White goods & climate change

UK Member of

Douglas Herbison, AMDEA

CBI Sectoral Exchange - Climate

Change WorkshopFriday 13 February 2009

AMDEA assists UK producers to deliver best practice,

compliance and continuous improvement at every stage of the

life-cycle of domestic appliances.

• UK trade association for manufacturers of large &

small household appliances

• Representing 30 member companies

• All of the top selling brands of major white goods

• 80% of the industry

• UK member of CECED - the European trade association

About us

Major investment to minimise

environmental impact

Across Europe some £6.6 billion invested over the last

10 years.

Investment in product development increased by 25%

Significant improvements over

the past 20+ years

1990Refrigerator 1980 1985 1990 1995 2000 2005

kWh/year 360 330 300 250 210 118

% use of 1980 100% 92% 83% 69% 58% 33%

• Today’s refrigerator consumes just 1/3 of the energy of a typical

1980 model

Ceced/Öko-Institut

And yet…

• We are marketing more efficient appliances, but it is not enough to guarantee transformation.

• Cold appliance average life span is 16 years

• 50 year old appliances can still be found in use…

• Consumers see a value in old appliances as long as they still work. Running cost and environmental impacts are disregarded or not known.

The stock of installed cold appliances is old

17.5 years

15.5 years

16.7 years

12.8 yearsRefrigerator

Fridge-freezers

Upright freezer

Chest freezers

Average life of product

MTP

188 million appliances 10+ years still in use in

Europe; 15.4 million in the UK…

Large

household

appliances

Total

633.8m

187.7m

>10

years

<10 yearsUK

Europe

1.7 m3.7 m

1.9 m2.2 m5.9 m

15.4 m

16.6 m

2.5 m5.7 m

11.0 m

9.0 m

44.8 m

All large appliances Refrigerators Fridge-freezers Upright freezers Chest freezers Washing machines

MTPCeced

…11.7 million of these are old

refrigeration products

Savings can light up a large town

Replacing 15.4 million

outdated large

appliances would

provide savings of up to

3.6 TWh.

This is equivalent to the

electricity needed to

power over 1,000,000 UK

homes for an entire year

• To ensure that consumers across Europe:

replace old installed inefficient appliances

choose the most efficient appliances

• We also call on governments to investigate

market transformation instruments to

complement traditional policies

Industry calling for long term

incentive schemes

Several possible mechanisms

• Tax credits for consumers (Italy)

• Tax credits for producers (US)

• Consumer rebate schemes (Spain and

newly proposed $300m in USA)

• Buyback (Australia)

• Consumer awareness (UK, Hungary &

Germany)

UK Time to Change Campaign

• Information web-site: www.t2c.org.uk launched 11 October 2007

• Media and publicity campaign to raise public awareness.

Raising consumer awareness

Prompts the public to calculate their savings.

Provides general guidance on replacement &

the wider eco-benefits of the latest generation

of appliances.

Answers common queries relating to

environmental concerns.

www.t2c.org.uk

Approach

Information programme centred on www.t2c.org.uk

Simple tool to illustrate potential benefit of replacing old

appliance with new A+ model

Authoritative independent data

Easy to understand

Not marketing specific brands or models

Savings calculator

• The savings calculator is the cornerstone of the www.t2c.org.uk

• Keying in the age of an old appliance pulls up the cash, CO2 and

kWh savings of replacement with a new A+ models.

• Provides five year overview of £££ savings

Results....show me

• kWh?

for instant recognition….a lightbulb

• CO2 ?.....1 kilo = approx. 510 litres.

Balloon = 5 litres

• ££s we all relate to the £ in our pocket

Calculates at current energy prices

EnergyEnergy saved = 323

kWh/year

Percentage saved = 54%

The equivalent of leaving a light

on, day and night, for 961 days

(nearly 3 years)

Carbon Dioxide CO2

Co2 saved = 173 kg/year

Enough Co2 to fill 17,680

five litre balloons

Money

££s saved = £45.03/year

Over 5 years = £ 225.15

• T2C calculator syndicated to retailers and manufacturers:

Comet, Bosch and retra.

• Positive press stories of real families:

- coverage of 2008 oldest fridge competition

• T2C workshop for energy advisors at Miele Experience Centre

2008 activities

Contact Programme

• Politicians and Civil Servants

• Retailers (majors, multiples and independents)

• Energy Companies

• NGOs

• Other Associations & Stakeholders

It is time for old, less energy-efficient appliances to be recycled;

to be replaced with state-of-the-art models that save energy, save

money and save the environment.