Caterpillar

Presented by: Anju, Carlos, Cassie, Lin, Rebecca, and Yuliang Early Growth ExpansionCompany HistoryPresented by AnjuEarly GrowthStarted in 1883 in Stockton, California as "Stockton Wheel Company"Founded by the Holt Brother1905- first major public contract, the San Francisco Cable Car1909 opened a second plant in Peoria, IllinoisAided the US and their allies in WWIMerged with C.L. Best Tractor Company to from Caterpillar Tractor Company in 1925

ExpansionHeadquarters moved to Peoria, IllinoisAfter WWI, European nations became interested in Caterpillar machineryExpansion to other countries, ex. IndiaLed to the formation of different brands within Caterpillar

ReferencesHaney,D. (2006). Car ancestor finds new home -- caterpillar inc. history. Journal Star. (3). History. Caterpillar website. Retrieved from http://www.caterpillar.com/company/history on May 22, 2013.Research and markets: Caterpillar Inc.: Company profile and SWOT analysis - 2012 highlights the major internal and external factors. (2012). Business Wire.St. James Press ( 2004). Caterpillar Inc. history. International Directory of Company Histories, (63).

Heavy Machinery Mining Equipment RentalsEtc.Major Products and ServicesPresented by LinProduct & ServicesProductServicesMachines: the product line consists of more than 300 machinesEngines: High speed diesel enginesElectronics: Technologies, systems and components needed to operate in the harshest environmentsTurbines: Mid-range industrial gas turbinesReplacement partsCastings: Caterpillars Cast Metal OrganizationMaintenance & Support: Caterpillar dealer serviceTraining: Caterpillar UniversityFinancing & Insurance: The best financing solution for your business.Rentals

Referenceshttp://www.cat.com/cda/layouthttp://global.factiva.com/ha/default.aspxhttp://www.businessweek.com/articles/2013-05-16/caterpillars-doug-oberhelman-manufacturings-mouthpiece

Mission Statement Type of Structure Board of Governors CommitteesOrganizational StructurePresented by RebeccaMission StatementOur mission is to enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet

Type of StructureTall, decentralizedPower focused at the top, then spread out through dealers at bottomBoard of GovernorsBoard of DirectorsCommitteesAudit CommitteeCompensation CommitteeGovernance CommitteePublic Policy Committee

ReferencesCaterpillar, (n.d) Retrieved May 24, 2013 from http://www.caterpillar.com/company. Trends Comparative Analysis Ratio Analysis OutlookFinancial AnalysisPresented by CarlosTrend Analysis

15Comparative Analysis

16Ratio Analysis

Performance

17Ratio AnalysisLiquidity

18Ratio AnalysisPotential

19SummaryThe purpose of this financial analysis is to assess an accurate picture of the financial situation of Caterpillar, Inc. Based on the analysis performed we can conclude that Caterpillar is a solid corporation; it was really affected by the economic crisis in 2008.Beginning in 2010 the company started a plan to recover and by 2012 Caterpillar had records in revenues and profits Invest your money with confidence.

20ReferencesMorningstar. (2013, April 22). Retrieved from Caterpillar Inc.: http://www.morningstar.com/earnings/earnings-call-transcript.aspx?t=CAT&region=USA&culture=en-us&pindex=4Caterpillar. (2010). 2009 Year In Review: How We Win. Peoria: Caterpillar Public Release.Caterpillar. (2011). 2010 Year In Review: Think Like Your Customer. Peoria: Caterpillar Public Release.Caterpillar. (2013). 2012 Year In Review: Rock Solid. Peoria: Caterpillar Public Release.Robinson, T. R., Van Greuning, H., & Henry, E. (2012). Internation Financial Statement Analysis. Hoboken: Wiley.

General External Philosophy Internal PhilosophyBusiness PhilosophyPresented by YuliangBusiness PhilosophyCaterpillar focus on its role in the worldwide, and Caterpillar never stop self evolving to be the best in business.Caterpillar cooperate with local culture and government.Caterpillar focus on safety in the workplace than its profit.Business PhilosophyCaterpillars product development.Caterpillars 4 steps product creation processStrategy definitionProduct developmentManufacturing executionProduct supportHow does Caterpillar achieve high speed for technology development? ExternalCaterpillars relationships with society.Build good relationships with society, communities, and the government.Behave ethically to improve Caterpillars public image.Build foundation to support education, health care, and human servicesCaterpillar uses great products and services to hold customers loyalty.Pollution control.

25 InternalCaterpillars philosophy for its employeesCaterpillar has more than 132,000 employees over the worldCaterpillar using Worldwide Code of Conduct as a guideline to rule its employees working actions to be more ethical and safety.Caterpillar University is used to teach Caterpillars employees how to keep safe when they are working.

Methods Management Marketing StrategyBusiness MethodsPresented by YuliangBusiness Methods Caterpillar have two operating systems, one for Caterpillar and another for Caterpillars dealers.Caterpillar using Six Sigma and Caterpillar Production System to control company's operation.Caterpillars dealers using Dealer Business System for their day to day operations. In recent years, Caterpillar has established a new operating system called Caterpillar Enterprise System to control international business operation.

Caterpillar Production System ManagementDealers are using Dealer Business System for supply chain management.Four main modules for Caterpillars risk management.Caterpillars corporate governance structure.

Marketing strategyNew vision 2020 strategies:Improve products and servicesAchieve more advantage by improving Caterpillars distribution systemBuild superior Caterpillar business modelCaterpillars marketing strategy is to treat its customers like human beingsCaterpillars global strategy is to provide different product and service standard with its competitors.References www.caterpillar.comhttp://en.wikipedia.org/wiki/Caterpillar_Inc. http://studymode.com/essays/Caterpillar-Case-Analysis-963827.htmlhttp://www.forbes.com/fdc/welcome_mjx.shtml

About the Industry Maintaining an Edge Major Competitors SWOT AnalysisCompetitive AnalysisPresented by CassieCompetitive AnalysisIndustry AnalysisMajor industries servedStaying CompetitiveCommitment to customersThe Big 8 ImperativesSubsidiary Brands and ExpansionMajor CompetitorsBobcat CompanyJohn DeereLiebherr Construction Equipment Co.

SWOT AnalysisStrengthsStrong brand identityControl of supply chainWeaknessesHighly dependent on demand in related industriesOpportunitiesGreen technologiesSocial mediaThreatsLabor disputesStrong competition

ReferencesStaff. (May 17, 2013). Caterpillar Reaches Settlement, Starts to Move On from Rocky Chinese Acquisition. Chicago Business Journal. Retrieved from http://www.bizjournals.com.proxylib.csueastbay.edu/chicago/news/2013/05/17/caterpillar-reaches-settlement-starts.htmlEngel, Jeff. (May 31, 2013). Caterpillar, USW Reach Tentative Agreement on South Milwaukee Labor Contract. The Business Journal. Retrieved from http://www.bizjournals.com.proxylib.csueastbay.edu/milwaukee/news/2013/05/31/caterpillar-usw-reach-tentative.htmlEngel, Jeff. (April 12, 2013). Bucyrus-Caterpillar Transition Proves Challenging Task. The Business Journal. Retrieved from http://www.bizjournals.com.proxylib.csueastbay.edu/milwaukee/print-edition/2013/04/12/bucyrus-caterpillar-transition-proves.html

Innovations Investments Business StrategyFuture GrowthBusiness Outlook for Future GrowthPresented by RebeccaInnovationsFirst to introduce steam and gas powered farm equipmentDiesel-powered track-style tractorsBreakthrough solutions in turbo charging technology, electronic controls, fuel systems, drive systems and more for the purpose of enhancing our customers' success

InvestmentsBuying other companiesConsumer help

Business Strategy & Future GrowthProvide work environments, products, services and solutions that make efficient use of the world's natural resources and reduce unnecessary impacts on communities, the environment and the economyGreen energyContinued innovationConsumer needs

ReferencesCaterpillar, (n.d) Retrieved May 24, 2013 from http://www.caterpillar.com/company.

Conclusion