CBS Outdoor 4 of 5
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Transcript of CBS Outdoor 4 of 5
![Page 1: CBS Outdoor 4 of 5](https://reader034.fdocuments.in/reader034/viewer/2022052505/5562a3d2d8b42a7c4a8b4ab9/html5/thumbnails/1.jpg)
Innovations
![Page 2: CBS Outdoor 4 of 5](https://reader034.fdocuments.in/reader034/viewer/2022052505/5562a3d2d8b42a7c4a8b4ab9/html5/thumbnails/2.jpg)
Billboards Rail & Bus Street MallsSubway Furniture
Lenticular Buses
![Page 3: CBS Outdoor 4 of 5](https://reader034.fdocuments.in/reader034/viewer/2022052505/5562a3d2d8b42a7c4a8b4ab9/html5/thumbnails/3.jpg)
Billboards Rail & Bus Street MallsSubway Furniture
Lenticular Dioramas
![Page 4: CBS Outdoor 4 of 5](https://reader034.fdocuments.in/reader034/viewer/2022052505/5562a3d2d8b42a7c4a8b4ab9/html5/thumbnails/4.jpg)
Electroluminescent Applications
• Lightweight, flexible, and luminescent material
• Automatically turns off in bright sunlight and functions on a low level of energy.
• Can be animated in entirety or with small “appliqué” components.
![Page 5: CBS Outdoor 4 of 5](https://reader034.fdocuments.in/reader034/viewer/2022052505/5562a3d2d8b42a7c4a8b4ab9/html5/thumbnails/5.jpg)
Electroluminescent Applications
![Page 6: CBS Outdoor 4 of 5](https://reader034.fdocuments.in/reader034/viewer/2022052505/5562a3d2d8b42a7c4a8b4ab9/html5/thumbnails/6.jpg)
Electroluminescent Applications
![Page 7: CBS Outdoor 4 of 5](https://reader034.fdocuments.in/reader034/viewer/2022052505/5562a3d2d8b42a7c4a8b4ab9/html5/thumbnails/7.jpg)
Interactive Shelters
![Page 8: CBS Outdoor 4 of 5](https://reader034.fdocuments.in/reader034/viewer/2022052505/5562a3d2d8b42a7c4a8b4ab9/html5/thumbnails/8.jpg)
Listening Posts
• Riders and passersby can “plug in” directly to OOH media format
• Sample exclusive content and interact with an advertising message
• Available inside trains and along platforms
“PLUG IN” SAMPLE
![Page 9: CBS Outdoor 4 of 5](https://reader034.fdocuments.in/reader034/viewer/2022052505/5562a3d2d8b42a7c4a8b4ab9/html5/thumbnails/9.jpg)
Wall FX
• WallFX technology projects a vibrant image onto an oversized wallscape
• Allows for fluid movement and “real-time” interaction with graphics
• Responds to commuters’ body movements and creates an entertaining and engaging brand immersion for all passersby
![Page 10: CBS Outdoor 4 of 5](https://reader034.fdocuments.in/reader034/viewer/2022052505/5562a3d2d8b42a7c4a8b4ab9/html5/thumbnails/10.jpg)
Malls
![Page 11: CBS Outdoor 4 of 5](https://reader034.fdocuments.in/reader034/viewer/2022052505/5562a3d2d8b42a7c4a8b4ab9/html5/thumbnails/11.jpg)
New Media Formats
![Page 12: CBS Outdoor 4 of 5](https://reader034.fdocuments.in/reader034/viewer/2022052505/5562a3d2d8b42a7c4a8b4ab9/html5/thumbnails/12.jpg)
Mall Dominations