Cat’s Cradle Advertising Campaign

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Cat’s Cradle Advertising Campaign Elaine Bussjaeger Amy English Christine O’Brien Sally Terrell

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Cat’s Cradle Advertising Campaign. Elaine Bussjaeger Amy English Christine O’Brien Sally Terrell. S.W.O.T. Analysis. Publics. College aged students ages 18-24 Residents of retirement communities and community members ages 60+. Primary Research. - PowerPoint PPT Presentation

Transcript of Cat’s Cradle Advertising Campaign

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Cat’s CradleAdvertising CampaignElaine BussjaegerAmy EnglishChristine O’BrienSally Terrell

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S.W.O.T. Analysis

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PublicsCollege aged students ages 18-24

Residents of retirement communities and community members ages 60+

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Primary ResearchVirginia Mennonite Retirement Community

(VMRC) and Sunnyside Retirement Communities

3 question survey of 45 students in the Shenandoah Valley (JMU, EMU, BC, BRCC)Have you heard of Cat’s Cradle?Are you aware that stray cats are

overpopulated in the area?Are you willing/able to become a foster parent?

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Primary Research ResultsVMRC and SunnysideStudent Survey

40% have heard of Cat’s Cradle38% are aware that stray cats are

overpopulated in the area31% are willing/able to become foster parents

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Goals• Organization Goal: To increase the amount

of foster homes in the Shenandoah Valley.

• PR Goal: To enhance the relationship between Cat’s Cradle and the residents of the Shenandoah Valley.

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ObjectivesAwareness18-24 age demographic: To increase awareness of

Cat’s Cradle and it’s foster and adoption programs by 20% of college-aged students in the Shenandoah Valley within one year.

60+ age demographic: To increase awareness of Cat’s Cradle and it’s foster and adoption programs to 40% of the retirement community within one year.

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18-24 Demographic TacticsFor James Madison University Passport

EventsPowerPoint PresentationTable Tents The Breeze Article

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Stray Cats: Pets or Pests?Josie Kinkade Speaks to JMU Students about Cat’s Cradle

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18-24 Demographic TacticsStudent Organization Night

University Mass E-mail

Volunteer/Community Service Programs

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18-24 Demographic TacticsFacebook Group

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18-24 Demographic TacticsFacebook Fan Page

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18-24 Demographic TacticsThe Breeze and The WeatherVane

Advertisements

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Retired Community TacticsThe Daily News Record Online Banner

Advertisement

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Retired Community TacticsGuest Speaking

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Retired Community TacticsFlyer

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Questions?