CavinKare – The small big Company

Presented by : Manoj Datkhile.Guided by: Prof. Sharma.

Product range of Cavinkare

• Hair Care:- Chik Shampoo:- Chik Black, Chik Jasmine, Chik Satine. Nyle shampoo:- Nyle Wonder.• Skin Care:- Fairever. Chik Fairee. Nyle Herbal Cold Cream. Nyle Moisturizing Lotion

• Personal care:- Spinz Perfume:- Mist, Dusk, Wood and Strom. Spinz Talc. Raaga cool.• Salons:- Green Trends. Fyne Cut. Limelite. Little Budes.

• Food Business:- Chinni’s Pickles. Ruchi Pickles.• Home Care:- Everglo dishwash bar

Pricing Strategy of CavinKare

Product Target Group Pricing Strategy

Hair Care, Personal Care, Skin Care, Food Business.

Rural & Semi-Urban market

Penetration Pricing Strategy

Salon Business

Green Trends For Family, Urban market.

Skimming Pricing Strategy

Fyne cut For male, Urban & semi-Urban market.

Penetration Pricing Strategy

Limelite For Family, Urban market.

Skimming Pricing Strategy

Little Buds For children, Urban & semi-Urban market

Penetration Pricing Strategy

Distribution Strategy

Sales force team. Separate hawker channel. Hired professionals for sales and distribution. Own distribution branch under a company named Hemalatha

Enterprises Pvt Ltd. The push strategy. ‘Quantity purchased and sold’ concept.

Promotion Strategy

Trial and Free sample. Free distribution of shampoo sachets at festival venues. Radio ads on popular cinema dialogues and jingles. Road shows. Clips on shampoo usage and product benefit. Use of Vans to distant villages. Focused more on Advertisement for fairever cream. Communication based on Achievement & Confidence.

College-based promo for Fairever cream. ‘Spinz Fashion Mania.’ New Web site Spinz.in a social networking portal, to promote

its brands Spinz.

Future plan of Cavinkare The company plan to add oral care products in its personal

care portfolio. Plan to enter into Instant food and ready-to-eat frozen food in

food segment. Cavinkare plan to enter into Restaurant business. CavinKare is aiming to set up distribution networks in smaller

towns and rural markets for expanding its beverage business.

Conclusion So the fact remains that the rural market in India has great

potential which is just waiting to tapped. It’s all about how they approaches the market, takes up

challenge of selling products & concept through innovative media design.

Cavinkare mainly focuses on their marketing mix according to the need & affordability of customer which help them to become a leader in rural market.

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