CATEGORY ADVICE2020

•• Market Insights•• Must Stock Lines•• Planograms

www.bestwaywholesale.co.uk

CATEGORY ADVICE2020Market Insight

Guaranteed Spend:85% of pet owners spend in convenience

is between £1.00 and £4.99(HIM 2018)

Clear Merchandising:For many shoppers, convenience is

one of the main factors when choosing where to buy pet products

(Euromonitor Int May 2018)

Stock Big Brand Names:Shoppers are looking for the brands they buy in the Multiples, so offering the correct range / brands is key for

convenience(Nestle Purina 2019)

Grow Sales:Growth in pet will be

through shoppers adding premium products and treats to their baskets

(2019 Mars, Incorporated)

Best Seller Availability:91% of pet food purchases are planned

before reaching the shelf(HIM 2019)

Regular Footfall:62% of pet owners are buying pet food more than once a week in convenience

(HIM 2018)

CATEGORY ADVICE2020Market Insight

Growing Sales: It’s as easy as A-B-C!

Attract:Stock the best selling, recognised brands (core range)

Make sure the right pack formats are available(offer variety)

Create stand out displays that are easy to shop from (merchandising)

Build:Increase basket spend by stocking a full range of dry food /wet food & treats / litter

Feature new products on ends for high visibility

Encourage impulse purchases – cross merchandise treats by newspapers & confectionery

Convert:Trade shoppers up to premium brands i.e. Felix to Felix AGAIL

Trade shoppers from single to multipacks

If the customer is purchasing food, try to up sell treats to increase basket value

1 HIM 20192 2019 Mars, Incorporated3 Mintel Oct 184 Kantar 52 wks 8th Sept 195 IRI Total Convenience 52 wks 17th Aug 196 Nestle Purina 2019

The Pet Food Shopper2

Brands arehighly important.

There arenow more

householdswith pets

than children2

Premiumisationis essential to

future categorygrowth2

Premium products= More Profi t.Shoppers will

pay a premiumfor Luxury

Treats driveimpulse purchases

and additionalsales6

of those aged 19-38 say they’d go without

so they could aff ord to pamper their

pets3

of cat food saleson convenience

are in pouch5Canned dog

food accounts for

=£

54%of all wet dog

food sales4

63%

50%54%

of convenienceshoppers want

branded pet care1

City living Focus on quality & health

Frequent impulse purchases

Practicing Parents

Urban living Visits a store every day

Planned & regular treating for dogs

Empty Nester

Suburban living Frequent top up shops / re-stocks

Occasional treating

Busy Family

CATEGORY ADVICE2020

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

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DOG PREMIUM WET POUCH DOG DRY DOG TREATS

CAT PREMIUM WET POUCH CAT DRY CAT TREAT DOG WET CAN

CAT LITTER CAT WET CAN CAT WET POUCH

Must Stock Lines

CATEGORY ADVICE2020

THOMAS CAT LITTER PM £3.495LTRSKU CODE: 623963

BEST-ONE ANTI BACTERIAL CAT LITTER PM £2.39 5LTRSKU CODE: 334972

CATSAN HYGIENE LITTER PM £3.995LTRSKU CODE: 623952

WHISKAS CHICKEN CHUNKS IN JELLYPM 90P 390GSKU CODE: 624048

BEST-ONE CHICKEN IN JELLY PM 59P 400GSKU CODE: 343411

WHISKAS POUCH POULTRY IN JELLYPM £3.75 12 X 100GSKU CODE: 410918

WHISKAS POUCH FISH IN JELLYPM £3.75 12 X 100GSKU CODE: 410907

WHISKAS POUCH CHICKEN IN JELLYPM 3 FOR £1.19 100GSKU CODE: 576262

Must Stock Lines

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CATEGORY ADVICE2020Must Stock Lines

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FELIX POUCH MIXED IN JELLY PM £3.7512 X 100GSKU CODE: 358557

FELIX POUCH CHICKEN IN JELLYPM 3 FOR £1 100GSKU CODE: 339060

FELIX POUCH MEAT IN JELLY PM £3.7512 X 100GSKU CODE: 358568

FELIX AGAIL CHICKEN IN JELLYPM 3 FOR £1.20 100GSKU CODE: 578901

FELIX AGAIL OCEAN FISH IN JELLYPM £4.25 12 X 100GSKU CODE: 343700

GOURMET PERLE CHICKEN IN GRAVYPM 2 FOR £1 85GSKU CODE: 253224

SHEBA TRAY SALMON IN JELLYPM 2 FOR £1.20 85GSKU CODE: 427473

WHISKAS COMPLETE CHICKEN PM £1.19 340GSKU CODE: 427505

CATEGORY ADVICE2020Must Stock Lines

PURINA ONE CHICKEN PM £1.25200GSKU CODE: 613693

GO-CAT TUNA, HERRING & VEGETABLESPM £1 340GSKU CODE: 161487

DREAMIES CHICKEN PM £1.2560GSKU CODE: 363396

BUTCHER’S CAN TRIPE MIX PM 75P400GSKU CODE: 433718

PEDIGREE CAN ORIGINAL LOAF PM 85P400GSKU CODE: 623985

PEDIGREE CAN CHUNKS IN JELLYPM £4.25 400GSKU CODE: 624037

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CATEGORY ADVICE2020

WINALOT CLASSIC CAN CHICKEN PM 75P400GSKU CODE: 609828

WINALOT PERFECT PORTIONS CHUNKS IN GRAVY PM £3.25 400GSKU CODE: 558204

BAKERS GRAVY CLASSICS BEEFPM 3 FOR £1 100GSKU CODE: 406234

CESAR CLASSIC CHICKEN & TURKEYPM 2 FOR £1.50 150GSKU CODE: 623930

CESAR CLASSIC TURKEY & LAMBPM 2 FOR £1.50 150GSKU CODE: 623928

WAGG COMPLETE BEEF & VEGETABLEPM £1.49 1KGSKU CODE: 432450

Must Stock Lines

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CATEGORY ADVICE2020

BAKERS BEEF & VEGETABLE PM £2.491KGSKU CODE: 425900

BAKERS CHICKEN & VEGETABLEPM £2.49 1KGSKU CODE: 426911

HARRINGTONS TURKEY & VEGETABLESPM £2.29 1KGSKU CODE: 305970

PEDIGREE DENTASTIX MEDIUM DOGPM £1 3 STICKSSKU CODE: BW 541457 BAT 573336

PEDIGREE RODEO BEEF PM £14 STICKSSKU CODE: 659571

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Must Stock Lines

CATEGORY ADVICE2020Planogram

1m x 5 Shelf

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SKUs

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363396 363396 DREAMIES CHICKEN PMP 60G558226 558226 FELIX GOODY BAG ORIGINAL MIX PMP 60G385949 538228 WEBBOX DELIGHT CAT STICKS CHICKEN AND LIVER 6 PACK624048 624048 WHISKAS CHICKEN IN JELLY PMP 390G343577 343577 BESTONE POUCH CHICKEN & TURKEY PMP 100G576262 576262 WHISKAS POUCH CHICKEN IN JELLY PMP 100G576273 576273 WHISKAS POUCH TUNA IN JELLY PMP 100G339060 339060 FELIX POUCH CHICKEN PMP 100G578901 578901 FELIX POUCH AGAIL CHICKEN PMP 100G253224 253224 GOURMET PERLE CHICKEN IN GRAVY PMP 85G427473 427473 SHEBA TRAY SALMON PMP 85G

343722 343722 FELIX AGAIL FAVS IN JELLY PMP 12 X 100G343700 343700 FELIX AGAIL OCEAN FEASTS IN JELLY PMP 12 X 100G624461 624461 WHISKAS PURE DELIGHT POULTRY PMP 12 X 85G161487 161487 GO CAT TUNA, HERRING & VEG PMP 340G427505 427505 WHISKAS COMPLETE CHICKEN PMP 340G

358546 358546 FELIX FISH SELECTION IN JELLY PMP 12 X 100G358568 358568 FELIX MEAT SELECTION IN JELLY PMP 12 X 100G410918 410918 WHISKAS POULTRY SELECTION IN JELLY PMP 12 X 100G410907 410907 WHISKAS FISH SELECTION IN JELLY PMP 12 X 100G623963 623963 THOMAS CAT LITTER PMP 5 LITRE

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CATEGORY ADVICE2020Planogram

1m x 5 Shelf

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623930 623930 CESAR TRAY CLASSICS CHICKEN & TURKEY PMP 150G623928 623928 CESAR TRAY CLASSICS TURKEY & LAMB PMP 150G406234 406234 BAKERS POUCH GRAVY CLASSIC BEEF PMP 100G406223 406223 BAKERS POUCH GRAVY CLASSIC LAMB PMP 100G541457 573336 PEDIGREE DENTASTIX MEDIUM PMP 3 STICKS111706 424837 PEDIGREE RODEO BEEF PMP 4 STICKS381386 381386 PEDIGREE SCHMACKOS BEEF PMP 10 STICKS254188 254188 BAKERS REWARDS VARIETY PMP 100G254177 254177 BAKERS ALLSORTS PMP 98G

558204 558204 WINALOT POUCH PERFECT PORTIONS CHUNKS IN GRAVY PMP 12 X 100G609828 609828 WINALOT CLASSICS CHICKEN IN JELLY PMP 400G623985 623985 PEDIGREE ORIGINAL LOAF PMP 400G433675 433675 BUTCHERS TRIPE MIX PMP 1.2KG425900 425900 BAKERS COMPLETE BEEF & VEG PMP 1KG426911 426911 BAKERS COMPLETE CHICKEN & VEG PMP 1KG

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CATEGORY ADVICE2020Planogram

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CATEGORY ADVICE2020Planogram

2m x 5 Shelf

193924 554999 WHISKAS CAT MILK200ML363396 363396 DREAMIES CHICKEN PMP 60G558226 558226 FELIX GOODY BAG ORIGINAL MIX PMP 60G385949 538228 WEBBOX DELIGHTS CAT STICKS CHICKEN & LIVER 6 PACK343577 343577 BESTONE POUCH CHICKEN & TURKEY PMP 100G343588 343588 BESTONE POUCH TUNA & COD PMP 100G576262 576262 WHISKAS POUCH CHICKEN IN JELLY PMP 100G576273 576273 WHISKAS POUCH TUNA IN JELLY PMP 100G339060 339060 FELIX POUCH CHICKEN IN JELLY PMP 100G578901 578901 FELIX POUCH AGAIL CHICKEN IN JELLY PMP 100G427473 427473 SHEBA TRAY SALMON PMP 85G427484 427484 SHEBA TRAY CHICKEN PMP 85G381386 381386 PEDIGREE SCHMACKOS BEEF PMP 10 PACK541457 573336 PEDIGREE DENTASTIX MEDIUM PMP 3 STICK111706 424837 PEDIGREE RODEO BEEF PMP 4 STICK695330 544517 PEDIGREE JUMBONE BEEF MEDIUM 2 STICK254177 254177 BAKERS ALLSORTS PMP 98G254188 254188 BAKERS REWARDS VARIETY PMP 100G

358557 358557 FELIX MIXED SELECTION IN JELLY PMP 12 X 100G358546 358546 FELIX FISH SELECTION IN JELLY PMP 12 X 100G358568 358568 FELIX MEAT SELECTION IN JELLY PMP 12 X 100G343700 343700 FELIX AGAIL OCEAN FEASTS IN JELLY PMP 12 X 100G343722 343722 FELIX AGAIL FAVOURITES IN JELLY PMP 12 X 100G253224 253224 GOURMET PERLE CHICKEN IN GRAVY PMP 85G253213 253213 GOURMET PERLE BEEF PMP 85G238054 230854 SHEBA POUCH CHICKEN 85G623930 623930 CESAR TRAY CLASSICS CHICKEN & TURKEY PMP 150G623941 623941 CESAR TRAY COUNTRY KITCHEN CHICKEN & VEG PMP 150G623928 623928 CESAR TRAY CLASSICS TURKEY & LAMB PMP 150G406223 406223 BAKERS GRAVY CLASSIC LAMB PMP 100G406234 406234 BAKERS GRAVY CLASSIC BEEF PMP 100G

BESTWAY BATLEYS BESTWAY BATLEYS

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CATEGORY ADVICE2020Planogram

2m x 5 Shelf

410907 410907 WHISKAS FISH SELECTION IN JELLY PMP 12 X 100G410942 410942 WHISKAS FISH & MEAT SELECTION IN JELLY PMP 12 X 100G410918 410918 WHISKAS POULTRY SELECTION IN JELLY PMP 12 X 100G624450 624450 WHISKAS PURE DELIGHT FISH PMP 12 X 100G624461 624461 WHISKAS PURE DELIGHT POULTY PMP 12 X 100G624015 624015 PEDIGREE CHICKEN IN JELLY PMP 400G623996 623996 PEDIGREE BEEF IN GRAVY PMP 400G623985 623985 PEDIGREE ORIGINAL LOAF PMP 400G609828 609828 WINALOT CLASSICS CHICKEN IN JELLY PMP 400G609817 609817 WINALOT CLASSICS TUNA IN JELLY PMP 400G609806 609806 WINALOT CLASSICS LAMB & TURKEY IN JELLY PMP 400G343355 343355 BESTONE DOG CHICKEN PMP 400G433718 433718 BUTCHERS TRIPE MIX PMP 400G433675 433675 BUTCHERS TRIPE MIX PMP 1.2KG

427505 427505 WHISKAS COMPLETE CHICKEN PMP 340G427495 427495 WHISKAS COMPLETE TUNA PMP 340G134735 134735 WHISKAS COMPLETE KITTEN CHICKEN 340G242456 242456 GO CAT CHICKEN & DUCK PMP 340G161487 161487 GO CAT TUNA, HERRING & VEG PMP 340G613693 613693 PURINA ONE ADULT CHICKEN PMP 200G624037 624037 PEDIGREE CHUNKS IN JELLY PMP 6 X 400G624026 624026 PEDIGREE CHUNKS IN GRAVY PMP 6 X 400G558204 558204 WINALOT POUCH PERFECT PORTIONS CHUNKS IN GRAVY PMP 12 X 100G614680 614680 WINALOT POUCH PERFECT PORTIONS CHUNKS IN JELLY PMP 12 X 100G619752 619752 BONIO ORIGINAL 650G

334972 334972 BESTONE ANTIBAC CAT LITTER PMP 5 LITRE623963 623963 THOMAS CAT LITTER PMP 5 LITRE343411 343411 BESTONE CAT CHICKEN IN JELLY PMP 400G363428 363428 KITEKAT CHICKEN CIJ PMP 400G624050 624050 WHISKAS SALMON IN JELLY PMP 390G624048 624048 WHISKAS CHICKEN IN JELLY PMP 390G432450 432450 WAGG COMPLETE WITH BEEF & VEG PMP 1KG431343 431343 WAGG COMPLETE WITH CHICKEN & VEG PMP 1KG425900 425900 BAKERS COMPLETE BEEF & VEG PMP 1KG426911 426911 BAKERS COMPLETE CHICKEN & VEG PMP 1KG305970 305970 HARRINGTONS ADULT COMPLETE TURKEY & VEG PMP 1KG

BESTWAY BATLEYS BESTWAY BATLEYS BESTWAY BATLEYS

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CATEGORY ADVICE2020Planogram

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CATEGORY ADVICE2020Planogram

3m x 5 Shelf

193924 554999 WHISKAS CAT MILK 200ML576219 514601 WHISKAS TEMPTATION CHICKEN & CHEESE 60G363396 363396 DREAMIES CHICKEN PMP 60G363406 363406 DREAMIES CHEESE PMP 60G758758 546387 DREAMES BEEF 60G558226 558226 FELIX GOODY BAG ORIGINAL MIX PMP 60G385949 538228 WEBBOX DELIGHTS CAT STICKS CHICKEN & LIVER 6 PACK343577 343577 BESTONE POUCH CHICKEN & TURKEY PMP 100G343588 343588 BESTONE POUCH TUNA & COD PMP 100G339060 339060 FELIX POUCH CHICKEN IN JELLY PMP 100G578901 578901 FELIX POUCH AGAIL CHICKEN IN JELLY PMP 100G576262 576262 WHISKAS POUCH CHICKEN IN JELLY PMP 100G576273 576273 WHISKAS POUCH TUNA IN JELLY PMP 100G253224 253224 GOURMET PERLE POUCH CHICKEN IN GRAVY PMP 85G253213 253213 GOURMET PERLE POUCH BEEF PMP 85G427473 427473 SHEBA TRAY SALMON PMP 85G427484 427484 SHEBA TRAY CHICKEN PMP 85G427462 427462 SHEBA TRAY CHICKEN IN GRAVY PMP 85G556686 573781 WEBBOX DELIGHTS DOG STICKS CHICKEN 6 PACK695330 544517 PEDIGREE JUMBONE BEEF MEDIUM 2 STICK381386 381386 PEDIGREE SCHMACKOS BEEF PMP 10 PACK111706 424837 PEDIGREE RODEO CHICKEN PMP 4 STICK541457 573336 PEDIGREE DENTASTIX MEDIUM PMP 3 STICK620037 620037 WINALOT SHAPES 800G619752 619752 BONIO ORIGINAL 650G

343700 343700 FELIX AGAIL OCEAN FEASTS IN JELLY PMP 12 X 100G343722 343722 FELIX AGAIL FAVOURITES IN JELLY PMP 12 X 100G343711 343711 FELIX AGAIL MEATY SELECTION IN JELLY PMP 12 X 100G624450 624450 WHISKAS PURE DELIGHT FISH PMP 12 X 85G624461 624461 WHISKAS PURE DELIGHT POULTRY PMP 12 X 85G624472 624472 WHISKAS PURE DELIGHT 7+ POULTRY PMP 12 X 85G546308 573306 GOURMET GOLD CHICKEN & LIVER 85G546298 573305 GOURMET GOLD OCEAN FISH 85G693611 693611 SHEBA FRESH CHOICE FISH IN GRAVY 6 X 50G693633 693633 SHEBA FRESH CHOICE POULTRY 6 X 50G406223 406223 BAKERS GRAVY CLASSIC LAMB PMP 100G406234 406234 BAKERS GRAVY CLASSIC BEEF PMP 100G623930 623930 CESAR TRAY CLASSICS CHICKEN & TURKEY PMP 150G623928 623928 CESAR TRAY CLASSICS TURKEY & LAMB PMP 150G623941 623941 CESAR TRAY COUNTRY KITCHEN CHICKEN & VEG PMP 150G254188 254188 BAKERS REWARDS VARIETY PMP 100G254177 254177 BAKERS ALLSORTS PMP 98G

BESTWAY BATLEYS BESTWAY BATLEYS

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CATEGORY ADVICE2020Planogram

3m x 5 Shelf

358546 358546 FELIX FISH SELECTION IN JELLY PMP 12 X 100G358557 358557 FELIX MIXED SELECTION IN JELLY PMP 12 X 100G358568 356568 FELIX MEAT SELECTION IN JELLY PMP 12 X 100G410907 410907 WHISKAS FISH SELECTION IN JELLY PMP 12 X 100G410918 410918 WHISKAS POULTRY SELECTION IN JELLY PMP 12 X 100G410942 410942 WHISKAS FISH & MEAT SELECTION IN JELLY PMP 12 X 100G410931 410931 WHISKAS MEAT SELECTION IN GRAVY PMP 12 X 100G410920 410920 WHISKAS 7+ POUCH POULTRY PMP 12 X 100G609828 609828 WINALOT CLASSICS CHICKEN IN JELLY PMP 400G609817 609817 WINALOT CLASSICS TUNA IN JELLY PMP 400G609806 609806 WINALOT CLASSICS LAMB & TURKEY PMP 400G624015 624015 PEDIGREE CHICKEN IN JELLY PMP 385G623985 623985 PEDIGREE ORIGINAL LOAF PMP 400G623996 623996 PEDIGREE BEEF IN GRAVY PMP 400G343355 343355 BESTONE DOG CHICKEN PMP 400G433718 433718 BUTCHERS TRIPE MIX PMP 400G433675 433675 BUTCHERS TRIPE MIX PMP 1.2KG

427505 427505 WHISKAS COMPLETE CHICKEN PMP 340G427495 427495 WHISKAS COMPLETE TUNA PMP 340G134735 134735 WHISKAS COMPLETE KITTEN CHICKEN 340G161487 161487 GO CAT TUNA, HERRING & VEG PMP 340G242456 242456 GO CAT CHICKEN & DUCK PMP 340G161454 161454 GO CAT BEEF, CHICKEN & LIVER PMP 340G242445 242445 GO CAT TURKEY & VEG PMP 340G613693 613693 PURINA ONE ADULT CHICKEN PMP 200G803858 626186 WEBBOX CHUBS MIXED FLAVOURS 6 X 800G558204 558204 WINALOT POUCH PERFECT PORTIONS CHUNKS IN GRAVY PMP 12 X 100G614680 614680 WINALOT POUCH PERFECT PORTIONS CHUNKS IN JELLY PMP 12 X 100G624037 624037 PEDIGREE CHUNKS IN JELLY PMP 6 X 400G624026 624026 PEDIGREE CHUNKS IN GRAVY PMP 6 X 400G305970 305970 HARRINGTONS ADULT COMPLETE TURKEY & VEG PMP 1KG308005 308005 HARRINGTONS ADULT COMPLETE LAMB & RICE PMP 1KG425922 425922 BAKERS MEATY MEALS BEEF PMP 1KG

334972 334972 BESTONE ANTIBAC CAT LITTER PMP 5 LITRE623963 623963 THOMAS CAT LITTER PMP 5 LITRE623952 623952 CATSAN HYGIENE PMP 5 LITRE343411 343411 BESTONE CHICKEN PMP 400G363428 363428 KITEKAT CHICKEN CIJ PMP 400G624050 624050 WHISKAS SALMON IN JELLY PMP 390G624048 624048 WHISKAS CHICKEN IN JELLY PMP 390G431343 431343 WAGG COMPLETE WITH CHICKEN & VEG PMP 1KG432450 432450 WAGG COMPLETE WITH BEEF & VEG PMP 1KG382295 382295 WAGG COMPLETE WITH BEEF & VEG 2.5KG382284 382284 WAGG COMPLETE WITH CHICKEN & VEG 2.5KG425900 425900 BAKERS COMPLETE BEEF & VEG PMP 1KG426911 426911 BAKERS COMPLETE CHICKEN & VEG PMP 1KG425890 425890 BAKERS COMPLETE SMALL DOG BEEF & VEG PMP 1KG

BESTWAY BATLEYS BESTWAY BATLEYS BESTWAY BATLEYS

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CATEGORY ADVICE2020

For more information including planograms and advice on other key ranges, go to

www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting JANUARY RANGE