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C H I N A B R I T A I N I N T E R N A T I O N A L

D E S I G N W E E K

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Welcome to China Br ita in International

Design Week 2016

China has become the world’s second largest economy and the world’s largest manufacturing base since the economy reform in 1978. The term ‘made in China’ often refers to copy and low-quality products. Transforming from ‘MADE IN CHINA’ to ‘CREATED IN CHINA’ is the main challenge to raise the competitiveness of Chinese products and developing creative industry is the key to be successful. The Chinese enterprises are in the urgent need of worldclass creative designs, thus we created China Britain International Design Week to provide the best platform for dialogues and communications.

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CHINA BRITAIN INTERNATIONAL

DESIGN WEEK 2016

28th March 2016 marks the first anniversary of the launch of the Vision and Actions on Jointly Building Silk Road Economic Belt and 21st-Century Maritime Silk Road. The past year witnessed the UK becoming the first among major western countries to join the Asian Infrastructure Investment Bank, which opened the prelude of China-UK cooperation on the Belt and Road Initiative. The past year also witnessed Chinese President Xi Jinping paying a “Super State Visit” to the UK, which unveiled the “Golden Era” in China UK relations.

A new era requires new thinking. By 2013, there were 193 approved pilot projects of smart cities in China. Smart city has been viewed as a key strategy to promote creativity, technology, business and sustainable urbanisation. We are confident that with the support of both our governments and our business communities, China and the UK will enhance the synergy between their respective development strategies and expand cooperation within the framework of building smart cities for the future.

The launch of China Britain International Design Week this year in October will provide a unique platform to strengthen ties between individuals, organisations and governments in a variety of sectors including smart cities, low carbon cities, architecture, built environment, transportation and industrial design.

China Britain International Design Week is a new annual international event - an exciting platform, which allows Chinese, British and non-Chinese to build on their mutual strengths, come up with the creative and innovative solutions for the better designs, products and services. This international event will bring together the best of the East and the West.

CBIDW is the first in the UK to explore the impact of economic expansion on Designs in China. It will reveal to UK and International audiences of astonishing vitality of China’s Twenty-First Century Design Culture.

DESIGNING TOWARDS A SMART FUTURE

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STRATEGIC OBJECTIVES

China Britain International Design Week is aiming to be the world’s LARGEST design festival outside China, with a variety of exhibitions, events and conferences in London. It will showcase the very best of Chinese creativity and demonstrates how Chinese companies are the best partners to do business with British in the creative sectors.

CBIDW promotes “From Made in China” to “Created in China” initiative through a strong, effective relationship with the UK. We work to promote Chinese designs, innovations and technologies, increase mutual prosperity, and support Chinese creativity on the world stage.

In collaboration with British, Chinese governments, institutions and companies, China Design Week also aims to provide high quality B to B services for Chinese companies in the UK.

OUR MISSION

Promote the creative economies between China and Britain.

Promote the communication between the Chinese and British governments in the Creative Industries.

Increase the international cooperation in the creative industries between China and Britain. In our collaboration with the Ministry of Information and Technology of the People’s Republic of China, CBBC, UKTI and London & Partners help Chinese and British companies grow their business in other countries.

Encourage the emerging creative businesses in China and Britain through international collaboration at the highest level.

Create a two-way platform for trading the creative content to enhance the efficiency, productivity and viability of the companies involved.

We help talented industry leaders, innovators, designers, academics and researchers to achieve their dream of changing the world by bringing their research results to the international audience and facilitating potential investment and partnership opportunities.

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OUR USP

We collaborate with governments and leading companies in the creative industries.

We provide a world-class platform for industry and business leaders to better communicate and collaborate.

We provide a platform for professionals from practice and academics to work together.

We provide a unique platform for designers, innovators and industry leaders to showcase the world’s most innovative designs, products and services.

We promote high-tech designs and cutting edge technology.

We will host design competitions and assist the winning designers to achieve their design projects in reality.

We will establish a global VIP service to individual who are engaged with the international design world at a high level. Our VIPs will receive a special welcome at each China Design Week event, including early access, special VIP programmes, special tour and exclusive invitation to our partners’ events throughout the year.

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London is the heart of Europe and world’s business centre.

London has an international reputation, which will attract visitors and exhibitors to the China Britain International Design Week.

The potential Chinese global leaders are studying or working in the UK and many of them will be contributing to the world’s economy in the near future. We would like them to better see the development and opportunities that has been made by the innovative Chinese design industry.

With a well-planned and communicated PR and marketing programme, China Design Week will raise the international awareness for the exhibitors, partners and sponsors during and beyond the exhibition. In 2013, China was Britain’s seventh-biggest goods export market, accounting for £12.4 billion of exports. Britain imported £33.4 billion of goods from China over the same period. Following the visit of China’s Vice Premier Ma in London on 11 September, UK says to sign nearly £4 billion in trade deals with China. It is the time for British people to evidence the innovations and changes that will mark the history between China and Britain.

WHY UK IS THE BEST PLACE TO

HOST CBIDW?

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WHO’S ATTENDING CBIDW & CONFERENCES?

Investors Entrepreneurs

Industry Leaders Architects Engineers Designers

Innovators Researchers

Real-estate Developers Developers for Software & Games

Academics Artists

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WHY ATTENDING CBIDW?

China and Britain have a pronominal opportunity to create partnerships and do business together. China Britain International Design Week Conferences demonstrate the very best of China-UK creativity and how Chinese companies are excellent partners to do business with British across a variety of sectors including:

• Smart Cities• China & Britain Low Carbon Future Cities •Architecture and the Built Environment • Automotive & Transport Design (electric cars and high-speed trains) • Industrial Design

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BENEFITS FOR BUSINESSES

ATTENDING CBIDW 2016

EXHIBITION & CONFERENCE

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Hear from some of the most creative and forward thinking people in the technology and design business world. Knowledge and cultural exchanges; Networking opportunities. View examples of Chinese design by attending CBIDW Conference and visiting CBIDW Exhibition. Meet with government ministers, senior officials, business leaders and industry specialists from the UK and China to explore future business relationships.

> REACH CLIENTS >PROMOTEBRAND AWARENESS> LAUNCH INITIATIVES> ENHANCE PROFILE

>INCREASE POTENTIAL > ASSOCIATE WITH TECHNOLOGY > NETWORK > PARTNERSHIP

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CBIDW LAUNCH EVENT,

EXHIBITION & CONFERENCESBENEFITS FOR BUSINESSES

ATTENDING CBIDW 2016

EXHIBITION & CONFERENCEExhibition Period: 3 -4 October, 2016 Exhibition Venue: The Crystal, 1 Siemens Brothers Way, Royal Victoria Dock, London E16 1GB Media Press in London: 3rd October (Morning)Conference: “Designing Towards a Smart Future” 3rd October in partnereship with Siemens, Arup, Huawei and Wilkinson Eyre Architects; 3rd October (Afternoon) VIP Reception: 3rd October (Evening) Conference: “The Chinese Dream” 4th October in Partnership with WPP (To be confirmed)

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EXHIBITION THEMES

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Smart Cities (including smart infrastructure, transportation, architecture, homes, gadgets) Top Chinese & British Brands Architecture and the Built Environment Automotive & Transport Design (electric cars and high-speed trains) Real Estate Developments Industrial DesignFashion Design

WHAT WE OFFER:A large amount of visitors to The Crysal Building and media attention internationally Promoting your organisation and its brand during CBIDW 2016 and all the following events exclusively

ON-SITE EXPOSURE: Your organisation’s logo to be displayed on banners

Opportunity to display and distribute Your organisation’s promotional literature to delegates

Your organisation’s promotional literature to CBIDW’s attendees in welcome pack AV Ads on TV screens in entrance lobby during CBIDW 2016 Exhibition and conferences

EXCLUSIVE PRIVILEGES: Complimentary tickets to CBIDW VIP events and conferences Opportunities for direct introductions to visiting Chinese delegations, China and UK ministers, ambassador and VIP guests

PROMOTIONAL CAMPAIGN: Your organisation’s logo and company profile on CBIDW website with a direct URL linkActive publicity of the event through CBIDW twitter, FaceBook, WeChat & Weibo accounts

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On 26 May 2016, a new FCO (The Foreign and Commonwealth Office) Strategic Prosperity Fund project was announced by UK Business Secretary Vince Cable and Yang Xueshan, the vice minister of Ministry of Industry and Information Technology. This project is aiming to promote smart city cooperation between China and the UK. China Britain International Design Week (CBIDW) is pleased to host this timely conference to discuss the possibility of increasing links between China and the UK and examine how Chinese and British business and local governments in both countries can work together to expand the opportunities.

Cities are playing a leading role in addressing the challenges of the twenty-first century. The global challenges of rapid urban population growth, climate change, and pressure on resources, infrastructure and the provision of services can all start to be addressed at the city scale.

Developing smart cities bring many opportunities for business, innovation and skills. Transforming “Cities” to “Smart Cities” is a key challenging for both Chinese and British enterprises urgently in need of close collaboration. What are the driver of innovation and deployment of smart solutions in smart city management? What are the potentials for smart technology to enter the creative industry market?

This afternoon event will bring together investors, industry leaders, architects, engineers, designers, innovators and academics - from a variety of sectors - to provide the opportunity to talk, hear new ideas, discuss best practice in collaboration and find new ways to work together.

This networking event provides an excellent platform for dialogue and communications in this emergent market.

CHINA & BRITAIN SMART CITIES CONFERENCE 3rd OCTOBER 2016

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CHINA & BRITAIN SMART CITIES CONFERENCE 3rd OCTOBER 2016

Session 1 – Pictures of the FutureDigital technologies are crucial for our lives in cities. How will we live in the cities of tomorrow? What are the challenges that technology is facing in order to transfer data into useful resource?Speaker 1: Siemens

Session 2-Smart Cities & Sustainable Urban DevelopmentWhy do we need smart cities? What are Arup’s contributions globally in promoting smart cities?Speaker 2: BentleySpeaker 3: Chris Wilkinson at Wilkinson Eyre ArchitectsSpeaker 4: ArupSpeaker 5: Paul Priestman at PriestmanGoode

Session 3 - Leading New ICT, Making Cities SaferHow can we make our cities safer? What is Huawei’s role in leading technology innovation in China and globally?Speaker 6: Huawei

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CBIDW 2016 EXHIBITION

AND CONFERENCE VENUE

CBIDW 2016 EXHIBITION AREA - 350 SQM

CBIDW 2016 CONFERENCE AREA -270 SEATS

CBIDW 2016 EXHIBITION

AND CONFERENCE VENUE

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Chun Qing Li Founder of CBIDW

Founder of KREOD

Chun Qing Li (AKA Lee) is an award winning architectural designer and entrepreneur, the founder of China Britain International Design Week (formerly known as China Design Week) and KREOD. He spearheaded the design, build and creation of KREOD Pavilion during the London Olympic Games in summer 2012.

Following the success of the London Olympic Pavilion 2012, he is currently designing and financing an International Trade Pavilion for Rio Olympic Games 2016. The pavilion will facilitate stronger International, Cultural and Commercial relations between Brazil, China and UK. The China International Trade Pavilion will not only be an architecturally-striking sculpture but a fully functioning one, allowing entrepreneurs and Industry to showcase the world’s most innovative products and services.

He has established a strong and talented team around him and has got international support network across Asia, Europe and America.

CHINA BRITAIN INTERNATIONAL DESIGN WEEK TEAM

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Kristina works alongside the directors and liaising with investors, sponsors, various partners and stakeholders, whilst contributing to the whole business vision and strategy of the project since 2009. Whilst being involved in the management side of the project, she oversees business financial side by preparing business plans, monthly cash flows, cost analysis, monthly management accounts, quarterly VAT returns and payroll.

He moved to London in 1970. He has been elected the president of the Overseas Chinese Association UK in 1986. He has been invited by Chinese, British and Hong Kong governments to attend The Hong Kong Handover Ceremony in Hong Kong in 1997. He has been selected into ‘The World Most Distinguished Overseas Chinese Album’.

He was appointed to be the Honourable Director of Committees and Visiting Professor in Nanjing University in 1997, the President of China Re-unification Society in UK in 2000, The Overseas Member of CPPCC, Adviser of All China Federation of Returned Overseas Chinese and the Director of Committees of China Council for the Promotion of Peaceful National Reunification, The Committee Member of Overseas Exchange Association of Overseas Chinese Affairs Office of the State Council.

Kristina Mogilevec BA(Hons), MBA & ACCA

Finance Director

Dr Xi obtained her PhD in architecture from the University of Liverpool and she specialises in transformable architecture and product design. As the Director of China Britain International Design Week, she provides strategic advice to the Founder of CBIDW. She also liaises with the business partners, culture and education sectors in China to work together in offering a high quality Design Week to the global audience.

Prior to CBIDW, Adelina was one of the Directors of the 2015 “Chinese Dream” UK Chinese Spring Festival; the Planning Director of the O2 UK Chinese Spring Festival in 2016; the UK Staff Leader of the Third China International Film Festival London in 2015; Vice President of the Chinese Student Society of Royal Holloway College, University of London; Champion of the First UK University Beauty Pageant ; One of the leaders of the Waterloo Youth Society (in charge of work arrangements of the volunteer groups); Onstage Presenter; the coordination director of “Chinese New Year Concert” Central Hall Westminster 2016;Passionate about charity and other public service activities.Currently Director of Marketing and Public Relations for China Britain International Design Week; involved in planning and responsible for communicating with media, China Britain International Design Week new media copywriting and operation and on-site staff coordination.

Dr. Junjie XiBA(Hons), MA & PhD

Director

CHINA BRITAIN INTERNATIONAL DESIGN WEEK TEAM

Dr Chan Cheng

Chairman of CBIDW

Adelina ZhangBA(Hons) & MA

PR & Marketing Executive

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CHINA BRITAIN INTERNATIONAL DESIGN WEEK TEAM

Sonny Leong is currently Chief Executive of Civil Service College and Executive Chairman of Academy for Parliamentary & Policy Studies, and Trustee Director of Future First, a social enterprise company, whose vision is that every state secondary school and college should be supported by a thriving, engaged alumni community that helps each one to do more for its students.

He sits on the Advisory Panel of The Changing Work Centre, advising policy makers of the changing nature of work, and the skilling of young people for the jobs of tomorrow.

He is Chair of the Council for Education in the Commonwealth, a parliament based NGO, founded nearly 50 years ago, at the time of the first Commonwealth Education Ministers’ Conference.

He was awarded the Commander of the Order of the British Empire (CBE) in the Queen’s Birthday Honours in 2014.

Of Malaysian Chinese origin and living in the UK since 1970 She is the Founder of LaiPeters & Co, Chartered Accountants and has held several Board appointments in the Public, Private and Not for Profit and Charity sectors.

She is serving as Honorary Treasurer and Executive member of the influential 48 Group Club and serving as the Finance Director of Arab international Women’s Forum. Mei Sim is also a Founder Charter member of PAWA (Pan Asian Women’s Association)

She is a winner of several awards including The International Women of Alliance 100 Women who make a difference to the World and the Asian Women of Achievement Awards for Public Service. Mei Sim is also greatly honoured to be appointed one of Her Majesty The Queen’s representatives in Greater London in 2006. Since 2007 she has been the Representative

Deputy Lieutenant for London Borough of Brent.

Sonny Leong CBE

Honorary Advisor of CBIDW

Prior to CBIDW, Lena was an adviser to directors with a UK based boutique consultancy firm. She has worked in a senior business development role in the UK, where she grew the organization’s business in Mainland China. She has extensive experience in dealing with senior executives, designing digital strategies and organizing high-level events.

Lena has worked with many leading retail brands, was responsible for strategic business development, merchandising and staff development. She has a unique combination of international experience in retail and client management.

Her strong passion in fashion has led her to undertake further studies in Merchandising and Buying at London College of Fashion, University of Arts, UK, A Study of the Fashion Industry at SDA Bocconi, Italy, and Fashion Journalism. Lena graduated with qualifications in Digital Marketing (Integrating Digital Media & Branding) from the Chartered Institute of Marketing (CIM) and MBA from the UK.

Syrus is a former CFO of a number of UK companies and presently the CEO of China-Britain Business Fusion (CBBF).

CBBF is a 5 year-old multidisciplinary and multi-industry consultancy firm assisting British and Chinese companies with their respective market-entry plans. CBBF meets corporate clients’ global ambitions by identifying M&A targets and forming business partnerships for their products and services. CBBF also assist individuals with investment in real estate, equity investment in the UK Companies, business planning and education for their children.

Lena LeeChief Advisor of CBIDW

Mei Sim Lai OBE

Honorary Advisor of CBIDW

Syrus LohrasbHonorary Advisor of CBIDW

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CHINA BRITAIN INTERNATIONAL DESIGN WEEK TEAM

Yintong is the founder of Active-Anglo Chinese Communications, a PR and marketing consultancy specializing in business between the two countries. This has enabled her to capitalize on her varied experience and draw upon her deep understanding of both Western and Chinese cultures.

As well as being the China advisor to the London Chamber of Chamber and Industry, Yintong is a regular contributor to Chamber’s official publication, London Business Matters, writing a column on themes and issues relating to China. Yintong also lectures on cross-culture business communications at the School of Oriental and African Studies.

Yintong led an editing team to write and publish ‘UK Guide for Chinese Students’ in 2011 as well as a set of business handbooks: Active Business Travel-Great Britain and Active Business Travel - China. These business guides have since been republished as a result of a successful collaboration with London Chamber of Commerce & Industry and China Telecom Europe in 2012.

Yintong Betser

Honorary Advisor of CBIDW

Graduated from UCL and studied Biochemical Engineering, Ning was a part of the 2014 UCL Graduate International Genetic Engineered Machine Competition. She was the Art Director of 2015 UCLUCSSA New Year Gala. As a core member of the event organising team for the Chinese International Film Festival in 2015, she returned as a volunteer trainer and live-webcasting reporter or the 2016 China Britain Film Festival. Now Ning is working as the PR and Marketing Strategist for UKgonglue Media Ltd and is taking care of the Communication Department for China Britain International Design Week 2016.

Ning LuCommunication Executive

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CBIDW 2016 EXHIBITION AND CONFERENCE VENUE

CBIDW 2016 EXHIBITION FLOOR PLAN

创立中国设计的国际舞台 共筑中国梦

我们将立足于中国国际设计周，为您量身打造最佳交流平台

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Office Address: 1F, 29 Museum Street , London WC1A 1LH E: info@chinadesignweek.com W: www.chinadesignweek.com

TO DISCUSS AN OPPORTUNITY WITH CBIDW, PLEASE CONTACT OUR DIRECTORS