CATEGORY STYLE GUIDELINE: VIDEO PROJECTOR

Style Guidelines

Title Guidelines:Your Product title is the first thing customers see when visiting your detail page and is vital tin helping customers to find your product when they visit Amazon.in or search online. The title should be constructed in the following manner and contain only the below attributes:

For the Parent of Variation ProductsFor the Parent of Variation Products Recommended Format:

Brand Name + Model Name + Series + Operating System (Optional) + Native Resolution + Color Brightness + Color Brightness Unit of Measure + Maximum Display Size + Maximum Display Size Unit of Measure (Inch Projection Display) + Item Type Name + Connectivity Technology + Model Number (BIS Model Number)

Examples: 1. Egate i9 Android 480p(1080 support), 1500 L (120 ANSI) With 120” large display , LED Projector | HDMI, USB Connectivity | (L34215A5) 2. Sony ABC Series HD Ready (720 p) 2000 L (220 ANSI Lumen) With 90 Inch Projection Display, LED Projector | HDMI +VGA Connectivity | (ABCH) (White)

For Standalone or Child products Recommended Format:

Brand Name + Model Name + Series + Operating System (Optional) + Native Resolution + Color Brightness + Color Brightness Unit of Measure + Maximum Display Size + Maximum Display Size Unit of Measure (Inch Projection Display) + Item Type Name + Connectivity Technology + Model Number (BIS Model Number) + Color

Examples:1. Egate i9 Android 480p(1080 support), 1500 L (120 ANSI) With 120” large display , LED Projector | HDMI, USB Connectivity | (L34215A5) (Black) 2. Sony ABC Series HD Ready (720 p) 2000 L (220 ANSI Lumen) With 90 Inch Projection Display, LED Projector | HDMI +VGA Connectivity | (ABCH) (White)

Note: Lamp Life can also be added in the title as on Optional feature.

What to Do What Not to Do

Capitalize the first letter of each word. E.g. Egate i9 Android 480p(1080 support),

1500 L (120 ANSI) With 120” large display , LED Projector | HDMI, USB Connectivity

| (L34215A5) (Black)

Do not use all capital letters: EGATE I9 ANDROID 480P(1080 SUPPORT), 1500 L (120 ANSI)

WITH 120” LARGE DISPLAY , LED PROJECTOR | HDMI, USB CONNECTIVITY | (L34215A5)

(BLACK)

Title length should be less than 200 characters Do not include promotional messages such as 'sale, 'price', 'offer', 'free'

Use numerals instead of text ("Pack of 2" instead of "Pack of Two") Do not use email Id's, URL's, external links, symbols or seller information

Bullet Point Guidelines:

Bullet points specify details of your product and can influence the customer purchase decision. The bullet points should be constructed in the following mannerand contain only the below attributes:

Recommended Format:• Bullet Point 1 – Display: Display Technology, Display Resolution Maximum, Native Resolution, Image Contrast Ratio, Maximum Display Size, Maximum Throw

Distance• Bullet Point 2 – Lumen: “Color Brightness” | Ansi Lumen Support| Display Technology + Display Type Light Source Operating Life ("Total Hours" of Lamp Life)|

Contrast Ratio + Aspect Ratio | Control Type | Connectivity Technology| Additional Lens Features• Bullet Point 3 – Connectivity and Sound : Connector Type, Total HDMI Ports, Total USB Ports| Wireless Communication Technology| Hardware Interface|

Output Wattage | Speaker Description• Bullet Point 4 – Special Features: Inbuilt Speakers – Yes/No, Multi Streaming | "Casting Support" | Operating System Support• Bullet Point 5 – Warranty and Support : (x) year warranty provided by the manufacturer from date of purchase by "Brand/Seller" | Please call for all software

upgrade related issues and warranty related issues to "Brand" Directly on 1800 123 6847 and provide product's model name and seller's details mentionedon your invoice. The service center will allot you a convenient slot for the help required

Example:• Display : LED, HD Ready (1080p) | (800x480) Native Resolution | 1000 : 1 High Contrast Ratio | 3.048 m (120 inch) Large Screen Display• Lumens: 1500 Lumen | 120 ANSI Lumen Support | LED- Life Long Lamp + 30000 Hours Life | 1000 : 1 High Contrast Ratio + 16:9 Aspect Ratio | Manual/Auto

| VGA / WVGA | Fast Transmission, Detailed Infographic, Smarteco Mode Saves Lamp Power Up To 70%• Supports with 2 HDMI | 1 USB | 1 VGA | Bluetooth (Yes) | 1 AV + 1 Sd Card Slot + 1 Audio Out | 5 Watts Output | Dolby Supported• Special Features: Wireless Display with Wifi Supported | In-Built Speaker (Stereo) | Multi Streaming | Casting Supported | Android OS• Warranty Information : 1 year warranty provided by the manufacturer from date of purchase By EGATE | Please call for all software upgrade related issues

and warranty related issues to "EGATE" Directly on [ 1800 123 6847 ] and provide product's model name and seller's details mentioned on your invoice. The service center will allot you a convenient slot for the help required

Product Description Guidelines

This section is an opportunity to sell or promote your product & brand. An accurate and consistent description of an item enable a customer to gain insight into a product

and improves the overall shopping experience. Please ensure the following flow of information is used for a product Description

Recommended Format:

Explore a wide range of [Item Type Name] from the house of [Brand Name] available on Amazon. This Item Type Name has [Special Features]

Example: Explore a wide range of Video Projectors from the house of Egate available on Amazon. This Video Projector has Wireless Display with Wifi Supported | In-Built

Speaker (Stereo) | Multi Streaming | Casting Supported | Android OS

WHAT TO DO WHAT NOT TO DO

Include brand name and 'Amazon' name to enable search engine optimization Do not include promotional messages such as 'sale, 'price', 'offer' or 'free'

Include product specific information like material name, special features etc. Do not include irrelevant keywords like 'original', 'guaranteed ', 'latest'

Provide detailed included components, style name, capacity etc. will enable

customers to make purchase decision Do not use email Id's, URL's, external links, symbols or seller information

Do not exceed 2000 characters in length

WHAT TO DO WHAT NOT TO DO

Begin each bullet point with a capital letter. Ex: : LED, HD Ready (1080p) | (800x480)

Native Resolution

Do not include promotional messages such as 'sale, 'price', 'offer' or

'free'

Use numerals instead of text "Pack of 2" instead of "Pack of Two" Do not include irrelevant keywords like 'original', 'guaranteed ', 'latest'

Add product relevant and value adding information as bullet point 5 Do not use email Id's, URL's, external links, symbols or seller information

Do not use end punctuations like full stop (.) or exclamation mark (!)

Image Guidelines:

• Main image should have 100% White Background, no lifestyle images are allowed • The product must fill 85% or more of the image • MAIN images should be supplemented with additional images showing different sides of a product, or details

that are not visible in the MAIN image • Secondary images should complement to the main image• There should be minimum of 4 images• Images should not include logos or watermarks/texts • Images should be 1000 pixels or more in either height or width as this will enable the zoom function on the website

(zoom has been proven to enhance sales). Files measuring less than 500 pixels on the longest side will be rejected by our system.

• Secondary images should have white background (RGB value: 255,255,255)• Detail shots where applicable need to be added• Include only what the customer will receive; no accessories unless they are accompanied with the product• Brand Toll free number and installation is very much important. This helps the customer to reach the service center

much faster for any support or troubleshooting related queries. Also this will be the better option if Customer is unable to reach amazon Customer Support for help.

Image guidelines: Accepted Images

1 2 3

Main Image- Front View Product Feature

4 5

Connectivity Option

Projection Distance and Max Operating Distance Service and Support Related

Images

Remote + Dimensions and Additional Contents/Features

6

Image guidelines: Additional Samples for Main images and Product Features

1

Main Image- Front View

Second Image- Product features

2 2 2

11

Image guidelines: Additional Samples for Third Image- Connectivity Options

3 3 3

3 3

Image guidelines: Additional Samples for Projection Distance and Max Operating Distance

4 4 4

4 4

Image guidelines: Additional Samples for Remote + Dimensions and Additional Contents/Features

5 5 5

5 5

Image guidelines: Additional Samples for Service and Support Related Images

66

Prohibited images

Infographic Images on Main Image

Lifestyle Images Non- White Background on Main image

A+ Format:

Below is the layout format with module image size with resolution examples. Please refer to the A+ contents format for below AISNs for layout examples.

https://www.amazon.in/dp/B08QCJQQJ6

https://www.amazon.in/dp/B0894WD8VG

https://www.amazon.in/dp/B088ZHW2MJ