CATCHMENT SURVEY AT BIGBAZAAR(RAIPUR)
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Transcript of CATCHMENT SURVEY AT BIGBAZAAR(RAIPUR)
Prepared By- CHANDRESH SHAH
CATCHMENT SURVEY AT BIGBAZAAR(RAIPUR)
Meaning of Retailing Retail is usually classified by type of
products as follows:- -Food products -Hard goods or durable -Soft goods or consumables
Retailing
5th Largest In The world Fastest Growing Sector In Indian Economy largest Source Of Employment After Agriculture Generating More Than 10% Of India’s GDP Mainly Divided In Two Types -Organized sector -Unorganized sector
Indian Retail Market
Retail format available in India
Mono/ exclusive branded retail
Multi branded retail Convergence retail outlet
Exclusive showroom either owned by franchised out by manufacturer
Usually have display on most of convergence as well as consumer/ electronic products including communication and IT goods
Focus on particular product category or carry most of brands available
One stop shop for consumers, many product line different brands on display
Consumers get to have more choices as many brands on display
Complete range available for given brand, certified product quality
Leisure 2009-10(In Rs. Cr)
2010-11est(In Rs. Cr)
Growth %(2010-11)
2011-12est (In Rs. Cr)
Growth % (2011-12)
Total Retail Market 21000 24570 17 28993 18
Organized retail market 3665 4344 19.5 5191 19.5
Organized market share %
17.3 17.7 17.9
Unorganized market share %
82.7 82.3 82.1
Market Share of Leisure goods
Founder and Group CEO - Kishore Biyani “rewrite rules, retain values” More than 85 cities and 60 rural locations
across the country 15 million square feet of retail space 220 million customers each year
About Future Group
Brands under Future Value Retail
launched in September, 2001 The inspiration behind this -Saravana Stores ‘Naye India Ka Bazaar’
Strategy of big bazaar:- -India one -India two -India three
About Big Bazaar
Wednesday Bazaar Sabse Sasta Din Maha Bachat The Great Exchange Offer
Innovations by Big Bazaar
Launched in 2003-04 Two storey building, Covering almost 85000 sq.
Ft. Currently having 240 employees
Location:-Address: - Ground Floor & 1st Floor, Ahmedabad City MallKankaria Road, Raipur, Ahmedabad,Contact no: - 079 30282020
Big Bazaar (Raipur)
To perform a catchment analysis for identifying customer for Big Bazaar
Types of catchment population of that area Understanding the buying preference of the
catchment population
Objectives Of Survey
catchment area Source of the data Sample size Sampling method Research Instrument
Research Methodology
Core Catchment Extended catchment
Male 80 75
Female 20 25
Total 100 100
AnalysisGender (%)
Core catchment Extended catchment
18-25 6 11
25-35 36 50
35-50 51 31
50 & above 7 8Total 100 100
Age Group (%)
Core catchment Extended catchment
<10000 12 4
<20000 48 33
<30000 24 38
>31000 17 26Total 100 100
Monthly Income (%)
Core catchment Extended catchment
Hindu 50 58Muslim 33 8Christian 6 14Others 11 19Total 100 100
Religion (%)
Core catchment Extended catchment
SSC 22 12HSC 34 23Graduate 34 44Post-Graduate 5 15Uneducated 5 6Total 100 100
Educational Qualification(%)
Core catchment Extended catchment
Private job 6 7Govt.job 26 36Business 68 56Total 100 100
Profession(%)
Core catchment Extended catchment
Once a week 22 26
Twice a week 10 7
Once in three week 29 36
Once a month 39 31Total 100 100
Frequency of purchasing home products(%)
Core catchment Extended catchment
Big Bazzar 164 175
D'mart 0 51
National handloom 58 127
Local kirana store 205 210Total 427 563
Store preference for buying home products
Core catchment Extended catchment
Once a week 14 16
Once in three week 35 28
Twice a week 4 6
Once in a month 23 22
Never 2 7
Rarely 23 20Total 100 100
Frequency of visiting Big Bazaar(%)
Core catchment Extended catchment
<500 20 21
<1000 51 44
>2500 29 34Total 100 100
Budget Spending On Home Products(%)
Core catchment Extended catchment
Two wheeler 58 60
Four wheeler 4 10
Both 26 22
None 12 7Total 100 100
Vehicle(%)
Core catchment Extended catchment
News paper 188 179
Leaflets 0 0
Hoardings 74 102
Word of mouth 86 76
TV ads 129 160
SMS 0 0
Never 2 0Total 479 517
Media
Core catchment Extended catchment
Mahabachat 83 110The great exchange media 51 118The great indian kitchen festival 48 51
Sabsesaste din 159 158
Wednesday bazaar 208 227
Monthly bachat bazaar 66 89
None 28 19Total 643 772
Heard About Special Offer?
Core catchment Extended catchment
Mahabachat 10 48The great exchange media 3 41The great indian kitchen festival 11 23
Sabsesaste din 110 61
Wednesday bazaar 180 158
Monthly bachat bazaar 43 52
None 73 67Total 430 450
From which offer you shopped most?
Core catchment Extended catchment
Great discount on products 32 35Variety of products(range) 138 127
Value for money 18 30
One stop for all sopping 88 97
Don’t know 31 29Total 307 318
What do you enjoy most about big bazaar?
Major population is Hindu Education level Purchase once in a month or once in three week Kirana store is more comfortable News paper & TV adds Most heard offer is Wednesday Bazaar
Findings
Competitive Price Furniture Department Aware People About Big Bazaar Advertisement Change Offer Innovations Feedback Form
Suggestions