Cause Connect Style Guide
8
Corporate Style and Branding Guide *(above logo is CMYK equivalents)
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Style guide, for Cause Connect.
Transcript of Cause Connect Style Guide
Corporate Style and Branding Guide
*(above logo is CMYK equivalents)
Corporate Style and Branding Guide
CORPORATE LOGO USAGE
CORPORATE LOGO & TAGLINE
The CauseConnect™ signature is used to represent the concept of connection. It’s the core of the identity and should be used on all marketing and media.The signature consists of two elements:
1.) The symbol - The hands “bridge” the type connecting the two words. Just as CauseConnect™ does with it’s clients.
2.) The logotype - bernhard gothic beautifully encompasses the CauseConnect™ brand. Sans serifs are inherently corpo-rate centric, but humanist sans serifs are meant to be “calligraphic”, by nature they are more accessible. That is exactly what CauseConnect™ is doing – by facilitating community building, philanthropy for the arts, and ultimately facilitating positive connections.
The relationship between these elements should never be altered. This consistency will build brand recognition and reinforce the positioning to the public and clients alike.
If a reverse to one color is necessary or appropriate. Please choose the dark green or black only.
q--------------------------- signature
q logotype
--
q 85% Black
q 50% Black
q 100% Black
GRAYSCALE LOGO
REVERSED LOGO
3 COLOR LOGO/SIGNATURE
These 3 taglines are the approved and trade- marked versions.
Use when submitting to new publication or outlet when a more descriptive presence is necssary.
q PMS 7407C
q PMS 377C
q PMS 574C
Consciously Connecting Companies and Causes.™Doing Business by Doing Good.™
Achieve Business Returns With Charitable Investments.™
^(above logo is CMYK equivalents)
( logo is CMYK equivalents) >
^(above logo is CMYK equivalents)
Corporate Style and Branding Guide
Acceptable versions of the logo should only be used when space or application dictate its use. The vertical version is used as an EXCEPTION.
The CauseConnect™ signature should always be surrounded by an adequate amount of clear space in order to set it off from other elements.The gray area (see left) indicates the minimum amount of clear space that must surround the signature in all applications, no other element should overlap this clear space.Exceptions require approval prior to use.Minimum clear space is specified in units of “x” equal to an “x” set at the same point size as the logotype in bernhard gothic.
CMYK CONVERSIONCOLOR CYAN MAGENTA
DK. Green 34 0 76 69
Lt. Green 43 0 100 23.5
RGB CONVERSIONCOLOR RED GREEN BLUE
HEXADECIMAL EQUIVALENTS
Orange 0 22 85 11
DK. Green 111 117 57
Lt. Green 160 166 68
Orange 189 151 69
COLOR
DK. Green #6F7433
Lt. Green #A1A637
Orange #BD9745
LOGO VARIATIONS & COLOR CHART
Stacked Logo
Horizontal Logo
Logo Clear Space and Size
MINIMUM SIZE
X
X
X
x
No smaller than 1”
No smaller than .75”
Consciously Connecting Companies and Causes.™
^(above logo is CMYK equivalents)
^(above logo is CMYK equivalents)
^(above logo is Spot Color equivalents)
Corporate Style and Branding Guide
The Logo should be used as a single unit. The signature should never be used alone, but should always include the logotype. The logotype should never be
used without the signature
The signature or logotype should never be used separately.
Don’t rearrange or stack the logomark and logotype.
The Logo should be used as a single unit. The signature should never be used alone, but should always include the logotype. The logotype should
never be used without the signature
Do Not enlarge the signature, distort by stretching or alter the logotype or
signature separately.
Stay conscious of background colors and patterns maintain
the marks legibility
Do not change the colors of the signature or logotype.
LOGO USAGE GUIDELINES
Corporate Style and Branding Guide
LOGO USAGE GUIDELINES
SOCIAL PROFILE FAVICON
This color or white is the preferred back-ground color.
FONT USED IN BODY COPY
Calisto
1234567890!@£$%^&*()-=+ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
48x48px
^(above logo is spot color equivalents)
^(above logo is spot color equivalents)
Corporate Style and Branding Guide
(213) 972-0884
(213) 446-3467
(213) 402-2027
office:
mobile:
fax:
Corporate Style and Branding Guide
250x250
6F7433 A1A637 F1F1DDBD9745
B33623
Hexadecimal Equivalents
always socialmedia backgroundwhen possible
Always logobackgroundcolor when ableto use #6F7433
Accent only with #FIF1DD
Accent only with #FIF1DD
468x60
Doing business by doing good.™
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728x90
Consciously ConnectingCompanies and Causes™
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336x280
300x250
Consciously ConnectingCompanies and Causes
Consciously ConnectingCompanies and Causes™
120x240
234x60
Button 120x60
Button 120x90Button 125x125180x150
Button 88x31Consciously Connecting
Companies and Causes™
Consciously Connecting
Companies and Causes™Consciously ConnectingCompanies and Causes™
DoingBusinessby DoingGood™
Achieve Business Returns With Charitable Investments™
LEARN MORE>
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Vertical (skyscraper style)Web Banners
120x600160x600
240x400
Consciously
Connecting
Companies
and Causes™
Consciously
Connecting
Companies
and Causes™
Doing Businessby DoingGood™
Corporate Style and Branding Guide
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