Catalogs After Dark with Matt Fey

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CATALOGS AFTER DARK SEDUCE CUSTOMERS WITH THE SEXY ART OF WORDS AND PICTURES

Transcript of Catalogs After Dark with Matt Fey

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CATALOGS AFTER DARKSEDUCE CUSTOMERS WITH THE SEXY ART OF WORDS AND PICTURES

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We do good work that works.

We have for 33+ years.

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WHO AM I?

Matt Fey, Catalog Sexpert

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WITH THAT SAID…

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S

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SE

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SEX

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10Sexual thoughts per day

67% think about sex a few times

per week

19Sexual thoughts per day

54% think about sex a few times

per day

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(that’s a lot of sex)

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SEX

SELLS!

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198315% of magazine ads

featured sexual

imagery

199320% of magazine ads

featured sexual

imagery

200327% of magazine ads

featured sexual

imagery

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And yes, even catalogs…

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SEE, SEX

SELLS…

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…or does it?

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Sex sells, when you’re selling

sex.

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According to a

University of Wisconsin

study, ads were viewed

10% LESS FAVORABLY

when using sex to sell

products that, well,

aren’t so sexy.

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S-E-X

IT’S NOT ABOUT SELLING

(really, it’s not)

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DESIRE

IT’S ABOUT CREATING

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Customers

want to

want you.

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LET’S GET IT ON

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What do you do if your catalog doesn’t have that spicy

SEX APPEAL?

?

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Uh, I’ll

call you.

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Let’s just be

friends.

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Sorry, I’m

seeing someone.

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Not if you were

the last catalog

on earth.

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4 SECRETS

TO SEDUCING

CUSTOMERS

AND CREATING

DESIRE

FOUR

PLAY

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HARDCORE PHOTOGRAPHY

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10%of what they hear

20%of what they read

80%of what they see

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DRAMATICINTIMATETACTILEDETAIL

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LET’S GET

PHY-

SICAL(PHY-SICAL)

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“ENGAGING GIZMOS”

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$0.05additional spend per catalog

1.8x - 2.2xlift in performance

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SENSUALHEALING

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SCENTS SENSE

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Video content increases

recognition and

conversion by up to

85% (Note: no video content

is included in this

presentation because it

was deemed too sexy.)

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DIRTY TALK

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(inappropriate double entendre here)

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4 SECRETS

Hardcore Photography

Let’s Get Physical

Sensual Healing

Dirty Talk

FOUR

PLAY

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DESIRE

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DESIRE

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1 SEXY

⍯SEX

2 TEST

YOUR

LIMITS

3 FIND

YOUR

SEX APPEAL

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SO…

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WAS IT GOOD FOR

YOU?

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THANK YOUEmail [email protected]