.m. 60 CBS station.. ORIGtNATES: WABC

R. J. REYNOLDS TOBACCO (:OJII'ANY

(1.561/1 Neck on CB.

Blondie with Penny Singleton and Arthur Lake I)omcstu comedy

llow'm I Doin "?

with Bob Hawk and \aughn MIunroe's Orchestra Quiz

Monday 7:30-8:00 p.m. Rebroadcast 10:30 11:00 p.m. 80 CBS stations ORIGINATES KNX

Friday 7:30-8:00 p.m. Rebroadcast 10:30 11 .00 p.m. 98 ( 'Bs statom OItIGIYATk_,. WABC

Insurance Services

Benton & Bowles, Inc

Camel Cigarettes Prince Albert Smoking Tobacco

If Est y& Company. Inc.

iI'EAR3II\T 50/.st (l eek on (.I .S

The First Line In armntional serie s

Scattergood Baines Serial drama

l llursda%

10:15-10:15 p.m. 69 ('BS stations ORIr.N+TEs wan.'

\Ion. thru Fri. 5:15 6:00 p.m.

(.B' stations ORIGIN+TES. WB9M

spearmint (.um

Arthur .1/eyerhoff & Co.

13

Page 16: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

14

COLUMBIA PACIFIC

NETWORK

CLIENT AND PRO A

E. R. SQL Hilt & sONs (82nd ll êek on CBS)

Frank Parker Songs

TEXAS COMPANY

(244th Week on CBS)

Mon., Wed., Fri. 6:30 -6:45 p.m. 50 CBS stations ORIGINATES: WABC

PRO'UC AND AGENC

Squibb Products

Geyer, Cornell & Newell, Inc.

Texaco Star Theatre starring Fred Allen, with Kenny Baker, Portland Hoffa,AlGoodmau s

Orchestra and the Texaco Workshop Players l'ariety

Wednesday 9:00 -10:00 p.m. Rebroadcast 12:00 -1:00 a.m. 83 CBS stations ORIGINATES: WABC

Texaco Products Buchanan & Co.

it NITED FRUIT COMPANY

`The \\orld Today News

1Ion. thru Fri. 6:45 -7:00 p.m. 37 CBS stations ORIGINATES: WABC.

Bananas Ballen, Barton. Durst, & Osborn, Inc.

U. S. TOBACCO COMPANY

(348t/í Reek on CBS)

Gay Nineties Revue starring Beatrice Kay, Joe E. Howard, rtc, Billy M. Greene, Florodora Girls, Elm City Four, Jenny Lynn

Monday 8:30 -8:55 p.m. Rebroadcast 11 :30 -11 :55 p.m. 63 CBS stations ORIGINATES: WABC

Dills Best Model Smoking Tobacco

Arthur Kudner, Inc.

1ERICAN CHICLE COMPANY

47th ITeek on CBS)

By the Way with Bill Henry

Tues., Thurs. 5 :30-5 :45 p.m. PST

Saturday' 9 :45 -10:00 p.m. PST

ORIGINATES: KNX

Chiclets & Dentyne

Badger, Browning & Hersey, Inc.

BATHASWEET CORPORATION

(121st Week on CBS)

Bob Garred Reporting News

Tues., Thurs. 7:30 -7:45 a.m. PST

ORIGINATES: KNX

Bathasweet Products H. M. Kiesewetter Advertising Agency

'CALIFORNIA PACKING CORP.

(3rd Week on CBS)

*William Winter ews

Mon. thru Sat. 12:30- 12:45p.m.PST ORIGINATES: KQW

Del Monte Products McCann- Erickson, Im

COLONIAL DAMES, INC.

(112th Week on CBS)

Find the Boman with Knox Manning

Friday 9 :55 -10:00 p.m. PST

ORIGINATES: KNX

+Program or client not listed in CBS Progrunt Book for January.

Cosmetics

Glasser, Gailey & Co.

Page 17: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

;ENERAL FOODS CORPORATION

349th [reek on CB ti

The Second Mrs. Burton Dramatic serial

;ENERAL PETROLEUM CORPORATION OF CALIFORNIA

57th Ifeek on CBM

I Was There News dramatizations

Mon. thru Fri. 4:00 -4:15 p.m. Ps

ORIGINATES: KNX

I I I I

Jrllo Young & Rubicam, Inc

Vonda 9:00 9:30 p.m. P!-,T

ORIGIN ;TES: KNX

\lobilgas. Mobiloil

Smith R Drum, Inc.

tICIIARD IILDNUT

109th If eek on CBS)

Hollywood Showcase

Monday 9:30 -10:00 p.m. PST

ORIGINATES: KNX

Marvelous Cosmetics

Benton R' Bowles, Inc

,OS ANGELES SOAP COMPANY

121st !reek on CBS

Knox Manning \ eus

Mon. thru Fri. 12 :15 -12.30 p.In.PST

ORIGINATES: KNX

White King Soap Sierra Pine Soap

Raymond R 1lorgan C

iACEADDEN PUBLICATIONS, INC.

i02nd 1leek on CBS

Boh Garred Reporting

Mon.. Wed.. Fri. 7:30 -7:45 a.m. PST

ORIGINATES KNX

Liberty Magazine Frain Irasey R Co.

4NESR17T F'Rl IT PRODUCTS, INC.

th lfeek on CB.ti

Bob Garred Reporting

Saturday 5:15-5:55 p.m. PT rrRII.IN KNX

l.alifornia Orange Drink

Halter Á Neill. Inc

ETER PAUL, INC.

81st Ifeek on CBS

Bob Garred Reporting

Mon., Wed., Fri. 5 45 5:55 p.m. PST ORIGINATES' KNX

Mounds Candy Ten Crown Gum

Brisacher, Davis R Stag

PLANTERS NUT AND CIIOCOLATE COMPANY

69th lfeek on CBS

What's On Your Mind?

Fridav 6:00-6:30 p.m. PST ORIGINATE6 KNX

Planters Salted Peanuts Planters Peanut Oil

Raymond R. 1lorganCo.

siIITII BROTHERS 89th !reek on CBS

William NN inter \rus

Mon.. Wed., `at. 8:55-9:00 p.m. PST

Sunda% 8:25 --8:30 p.m. PST

ORIGIN VIP,: KNX

'!'r..rrgrn or (lira, not listed in t I3.` Program Ifool, for Jonuuri

"Mr Cough Drops and Cough rup

I. D. Tarcher Co.. Inc.

COLUMBIA PACIFIC NETWORK Continued

Page 18: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

COLUMBIA PACIFIC

NETWORK Continued

COLUMBIA CALIFORNIA

NETWORK

WABC SPONSORED

PROGRAMS

I (,

r SOIL OFF MANUFACTURING V COMPANY

(52nd Week on CBS) 4110 Bob Garred Reporting I Pews

, Thurs. 5:45 -5:55 p.m. ORIGINATES: KNX

Cleaning Fluid for Walls and Woodwork

Buchanan & Co.

SUNNYVALE PACKING COMPANY

(5th Week on CBS)

Jane Endicott, reporter Serial drama

Mon., Wed., Fri. 10:45-11 :00 a.m. PST

ORIGINATES: KNX

Rancho Soups Lord & Thomas

UNION OIL COMPANY

(61st Week on CBS)

Nelson Pringle News analysis

Mon. thru Fri. 7:45 -8:00 a.m. PST

ORIGINATES: KNX

Gas and Oil

Lord & Thomas

BEKINS VAN AND STORAGE CO.

(19th Week on CBS)

Bill Henry :Pews analyst

Mon., Wed., Fri. 5:30 -5:45 p.m. PST

ORIGINATES: KNX

Moving and Storage

Brooks Advertising Agency

LUDEN'S, INC.

(77th Week on CBS)

Dave Lane Songs

Tuesday 9:55- -10:00 p.m. PST

Thursday 9 :25 -9:30 p.m. PST

ORIGINATES: KNX

Menthol Cough Drops J. M. Mathes, Inc.

SEASIDE OIL COMPANY

(42nd Week on CBS)

Seaside Spelling Bee Liner

Sunday 5:30 -5:55 p.m. PST

ORIGINATES: KNX

Seaside Ethyl Gasoline anc Silverol Motor Oil

The McCarty Company

*AMERICAN TOBACCO CO.*

(35th Week on R -IBC)

+Announcements

Mon. thru Sat. 12:05 -12:07 a.m.

Lucky Strike Cigarettes Lord & Thomas

B.C. REMEDY COMPANY

(21st Week on W1IBC)

Mon. thru Sat. 7:00 -7:30 a.m.

.B.C.

Charles W Hoyt &

Arthur Godfrey Participations

* In addition to number of weeks in which the client has used CBS Network facilities. 4' Program or client not listed in CBS Program Book for January.

Page 19: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

*BEECH-NUT PACKING COMPANY* Tues., Thurs., Sat. Beechieunn and

Odd Side of the News 8 :25 -8:30 a.m. Confections

Newell-Emmett Co.

BOOK HOUSE FOR CHILDREN

1 139th Week on A .1 BC)

Woman's Page of The Air

with Adelaide Hawley Participations

BULOVA WATCH COMPANY

(649th Ifeek on 11 IBC)

Friday 8:45 -9:00 a.m.

Book House

Presba, Fellers & Presba, Inc.

Time Signals

Sun. thru Sat. 10 Times Daily

Bulova Watches

The Biou Company

DREZMA, INC.

(6.5t1í Ifeck on If.1BC)

CENERAI. BAKING COMPANY*

19th !leek on If. i/IC)

Lessons in Loveliness with Nell Vinick

Tues., Thurs. 3:30 -3:15 p.m.

"Uremia" Cosmetics

Blaine -Thompson Co., Inc.

.Announcements

Mon. thru Sat. 7:59:45 8:00:45 a.m. 8:13:30 8:14:30 a.rn.

Bond Bread

Newell Emmett (.o.

GRIFFIN MANI FACTI RING CO., INC*.

'20th !leek on 11 W.

Arthur Godfrey Participations

GRIM; LABOIiA"I'ORIEti,

39th !leek on 11 IB(.

IL

I

Odd Side of the News

LINOIS MEAT COMPANY

3t h !leek on 11 IBC

lrthur Godfrey Partie potions

Tues., Thurs., Sat. 7:00 7:30 aas.

Shoe Polish, Whitener. and Dressing

Bcrminglíant,Castlema and Pierce, Inc.

Mon., Wed., Fri. Bromo- Quinine .0 (

8:25 -8:30 a.m. Tablets

J. ¡la/ter Thorn pson Co., Inc.

Mon. thru Sat. Broadcast Brand Cantle 6 :30 -6:55 a.ní. Meats

1rthur 1leyerhof & Co

INTERNATIONAL TELEPHONE AND TELEGRAPH COMPANY

ith !leek on If 1/IC)

Good Neighbor New

Mon. thru Fri. 6:10 -6:15 p.m

Institutional lfarschalk & Pratt, Inc.

In eddition to cumber of uceks in which the client has used CBS Vettcork facilities. Nlrnrr or (lient not listed in ( BS Program Book for January

WABC SPONSORED PROGRAMS

Page 20: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

WABC SPONSORED

PROGRAMS

1 8

I I I

V. LA ROSA & SONS, INC. Wed., Thurs.. Fri. La Rusa "Grade A"

(10th 'reek on WABC) 8:45 -9:00 a.m. Macaroni Products

Woman's Page of the Air M. H. Hackett, Inc.

with Adelaide Hawley Participations

LEHN AND FINK PRODUCTS CORP.* Mon. thru Fri. Hind's Honey and Almon(

(20th Week on WABC) 7:00 -7:30 a.m. Cream

Arthur Godfrey William Esty & Co., h

Participations

P. LORILLARD COMPANY* Mon. thru Sat. Old Gold Cigarettes (29th Ileek on W"4BC) 7:00 -7:30 a.m. J. Walter Thompson

Arthur Godfrey Co., Inc.

Participations

LUDEN'S, INC. Saturday "Luden's Menthol" (35th Week on TT MO 6:45 -7:00 p.m. Cough Drops

The World Today I. M. Mathes, Inc.

MARLIN FIREARMS COMPANY Mon. thru Sat. Marlin Razor Blades (38th ITe'ek on ff.-IBC) 6:55-7:00 a.m. Craven & Hedrick, Inc

Early Riser's News

MARYLAND PHARMACEUTICAL CO. Tues., Thurs., Sat. Rem and Rel (4.3r(1 Week on WABC) 8:45 -9:00 a.m. The Joseph Katz Co.

Woman's Page of the Air with Adelaide Hawley I

Participations

MELVILLE SHOE COMPANY Mon. thru Sat. Thom McAn Shoes (167th Week on WABC) 7:45 -8:00 a.m. Neff- Rogow, Inc.

Early Morning News

JOHN MORRELL AND COMPANY Tues., Thurs., Sat. Morrell E -Z Cut Ham (24th Week on WABC) 8:30 -8:45 a.m. Henri, Hurst and

The Missus Goes A-Shopping McDonald, Inc. g

Quiz

NEW YORK STATE BUREAU OF Mon. and Wed. Milk and Milk Products MILK PUBLICITY 8:45 -9:00 a.m. J. M. Mathes, Inc. (46th Week on WABC)

Woman's Page of the Air with Adelaide Hawley Participations

* In addition to number of weeks in which the client has used CBS Network facilities.

Page 21: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

l' EI'SI-COLA COMPANY*

(79th Week on IfA BC)

The Missus Goes A- Shopping Quiz

111610

Mon.. %\ed.. F ri. 8:30-8:45 a.m.

Pepsi -Cola

\ etcell Emmett Co.

J QUAKER OATS COMPANY*

'1 r 58th If eek on If -I BC)

The Aunt Jemima Program

Mon. thru Sat. 8:15 -8:20 a.m.

Aunt Jemima Pancake Flour

Sherman K. Ellis & Co., Inc.

SELECT TIIEATRES CORP.

(73rd ifcek on If:-18C)

Announcement

Tues., Fri. 11:58:50 p.m. 12 mid.

"Sons of Fun" Blaine -Thompson Co., Inc.

S)1ITI1 BROTIIF.RS*

.97th ¡Trek on If IBC

:Arthur Godfrey

Afternoon News

Mon., Wed., Fri. 7:30 7:4.5 a.m.

Mon., \\ed., Fri. 3:55 -4:00 p.m.

"SB" Cough Drops and Cough Syrup

I D. Torcher & Co., Inc.

SOCO11-yACt l 11 OII. CO., INC.*

06tll Week on 11 1B(.

Mark Hawley ley News

Mon. thru Sat. Gasoline. Oil an 10:45 11 :00 p.m. Specialties

I. Stirling Cetchell, In

*

IIE S'11 DEB:tKF:R CORPORATION* Tues., Thurs.. Sat. 6:3(1 6:45 p.m. 'Erie Seyareid

\en.s

ERMINAI. BARRER SIIOP, INC.*

Arthur Godfrey /'artier potions

WASTE PAPER CONSL MIN(; INDI STRIES

121.st Ifeek on If 113(')

Arthur Godfrey. Participations

WEST I)ISINFF:(:TIN(, COMPANY

1Oth ¡leek on If 1B('

It Takes a Woman with Frances Scott

\lou. thru Sat. 7:00 7:30 a.m.

Institutional Koche. If &-

Clrntivnghrrtn. Inc.

Barber Shop Seri it-es

llaxoll. Inc.

Mon. thru Sat. 7:00-7:30 a.rn.

Paper Conservation Olian 4dvertising Co.

Mon., Wed., Fri. (:\ 8:20 8 25 a.m.

. /loser & Cot ins. Inc.

w/rlrt un to the number o/ weeks ra which Ihr client has used ( /f.ti Network far i /irres. Reran, or (Arent auf t,sied irr ( BS Program Book for Jarman

WABC SPONSORED PROGRAMS

Page 22: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

IX S I'IIOGILAIIS

are chosen because they are timely, exciting, and balanced. These

three standards of selection produce a diverse, flexible program

schedule, carefully designed to win and retain the interest of mil-

lions of listeners. To maintain its flexibility -to continue to present

the most highly contemporary and most stimulating sustaining pro-

grams on the air -Columbia finds it necessary in the course of the

month to alter some details in the following schedule. These day -

to -day and even hour -to -hour changes are reported, when possible,

in local newspaper radio listings.

For your convenience, the Columbia sustaining programs listed

on the following pages are grouped in these classifications:

1. NEWS BROADCASTS Page 21

2. DRAMATIC SERIES Page 22

3. NATIONAL DEFENSE Page 22

4. LIGHT ENTERTAINMENT Page 23

S. SERIOUS MUSIC Page 24

6. EDUCATIONAL PROGRAMS Page 25

7. CHILDREN'S PROGRAMS Page 27

8. PERSONALITIES Page 27

9. RELIGIOUS BROADCASTS Page 28

CBS SHORT WAVE BROADCASTS Page 29

ADDENDA: JANUARY PROGRAMS Page 30

1 20

Page 23: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

AGRAM ANO TIM

News Summaries, Analyses

and Broadcasts from Abroad

SC HEDULED PERIODS

MONDAY THRt' SUNDAY

ham

Columbia's staff of air reporters in foreign

capitals, in New York, and in Washington cover

the second world war according to a regular

pattern of summaries. analyses, and news

broadcasts from abroad. The schedule is sup-

plemented with special events and sharpened

by frequent addresses by public figures. his-

torians, and political or military experts.

. \sews Broadcasts: Bob Trout and Charles Col-

lingwood from London; \\ illiam J. Dunn from

Batavia; John Raleigh from Darwin, Aus-

tralia; \\ ebb Edwards from Honolulu; Cecil

Brown from the Far East; Larry Lesueur from

Russia : Howard K. smith from Berne; Bernard

Valery from Stockholm; Edward Chorlian

from Cairo; Winston Burdett from Ankara;

Herbert Clark from Buenos lires; Elmer

Davis, Edward R. \lurrow, Linton \\ ells. Major George Fielding Eliot, William L.

Shirer. Harry \\ . Flannery, Dennis McEvoy

and John Daly from New York; Albert Warner,

Eric Sevareid and John Purcell from \\ash - ington; 8:00 8:15 a.m., MONDAY TIIRI SATt'R-

DA1 ; 6:15 7:00 p.m., sATt RDAY : 9:011 9:15

a.m., st \DAY T!!Rt SATURDAY: 10:45- 11:00

DAD., MONDAY TARE SATLRDAY; The \ \orld

Tonight. 8:00 8:30 p.m.. st \DAY.

\eus .Summaries: 6:30. 9:(H) a.m., 3:15 p.m.,

12:55 a.n.. \IO"iI)AY THRt FRIDAY ; 1:45 p.m.,

MONDAY AND Tt ESDAY : 2:0(1 p.m.. 4:3(1 p.m.,

6:00 p.n.. sTt RDA1'; 8:00 a.m., 1:30 p.m.,

2N55 p.m.. st NDAY; 12:55 a.m.. SATt RDAY.

\ eus Analyses: Elmer Dal is. 8:55 9:0(1 p.m.,

'AT! RD.AY ADD st \ DAY ; Linton \ \ells. 12:00 - 12:05 a.m.. Mo NDAY THRt SATE RD.AY; 1 1 :00

11:15 p.m. MONDAY, Elmer Davis; Tt ESDAY,

William L. Shirer: WEDNESDAY, Major G. F.

Eliot; THURSDAY, Albert \ \arner; FRIDAY,

Edward \lurrow: Dennis McEvoy, 6:30 6:15

p.m.. SATURDAY.

(Nee also sponsored ?WU 'S programs.)

NEWS

BROADCASTS

Page 24: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

NEWS

BROADCASTS Continued

DRAMATIC

SERIES

NATIONAL DEFENSE

Headlines and Bylines

11:00-11:15 p.m.

EACH SLNDAY

11YyY1111j,.

In this Sunday e%ening period of news aualy

sis, Major George Fielding Eliot stresses till

military aspects of the war, Albert Warnei

describes the Washington scene, and Warrer

Sweeney reviews the week's news.

Columbia \\orkshop 8:00 -8:30 p.m. to the West

10:30-11:00 p.m. to the East SUNDAY, FEBRI ARY I

2:30-2:55 p.m. EACH St NDAY

(Beginning February 8)

The Columbia Workshop remains the forernosl

program on the air devoted to experimental broadcasting. William Spier is producer.

FEBRI ARY 1: M. Dolbier's'`The Bus That No

body Loved "; FEBRUARY 8: -Portrait o

Jennie ", adapted from R. Nathan's novel h)

G. D. Griffin.

Report to the Nation

9:30 10:00 p.m.

EACH TUESDAY

This informal, factual series brings the Amer kan people a report each week on the inside

workings of their government. Each program

describes the governments operation in a

problem or event rich in public interest. Albert

Warner is the chief narrator, and the series ie

produced by Brewster Morgan.

Spirit of '42 2:00 -2:30 p.m.

EACH SUNDAY

Broadcast in the interest of the national war

effort, this series singles out each week a unit

of the Army, Navy or Marines, and, in dra-

matic forni, traces its history and develop-

ment. Brewster N'lorgan directs the program. which is written by \\ illis Cooper.

They Live Forever

10:30 -11:00 p.m.

EACH SUNDAY

(Beginning February 8)

A program about American sacrifice. courage.

and heroism in the present war. Charles Vanda

is the producer and director. Howard Teich -

man and Jerry Lawrence are the writers.

Calling Pan -America

6:00 -6:30 p.m.

EACH SATURDAY

CBS draws the Americas closer together. Heard throughout the western hemisphere, this

new series "calls" a different nation to the

microphone with a vivid radio -picture of its

daily life and culture.

The People's Platform

7:00-7:30 p.m.

SATURDAY. FEBRLARY 8

Lyman Bryson entertains four Americans at

dinner and draws them into an extempora-

neous discussion of "The Place of Public

Criticism in Wartime."

Page 25: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

What's New At The Zoo?

1:35 -2:00 p.m.

EACH St \DAY

Matinee at Meadowbrook

4:00- 1:30 and 1:35 -5:00 p.m.

John Reed king interviews. on location, the

men and women who collect and care for the

animal inmates of the Bronx Zoo.

EACH SATURDAY

An hour jamboree of dance music for "young

minded" Columbia listeners, featuring the

orchestra of Alvino Rev during February.

Go

11:

dis Country

15-11:30 a.m.

EACH SATURDAY

Milton Bacon tells stories of America's small

towns and the way of life they represent. Burl

Ives sings songs of the region.

Kay Thompson and Co.

7 30 8:00 p.m.

Eat .11 A1 F.D\ESDAY

This series presents Miss Thompson in a

many-sided role as choral director. soloist.

comedienne, and composer. Music is under the

direction of \\ alter Gros, and Perry Lafferty

directs the program.

Sing Along

4:30-1:15 p.m.

M0

Go

Fo

NDAY TI1RL FRIDAY

Iden Gate Quartet, ur Clubomen, Symphonettes

7A11I0I S HOL RS

Da nce Orchestra YAR10I S HOL RS

41 1) SHAY T11R1 sl \DAY

U. S. Marine Band

10: 00 10:30 a.n1.

E ACII SAT1 RDAI

fit l urever 'tin' Are

30 I0:15 p.111.

IF TI FSDAI

This program provides a golden opportunity for all bathroom baritones and kitchen con-

traltos. It in% ites the listener to act as soloist.

%%ith the accompaniment of the Landt 'Trio.

These harmony groups are featured on the

Columbia Network through the week. Each

group has a distinctly e vocal sh le and is a

('B'. favorite.

1merica's leading dance bands pro%1dc a full

schedule of current hits and old fa% orites to

Columbia listeners each evening. These top

ranking bands are scheduled for February :

Blue Barrun

Shep Fields

Benny G4 )4 )d111an

Guy Lombardo

líal 114.1nh re

SonnA Dunham

aughn 1Ionroe

'l'orunry Tucker

Captain 11 illiam Santelmann conducts the

band from the auditorium of the Marine Bar

racks in 1lashington.

"er ice nient hear their favorite songs and re-

ceiAe recordings of them, just as they ar, broadcast by 11 alter Gross' orchestra and Gwen Day ics.

LIGHT ENTERTAIN- MENT

Page 26: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

24

SERIOUS MUSIC

PROGRAM ANO TIME

New York Philharmonic - Symphony Orchestra 3:00 -4:30 p.m.

EACH SUNDAY

11MTITIrl

The New lórk Philharmonic -Sy mphoiiy Or-

chestra, broadcasting for the twelfth consecu-

tive year on CBS, is celebrating its centennial

season. During February, Eugene Goossens

and Fritz Busch conduct. Deems Taylor is

intermission commentator.

Cleveland Orchestra 5:00 -6:00 p.m.

EACH SATURDAY

WGAR and CBS present the famous Clew

land Orchestra in a weekly series of symphor

concerts originating from Severance Hall i

Cleveland. Dr. Artur Rodzinski conducts ti

orchestra. Kay Halle is program commentato

e-

y

n

e

r.

Columbia's Weekday Schedule of Fine Music

3:30 -4:00 p.m.

MONDAY THRU FRIDAY

11:05-11:30 a.ni.

EACH SUNDAY

This is an unusual series of programs, em

bracing great symphonic, vocal and chamber

music works. It includes seldom- performed

American works for orchestra, standard and

little -known concerti, and great songs of all the

ages. The participating groups of artists vary :

MONDAYS: "Stars in the Orchestra ", devoted

to concerti and shorter solo works played by

individual members of the Columbia Concert

Orchestra, under Howard Barlow's direction. TUESDAYS: "Milestones in American Music'

historic American compositions performed h

orchestral,chamber and vocal groups from tf

Eastman School of Music in Rochester.

WEDNESDAYS: "Songs of the Centuries ", with

vocal masterpieces performed by guest solo

ists. Howard Barlow conducts.

THURSDAYS: Cincinnati Conservatory of Music

presents orchestral and chamber music ensem

bles with occasional choruses and vocalists.

FRIDAYS: "British- American Music Series" Howard Barlow and Charles Lichter playing

British music of historic significance and new

scores by contemporary American composers

FEBRUARY 1: Walberg Brown Ensemble.

FEBRUARY 8, 15: Recitals by pianist Hug

Balzo.

FEBRUARY 22: Vera Brodsky begins new series

y

e

Philharmonic Young People's Concert

3:45 -4:45 p.m.

MONDAY, FEBRUARY 23

The New York Philharmonic- Symphony Or

chestra presents concerts especially for young

people. Rudolph Ganz is the conductor.

Page 27: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

i

E

C

PROGRAM ANO TIM

ileen Farrell and The olumllia Concert Orchestra

:30 -8:00 p.m.

EACH SATURDAY

ESCRIPTION

This young soprano N as selected as the most

promising of the many singers, who have ap-

peared on the "Songs of the Centuries" pro -

gram. Howard Barlow and Charles Lichter

conduct the orchestra.

F

9

rom the Organ Loft

:1 5-9:1.5 a.m.

EACH SUNDAY

Famous organist JuliusMattfeld in Columbia's

well known series of organ recitals with a vast

repertory of works for the instrument.

C

E

BS ADULT

DI'CATIO\ BOARI)

School of the tir of the Americas

9

2

9

15 9:15 a.m.

Eastern Time Zone I

:31) 2:55 p.m.

Central Tirase Zone)

:3() 10:00 a.m.

Mountain Time Zone)

30 2:00 p.m.

Pa( rfie Time Zone I

IO \111 TIIRt FRIDAY

'invitation to Learning'', The People's Plat-

form" and "Report to the Nation" are presen.

tations of the Department of Education. arranged ll ith the counsel of Columbia's Adult

Education Boa rd. Men] hers of the Boa rd.

representative of the nation's leading educa-

tors and publicists. are:

I lNI RRY.O\. chairman r11.\Rl R. I.I ( 1

.TRr\GFELLO% R11(R tir'1\( F:I( MILLER. JR.

%ILLr\t RL\TO\ 1(1 Trl RRYk\ 1(0111)1.

IIkHr(1 001)B11 RN ( H4r. TIrO\rk 1 N\1ITH

ROBERT I.(..A\\O\....J. %II Ilk \I kI.1 11HET/

U.11\ JO11\s0 \ Rk l Ll\I \ 1\11.1111(

JO.1.1'11 II. %rLL1T

The School of the 11r of the 1merIcas. now

broadcast in the Latin 1n'ricarr Republics

under the guidance of a Pan lmerican eil, is in its thirteenth year on (.BS. 11i esti-

mated 5.01 0.000 students in the I nited State,.

alone listen regularly to the series.

IONDAYS Americans at Hark

FF:RRI %R1 2: Leather \\ orkers.

FF:HR( %R1 9: Potters.

FF:HRI %R1 IO. (;lass \ \urkers.

Tt ESDAYS - l /Hsrc of the l nrerrcas

FF:HRI 1R1 3: \e% \\ odd Instruments.

FERRI %R1 III: l)anes of the l olrntr% and the

(:it1.

FF:HRI 1R\ 17: lances of the Conran and the

(:it1.

SERIOUS MUSIC

EDUCATIONAL PROGRAMS

Page 28: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

.26

EDUCATIONAL PROGRAMS

(,"timed School of the Air of the Americas Continued

DESCRIPTIO

FEBRL AM- 24: Topical Songs.

WEDNESDAYS-New Horizons: Lands of New World Neighbors

FEBRUARY 4: Paradise of the Pacific.

FEBRUARY 11: Alaska, Land of Wonders.

FEBRUARY 18: Quest for the Northwest Passage. FEBRUARY 25: Castles of Dreams in \ew France.

THURSDAYS -Tales from Far and Near FEBRUARY 5: To and Again.

FEBRL ARY 19: Haym Salomon.

FEBRI ARY 26: The Red Canoe.

FRIDAYS -This Living World

FEBRUARY 6: Standard of Living.

FEBRUARY 13: Old Age Security.

FEBRUARY 20: Pan Americanism.

FEBRI ARY 27: Canada and The t nited States.

Invitation to Learning

11 :30 12:00 noon

EACH SUNDAY

This series invites listeners to read or re -read

the world's great books discussed by Mark

Van Doren and special guests.

FEBRUARY 1: Aeschylus "Oresteia ".

FEBRUARY 8: Malthus "On Population ".

FEBRUARY 15: Demosthenes' and Lincoln's

Speeches.

FEBRUARY 22: Voltaire "Candide ".

Columbia's Country Journal 3:00 -3:30 p.m.

EACH SATURDAY

Charles Stookey, Columbia's director of agri-

cultural programs, presents a weekly round-

up of farm news, and interviews distinguished

agricultural authorities and leaders.

Spotlight on Asia

EACH MONDAY

With the outbreak of war in the Pacific, this

series on the Far East has assumed a new

importance. Experts speak through the coop-

eration of the American Council of the Insti-

tute of Pacific Relations.

What Freedom Means

EACH TUESDAY

Distinguished leaders in public life appear on

this program and discuss the questions which

are currently affecting the freedom of Amer-

ica and the World.

Page 29: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

Children Uso re People

EACH WED`EsDA1

Talks In specialists in the field of child guid-

ance.

Highways to Health

EACH THE RSDAY

\ series of instructi e medical talks arranged In the N. 1. \cadenn of Medicine.

:americans Map the Skies

EA CIE FRIDAY

Professor William H. Barton. Jr.. Curator of

the Neu lock Hayden Planetarium. delver

into the fascinating life stories of -merica's great astronomers and their achieN einents.

Of Men and Books

05 2:30 p.m.

EA CIE SATURDAY

Professor John T. Frederick of the Medill

School of Journalism. Northwestern 1. niyer-

sity. discusses recently published books and

brings their authors to the CBS microphone.

%E h "entures in Science

1:30 1:45 p.m.

EA CH SATURDAY

\\ aeon Dan is interviews prominent sc ientists

on these CBS programs, planned in conjunc-

tion with Science Service, inc.

Let's Pretend 1l

EA

0

:30 12:00 noon

(.H SATURDAY

ie Old Dirt-Dobler 30 10:00 a.m.

( H SATURDAY

ga Coelho

:30 -10:45 p.m. 1\ DAY AND SATE RD%1

This series. which dramatizes the world's greatest fairy tales, has won more awards than any other children's program. Directed by

\ ila Mack and presented by a cast of child actors. "Lets ['retend" has in 1910 won the

Radio Daily Award as the best children's pro-

gram on the air. the Scripps -I- toward nation- ide poll of radio editors, and the \\ omen's

\ational Radio Committee Award.

Toni \\ illiams. horticultural expert of \\ L \l in Nashville. "the old dirt- dobber.' answers queries about tree. plant. birds and insects.

and adh ises on ga-deneng in N<<ertime.

This internationally famous Brazilian singer and guitarist sings in English, Spanish, Portu- guese. French, German, and Italian.

EDUCATIONAL PROGRAMS

CHILDREN'S PROGRAMS

PERSONALITIES

Page 30: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

28

RELIGIOUS BROADCASTS

t

Church of the Air

10:00 -10:30 a.m.

1:00-1:30 p.m.

EACH SUNDAY

Wings Over Jordan 10:30 -11:00 a.m.

EACH SUNDAY

oESCRIPIIo

The Church of the Air is in its eleeuth con

secutive year of Sunday morning and after.

noon religious broadcasts. In February:

FEBRUARY I: Morning: The Reverend S. C.

Michelfelder, Saint Paul's Lutheran Church,

Toledo, Ohio.

Afternoon: Elder Gustave A. Iverson, Presi-

dent of the Eastern States Mission, Church of

Jesus Christ of Latter Day Saints.

FEBRUARY 8: Morning: Dr. Harold L. Bow-

man, First Presbyterian Church, Chicago, Ill.

Afternoon: Catholic Service.

FEBRUARY 15: Morning: The Right Reverend

William T. Manning, D.D., Bishop of New

York, Church of St. John the Divine.

Afternoon: Jewish Service.

FEBRUARY 22: Morning: Congregational Ser-

vice.

Afternoon: Catholic Service.

This program of religious talks and spirituals

is presented by outstanding Negro leaders and

educators and a choir of thirty voices.

FEBRUARY 1: George Dempster, Editor Knox-

ville Journal, Knoxville, Tennessee.

FEBRUARY 8: Dr. George E. Haynes, Federal

Council of Churches of Christ in America,

New York, N. Y.

FEBRUARY 15: Father William O'Donnel, Cleveland, Ohio.

FEBRUARY 22: Mr. Alva B. Johnson, Director

of Public Relations, Storer College, Harpers

Ferry, West Virginia.

11

Page 31: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

News Broadcasts In English: 6:30 6:45 a.m.. 10:3(1- 10:15 a.m. 2:3(1 2:15 p.ni.. 4:15 1:2O p.m.

In French 8:0O 8:15 a.m.. 8:1S-8:30 a.tn. 11 :(N) 11 :15 a.m., 11 :15 11:30 a.m.. 12:30 12:45 p.m. 2:(10 2:15 p.m.. '2:15-2:3(1 p.m. 3:30 3:15 p.m.

In German: 7:00 7:15 a.m.. 7:15 7:30 a.m. 10:00 10:15 a.m.. 10:15 10:30 a.m., 1:00-1:15 p.m.. i :15 1:30 p.m. 1:(1(1 1:15 p.m.

In Italian: 9:0(1 9:15 a.m.. 9:15-9:3(1 a.nr. 12 noon 12:15 p.m., 12:15 i 2:3( p.in. 3:00 3:151).111.. 3:15 3:3O p.m.

In Polish: 12:15 1:00 p.m.. 3:15 1:00 p.ni.

In Serbo-Croatian: 9:15 10:00 a.m.. 2:15 3:00 p.ni.

In Dutch: I :15 2:00 p.m.

In Swedish: 9:30 9:45 a.m., i :3(1 i :15 p.ni.

In Turkish: f i :30 1 1 :15 a.m.

In .Arabic: 11:15 a.m. 12 noon

News Broadcasts News in Spanish: 5:0) 5:15 p.m.. 7:00-7:15 p.m., 7:15 7:30 p.m., 9:00 9:15 p.m.. 11:00-11:15 p.m.

News in Portuguese: 5:3(1 5:1-5 p.m.. 7:3(1 7:15 p.m.. 7:15 8:00 p.m.. 9:30 9:1.5 p.m. News in English :

6:01 6:15 p.m.. 10:0(1 1O: l 5 p.m.

Neu - iri ten language -. -a oniprehen -i%r

schedule of thigh -four fifteen -minute periods

per day. more than three hundred per week - is now directed to shortwave listeners in

Europe, Africa. and the Near East by Colum-

bia's international station, \VCB\. and the

new CBS fifty- kilowatt transmitter. WCRC.

The seven- day -a -week. "around the clock.' schedule begins early in the da% in New fork and ends in the late afternoon. which is after-

noon and e%eniug in Europe. The languages include English. French. Italian. German. Pol-

ish. Serbo-Croatian. Dutch. Swedish. Arabic.

and Turkish. A staff of fifty persons is required to build these broadcasts, all news stemming

from a central news room located in newly -

constructed quarters in the Ci3S Studio Build -

ing. All the news seri ices and facilities a% ail-

able to the network itself have been installed there.

From late afternoon to late evening, \ \CB\ and \\CRC direct their powerfnl beams to

Latin America. And soon a fifhv- kilowatt com-

panion to \\ CRC will he placed in operation. another link in the continental solidarity of

the Americas. CBS news broadcasts to Latin America are in three languages - Spanish. Portuguese, and English.

SPECIAL CBS

SHORT WAVE

BROADCASTS

TO EUROPE iFC B X New York

ir'CRC New York

SPECIAL CBS

SHORT WAVE

BROADCASTS TO LATIN AMERICA ir'CB X New York

ir(R(' New York

29

Page 32: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

30

1011E\ II . JANUARY PROGRAMS

Columbia's Special Feature broadcasts are arranged on a week t

week, sometimes day to day, and even, on occasion, hour to hou

basis. One result of this flexibility and timeliness is the followin

partial list of January programs which were arranged too late fo

o

g

inclusion in the last month's issue of THE COLUMBIA PROGRAM BOOK

PUBLIC AFFAIRS

JANUARY 1: Dr. Louis Finkelstein of the Jewish Theological Seminary, Dr. Frederick Brown Harris of the Foundry Methodist Church, and Chief of Chaplains William R.

Arnold of the War Department spoke on the "Day of Prayer" program, 6:30 -6:45 p.m.

JANUARY 3: Secretary of Labor Frances Perkins discussed "Labor and Production ", 10:15 -10:30 p.m.

JANUARY 4: Secretary of the Treasury Henry Morgenthau, Jr., spoke from his office

in the Treasury Department, 7:15 -7:30 p.m.

JANUARY 4: Rep. Oscar Youngdahl, Min- nesota Republican, talked about "National Unity ", 7:15 -7:30 p.m.

JANUARY 7: His Grace, the Archbishop of York (Anglican), opened a series of talks by American and British religious leaders on "The Underlying Spiritual Issues of the Present Crises and the Attitude of the Church ", 4:15 -4:30 p.m.

JANUARY 8: Jesse Jones, United States Sec- retary of Commerce, spoke on "The Impor- tance of Health to American Business ", under the auspices of the Committee for the Celebration of the President's Birthday, 6:30 -6:45 p.m.

JANUARY 10: Senator Claude Peppe spoke in connection with the 22nd Anniver sary of the date on which the Covenant o

the League of Nations came into effect, 10:15 -10:30 p.m.

JANUARY 11 : Mrs. Ralph G. Wright, chair man of the Girl Scout National Executiv Committee, conducted a discussion of "Gir Scouting in Defense ", 1:30 -1:45 p.m.

r

e

JANUARY 11: Paul Robeson, Herbert Agar, Mrs. Franklin D. Roosevelt, and Burgess Meredith appeared in a "Salute to Negro Troops "under the auspices of Fight for Free dom, Inc., 11:15 -11:30 p.m.

JANUARY 14: Dr. Luther A. Weigle, Presi dent of the Federal Council of Churches of Christ in America and Dean of the Yale N

Divinity School, was the second speaker in the series of talks by American and British religious leaders, 4:15 -4:30 p.m.

JANUARY 16: Mrs. Franklin D. Roosevel spoke on "Children's Camping as I See It' for the American Camping Association, New York Section, 3:30 -3:45 p.m.

JANUARY 17: Wendell L. Willkie and Gov ernor Dwight P Griswold of Nebraska spok at the Annual Luncheon of the Women' National Republican Club, 2:30 -3:00 p.m

e s

Page 33: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

JANUARY 17: James M. Landis. former Dean of Harvard Law School, spoke for the first time since his appointment as Executive Director of Office of Civilian Defense, 10:1 5 -10:30 p.m.

JAN CARY 18: Keith Morgan and Basil O'Connor, of the Committee for the Celebra- tion of the Presidents Birthday. made an appeal for '`The Stamping Out of infantile Paralysis ", 7:15-7:30 p.m.

JANUARY 19: l)r. H. J. Van Mlook, Lieu- tenant Governor, Netherlands East Indies, reported on the war in the East Indies under the auspices of the Institute of Pacific Rela- tions, 10:30 10:45 p.m.

JA \t ARI 20: Merle Oberon, Ted Straeter, Barry Wood, Bea Rain, Mullen Sisters. and Harry Brandt appeared in a "March of Dimes" program under the auspices of the Counnittee for the Celebration of the Presi- dent's Birthday, 1:30 -4:15 p.m.

JA \LARY 20: Clark \l. Eichelberger, Director of Citizens for Victory, Rear Ad- miral Harry E. larnell and Paul V. \k \ Litt

spoke on the "Citizens for Victory- program, 10 :15 1 0:30 p.m.

JAM ARy 21: R. G. Clarkson. Vice Presi- dent of the Federal Loan Bank of New York, spoke un: " \ati mal Thrift \ \eek ", 3:30 -

3: 15 p.m.

JAN' ARV 21: The Alost Reverend Thomas \\ illianis, Archbishop of Birmingham (Cath- olic), discussed the topic "What Sort of a World 1)o \ \e NN ant to Create .after the \\ar ?.'. 1:15-1:30 p.m.

JANUARY 22: \ \cndcll \\ illkie and R. G. Casey, Australian \linister to the L nited States, spoke at the opening of the new Free- dom House headquarters in New York City, 11:15 11:30p.m.

JANUARY 23: \Iel Allen, Mrs. Lou Gehrig, Joe Di Maggio and Bill Corum spoke under the auspices of the Sports Division of the Committee for the Celebration of the Presi- dent's Birthday. 11:15-11:30 p.m.

JANUARY ARV 2 -1: James B. Carey. secretary and treasurer of the C.I.O., spoke on "Labor Accepts the President's Call" for increased war production, with George \leans. secre- tary and treasurer, A. F. of L.. Matthew \\ oll. second vice -president. A. F. of L., and Emil Ries e, %ice -president, C.i.O., 1(1:15- 10:45 p.m.

JANUARY 24: airs. Henry A. 'Wallace and \lrs. J. L. \Vhitehurst discussed "Women in the Lobby" under the auspices of the Gen- eral Federation of Women's Clubs. 1:45- 2:00 p.ni.

JAM tRY 26: At the Annual Conference of Congregational Christian Churches, Dr. Douglas Horton. 1)r. Boynton \lerrill, and Dr. Robert C. Calhoun deli% Bred talks on " "l'he Task of the Church in Wartime". 3:15- 3:30 p.m.

JAM ARI 27: Mrs. Estelle Sternberger, ex- ecutive director of World Peaceways, inc.. urged in a talk "Win the Peace" that we study plans for the world after the war, 10:15 10:30 p.m.

J.aNt ARV 28: llenry Pratt Fairchild. chair- man Department of Sociology. N.Y. L ., dis- cussed "International \ligratiun as a Phase of the Post \\ar Population l'robleni", 3:1S -

3:30 p.m.

.1 AN %RV 28 : 1)r. David de Sola Pool, Rabbi of New York's Spanish and Portu- guese Synagogue, concluded the series of talks by American and British religious lead- ers with a further discussion of "What Sort of a World 1)o \ \e \l ant to Create .after the \Var? 4:15 1:3() p.tii.

31

Page 34: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

JANUARY 31: W P Witherow, president of the National Association of Manufacturers and John G. Pew, president of the Sun Ship- building Company, spoke on "Industry is Responding to the Call for Increased War Production ", 10:15 -10:30 p.m.

SPECIAL EVENTS

JANUARY 1: Traditional New Year's Eve celebrations were described by announcers stationed in New York, Chicago, Denver and Los Angeles. Each of these descriptions was followed by a different topnotch dance orchestra, 12:00 mid. -4:00 a.in.

JANUARY 6: President Roosevelt addressed the Joint Session of Congress and the People of the Unitcd States. He reported on "The State of the Nation ", 12:15 -1:00 p.m.

JANUARY 11: "Diamond Jubilee ", written by Gerald Holland and presented by the Committee for the Celebration of the Presi- dent's Birthday, dramatized stories of Amer- ica's great Presidents, 7:15 -7:30 p.m.

JANUARY 14: From the deck of the naval auxiliary ship, the Lafayette, being con- verted from the luxury liner Normandie, John Daly described the work in progress and interviewed Lieutenant Commander L. C.

Scott and several workmen, 3:30 -3:45 p.m.

JANUARY 18: Dr. Abba Hillel Silver, National Chairman of the United Jewish Appeal, discussed "Palestine and the War"

32

before the National Conference for Pales- tine, 12:15 -12:30 p.m.

JANUARY 19: From Camp Lee, Richmond, Virginia, Lieutenant Victor Lee Cary and Major General James E. Edmonds partici- pated in a commemoration of the birth of General Robert E. Lee, 3:30 -3:45 p.m.

JANUARY 20: Brigadier General John C. McDonnell and Phillips A. Turnbull launched the 1942 Finance Drive of the Boy Scouts of Greater New York at the Reveille Breakfast at the Waldorf -Astoria Hotel, 8:20 -8:30 a.m.

JANUARY 21 : Kate Smith, Ted Collins, and a distinguished cast dramatized "The Man Without a Country" for the American Red Cross, 7:30 -8:00 p.m.

JANUARY 24: Governor Harold E. Stassen, of Minnesota, Mayor John McDonough, of St. Paul, and "King Boreas Rex VIII" broad- cast from St. Paul's traditional Winter Car- nival, 4:00 -4:15 p.m.

JANUARY 25: Ethel Barrymore, Alexander Woollcott, Orson Welles, and Alexander Semmler's Orchestra appeared in a special broadcast for the American Red Cross, 1:30 -2:00 p.m.

JANUARY 30: The Radio Division of the Committee for the Celebration of the Presi- dent's Birthday presented a program, on which President Roosevelt appeared, in con- nection with the President's Diamond Jubi- lee Birthday Celebration, 11:15 -12:15 a.m.

Page 35: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

i

,.

Page 36: CBS PROGRAM BOOK' 1942 · Chiclets & Dentyne Page 14 CURTISS CANDY COMPANY: Candy Page 7 DOUBLEMINT GUM: Doublemint Gum Page 7 PETER PAUL, INC.: Mounds Candy, Ten Crown Gum Page 15

T H E C O L U M B I A B R O A D C A S T I N G S Y S T E M

Sales and culminislralive offices: 485 Madison Avenue, New lork 182 Tremont Street, Boston ),IO North Michigan Avenue. Chicago 4)02 Fisher Building, Detroit Mart Building St. Louis 625 Second Avenue, South, Minneapolis Wilder Building, Charlotte. North Carolina Earle Building, Washington Columbia Square, Hollywood Palace Hotel. San Francisco 84 Hallam Street, W.1, London Cable address, Columbia, New York