Causing Mass Collaboration

Why should we care?OutcomesPeopleToolsOrganizationOPTO 10What’s next?

Our next 30min

How many of us work for Google?

How we made Amazon $2.7 billion in 2008

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How do 35 people work with

50,000,000 users each month

Work inside versus outside the organization

Suppliers as part of the organization is not new

Inviting everyone into the organization is new

Why should I care?

PeopleToolsOrganizationOPTO 10What’s next?

Outcomes

50 example outcomes from Mass Collaboration

12 are clear market leaders

9 built a large, growing community

7 built better communications

12 built better products/features

12 are clear market leaders

9 improved economics of a process

50 example outcomes from Mass Collaboration

Growth through Mass Collaboration

Blog pages viewed on Wordpress.com

May 2006: 0

April 2009: 1,250,000,000

More ideas from Mass Collaboration

5,000 creatives

+ =

Mass Collaboration with no budget

Why should I care?Outcomes

ToolsOrganizationOPTO 10What’s next?

People

What do people want?

Money

Meaning“Egoboo”

Social Time

Just listen

[Online] people are clear about what they want

Gordon Paddison Stradella Road

1/9/90

idea

ratings, comments

most viewed

Economic value from non-economic currency

How To: Jovoto

A different way to create and sell ideas

Full time: 10 peopleFounded: 2007ProfitableCommunity Size: Over 5,000 creatives

Clients Include:

Some submit ideas (1-9-90)

Many more vote (1-9-90)

Encouragement

More ideas

Interaction

It’s not all about the Money

Economic value from Karma

Why should I care?OutcomesPeople

OrganizationOPTO 10What’s next?

Tools

If we solve it out they will come

The best tool is one that

people want to usepeople will useis simple

involves honest dialoguechanges in response to that dialog

Craig Newmark founder Craigslist.org

Create unwork

Why so serious?

Make communication scaffolding

Make application scaffolding

Learn from data shadows

How To: Wordpress

Open source for business, fun and profit

Full time: 36 peopleFounded: Wordpress 2003, Automattic Inc. 2005Community Size: Over 200,000,000 readers

Clients include:

Almost 7,000,000 bloggers

Communication scaffolding for developers

Application scaffolding for designers

Data shadows to see who needs help

Let people Kvetch to respond to change

Engineer happiness

We have no marketing and no product people, we invest in Happiness Engineers

Raanan Bar-Cohen Automattic

Why should I care?OutcomesPeopleTools

OPTO 10What’s next?

Organizing

Begin with alignment

The organization gets what they want and the community gets what they want. Everyone goes home happy.

Jake McKee Community Guy formerly of Lego

Embrace letting go

You win when you lose control.

Jeff Jarvis Buzzmachine

Embrace letting go

Decide how to decide

Don’t feed the trolls

How To: SOUR

Why should I care?OutcomesPeopleToolsOrganization

What’s next?

OPTO 10

Evaluate People

1. Understand what your stakeholders want2. What types of tasks can they contribute? (remember

1-9-90)3. Create non-economic currencies

Evaluate Tools

1. Understand what your stakeholders want2. What types of tasks can they contribute? (remember

1-9-90)3. Create non-economic currencies4. Create unwork5. Create scaffolding6. Don’t forget to look in the data shadows

Evaluate Organization

1. Understand what your stakeholders want2. Design tasks around1-9-90 contribution model3. Create non-economic currencies4. Create unwork5. Create scaffolding6. Don’t forget to look in the data shadows7. Align community & organizational interests8. Embrace letting go9. Decide how to decide10.Don’t feed the trolls

What’s next?

Why should I care?OutcomesPeopleToolsOrganizationOPTO 10

Who owns the Outcome?

Open SourceSome Rights Reserved

VS PatentsAll Rights Reserved

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