Nearly 40 years of Expert Analysis

CBR 2011Media Kit

© 2010, The US-China Business Council

Expert Analysis for Nearly 40 years

Reputation

Exclusive Audience

Specialized

Multimedia Platforms

© 2010, The US-China Business Council

2011 Editorial Calendar Focus

Q1 – Advertising, Marketing & Public Relations

Q2 – China’s Economy

Q3 – Consumer Trends

Q4 – China’s 10 yr WTO Anniversary

© 2010, The US-China Business Council

CirculationUSCBC member companiesIndependent subscribersControlled circulationGovernment officialsChina-related conferencesUSCBC offices and other

44%

10%

13%

7

13%

© 2010, The US-China Business Council

ReadershipGeography (63% US & Canada, 27% China &

HK, 8% Other Asia & Oceania)Typical Job Titles for Readers (CEO, CFO,

President, VP, Executive Director, Manager)More than a third of the readership at the VP

Level or higherPass Along Rate of 3 readers per copy, or more

than 12,000 readers per issue

© 2010, The US-China Business Council

Readership Industries

Manufacturing – 36%Business Services/Consulting – 14%Legal Services – 13%Retail – 6%Health/Medical/Pharmaceutical – 6%Banking/Finance/Insurance – 5%

© 2010, The US-China Business Council

Online Statistics

Ad Impressions – 90k per monthUnique Visitors – 18k per monthPage Views – 645k per monthRegistered Users – 4k, including both Member

Companies & Individual SubscribersLength of Visit – 13 minutes (increased by 500%

since 2003)

© 2010, The US-China Business Council

New Issue Announcement

6k CBR Readers

Interactive e-newsletter

Features table of contents from newest issue

Serves as a “preview” for forthcoming digital & hard copy content

© 2010, The US-China Business Council

Webinar Sponsorship6 per yearViewers in 200 cities in 19 different countries330 Total Registrants220 total viewers67% attended live or on-demand18% of live viewers submit questionsCorporate logo on webinar event player and all

marketing materials

© 2010, The US-China Business Council

Advertising Packages

40k

4 full page print ads12 months banner ads4 new issue emails1 webinar25% discount off list

price

25k

2 full page print ads8 months banner ads2 new issue emails1 webinar20% discount off list

price

© 2010, The US-China Business Council

Advertising Packages

15k 10k

1 full page print ad6 months banner ad6 months button ad1 webinar15% discount off list

price

2 full page print B&W ads

2 new issue emails4 months medium ad10% discount off list

price

© 2010, The US-China Business Council

Contact InfoMatt Curry – Business Development Manager

202-429-0340 Ext. 207 mcurry@uschina.org

Jack Hemple – Advertising Manager

419-241-1244 jhemple@bex.net

Further information on any a la carte items, or packages

THANK YOU© 2010, The US-China Business Council