Catch digital

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Catch Goes Digital

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Transcript of Catch digital

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Catch Goes Digital

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Campaign Objective

ü  Brand Humanization through Community building on Website & Social Media Platforms.

ü  High Brand Recall through Constant Community Engagement. ü  Brand promotion through whispering in ear than shouting out loud. ü  Positioning catch as a distinguished Brand for the Smarter Race, and yet at low cost. ‘Taste mein awesome aur price bhi kam’

ü  Promoting Catch Sprinklers as Dining essentials with campaigns like ‘Catch Sprinkle kiya kya?’

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Catch’s Digital Destinations

W Web

S Social

O Offline

M Mobile

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Website 3.0 Web

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Main Features

Appearance ü  Uncluttered Homepage with App like tabs for Primary Navigation ü  All Company info Packed under one head ü  More Customer Centric than Company Centric Engagement ü  Integrated Community Building Kitchen Queen Club ü  Health, Beauty & Cooking Tips Flow. ü  Webinars with the chef on Recipes & Cooking ü  Real Time Social Plug-ins for a seamless integration of on page & off page activities ü  Picture & Video Gallery comprising of content from company & the community both. ü  Audio, Video & Text-cum-Picture Blogs Convenience ü  Facebook Login & a quick conventional sign up for members. ü  Easy & User Friendly Tour de Site Navigation. ü  Well Knit structure to increase the ATS (Average Time Spent)

Web

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User Experience

ü More User Focused ü Convenient to navigate ü Uncomplicated Sign Up ü One sign up for all activities

ü Community Videos & Photos for unmatched Virality

ü  Social Share Bar for quick Sharing

ü  Relevant & Dynamic content

Web

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Kitchen Queen Club Web

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KQC - Woman’s Paradise

Key Features ü  Recipe Sharing with a user friendly Interface ü  ‘Comment’ & ‘Delicious’ Buttons to facilitate inter-community communication ü  Webinars with Expert Chef & Community ü  Chat archives (instead of Conventional FAQs) ü  Chef Grading (for excellent ego boost) ü  Recipe of the month- To be shared on all social platforms & Video of the same to

feature on official YouTube Channel ü  Gift a Recipe- Miniature Packs of measured ingredients

Gratification ü  Chef Grades- Chef :: Super Chef :: Master Chef ü  Recipe Episodes with Community Members ü  Webinar with ‘Kitchen Queen’ ü  Community Pictures & Videos

Web

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Integrated Networking Web

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Health, Beauty & Cooking Tips Ticker Web

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ü  High Traffic on Website & related digital Destinations ü  Community Building through Engaging features ü  Snowball effect due to networking plug-Ins ü  High Brand Recall & Loyalty ü  High Brand Image due to contemporary look ü  Higher Brand dependability due to heritage showcase ü  High page rank & Search friendliness due to dynamic original Content

ü  Excellent CRM

Website Key Deliverables Web

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Online Reputation Management Web

People are talking about Catch anyway online

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SEO Web

ü  40 Keyword Optimization ü  High Page Rank ü  Keywords-rich SEF URLs ü  Automatic Metadata ü  Sitemap (HTML & XML) ü  Tags for all components ü  Internal Links ü  On & Off Page optimization

ü  250 ext. for 3rd party components

ü  100% modular structure

Related Keywords

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PPC | Google AdWord Web

Low Cost PPC Campaign

ü  Relevant Critical Keywords can be bought

ü  Auto optimizer option available with AdWord agency

ü  Low Bidding Rate guaranteed

ü  Unmatched Visibility ü  High precision Search

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MicroSite Blogs Forums

Social Platforms

High SEO Value

Product & Company Promotion Community Building & CRM

Traffic on Main Website

Social

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Facebook

Journey of the brand with key milestones

KQ Club App Integration with the page

Social Media Integration

Tips Ticker on Facebook

Product Showcase

Social

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Key Engagement Ideas ü  Recipes received on website will be shared on Facebook page as well with the name of

person who has submitted ü  Health, Beauty & Cooking Tips in the form of Picture to be shared everyday. ü  Nostalgia triggering Images & Moments ü  Gift A Recipe : Where the whole recipe will be packed in miniature packs in the measured

quantity and will be packed in a box ü  Food Trolls ü  ‘Zara sa Catch moments’ Crowdsourced by the community ü  Contests Like Kitchen Queen can be run on Facebook & can be integrated with the

website as well ü  Fashion & Smart Homemaking Tips ü  Content from other Social Media Platforms can be replicated

Social

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Parallel Facebook Page on Sprinkler Social

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Key Features ü  Page will not be named after the Product and will be a Named like ‘Smart Women, Smart

Choices’ or ‘Dine in Style’ ü  Page will be made in order to build a community who fall in the precise TG of Catch

Sprinklers ü  Page will largely talk about the smart cooking/dining/homemaking rather than the

product, product will be subtly promoted ü  Page will be integrated with an app to enhance awareness about the product ü  Page will have its own Distinct MICROSITE to support the campaign

Social

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App For Sprinkler Page

App Will seek Permission from the user to post on their behalf & will trigger a Viral effect for the page

Social

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Twitter

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Key Engagement Ideas

ü  Health, Beauty & Cooking Tips to be Shared with relevant Hashtags ü  Food One Liners & Quotes ü  Retweeting the influencers’ Tweets ü  URLs of Blogs & Various other components of website & actvities on other social media

platforms can be shared ü  Live Tweets during the key Television Shows about food & cooking ü  Conversations with Influencers with a Common Hashtag

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LinkedIn

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Kitchen Tips for Working Women

ü  Smart Cooking tips ü  Dedicated Blogs on Cooking for working women ü  Group on ‘Cooking made easy’ To form a community & Promote products ü  Links of One minute Recipes Video to be posted on LinkedIn ü  Webinar with Chef can be arranged every week for working women ü  Health & beauty tips for the busy lot ü  Microwave Based recipes can be shared

Social

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YouTube Social

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Video Based Content

ü  One Minute Recipe/Cooking Gigs ü  Interviews with Chef & Easy to make Dishes ü  A YouTube Episode can be shot FortNightly with the winner of Kitchen Queen Winner ü  Archived TVCs can be published ü  Journey of Catch in a Video ü  Motion Graphic Video to showcase product range of Catch ü  Video of Catch’s LTG technology to show USP of catch in the form of Video. ü  Video of Production Unit to show the Hygiene exercised in Grinding Spices

Social

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Pinterest Social

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Pinterest- Heaven for Women

ü  Various Boards Like Recipes, Products, Saviour, Dining in style, Cook easy etc can be created

ü  Pinning Pictures of Recipes, Ingredients, Products, Cookware, Tips etc. ü  Repinning the pins of influencers ü  Integration with facebook & website ü  Photo-Blogging

Social

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Google + Social

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Be Seen

ü  Regular Updates Replicated from other Social Media Networks ü  Influencers can be added in the Circles ü  Hangouts with the chef ü  Hangout with the winner of Kitchen queen Contest

Social

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Mobile- The Next Big Thing ü  Mobile Website to be created ü  Auto redirect to m.catchfoods.com ü  Will be Mobile & Tablet Friendly ü  Lightening Speed Loading of the website

Mobile

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Mobile App ü  App to carry all the functionalities as the main website ü  App will Have all the integrated social plugIns to enhance

social interaction ü  App will work as a platform to promote products ü  App can be updated according the the varying Digital

Strategy ü  App can be used to advertise new TVCs or Any other

Campaign

Mobile

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Mobile Banner Ads ü  Media Planning to be done for mobile Banner Ads ü  Motion Canvas Ads can be created ü  Women Centric Ads to be Targeted ü  Ads to redirect to M site of Catch ü  Easy to buy Mobile Media is the Future of Digital

Advertisement

Mobile

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Guerilla Marketing ü  Guerilla Marketing to help

Catch Stand unique in the crowd of Conventional Branding at Low cost

ü  Important to Announce Digital Media Entry

Outdoor

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Tweetathons in Kitty ü  Social Media integration can be

kicked start in the most unique way

ü  High Adrenaline marketing result in the most lasting Brand Recall

Outdoor

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Forums | Blogs | Q&A

ü  Participation in various relevant forums and seedings can boost the traffic both on website as well as microsite.

ü  Blogs can be instrumental in the making the campaign viral as blogs are accepted as the most preferred tool for content marketing.

ü  Planting Questions and answering at Yahoo answers and Wiki Answers is the fastest way to get noticed amongst the netizens

ü  Threads related to food & nutrition and healthy eating habits can be started and third party seeding can be done to facilitate conversation amongst members.

ü  Video Blogs by chefs can get viral easily

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How We Manage Your Campaign

Brand Audit Sentiment Analysis Develop Strategy

Edit or Revise Strategy (if needed) Seek Approval

Execute Strategy Monitor & Moderate Insight Reports & Feedback

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How it Works!

Step Two Step One Step Three Step Four Step Five

Get your Brand Scan and Sentiment

Analysis Done & Get a complete

report

Choose the right Package or get one designed exclusively for

you

Opt for a 15 days Pilot Project*

Kick start your Digital Media Marketing Campaign

Get Monthly insights on progress and Enjoy watching your Business

grow.

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Bird’s Eye View of Client’s Experience

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What Goes in Delivering a Campaign

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Preferred Tools in our Kit Analysis l Management l Monitoring

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Dedicated team of Content Writers, Social Media Strategists, Graphic Designer, Web Developers, Video Editors & Moderators to look after your campaign

24x7x365 monitoring to keep you stay Up & Live always

Amazingly Functional Ecosystem of Training & Client Servicing

Savings cost of Hiring & Training, Outsource at 10% price

Detailed Monthly insights & Reports on Progress

Use of Ultra Sophisticated Web tools to manage Online Reputation & Digital Campaigns

Save Time for your core business & leave your CRM on us!

Dedicated personalised Client support & coordination.

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Somesh Jagga Business Head- Client Servicing & Training +91 99110 32000 l [email protected]

Buzzooka InfoMedia Private Limited #402 Jackson Crown Heights Crowne Plaza Rohini Delhi-85

[email protected] | www.buzzooka.in