ECO Hanger

Team ACE

Team Members

• Benny Garcia 2009973195• Corina Ng 2009960356• Elizabeth Mak 2009966051• Greg Ng 2009973779• Makoto Yamasaki 2009966386 • Yura Choi 2009973834

Introduction

• Only 15% of clothes hangers are recycled

• Harmful material to the environment

• Single function

=> Neglected ecological impact

Hanger Nature

Material

Hanger

Design

Form (Dimensions)

Input (Factors)

Function

Output (Utility)Product

Hanging

Storage

Organization

Provides the base form for product

Dictates appearance of product

Additional component, element, or modification

Mission Statement (Scope)

Product Description

Multi-purpose, recyclable hanger

Key Business Goals

30% profit margin

Increase recycling rate by 10%

Launch after 6 monthsPrimary market Retailer, LaundrySecondary market Online customer (config to

order)Assumption Recycling rate in hk is same as

that in USStakeholder Chain store retailers laundries,

household users

Data Collection

• Interview • User Survey

Interview with the Laundry Owner

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Video (Interview) https://www.yousendit.com/download/YWhPb2VBMm1BNkh2Wmc9PQ(Process) http://www.youtube.com/watch?v=ymRB3hwww_I

Interview with the Laundry Owner

Q1. How many pieces of hangers you will order each month ?A1: Around 752-800 pcsQ2. How much per hanger ?A2: HK$ 0.5Q3: How did you dispose the broken /unused hangers ?A3: To garbage or return to the jobberQ4: How’s the adjustable recyclable hanger concept ?A4: Concept is very good. Coz hanger can be adjusted according to

different garment style and size… And I can advertise my company by using this hanger !

Q5: What do you think about the “return hanger” concept ?A5: Idea is good but customer may not return the hangers coz they’d

rather use it by their own. Also they are lazy to return the hangers even though they get the incentive / discount from the laundry

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Survey Report

•Self-Sterilization of the clothes•No need for ironing•I hate the smell after hanging the clothes in the closet

•I wish hanger or closet show the time for wash clothes•Check out humidity of clothes•Mould •Germs/ bugs•Too many wire hangers from Dry Cleaner: sometimes I don't know how to do- throw it away or keep it

•I want design my hangers to fit for my clothes•Need for appearance checking

•I cannot find hangers fit for various clothing size•My place is too small to use hangers for all my clothes•Better portable hangers for frequent travelers•Clothes easily slip off the hanger•I need hangers for special items- scarf, tie, tubes•I hate a peg marks on my delicate clothes

Function

Cleaning Technology

Design

Interpretation of Needs

Customer Statement

Interpretation Business

“I cannot find hangers fit for various clothing size

It may damage the clothing shape

Isn’t there multi-functional hanger?

Check out humidity of clothes

HK is very humid and which is harm for the clothes

It would be good if hanger can check-up its humidity status

Germs/ bugs I need to buy hanger and also purchase to extirpate any germs

It’s better to develop a item combining those functions

Too many wire hangers from Dry Cleaner: sometimes I don't know how to do- throw it away or keep it

Wish somebody solve this problem

Recyclable hanger

Product Designs

Material and Basic Features

Recyclable & Water Resistant• Paper-based material• Reinforced with nanotechnology• 100% recyclable• This will be the basic feature for all hangers• Since hangers will be paper-based, this is a

required feature for all hangersNanotechnology• Small particles allows applying new ecological

idea in small dimension

1. Adjustable Hanger

• Adjusting methods– Extension– Add-on

• Curved shoulder arm to avoid deformation

Outer Cover Layer

Moisture Sensitive Layer

Paper Layer

2. Moisture Level Indicator

“Hydrochromic Inks”Ink coatings that change color when in contact withmoisture

Absorbent Layer

Separating Layer

Paper Layer

3. Dehumidifier/Insect Repellant

Silver ions

Marketing Strategy

• Direction/re-Direction– Multi Purpose Recyclable Hanger

• Innovation/Improvement– New Style / Material / Utility eco-hanger– Advertising Revenue Model– Web Platform / Community

• Positioning– Ecology Hangers– Hong Kong Market

• Alliance– Retail & Service (Dry Cleaners, Apparel Retail Store, Department Store,

Hospitality & Sports Club)– Recycling Partners (Government, Local Community)

• Implementation– Schedule / Cost / Patents

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Targeted Hanger AdPartners Customers Advertiser example Ad exampleDry Cleaning •Neighborhood

resident•Nearby Shops/Restaurants/Fashion Retails etc

•Recycling discounts•Daily specials

Fashion Retails •Depending on the type of retailers

•Those who promote campaign for price concern customer •Fashion retails who announce next season model

•Web-linked Advertising (Augmented Reality)

Business Hotel •Business travelers

•Business Information Providers•Business Item manufacturers

•Hotel information

Sports Gym •Health Concern •Sports shop•Sports fashion / good manufacturer•LOHAS housing / related goods

•Brand enhancements

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Revenue & Distribution Models

Factory

IndividualConsumersIndividual

Consumers

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MassConsumers

MassConsumers

ACE

Advertising Model

Retail Model

Advertisers

ACEWeb

＄

＄

Dry Cleaning

Fashion Retail

Dept. Store

Hotel / Sports

Etc

Ad effect

Revenue / Cost per unit

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Profit

Manufacturing

Transport

Overhead

--- HK$2.5

--- HK$1

--- HK$3.5

--- HK$3

Revenue *HK$10

Web Platform Planning / Developing CostWeb Hosting Running CostProduct Planning / Prototyping CostRecycling Incentive

Factory Outsourcing CostMaterial CostPainting Cost

Important Assumptions:- Revenue is based on average from retail and advertising sectors - No labour fee for 1st year (In-house staffs in start-up stage)- No office fee- This is simplified sample model. The actual amount is depending on the distribution/ product feature and amount

Project (Start-Up) Schedule

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Q1Q1 Q2Q2 Q3Q3 Q4Q4

Product - Product Concept- Material Sourcing- Disposal / Recycling method

- Prototype / Testify- Cost Refinement- Disposal efficiency driver

Web Platform - Plan, Design, Implement

-Mock up - Soft launch - Marketing campaign

Factory - Discuss price, scheme

- Sample Build - Pre-production testing

Sponsors/ Partners

- Market survey and partners shortlist

- Contract negotiations

- Target - 5 partners - Continuous discussion and feedback

Others - PR and Marketing preparation

- Street survey and free samples handout

Preparation Stage Business Start Stage

Environment-Business Cycle

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Product ConceptFunctionCoatUse issuesIndustry Product

Environmental IssuesEnvironment of useMaterials footprintManufacturing footprintProduct Integrity

DesignPreliminary designPrototypesRefine designMaterial ChoiceManufacturing methodEnd-of-life methods

Final Review- Product concept issues- Environmental issues- End-of-life issues- Packaging issues

ManufacturingMaterial / mfg sourcingMaterial / mfg certificationPricingPrototyping

End-of-lifeRecycled by consumerReturned for recycleDisposal in waste streamDisposal vs. recyclingMaterial dispersalClosing the loopTake-back systems

ReuseRecycled by user markets

MATERIALS

MFG

RECYCLE

Be ECO ………

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Thank You

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