TECH. GAMING. ENTERTAINMENT

CBS Interactive

CBS Interactive

Our Audience

As the world’s largest consumer tech site, CNET is an essential part of today’s path to purchase.

Tech shoppers and gadget lovers alike, come to get the authoritative word on what’s hot and what’s not in the world of tech.

Fuelled by a global team of experts and a passionate audience

THE ESSENTIALS: 250K UNIQUES, 850K PIPM, 70% MALE

50% OF USERS CHANGED THEIR OPINION ABOUT A BRAND OR COMPANY AFTER VISITING CNET

The Authority on Tech

TRIGGER

LOYALTY LOOP

PURCHASEINTIAL

CONSIDERATION SET

CNET is an ingrained part of purchase behavior

TECH SAVVYDanny 22• Early adopter

• High spender

• Keeps up to date with tech all of the time

• Gives advice and influences

SAVVY CONSUMERLaura 32• Buys tech for a specific purpose

• Values opinions of others

• Researches specific purchases

TECH PROUD Rob 34• Tech enthusiast

• Savvy shopper

• Willing to spend more on the right product

• Keeps up to date with tech

• Follows us on Facebook & Twitter, interacts and shares our content

• Visits CNET UK all the time to fuel his passion for tech & product reviews

• Uses CNET UK because she’s about to buy a new item of consumer technology

• She wants to read product reviews to inform and influence her decision

• Visits the site from time to time, and especially when researching new products

• Often accesses content on his mobile to keep up to date on the latest tech news

Source: CNET UK Purchase Process Survey 2012

The Cnet Audience

GUIDANCE BY THE MOST TRUSTED EDITORS

DISCUSSION FROM OUR MOST ACTIVE COMMUNITY

REVIEWS NEWS HOW-TO DOWNLOADS

Authority, engagement & deep Expertise

Review on 1 page

Only 3 ads per review

All the important content at the top of the page

Easy navigation for users

Images open as overlays for the easiest

user experience

delivers clarity and share of voice at point of evaluation

We put the experience first

THE ESSENTIALS: 180K UNIQUES, 1.1m PIPM, 85% MALE

GameSpot is the hero within the CBSi Games network, giving gaming enthusiasts the complete picture on games since 1996

The world’s largest gaming site is 100% dedicated to video gaming and covers every aspect of the video gaming world, making it the interactive community of choice for people who are passionate about gaming

70% OF USERS SPEND 11 HOURS OR MORE PLAYING VIDEO GAMES EACH WEEK

Source: Comscore March 2013, GameSpot Audience Profile Survey 2012

The Definitive Word in Gaming

THE PREMIUM NETWORK FOR GAMING

Total Unique Users Per Month – 225,000Page Impressions Per Month – 1,400,000

Formats – LB, MPU & Sky - €4 CPMFormats – Skins €15 CPM

CBS Gaming

GameSpot is 100% dedicated to video gaming and covers every aspect of

the video gaming world

It enables users to keep up with the latest in gaming entertainment

85% male

76% 18 – 34 years old

30% 25-34 years old

70% educated to A level and above

Sources: APS Survey 2012 / GB TGI Clickstream Q3 2012

The Gamespot Difference

• ENGAGING TOUCH POINTS FOR EVERY PHASE OF A GAME’S LIFECYCLE

DEDICATED GAMESPACE

1st look news

Previews & features

Developer interviews

Exclusive shows, podcasts and video

content

Review, Launch Centre

Guides, Cheats,

FAQs

DLC & Expansions

First & Last Word in Gaming

AMUSEMENTFUN WITH FRIENDSSKILLS & BRAGGING RIGHTS

Social Gamer“I play to have fun, usually

with a small group of friends.”

Casual Gamer“Simple entertainment

to kill time.”

Hardcore Gamer“I expect to destroy all

competition in my way.”

FOR ALL PLAYERS, AND ALL THINGS GAMING, GAMESPOT IS THE LEADING GO-TO DESTINATION

• 1 in 4 are likely to convince others about computer & console gaming

• 1 in 4 spent £100+ on gaming in the last 12 months

• 69% are aware of competitive gaming & eSports

• 70% pre-order games

• 70% spend more than 11 hours gaming per week

• Finding out gaming news & info:– 99% use a laptop/ desktop– 68% use their mobile device– 38% from their TV

Sources: GB TGI Clickstream Q3 2012 / APS Survey stats 2012

Active & Persuasive

Source: GB TGI Clickstream Q3 2012

63% go to live

events

Over ½ agree it is important that their

house is equipped with the latest technology

70% drink soft

drinks or energy

drinks

42% would rather spend their

money than save it

82% enjoy visiting the

cinema

And they do more than just gaming

Last.fm is the #1 online music and events discovery service to millions of dedicated and loyal fans around the world

Our technology enables users to take control of their listening and to save and reflect their music choices from a multitude of platforms and streaming services

THE ESSENTIALS: 75k UNIQUES, 550k PIPM, 65% MALE

Source: 1 Comscore March 2013

Powered by the listening behaviour of over 30 million monthly global users on over 600 devices, maintaining the worlds largest music &

events catalogue, Last.fm is the No.1 music discovery service

Ultimate Music Discovery

Tv.com is a unique destination offering complete information, reviews, forums and community for over 21,000 shows.

TV.com is the leading destination for reaching influential tv enthusiasts who actively review and blog about their favourite shows while engaging with videos and forums.

THE ESSENTIALS: 70k UNIQUES, 450k PIPM, 60% MALE

Source: 1 Comscore March 2013

60% of users watch home entertainment online, 56% download films or TV content weekly, 58% actively research new films and tv releases and

over 25% consider themselves tv addicts!

For all your TV needs

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