CBC Presentation on Social Media Marketing 5-24-14
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Transcript of CBC Presentation on Social Media Marketing 5-24-14
![Page 1: CBC Presentation on Social Media Marketing 5-24-14](https://reader036.fdocuments.in/reader036/viewer/2022080210/554ceb56b4c90513118b482f/html5/thumbnails/1.jpg)
Social Media
Marketing
Social Media Marketing vs. Traditional Marketing
vs.Traditional Marketing
Earned Media Paid Media
● Trusted 3rd-party referral● News feeds● Instant messages● Websites● EWOM (Electronic Word-of-Mouth)● Social Networks
● Print● Radio● TV
![Page 2: CBC Presentation on Social Media Marketing 5-24-14](https://reader036.fdocuments.in/reader036/viewer/2022080210/554ceb56b4c90513118b482f/html5/thumbnails/2.jpg)
Top Five Social Networks
1. Google+
2. Facebook
3. Twitter
4. LinkedIn
5. Pinterest
![Page 3: CBC Presentation on Social Media Marketing 5-24-14](https://reader036.fdocuments.in/reader036/viewer/2022080210/554ceb56b4c90513118b482f/html5/thumbnails/3.jpg)
Organizing & Scheduling Tools
1. Unroll.Me - Organizes your Inbox (free)
2. BufferApp.com - Schedules your tweets (free & fee-based)
3. About.Me - Great landing page (free)
4. PieThis.com - Visual showcase for group communication (free)
5. Nimble.com - CRM program for merging social networks (fee-based)
![Page 4: CBC Presentation on Social Media Marketing 5-24-14](https://reader036.fdocuments.in/reader036/viewer/2022080210/554ceb56b4c90513118b482f/html5/thumbnails/4.jpg)
Social Capital Resources (People)
1. The Business Connection - www.YourLinkToLocalBusiness.com.
2. The Better Together Approach - www.budurl.com/BetterApproach.
3. Premier Networking Alliance - www.pnanetwork.com.
4. Christians In Action Network - www.christiansinactionnetwork.org
5. “Feature Friday” Conference Call - Phone: 530-881-1212PIN: 937-155-356#EVERY Friday at 7:45 a.m. EST
![Page 5: CBC Presentation on Social Media Marketing 5-24-14](https://reader036.fdocuments.in/reader036/viewer/2022080210/554ceb56b4c90513118b482f/html5/thumbnails/5.jpg)
LinkedIn Profile
1. Headline - No phone number. Use “|” with keywords.(i.e. Collaborative Evergreen Marketing: Social Media Marketing | Traditional Marketing | Lower Cost | Better ROI)
2. Summary - Create in Word. Include bullet points. Copy/paste.(.i.e. Products:
● Promotional Product Designs● T-Shirt Promotion Store
3. Be sure to include 50 keywords for your skill set.
4. If possible, use Google Images or a website location to add a photo to every job listing associated with your profile.
5. Request recommendations from people you know, like and trust.
![Page 6: CBC Presentation on Social Media Marketing 5-24-14](https://reader036.fdocuments.in/reader036/viewer/2022080210/554ceb56b4c90513118b482f/html5/thumbnails/6.jpg)
Keyword Selection Tools
1. Google Adwords Keyword Plannerwww.adwords.google.com/KeywordPlannerSelect most popular yet non-competitive keywords.
2. SEM(Search Engine Marketing) Rushwww.semrush.com
3. KeywordSpywww.keywordspy.com
4. KeywordEyewww.keywordeye.co.uk
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Measure Your Influence
1. TrustCloudwww.trustcloud.com
2. Klout Score www.klout.com
3. Kred Scorewww.kred.com
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Offline to Online Publicity
1) Online Press Releases (Examiner.com)www.budurl.com/SmallBizExaminer
2) Fiverr (The Gig Economy) www.fiverr.comwww.fiverr.com/lamarjmorgan
3) Brainshark (slideshow video creation)www.brainshark.com
4) HARO.com (Help A Reporter Out)http://go.helpareporter.com
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Motivational Quotes
1) If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much. - Jim Rohn
2) The secret of getting ahead is getting started. - Mark Twain
3) Don't watch the clock; do what it does. Keep going. - Sam Levenson
4) Quality is not an act, it is a habit. - Aristotle
5) Motivation is the art of getting people to do what you want them to do because they want to do it. - Dwight D. Eisenhower
6) What you do today can improve all your tomorrows. - Ralph Marston
7) Your talent is God's gift to you. What you do with it is your gift back to God. - Leo Buscaglia
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The End
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