CAUSE OF THE WEEK

TOOLKIT

Use this toolkit to help promote CFC causes during each week of the campaign. Each cause week includes the following resources: social media content, images, a video, a banner, and a splash screen. Click the to download each resource.

>> GREY BOXES

INSTRUCTIONS

2020 Combined Federal Campaign Cause of the Week List

information on each of the causes go to the calendar on your local zone website.

INSTRUCTIONS

Review the CausesTIP: For more

Every year, the CFC assigns a charitable cause to each week of the campaign to engage donors and highlight the important work of CFC charities. Cause weeks are an effective way for campaign workers to engage your colleagues throughout the season.

To start your planning, review the cause of the week calendar (on the next page) to see what causes will be covered during the 2020 campaign season or download the Cause of the Week List, which includes sub-categories for each cause.

Week of Sept. 28: End Hunger Nutrition Programs • Agriculture • Food Supply Chain • Food Banks

Week of Oct. 5: Human Rights Women & Girls • Human Trafficking • Equality • Legal Aid • Crime Prevention

Week of Oct. 12: Eradicate Poverty Disaster Relief • Clean Water • Hunger • Economic Development • Community Improvement • Refugees • Infrastructure

Week of Oct. 19: Medical Research Cancer Research • Disease Treatment & Eradication • Vaccine Development • Disease Eradication • Pediatric Cancer Research

Week of Oct. 26: Arts & Culture Libraries • Social Sciences • Cultural Studies • Preservation • Media • Museums • Performing Arts • International Exchange Programs

Week of Nov. 2: Education STEM • Early Education • Higher Education • Special Education • Continuing Education • Vocational Services • Infrastructure & Facilities • Educator Training • International Exchange • Social Sciences • Cultural Studies

Week of Nov. 9: Military Support Veterans • Military Spouses • Military Children • Rehabilitation • Counseling • Medical Services • Job Training & Workforce Reentry

Week of Nov. 16: Children & Family Services Youth Development • Adoption • Foster Care • Child Care • Single Parent Services • Counseling

Week of Nov. 23: Public Safety Disaster Relief • First Responders • Family Violence Shelters & Services • Legal Aid • Crime Prevention • Transitional Services

Week of Nov. 30: Global Health Disease Treatment and Eradication • Persons with Disabilities • Vaccine Research and Administration • Cancer Awareness • Refugees

Week of Dec. 7: Housing & Shelter Temporary Shelter • Disaster Relief • Food Bank • Job Training • Senior Care • Safe Home • Refugees • Home Accessibility & Improvement

Week of Dec. 14: Faith-Based Places of Worship • Community Services • Faith-Based Education • Mission Services • Social Justice • Group Support

Week of Dec. 21: Environmental Protection Wildlife Preservation • Animal Welfare • Natural Resources • Energy • Agriculture • Sustainability • Parks & Recreation Areas • Recycling

Week of Dec. 28: Mental Health Addiction Recovery • Counseling Services • Victim Services • Community Centers • Hot Line Services • Disaster Relief • Refugees

Week of Jan. 4: Animal Welfare Wildlife Preservation • Endangered Species • Fisheries • Zoos • Aquariums • Animal Shelters

Week of Jan. 11: ??? Choose your favorite cause to celebrate this week

Show Some Love at GiveCFC.org

>> CAUSE OF THE WEEK LIST

INSTRUCTIONS

Cause Week Calendar Week of Sept. 28: End Hunger Week of Nov. 23: Public Safety

Week of Oct. 5: Human Rights Week of Nov. 30: Global Health

Week of Oct. 12: Eradicate Poverty Week of Dec. 7: Housing & Shelter

Week of Oct. 19: Medical Research Week of Dec. 14: Faith-Based

Week of Oct. 26: Arts & Culture Week of Dec. 21: Environmental Protection

Week of Nov. 2: Education Week of Dec. 28: Mental Health

Week of Nov. 9: Military Support Week of Jan. 4: Animal Welfare

Week of Nov. 16: Children & Family Services Week of Jan. 11: Your Favorite Cause

INSTRUCTIONS

Make a Plan Now that you know what the causes of the week will be, it’s time to make your plan. Consider implementing the following tactics to make the most of each cause week:

• Post social media content on your agency’s social media channels.

• Promote the Cause of the Week content, banners, and images in newsletters, emails or intranet sites (grab copy from the cause week pages on your local zone website).

• Plan events aligned to a specific cause (e.g., gingerbread house contest for Housing & Shelter week, talent show for Arts & Culture week, pet photo contest for Animal Welfare week).

• Ask your technology team to have the cause splash screens show up on everyone’s computer when they log in for the day. You can also put splash screens on electronic displays in your building, email to everyone as an attachment, or print and post on bulletin boards or other high traffic areas.

Use the following resources to implement your plan!

RESOURCES

RESOURCES

End Hunger - 9/28

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Human Rights - 10/5

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Eradicate Poverty - 10/12

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Medical Research - 10/19

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Arts & Culture - 10/26

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Education - 11/2

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Military Support - 11/9

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Children & Family Services - 11/16

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Public Safety - 11/23

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Global Health - 11/30

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Housing & Shelter - 12/7

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Faith-Based - 12/14

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Environmental Protection - 12/21

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Mental Health - 12/28

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Animal Welfare - 1/4

>> SPLASH SCREEN>> WEB BANNER

>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO

>> SOCIAL CONTENT

RESOURCES

Your Favorite Cause - 1/11

Materials and suggestions for this final cause week will be available in the finish strong toolkit.