Caveat Tweeter: Legal Issues and Social Media
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Transcript of Caveat Tweeter: Legal Issues and Social Media
Caveat Tweeter: Legal Issues and
Social MediaPresented by Matthew A. Gilbert, MBA
matthewagilbert.com | @MatthewAGilbert
Wednesday, November 20, 2013
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WelcomeDisclaimer: I’m Not a Lawyer, but I’m S’all Good Man!
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AgendaTopics of Discussion
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• Surveying Stats
• Reducing Risk
• Planning Policy
• Becoming Big Brother
• Concluding Comments
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Surveying StatsReview the State of Social Media
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Matt
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BA• Facebook: 1.15+ Billion Users
• Google+: 500+ Million Users
• Instagram: 130+ Million Users
• LinkedIn: 238+ Million Users
• Pinterest: 70+ Million Users
• Twitter: 500+ Million Users
• YouTube: 1+ Billion Users
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Surveying StatsReview the State of Social Media
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Matt
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BA• The Spread of Social Media
• Ubiquitous: Pervades every aspect of our lives.
• Entrenched: Not going away anytime soon.
• Viral: Like a zombie apocalypse! #TweetingDead
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Reducing RiskUnderstand the Legal Landscape
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BA• Immersion: One-third of the workforce in the U.S.
uses social media for at least an hour a day at work.
• Importance: One-quarter of workers wouldn’t take a
job if access to social media was not allowed.
• Impact: Use of social media by employees makes
employers fearful about decreased productivity,
unfavorable publicity, and increased risk.
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Reducing RiskUnderstand the Legal Landscape
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Social Media in the Workplace: http://youtu.be/uLG9jwgAios
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Reducing RiskUnderstand the Legal Landscape
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Matt
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BA• Reality: Social media policies are just as necessary as
discrimination, leave, and vacation policies.
• Reasonability: Employers must reduce risk to their
operations & brand without reducing morale.
• Regulation: Once employers developed social media
policies, government agencies established guidelines.
Other agencies got involved with social media
regulation as well.
• Federal Trade Commission (FTC)
• National Labor Relations Board (NLRB)
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Planning PolicyDesign a Social Media Strategy
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Facebook Firing Report: Employment attorney Audrey Mross discusses social media in the workplace: http://youtu.be/CFmWLQusZ8E
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Planning PolicyDesign a Social Media Strategy
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BA• Approach: The best policy is simply “a framework to
stop and think.” Create an atmosphere of inquiry and
evaluation.
• Application: Applying the RESPECT concept:
• R: Responsibility
• E: Etiquette
• S: Selectivity
• P: Privacy
• E: Efficiency
• C: Confidentiality
• T: Transparency
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Planning PolicyDesign a Social Media Strategy
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The Most Hilarious Twitter & Facebook Fails: http://youtu.be/nVHlCtX5Ucs
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Planning PolicyDesign a Social Media Strategy
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BA• Disclosure: What is the difference between the
public’s or an employer’s right to know vs. a person’s
right to privacy? What if an account is already public;
are the rules different?
• Protected Concerted Activity (NLRB): Gives
employees the right to act together to improve their
pay and working conditions, with or without a union
– off or online.
• Divergence:
• Bloggers: Required to disclose affiliations.
• Employees: Not required to share passwords.
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Becoming Big BrotherDisclosure vs. Diplomacy: A Slippery Slope?
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Prime News : Employers asking for Facebook passwords: http://youtu.be/y1R0nyXlivw
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Becoming Big BrotherDisclosure vs. Diplomacy: A Slippery Slope?
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BA• Self-Disclosure: Fires up the pleasure centers of our
brains may shed light on the roots of social media
addiction. Strongly associated with increased
activation in brain regions that form the mesolimbic
dopamine system.
• Self-Promotion: 30% to 40% of our daily
conversations communicate information about our
personal experiences. An greater percentage of what
we share using social media -- up to 80% -- is entirely
about ourselves.
• Self-Awareness: Consider future employment,
education or even personal relationships when your
share with social media.
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Becoming Big BrotherDisclosure vs. Diplomacy: A Slippery Slope?
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Social Media Experiment: http://youtu.be/5P_0s1TYpJU
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Concluding CommentsIntegrating Ideas and Experiences
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• What questions do you have about social
media and the law?
• What experiences, if any, have you had
with this subject?
• Are we better off watching ourselves
or being watched by others?
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BibliographyResources and References
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BA• http
://about.bloomberglaw.com/practitioner-contributions/social-media-policies-in-the-workplace-its-all-about-respect/
• http://blogs.hbr.org/2013/02/when-hr-decisions-become-socia/
• http://www.complianceweek.com/social-media-policy-management-without-the-social-media/article/321385/
• http://www.geekwire.com/2013/illegal-employers-social-media-passwords-washington/
• http://www.ncsl.org/research/telecommunications-and-information-technology/employer-access-to-social-media-passwords-2013.aspx
• http://www.nlrb.gov/rights-we-protect/protected-concerted-activity
• http://personalweb.about.com/od/socialmediaaddiction/a/Self-Disclosure-Social-Media-Stimulate-Brains.htm
• http://socialmediatoday.com/jonathan-bernstein/1894441/social-media-stats-facts-2013
• http://www.youtube.com/yt/press/statistics.html
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