Cbi marketing support

CBI - Ministry of Foreign Affairs

CBICentre for the Promotion of Imports from developing countries

10-04-20232 CBI - Ministry of Foreign Affairs

Mission and Vision

Mission Vision

CBI is THE expert in export development and export promotion from developing countries

Contribute to sustainable economic development

in developing countries through the expansion of

exports from these countries

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Powerful and large worldwide network

Embracing the principles of corporate social responsibility

Sustainable strengthening of the competitive capacity of SME-exporters and producers in developing countries with a primary focus on European markets

For SMEs, BSOs and governmental authorities

Advice, counselling and knowledge management

StakeholdersFocus Integrated approach

Core Competences CSR


Vision

CBI is THE expert in export development

and export promotion from developing

countries

Resultdriven

Honest and reliable

Flexible

Idealistic

Aimed at cooperation

Accountable

Environmentsensitive

Respectful

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Core Values

CBI

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Facts and Figures

1971: CBI was established by the Ministry of Foreign Affairs of the Netherlands

1998: Agency

60 employees

Worldwide network of 250 experts

Order book until 2015150 million euros


Rotterdam

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Organisation Chart


Managing Director

Business Operations

Mutual exchange of intelligence

Research and Development

Market intelligence

Marketing & communication

Sector- en Theme expertise

Learning

Evaluation

Regional Team:

Asia (including Eastern Europe)

Regional Team:

Africa(including

Middle East)

Regional Team:

Latin America


CBI and the export system

Exports growth

Income increase

Revenue increase

Investments increase

Economic development

Focus Focus

CBI Assistance

Export

Countries


Current CBI countries

Afghanistan, Albania, Armenia, Bangladesh, Benin, Bolivia, Bosnia-Herzegovina, Burkina Faso, Burundi, Colombia, Egypt, Ethiopia, Georgia, Ghana, Guatemala, Indonesia, Kenya, Kosovo, Madagascar, Mali, Macedonia, Moldova, Morocco, Mozambique, Nepal, Nicaragua, Pakistan, Peru, Philippines, Rwanda, Senegal, Sri Lanka, Surinam, Tanzania, Thailand, Tunisia, Uganda, Vietnam, Zambia, South Africa

New countries 2009

Cape Verde, Democratic Republic of the Congo, Malawi, Mongolia, Palestinian territories, Sudan (south), Yemen

Countries with exit strategy

Ecuador, El Salvador, Honduras, India, Jordan, Montenegro, Serbia

Africa


Benin

CapeVerde

Senegal

Burkina Faso

Kenya

SouthSudan

Burundi

MalawiTanzania

Demo.Rep. Congo

Mali

Uganda

Egypt

Morocco

Zambia

Ethiopia

Mozambique

South Africa

GhanaRwanda

Madagascar

Tunisia

Yemen

PalestinianTerritories

Jordan

Asia


Afghanistan

Sri Lanka

Bangladesh

Mongolia

Thailand

PhilippinesPakistan Vietnam

Indonesia

India

Nepal

Latin America


Bolivia

Guatemala

Peru

Columbia

Nicaragua

Surinam

Honduras

El Salvador

Ecuador

Europe


Albania

BosniaHerzegovina Kosovo

ArmeniaGeorgia

Macedonia

MoldovaSerbia

Montenegro

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Sectors


Agricultural Industrial Consumer Services

Fresh fruit and vegetables

Timber and timber products

Wine Etc.

Automotive Castings and

forgings Medical equipment Etc.

Office and school supplies

Home textiles Garments Etc.

Tourism Business Process

Outsourcing IT Outsourcing Etc.


ECP Modules BSOD Modules MI Modules

SMEs Increase of the

competitive capacity

BSOs Improved sustainable

service provision

SME en BSOs Effective

implementation of the available information

HRD Modules

SME en BSOs Effective

implementation of export knowledge and export skills

Modules

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Principles Knowledge Management


Services and products lead to actionable intelligence

Enhance, connect and strengthen our unique worldwide network

We want to learn, share and we are critical

IN

TEG

RATED

AP

PR

OA

CH

Programme

Output

Programme

Input

Intervention

Areas

Programme

Outcome

Programme

Impact

Increased exports to Europe

Competent Exporters

Effective Business Support

Informed Policy

Makers

PullMarketing

Project Project Project Project

Project Project

Module Module Module Module Module

Sustainable Export Development

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More information

+31 (0)10 201 3434

+31 (0)10 411 4081

[email protected]

www.cbi.eu

Postal address

P.O. Box 30009, 3001 DA Rotterdam the Netherlands

Visiting address

WTC-BeursbuildingBeursplein 37, 3011 AA Rotterdam


http://www.cbi.eu/

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Cooperation


National European International Partner BSOs

Ministry of Foreign Affairs of the Netherlands

Other partners Private sector

TRIC network:Sippo, BTC, BIO, SIDA/Swedish Chambers, FIN Partnership, Norad/HSS, etc.

• Private sector

ITC UNIDO, USAID, WB,

IDB, WTO, Etc.

Implementation Delegated principal Local external

experts


Offering a tailor-made approach on country level, of the framework set by our principal

Promising sectors and markets form the basis

To increase efficiency and effectiveness we work together with or link into other organisations

CBI services are need orientated and applicable in practice

Anticipate pro actively and result driven to identified trends and developments

Our services offer information, knowledge and skills, cooperation and exchange of knowledge

Strategy


Supplie

rs

Financial Institutions Private consultants NGOs Certifying agencies

Trade promotion Inst. Chambers of commerce Sector associations Customs

Supporters

WTO Ministries of Trade European Union Lobbyists

Employer cooperations Trade Union Local Authorities xxx

Influencers

Production Chain

Pro

duce

rsEx

por

ters

Pro

duci

ng

expor

ters

Supply side: Developing countries

Retailers

End u

ser

Importers

Demand side: Europe

Export Value System


Supplie

rsTrade promotion Inst. Chambers of commerce Sector associations

Financial Insitutions Private consultants NGO’s Certifying agencies

Customs

Supporters

Ministries of TradeWTO European Union xxx

Employer cooperations Trade unions Local Authorities xxx

Influencers

Production Chain

Pro

duce

rsEx

por

ters

Pro

duci

ng

expor

ters

Retailers

End u

ser

Importers

Demand side: Europe

: CBI interventions

CBI interventions

: CBI interventions

:

Export Value System

Supply side: Developing countries

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Corporate Social Responsibility


EnvironmentHuman rights

Labour rights Fair operatingpractices

Consumer interests

Good Governance

Community development

ISO 26000 guideline

Focus of CBI Focus of CBI Focus of CBI Focus of CBI

Market entryEU

Certification

Market entryRegional

Export Coaching modules

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Certification

Market entryRegional

Providing expertise regarding the proces of certification

Possibility of co-financing

Realisation of skills and experience of their marketing concerning both the regional and European markets

Realising a sufficient amount of relevant business contacts

Taking part in trade fairs, conferences, roadshows and/or B2B

Business Audit and action plan

Business development

ExportCapacityBuilding

Business Audit and action plan

Business development

ExportCapacityBuilding

Assessment SME on competence for European market entry by means of an export audit

Plan of action

Coaching the SME to further professionalisation of their business operations

Coaching SME to meet European market demands

Exploring European markets Developing an export strategy

Market entryEU

BSO diagnosis & intervention design

BSO Export Intelligence

Export development and promotion

BSO diagnosis & intervention design

BSO Export Intelligence

Export development and promotion

BSODs Modules (Business Support Organisation Development)


Analysis of/advice on the role of the BSO within the export value system

For the purpose of sustainable reinforcement of SME-exporters and producers

BSO has developed sustainable capacity for providing export intelligence on European markets to exporting companies

BSO possesses improved sustainable service provision for export development and export promotion

BusinessIntelligence

ImportIntelligence

MarketAccess

MI modules


BusinessIntelligence

ImportIntelligence

MarketAccess

Through our network of experts in developing countries, the CBI has up-to-date information on the impact of CSR and market access requirements on exporters in DCS

Sector studies on the chances and threats concerning the import from developing countries to Europe

Legislation laid down by the European Union, the EU-members and Norway and the voluntary private sector’s requirements

For countries from DCs that want to export to Europe

Market Intelligence

TailoredIntelligence

ExportIntelligence

Market Intelligence

TailoredIntelligence

ExportIntelligence

Market studies aimed at developing an export marketing strategy, specific for each sector

Available for 26 sectors and 100 subsectors

Sector studies provided on request of a BSO

Exporters, marketing managers and/or entrepreneurs from developing countries

Essentials for exporting to Europe

E-commerce, trade fair participation:What is the European Union?

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Organisation Analysis

Market Research

Product Development

Export Expansion

Strategy & Planning

Organisation Analysis

Market Research

Product Development

Export Expansion

Strategy & Planning

Knowledge domains


ExternalInternal

Analysis

Execution

Export model

HRD Modules


TrainingTarget countries

TrainingEurope

OnlineTraining

Creating knowledge, developing of skills and attitude Aimed at SMEs and BSOs staff members Two-day training

Creating knowledge, developing of skills and attitude Aimed at SMEs and BSOs staff members Five-day training

Creating knowledge, developing of skills and attitude Aimed at SMEs and BSOs staff members Online training

TrainingTarget countries

TrainingEurope

Online Training

Business Audit & Action plan


Results:

Tools:

Duration:

Completed export audit with an action plan based on which the company understands the steps to take to become a successful exporter. The export audit forms the starting point for the decision how the company will further participate in the ECP.

1. Pre-selection assessment (to determine suitability)

2. Company visit by EU sector expert

3. Company visit(s) by local expert

Max. 0.5 years No participation fee

Result:

Tools:

Duration:

Business Development


Result:

Tools:

Duration:

Business operations of the company have been professionalised as monitored in the business audit. Company is at the level to start thinking about exports.

1. Technical assistance (visits) by local experts

2. Distant coaching

3. Group trainings on common topics

1-2 years No participation fee

Result:

Tools:

Duration:

Export Capacity Building


Result:

Tools:

Duration:

Company is able to meet European market demands and has familiarised itself with the European market. Furthermore, an Export Marketing Plan has been developed. Monitoring takes place through the Export Audit.

1. Technical assistance (visits) by local expert

2. Technical assistance (visits) by EU sector expert

3. Distant coaching

4. Export Marketing Seminar (EXPRO) participation

5. Orientation visit to EU trade fair

1-2 years Participation fee: € 250

Result:

Tools:

Duration:

Certification


Result:

Tools:

Duration:

Company has obtained a certification that is a EU market access requirement or increases market chances on the EU market.

1. Technical assistance by expert

2. Co-financing of part of the certification costs

3. Support in negotiations with certification bodies

1-2 yearsNo Participation fee

Result:

Tools:

Duration:

Market Entry Regional


Result:

Tools:

Duration:

Company has gained skills and experience with the marketing of its products. Furthermore, it has established relevant contacts in regional export markets.

1. Technical assistance by local, EU and target market experts

2. Trade Fair participation/conference participation

3. Roadshows

4. B2B activities

5. Assistance in follow-up of contacts (market consolidation)

2-3 years Participation fee: €250

Result:

Tools:

Duration:

Market Entry EU


Result:

Tools:

Duration:

Company has gained skills and experience in the marketing of its products towards EU/EFTA markets. Furthermore, it has established relevant contact in EU/EFTA markets.

1. Technical assistance by EU market expert

2. Trade Fair participation / conference participation (3x sponsored)

3. Roadshows

4. B2B activities

5. Assistance in follow-up of contacts (market consolidation)

3-4 years Participation fee: €500

Result:

Tools:

Duration:

Cbi marketing support

Business

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