NEW MOBILITY: The Whole Enchilada

Susan Zielinski, Managing Director, SMART.

October 6, 2015. Ecomobility Dialogues 2015. Johannesburg South Africa

WAY-O Way-o! Way-o! Freeway is not the only way home! Way! Oo-way-way-oo-way-way-oo...way-o Freeway is not the only way home! Freeway goes like a crow flies - straight (Freeway is not the only way home!) Bike route twist like a mean rattlesnake (Freeway is not the only way home!) Come traffic planners now, look at all the choices (Freeway is not the only way home!)

THE WHOLE ENCHILADA

(not just cars; not just walking; also buses, bikes, trains, boats, seguays, trucks, planes … )

(not just moving people; also moving goods and even moving less)

(not just cities / governments; also business large and small, civil society & academe)

NEW MOBILITY / ECOMOBILITY CAN & DOES

PLAY A CATALYTIC ROLE:

… in transforming cities & economies

… in making them more resilient and humane and sustainable

… in bridging the mobility divide

… in driving a global industry transformation

(necessary for the above)

Catalyzing NEW MOBILITY

And the industry and enterprise that will supply it

CONNECTING THE DOTS (New Integration Models; IT & Big Data; Movers) MOVING MONEY (New Business & Financing Models; Economic

Opportunity & Employment) MOVING MINDS (New Narratives; New Policy Models; Marketing)

THE HOWS

Including in the absence of…

South Africa? And Johannesburg specifically?

ADVANCING IMPLEMENTATION OF NEW MOBILITY SYSTEMS GLOBALLY

COLLABORATION * TOOLS FOR IMPLEMENTATION * RESEARCH * EDUCATION & CAPACITY BUILDING

UNITED STATES Ann Arbor MI Dearborn MI Detroit MI Fort Bragg NC Greenville NC Mystic Connecticut Los Angeles CA Lansing MI Pasadena CA Portland OR Washington DC

EUROPE Muenster Germany Warsaw Poland

SOUTH AMERICA Ermelino Matarazzo Brazil Rio De Janeiro Brazil Sao Paulo Brazil AFRICA

Cape Town South Africa

ASIA Bangalore India Beijing China Changwon Korea Chennai India Cochin India Delhi India Manila Philippines

GLOBAL ECO-SYSTEM

SMART ADVISORS PETER ADRIAENS: U of M College of Engineering; Ross School of Business; SNRE

KOMAL ANAND DOSHI: U of M SMART

JAN-HENRICK ANDERSEN: U of M Penny W Stamps School of Art & Design

JOHN AUSTIN: Brookings; Michigan State Board of Education; Michigan Economic Center (at Prima Civitas Foundation)

KRISTA BADIANE: U of M SNRE

AVIK BASU: U of M SNRE

ALLEN BATTEAU: Department of Anthropology, Wayne State University

DAVID BERDISH: FORD Motor Company (Emerius)

DAVID BIERI: U of M Taubman College of Architecture & Urban Planning

LAWRENCE BURNS: U of M College of Engineering

JOHN CALLEWAERT: U of M Graham Environment Sustainability Institute

DAVID CHOCK: UMTRI

SCOTT CAMPBELL: Taubman College of Architecture & Urban Planning

PRIYA DASGUPTA: Emergent Institute

JOHN DICICCO: U of M SNRE; Michigan Memorial Phoenix Energy Institute

PAUL FANCHER: UMTRI

DAVID FEATHERMAN: U of M LS&A; ISR

ELISABETH GERBER; U of M Gerald Ford School of Public Policy

THOMAS GLADWIN: U of M Ross School of Business; SNRE

RICHARD GONZALEZ: U of M Center for Human Growth and Development; ISR

JOSEPH GRENGS: U of M Taubman College of Architecture & Urban Planning

RAJIV GUPTA: General Motors (Emeritus)

KIM HAYES: FORD Motor Company

DAVID HUNG: U of M / SJTU Joint Instuitute

DOUGLAS KELBAUGH: U of M Taubman College of Architecture & Urban Planning, University of Michigan

SMART ADVISORS Cont’d… JAROD KELLY: U of M SNRE

ANIELA KUZON: NextEnergy Center

CHRISTOPHER LEINBERGER: Brookings; U of M Ross School of Business

JONATHAN LEVINE: U of M Taubman College of Architecture and Urban Planning

BOB MARANS: U of M Taubman College of Architecture and Urban Planning; ISR

DAN MCTAVISH: U of M Taubman College of Architecture & Urban Planning

NIGEL MELVILLE: U of M Ross School of Business

JUN NI: U of M Wu Manufacturing Research Center; UM-SJTU

PANOS PAPALAMBROS: U of M CoE; Taubman;; Penny W Stamps School of Art & Design

UMESH PATEL: U of M Business Engagement Center

MOHAMMAD POORSARTEP: Connected Transportation Initiative, Texas A&M Transportation Institute

IRV SALMEEN: U of M Center for Complex Systems; LS & A; Ford School of Public Policy

KRISTIN SHONDORF: Chrysler

VOLKER SICK: U of M CoE; OVPR

CARL SIMON: U o fM Center for the Study of Complex Systems (CSCS)

STEVEN SKERLOS: U of M CoE

PETER SWEATMAN: UMTRI; MTC

TRACY SWINBURN: U of M School of Public Health

GEOFFREY THUN: U of M Taubman College of Architecture and Urban Planning

STEVE UNDERWOOD: U of M Dearborn Connected Vehicle Proving Center (CVPC),

BRUNO VANZIELEGHEM: U of M Operations, Vice President for Research

KATHY VELIKOV: U of M Taubman College of Architecture & Urban Planning

DARYL WEINERT: Research-Sponsored Projects, University of Michigan

QIANYAN XIE: FORD Motor Company

MOIRA ZELLNER: UIC at Chicago Urban Planning and Policy Program

SUSAN ZIELINSKI: U of M SMART

SUPPORTING SPONSORS & PARTNERS

FORD MOTOR COMPANY

Rockefeller Foundation

Alcoa Foundation

National Science Foundation

Mobile Lives Forum

Mott Foundation

FIA Foundation

Barr Foundation

Federal Highway Administration

Federal Transit Administration

Transportation Research Board

US Environmental Protection Agency

U.S. Department of Education

US Military

OECD ITF

Brazil Confederation of Municipalities

Cisco Systems

IBM

Center for South Asian Studies

CEO’s for Cities

City Connect Chennai

CPPR Cochin

Confederation of Indian Industry

Etc…

Click at bottom of screen for veolia video (if compatilble), or go to https://www.youtube.com/watch?v=8eFjxlcbO1w

MONOCULTURE

MONOCULTURE

.

Peter Newman

MULTI-MODAL

In ecological terms, it should come as no revelation that as cities grow and become more complex and diverse, they begin to create more efficiencies. Ecosystems grow from simple systems with a few pioneering species to more mature ecosystems with diversity and interconnection. Thus, after a fire or flood, or some other disturbance, a cleared piece of land will begin developing the structure of its ecosystem with an emphasis on rapid simple growth. After a period it becomes more diverse and more efficient as it establishes a more complex network of interactions. Peter Newman. TRANSPORTATION IS FLAT: MORE OPTIONS, MORE CONNECTED, WHOLE SYSTEMS

Peter Newman

EVOLUTION - DIVERSIFICATION:

FROM MASSIVE MACHINE TO NIMBLE NETWORK

DRIVERS / CHALLENGES to address

Hipster Clothing

MILLENNIALS & SHARED ECONOMY, & SOCIAL NETWORKS

RECITATISTIC In a survey of a hundred and five town centres worldwide Where auto traffic has been restricted The Organization for Economic Cooperation and Development Found that retail sales Rose in half the cities, And fell in only two So there!

TRANSFORMING THE ECONOMY REGIONAL COMPETITIVENESS / PRODUCTIVITY SAVES MONEY (OPTIMIZATION) CREATES JOBS A WHOLE NEW MOBILITY INDUSTRY Multi-trillion $ global market / industry cluster

INDUSTRY MOBILIZATION Ford Motor Ashok Leyland Cisco Systems Michelin IBM Intel Infosys Mapunity Microsoft Qualcom Siemens Velankani Veolia etc

ENTERPRISE & TECH TRANSFER

SMART MobiPrize

ENTREPRNEURSHIP & ENTERPRISE Meeting customized local needs. Replicating and scaling globally. Catalyzing investment, building capacity.

BIG BUSINESS is transforming supply to meet emerging global market needs & opportunities.

MULTI-TRILLION $ INDUSTRY

Industry Cluster: Automotive; Transit; Energy; Real Estate; IT; Logistics; Planning & Arhitecture; Telematics; Retail; Tourism; etc…

NEW MOBILITY INDUSTRY CLUSTER DEVELOPMENT Scotland Sao Paulo Paris Bordeaux Lyon Delhi etc

HOWS

ADVANTAGE OF NOW: WE DON’T KNOW

WHAT WE DON’T KNOW

- Does it make us be smarter?

- Does it make us get more robust?

- Does it inspire us to work with others?

FINITE & INFINITE GAMES

There are at least two kinds of games. One could be called finite, the other infinite. A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play” (James Carse) New Mobility seeks to continue the play and evolve ongoing.

A Resilient System Seeks to Continue the Play…

TOOLS FOR ACTION

SMART System Accelerator (Public Private Innovation)

+ Design Prototypes + Accessibility Measures

Mobi Enterprise Platform

Industry Analysis Tools & Economic Mapping

New Decision Models / Narratives (Moving Minds)

Other?

CONNECTING THE DOTS

SMART SYSTEM ACCELERATOR

For Key Regional Stakeholders

(PUBLIC-PRIVATE INNOVATION)

TECHNOLOGY Fare Payment / Parking

Wayfinding Traffic Management Congestion Pricing

Mesh Network / Cloud Border Crossing / Security Connectivity / Automation

Etc.

SERVICE Car Share / Car Pool/ Peer to Peer

Lyft / Uber Home Delivery

Senior Chauffeur Auto Rickshaw Taxi / Pedicab

Etc

PRODUCT / MODE Car / Bus / Train

Plane / Boat Bike / Trike

Shoes / Skates / Skateboards Etc

DESIGN / INFRASTRUCTURE Urban Design

Product Design Real Estate

Roads Network Design

Etc.

USER

THE FOUR SOLITUDES

USER

Transportation Meetings

Attendees: Usual Suspects

0:00 1:40 1:50

2:00

Agenda: What Is Not Working

Solutions Laundry List

Quick attempts at prioritization

Adjourn

A heart? A lung? Pituitary gland?

THE HOW – SMART METHODOLOGY

FOUR STEPS TO SMART SYSTEMS

1. CONVENING – The Crucial & Often Under-Rated First Step (not just the usual suspects – public private innovation) 2. MAPPING – Engaging & Tangible Catalyst for Transformation 3. PILOTING & ROLL-OUT – Hologram for Adapting, Scaling & Application

4. MOVING MINDS – A new language, a new narrative

5. (Bonus) SMART NETWORK for shared learning & action

CONVENING

Beijing Region

MAPPING & IMPLEMENTING

Beijing China

Lansing Michigan

Detroit Region

Ann Arbor, Michigan

METRO MANILA

RIO

DE

JANEIRO

Linking train, metro, bus, ferry, auto, parking, 2 wheelers Linked to commercial, entertainment, tourism, lifestyle 70% of people need not enter city (larger hubs gateways to grid of smaller connect points)

Transform economy & lifestyle Sustainable – supported by real estate elements

COCHIN, INDIA (quiet leapfrog)

WASHINGTON, D.C.

CHENNAI, INDIA

Linking design, value capture, cycles, auto

rickshaws, pedestrians, local business & new

technologies (e.g. Mapunity, Cisco, Ashok,

through CII)

DESIGN PROTOTYPES (Thun, Velikov, Zielinski, McTavish)

DESIGN PROTOTYPES

DESIGN PROTOTYPES

DESIGN PROTOTYPES

ACCESSIBILITY MEASURES

ACCESSIBILITY MEASURES Levine, Grengs

MOVING MONEY /

MOVING THE ECONOMY

Resolution Knowing that you want to sell the items Those with which you bravely stock your store, We can ride past slowly, looking in your windows. Stopping frequently to purchase goods galore Knowing that we have few parking problems, You will find us pleasant and polite We don't have to hurry home to beat the rush hour, We can shop all day and night Knowing that you run a movie theatre where full houses make financial sense. We are cycling patrons who can pay the price. We're not restricted by a car's immense expense Knowing that you're all concerned with custom In your restaurant or in your bar, Bikers selflessly work up an appetite. Which we wouldn't if we sat in a car Knowing that you will go out of business, if Toronto is a stinking hole! Cyclists pave the way toward a healthy city So it seems that we ail share a common goal Knowing that we have an active lifestyle, Which increases our longevity. You can bank on many years of steadfast custom To ensure prosperity Knowing that we travelled here on two wheels Doesn't mean that we are sad and poor You may find that those you call your finest customers Lock bicycles outside your door (Music by Hanns Eisler. Lyrics by Alison Field and Greg Furlong. Arrangement by Greg Furlong)

MOBI PRIZE & PLATFORM

www.mobi-platform.com

WhereIsMyTransport, South Africa

MellowCabs, South Africa

GoMetro, South Africa

FlyWheel Custom Chariots, South Africa

Cape Town Bicycle Map, South Africa

Camissa Bicycles, South Africa

Bicycle Empowerment Network, South Africa

National Cycling Academy, South Africa

UpCycles, South Africa

A Way To Be, South Africa

Thula Lula, South Africa

The Green Cab, South Africa

Hangzhou Omnipay, China W i n n e r

Caronettas, Brazil W i n n e r

Roadify, USA

MISTER Guideways, New Zealand, Poland

Getaround Car Share, USA

Tuk Tuk Factory Electric Shuttles, Netherlands

Eco-Cabs Dial-a-Rickshaw, India

Jayride Spare Capacity, Australia

Zambikes, Zambia W i n n e r

Flocksourcing Buses, Bangladesh

Avego Ride Sharing Technology, Ireland

Martino Design Shuttle, Italy

Ride Amigos Commute Optimization, USA

Rising Pheasant Farms Urban Farming & Sustainable Delivery, USA

Cabcorner Taxi Platform, USA

Relay Rides Peer to Peer, USA

City Ryde Zagster, USA

Ideophone Apps, India

Via Cycle Networks, USA

Greenride Mobility Management, USA

Bamboosero Bike Tourism & Logistics, USA

Raspberry Express Pooling Places, New Zealand

G-Auto, India

Veracruz en Bicicleta Bicycle School, Mexico

E2 Community Taxi, USA

Transparent Chennai Digital Mapping, India

Hangload Paniers, Germany

Weeels Transportation Software, USA

The Mobi Platform

NEW MOBILITY INDUSTRY ANALYSIS

Value system simulations of emerging industry ecosystems to identify new opportunities for legacy industry players.

Value Chain Analysis

Emerging Ecosystem

Industry Code Mapping

INDUSTRY CLUSTER ANALYSIS

This work is about:

• better understanding the emergence of the urban mobility industry cluster

• building an industry analysis framework to predict its evolution for both enterprises and regions.

• testing the framework in assessing how players in the traditional industry segments can benefit from New Mobility industry emergence both in the developed and developing world.

• understanding the urban mobility trends and the role that new/old players will play in the urban mobility industry -- vital for today’s automotive industry.

• analyzing the emerging industry around urbanization and related unmet needs and new revenue opportunities

CATALYZING ORIGINAL RESEARCH: INDUSTRY CLUSTER ANALYSIS

ECONOMIC MAPPING

MAPPING MOBILITY

• Developing a data-driven mapping platform for assessing and visualizing local and regional emerging industry cluster development opportunities as well as economic development, employment, and entrepreneurship, related to New Mobility.

• Southeast Michigan is the initial study area, with an aim to develop methods that are scalable and transferrable to other global regions.

• Activity is assembled through a GIS-based toolset to

produce dynamic visualization and geospatializations. • Designed to illuminate existing material and economic

flows between related sector agents as a means to understand the emerging sector, and to identify gaps and opportunities within its networks.

CATALYZING ORIGINAL RESEARCH: MAPPING MOBILITY

• Little data-driven work has been undertaken to support an understanding and advancement of business, economic development, and employment opportunities related to the shifting global New Mobility industry cluster context.

• A need for tools to assist in the apprehension of emerging sector networks at a regional scale has been identified by a range of industry leaders.

• This work visualizes and analyses: 1) geographically-based clustering 2) traded relationships 3) non-traded relationships.

CATALYZGING ORIGINAL RESEARCH: MAPPING MOBILITY

CATALYZGING ORIGINAL RESEARCH: MAPPING MOBILITY

CATALYZING ORIGINAL RESEARCH: MAPPING MOBILITY

CATALYZING ORIGINAL RESEARCH: MAPPING MOBILITY

CATALYZING ORIGINAL RESEARCH: MAPPING MOBILITY

CATALYZING ORIGINAL RESEARCH: MAPPING MOBILITY

MOVING MINDS

DECISION MODELS Gonzalez, Chock, Zielinski

From Decisions Between to Decisions Among understanding consumer decisions and behavior related to a range of New Mobility products and services in the emerging global New Mobility market, and point to specific areas of opportunity for product, service, and design innovation

NEW POLICY MODELS

New Roles for Public Sector

Wider Set of Policy Actors

Frameworks & Architectures as well as Rules & Regs

NEW LANGUAGE

“close” roads “side” walks

“alternative” transport Etc..

NEW NARRATIVES (last but not least)

MOVING MINDS: PREDICTION OR CREATION?

MOVING MINDS CUE GIVERS

TWO WHEEL TANGO Those clingy black shorts they wear The tanned and bony knees they bare The helmets, leather gloves and pumps The fanny packs upon their rumps Oh I like, I like, I like a man on a bike Even in a navy 3-piece suit. With a briefcase on the carrier to boot, A silver clip encircling the shin Mmmm to neatly tuck the pant leg in Oh she likes, she likes, she likes Gentlemen on bikes Something 'bout a man on a bicycle, That's both naughty, yet nicycle The friendly His, the muscled thighs, Oh 1 melt just like an icicle Around a man on a bicycle Oh when it comes to the art of seduction, By now you must have made the deduction That a fellow in a car doesn't get very far with me Proving once again that less is more, I say 2 wheels are much hotter than 4! And a 5-speed or a 10-speed gives me all the speed I really need To drive me to ecstasy! What a thrilling non-polluting sight, We're pedalling with all our might Crouched like panthers over handle bars Trying not to be rundown by cars I just know they must be special guys I confess they make me fantasize Keep your movie stars for what they're worth Give me a man who wants to save the earth Oh he likes, he likes, he likes gentlemen on bikes (Music, Lyrics & Solo vocal Marie-Lynn Hammond, Male solo Alan Yoshioha Arrangement Greg Furlong)