Catalogue what 2013
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Transcript of Catalogue what 2013
catalogue
MA book arts 2013
catalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversations
some questions
do you need a catalogue?
if yes - why?
reasonspublicityinformationcelebration token of remembrance referenceart
what do you want it to do?
purpose/functionmoneyfameinformpromotegenerate interest advertise event
who is your/it's audience?
audienceartistsdesignersthe publiccollectorspublic collectionsfriends and relativesthe college mailing list
content
reproductions or
actual work
mass production v
limited edition
what will it include?
images examples of work
makers/artistsstudio/process other
textsstatementsessaysthanks
contact details address e mail phoneweb sitesblogtwitter
otherlogosadvertising
A3, A4, A5 etcA4 folded etc etc etc scrollbroadsheetpostcardsnewspaperdisc
format
can it do more than one job?
posterinviteadvertinterventionmultifunctional useful object -
book/shirtbook/shelf
alternatives
web sitebillboardradiotelevisionmagazine advertising sandwich board publicity stunt
budget
How much do you want to spend?
How will you generate the income?
How much will you sell it for?
some deadlines
initial designs design agreed negotiating a printer copy generating content - photographsfinal artwork signing off artwork - head of college
printing collating building a mailing list publishing/posting selling and distribution collecting and redistribution of
income from sales
build a team – not a one person job
devolve roles – appropriate skills
build deadlines – stick to them
intention
reasoning
form/contenttimescale
budget
production
distribution