catalyst

n. a substance that causes or accelerates a chemical reaction

company business/service?

focused trend reports inspiration & analysis

accomplishing?

provides young professionals & students an accessible source of future trend information while creating an interactive community

focus?

apparel color materials & textiles season inspirations

company strengths no subscription fee inclusive to all interested access to the latest trends simple & clean layout (user-friendly) visually stimulating concise new designers exposed network for those in design industry

weaknesses new/not established name in industry solely provides trend information

both individual/small business based

company [usp]

benefit access to latest/future trends inclusive to all interested

unique simple & clean layout (user-friendly) visually stimulating concise

Compelling high-quality, relevant information with no subscription fee new designers exposed network for those in design industry

customer

individuals, men & women {not large retailers/design houses}:

wanting to interact and promote their work, store, brand not established/new in their industry design students bloggers young professionals {either newly graduated/starting in industry}

customer

market [share]

free/low quality sites high cost/high quality sites & services

market [growth]

“Forecasting is becoming big business, blending editorial with technology tools. However, the battle lines have been drawn and the winner will be the forecasting service who can keep innovating and keep up with technology developments, providing indispensable tools and information for their clients.” – Emma Barnett, The Telegraph

current economic conditions don’t allow for flexible budgets.

?

competitors style sight wwd wgsn trendstop fashiontrendsetter peclers paris  

low cost high cost

large client focused

individually focused

✪  

we work with… pantone new designers/business owners wanting to promote their work/products photographers small businesses/boutiques designer brands

competitors work with… wgsn [lectra fashion solutions; mercedes benz fashion week] trendstop [pantone; conde naste; trendhunter.com; fashion’s finest]

# of creative consumers continued to grow after economic downfall & continues to grow today.

collaborators

context

[demographic] men & women ages 18-30

occupation: creative industry

[psychographic] interests: interior design; product design; fashion

vals: innovators and experiencers; leaders in new ideas in technology; active consumers; like to spend

money on fashion and entertainment; highly innovative; enjoy niche products; self expressive

[market] segmentation

[the young professional] “I’m looking for a noncommittal source of trend forecasting to improve my growing

business/expand my current design knowledge.”

[the creatively-focused student] “I’m looking for an easily accessible source of trend forecasting that is user-friendly

and visually stimulating for my design needs.”

[both are looking for] A source of networking to expose

themselves; a communal conversation providing feedback & commentary

what other segments did we consider?

trend forecasting site focused on fashion {only} larger clientele willing to pay fee

why not?

larger clientele segment is highly saturated fashion {only} limits market size & growth opportunities cost would exclude part of the market

[market] segmentation

catalyst

why choose us?

high-quality information for no cost

simplicity is accompanied by strong visual components to provide credible, quality service

provides community for passion-filled creatives    

&

we are the catalyst of inspiration