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Transcript of Catalogo Total
Lubricants
Total’s operations cover
every phase of the
oil industry, including
crude oil and natural
gas exploration and
production, downstream
gas, transport, refining
and marketing of
petroleum products and
international crude oil
and petroleum product
trading. Total is also
a major player in the
chemical industry.
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More informations: www.lubrifiants.total.comwww.lubrifiants.elf.com
TOTAL LUBRIFIANTSImmeuble le Diamant16, rue de la République92922 Paris La Défense CedexTél. 01 41 35 40 00
Upstream
EXPLORATION, PRODUCTION, LIQUEFIED NATURAL GAS, DOWNSTREAM GAS, ELECTRICITY, COAL AND OTHER ENERGIES
The North Sea, Africa and the Middle East are Total’s three main production areas and it is also present in the Americas and Southeast Asia.
The Group is one of the biggest players in the gas market, thanks to its strong position in the liquefied natural gas (LNG) sector and the development of its activities in Europe, the Middle East and Latin America in gas distribution and electricity generated by gas combined cycle power plants and renewable energies.
DownstreamREFINING, MARKETING, TRADING AND SHIPPING
Total owns shares in 28 refineries (including 13 operated directly). Its retail network, mainly based in Europe and Africa, distributes two well-known brands of fuel. As Europe’s leading refining and marketing company, the Group has one of the most competitive integrated infrastructures, well adapted to new European standards for product specifications. Outside Europe, priority is given to growth markets
— the Mediterranean basin, Asia and Africa (where it is the continent’s leading retailer), — and specialty products: LPG, aviation fuels, marine, lubricants, special fluids, bitumen and heavy fuel oils.
ChemicalsPETROCHEMICALS, FERTILIZERS, SPECIALTIES, ELASTOMER PROCESSING AND ARKEMA
The Total Chemicals Division ranks among the European and world leaders in each of its markets and the petrochemical units benefit from their integration with the Group’s refining activities.
Arkema, which will eventually become independent, consolidates vinyl products, industrial chemicals and high performance products.
Mainly located in Europe and the United States, the Chemicals Division is a choice partner in a wide range of industries; from automobiles and transport, to packaging, construction and civil engineering, sports and leisure, hygiene and health, water, paper, electronics, agriculture, etc.
A world class oiland gas operator
In Exploration-Production, Total is the 4th largest oil and gas producer, ranking no 1 in Africa and 2nd in the Middle East.
Oil and gas production:2.54 million barrels of crude oil equivalent/day.
Reserves:11.40 billion barrels of crude oil equivalent/day.
Investments:€ 5.3 billion.
The Upstream Division employs 14.017 staff.
In Refining-Marketing, Total is 1st in Europe and 2nd in Africa.
Refining capacity:2.7 million barrels/day.
Retail network:15.839 service stations under the TOTAL and ELF brands.
Product sales (including Trading and the Group’s net share in CEPSA – 45.3%):3.7 million barrels/day.
Investments:€ 1.2 billion.
The Downstream Division employs 34.410 staff.
In Chemicals, Total is one of the largest integrated producers in the world.
Investments:€ 1.1 billion.
Total has 61.212 employees in its Chemicals Division (in its consolidated perimeter).
Figures as of 31.12.2003.
ii
Summary
A world class oiland gas operator
Lubricantsa complex and multi-faceted activity
Researchthe driving force of innovation
Base oilsa global view for maximum optimization
Production and logisticsgeared to market needs
Health, quality, safety, environment and sustainable development
commitments and actions
A pivotal playerin the global market
Automobiles and motorcyclesmeeting new challenges everyday
Heavy duties marketssolutions for everyone
Lubricants and specialties for industry a dedicated organization for each market
Motor sportsa competitive and technological challenge
Marine lubricantsa worldwide supply network
People, values
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ADAPTING TO THE MARKET
The existence of so many product formulations reflects the diversity of the global market for mechanical and industrial equipment. The types of need that characterize the Indian market, for example, are quite different from those in America and Europe. In a country that is virtually a continent unto itself,
the latest technologies exist alongside the most ancient, creating the need for a very broad range of product qualities and techniques. Dozens of different
types of packaging are used, reflecting local practices, types of applications and quantities used. For example, grease used to lubricate a machine bearing cannot be marketed in the same way as an engine lubricant or one for container barges, which are delivered in bulk by road tanker.
Lubricants
2
Many people view
lubricants as products
to be purchased from
a garage or service
station and added
to the engine from
time to time – the less
frequently the better.
However, beneath the
packaging, lubricants
are a skillful blend
of base oils and
additives chosen
to provide specific
properties and
performances.
Lubricants are a highly complex specialization that involve a wide range of technical applications, capable of satisfying the most exacting requirements, and need an extensive array of production facilities. What is more, all this is done in a market teeming with dozens of major actors, where products must conform to increasingly severe specifications in a context where global growth has come to a halt.
The lubricants market is governed by technical specifications and certification procedures grouped in a body of international regulations. What is more, engine manufacturers for all types of vehicle formulate their own technical requirements and certification tests, the most recent of which are always more stringent than those they replace.
DIVERSIFIED APPLICATIONS
One of the most striking features of the lubricants segment is the remarkably diverse range of applications for which the products are used. Although lubricants for engines, transmissions and gears initially come to mind, oils also exist for heat treatment, thermal insulation, metalworking, turbines, mold release, textile applications and also in processes used in the composition of other industrial, medical and cosmetic products. Furthermore, Total can supply greases for every application in Europe and the rest of the world, and has over a thousand industrial formulations.
a complex and multi-faceted activity
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Research
DEDICATED RESEARCH FACILITIES
The Lubricants R&D teams are based at two main research centers. The Solaize Research Center in southeast France is one of Europe’s foremost lubricant research facilities and develops product formulations for testing on engine test benches. The Gonfreville Research Center focuses on processes and develops pilot units to test new processes. Other products are developed in laboratories in Germany, Asia and the United States in order to provide the best response for customers in their respective local markets.
SPECIALIST EXPERTISE
The research teams bring together chemists, tribologists and mechanical engineers equipped with computer controlled test benches. These test benches can reproduce the severest operating conditions in order to optimize product performance. Total and Elf lubricants are tested in conformity with international and OEM specifications before final testing in vehicle fleets.
STRENGTHENING ENVIRONMENTAL PERFORMANCE
From the outset of every research project, the R&D teams incorporate environmental parameters resulting from product use, such as toxicity hazards related to end of life cycles (biodegradability, recycling and disposal).
A DIRECT IMPACT ON PRODUCTS
Total Lubricants’ R&D activities have allowed it to launch a large number of innovative products on the market, such as recently with its range of fuel-economy lubricants. These products, such as the 5W30 grade engine oil for passenger vehicles and Fuel Economy for truck drive trains (a family of products for engines, transmissions and axles), significantly contribute
towards reducing fuel consumption and limiting the environmental impact of vehicle use. Product testing (the measurement of fuel consumption and emissions)
was performed by UTAC, an independent body, in accordance with test protocols defined by European legislation. Product innovations resulting from these ongoing research programs have also benefited other sectors such as aviation, shipping, agriculture (multifunctional oils), fishing, industry, metalworking and food processing.
It takes a dynamic
and sustained
Research and
Development (R&D)
policy to produce
lubricants that offer
both high performance
to the user while
respecting the
environment.
Convincing customers,
especially those in
industry, requires that
products be tested to
prove their efficiency.
Test specifications are
therefore formulated
jointly, with the tests
being carried out both
at the customer’s
facilities and at the
Group’s own
research centers.
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the driving force of innovation
5
PERMANENT DIALOG WITH OUTSIDE PARTNERS
Total Lubricants has set up research partnerships with vehicle manufacturers, industrial vehicle constructors and equipment manufacturers. Such agreements are protected by confidentiality clauses and also cover motor sports.
A STRATEGIC POSITION
Total has enough capacity to produce all the base oils required by its markets.
Every year Gonfreville Refinery, near Le Havre, yields more than 500,000 tons to which must be
added another 120,000 tons from Dunkirk Refinery, in which Total has a 40% stake. This geographically strategic position permits supplying the main blending and packaging plants in France and northwestern Europe.
What is more, the port of Le Havre is also a major shipping hub, supplying blending plants in other regions of the world.
In addition to these production facilities under direct management are those managed by subsidiaries located in south Europe and Africa that can be easily supplied by ship.
A WORLDWIDE SUPPLY CHAIN
Procurements for the Group’s European blending plants are managed on a world scale by international teams. This global vision of resources is essential to ensure economic optimization and the quality of finished products marketed around the world.
Base oilsa global view for maximum optimization
PROCESS AND PRODUCTION EXPERTISE
Base oils are manufactured in lube oil plants which are small scale versions of a conventional crude oil refinery consisting of different process units, i.e. distillation, deasphalting, dearomatization, dewaxing and hydrogenation. Feedstock, which undergoes strict quality control procedures, is produced either by the basic refining process of atmospheric distillation, or by hydrocracking, which yields the so-called hydrocracked base oils needed to formulate the most advanced lubricants. The Group’s base oil production activities have been awarded ISO 9001 certification, as have all Total’s lubricant operations.
Refining base oils
requires dedicated
and costly
infrastructures.
Total is one of the few
oil companies to have
sufficient capacity to
produce the entire
range of base oils
capable of satisfying
the needs
of all its customers in
more than
50 countries.
Its expertise in
processing throughout
the production line
guarantees products
of optimal quality.
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LOGISTICS: ENSURING QUALITY AND KEEPING TO LEAD-TIMES
Logistics is an essential link in the supply chain since it comes into direct contact with the customers. The priorities of working within lead-times and ensuring product quality are the same, whether deliveries entail bulk or packaged shipments, ranging from a single box to a full tanker truck. This activity is carried out by specialized players (storage and transport) whose performance is monitored by high precision piloting indicators.
Lastly, Total has a team of experts at hand to construct and upgrade its industrial facilities. They assist the production units in the areas of safety, operations and designs related to optimizing and rationalizing the entire supply chain (purchasing, production, storage and delivery).
Production and logisticsgeared to market needs
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The lubricant
production (blending)
and packaging plants
are supplied with base
oils from refineries
and additives. The
lubricants contain
from 75% to 90% of
base oils blended
with additives and
are marketed around
the world under the
Group’s brands,
namely Total and Elf.
AN INTERNATIONAL SUPPLY CHAIN
The supply chain covers every step of the process, from the procurement of specific raw materials (base oils, additives, packaging), the production of lubricants at dedicated sites, storage in bulk and packages to final delivery to the end customer.The entire operation of this chain is dedicated to satisfying the customer’s needs in terms of product, packaging and logistics. The chain’s smooth operation also depends on acceptable economic conditions, hence the constant need for optimization and rationalization.
All the players in the chain share the same concern for safety, whether related to the choice of raw materials, the operation of the Group’s plants or the choice of subcontractors. Ensuring environmental protection and quality are also requirements for supply chain management and all the sites are currently being awarded international certification (ISO 9001 for quality and ISO 14001 for the environment).
PRODUCTION: TWO MAJOR SITES…
In Europe Total has 2 major production sites at Rouen in France and at Ertvelde in Belgium. They produce more than 150,000 tons of lubricants per year and rank among the biggest European sites. Production is piloted via the latest technology while workflow management ensures efficient and economic operation.
Fully aware of its customers’ needs, Total has national production sites in Europe, the Middle East, Asia and America. They all share the same requirements for quality and performance and are dedicated to meeting the specific needs of each market.
… AND DEDICATED SITES
Total also operates sites specialized in producing specialty lubricants and associated products that require specific installations and know-how. Mention can be made of greases, of which Total is one of the largest European
producers, antifreezes and cooling fluids,
metalworking oils, food quality products
and dedicated products for the textile industry.
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towards collecting and recycling used oils and its action in recovering soiled packaging is ample proof of its commitment to sustainable development.
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All the Group’s
production facilities
have been certified
ISO 9000 while
safety (ISRS) and
environment
(ISO 14001 standard)
programs are being
extended to all
the plants.
Health, quality, safety, environment and sustainable development
commitments and actions
SUSTAINABLE DEVELOPMENT
Total Lubricants participates in reducing pollutant gas emissions (with the Rubia Gas range specially adapted to gas engines) and fuel consumption (with the Fuel Economy range). The new Total City Line range, designed for urban transport fleets equipped with particle filters, guarantees respect for the latest environmental standards.Total Lubrificants has also developed a range of biodegradable oils (Total Chainbio in forestry and Total Neptuna for fishing and shipping).In addition, Total Lubricants undertakes not to use, manufacture or sell toxic or very inflammable products and works to reduce the sale of formulae toxic for the environment.Lastly, Total Lubricants contributes
Total Lubricants aims to extend this environmental policy to all its lubricants plants, with Normanplast and Linden in 2005, and then RTO and the other North American sites before the end of 2006.
QUALITY
Being awarded its international ISO/TS 16949 certification (2002 version) — automobile constructor quality standard — in December 2003, made Total Lubricants the only Refining and Marketing entity to have won such recognition. Total Lubricants also saw the renewal of its ISO 9001 certification (2000 version) during the same audit in December 2003.
The supply of first-fill oils to PSA, Renault, Opel, Ford, General Motors, Toyota and Nissan has also led to the application of this certification to the blending facilities of USM/Rouen, Ertvelde (Belgium), Impérator (Baisieux), Normandy Refinery, Ferrybridge (United Kingdom) and its subsidiary in Brazil.
This ambition to constantly improve our capacity for satisfying all our customers’ needs received even greater impetus at the beginning of 2004, with the launching of the Management by Permanent Progress (MPP) program.
SAFETY
Total Lubricants has made an active commitment to the safety of its blending operations by setting up the International Safety Rating System (ISRS) and its North
American equivalent (OSHA). Normanplast, USM/Rouen, Ertvelde, Pétrole et Synthèse, Impérator and Beverwijk plants which are being audited, as of today, according to the ISRS quality standard, have obtained high levels of recognition (between 5 and 8). By the end of 2005, three other industrial sites (Pétronaphte, Schoten
and RTO) will have achieved the extension of the said system. Linden American site, audited according to the OSHA quality standard, has gained the ‘star’ level. The other lubricants sites are also taking the necessary steps to obtain a similar ISRS or OSHA recognition before the end of 2006.
Total Lubricants has also applied the Group Safety Directive related to car risks. In particular it prohibits mobile phone use while driving, and limits maximum daily driving time to 5 hours.
ENVIRONMENT
Respect of the individual, safety and the protection of ecosystems are core concerns for Total Lubricants.
Normandy Refinery, Pétronaphte, Beverwijk, Schoten, Ertvelde, Rouen, P&S, Imperator and Dubaï have already been certified to the international environmental standard ISO 14001.
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A pivotal player
Subsidiaries
Agents
GLOBAL GEOGRAPHIC COVERAGE
Total is the fifth largest player in the world lubricants market. Leader in France, the Group ranks 2nd in Africa and 4th in Europe. It supplies 16% of the European automobile market, 10% of the world marine lubricants market (ranking 5th) and is one of the foremost European refiners of base oils. Total also controls a significant market share of the industrial lubricants market.
Present around the
globe, Total tailors its
product distribution
to the configuration
of each local market.
This presence can
take the form of
subsidiaries, joint
ventures, local
partnerships and mass
distribution outlets.
in the global market
12 13
This global network ensures Total’s presence in every emerging market and service to global customers in industry, such as the automobile sector.
Total markets ‘landbased’ lubricants in 150 countries around the world. In more than 90 of these countries lubricants are sold by multi-product or dedicated local subsidiaries. In some cases, such as in Korea, these companies are joint-ventures managed with local partners. Total also sells lubricants in 60 countries via agents.
FOCUSING ON SERVICE
Total takes a proactive approach to developing new services on behalf of its car manufacturer customers. Having observed that drivers demand a more flexible supply of car maintenance, with fast service and package deals, the Group joined forces with car manufacturers to develop an oil change package and to outfit garages’ service bays. In line with the same strategy, Total now offers its own used car guarantee on top of that issued by the vehicle manufacturer.
Likewise, Total also advises dealership networks on how to optimize their oil change offering.
MOTO ELF: “MADE FOR WINNERS”
The MOTO Elf brand was created to emphasize the Group’s determination to position itself in the two-wheeled vehicle market.
Aware of the needs of motorcyclists with its offer of a full range of maintenance products and specialties, MOTO Elf is now recognized as a brand for experts and has been the official supplier of motorcycle oils for the Paris-Dakar rally since 2003.
Used for many functions, often under extreme conditions for thousands of
kilometers, MOTO Elf brand lubricants satisfy the specific requirements of motorcycles, from lubricating pistons running at 18,000 rpm, ensuring maximum power transmission through the clutch, and maximum mechanical efficiency at the rear wheel.
Endorsed by the most prestigious teams and riders, MOTO Elf lubricants are authentic high-tech products dedicated to fans of high speed and endurance racing.
Automobiles and motorcyclesmeeting new challenges everyday
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What can a lubricant
do for an engine?
Many things,
of course.
Not only do lubricants
protect engines from
wear, transmit power
and facilitate gear
shifting, they also
contribute to
fuel economy.
Total develops new
oils with ever-higher
performance levels
(particularly in terms of
oxidation resistance)
to extend engine life.
IMPORTANT PARTNERSHIPS WITH RENAULT AND PSA
For many years, the Elf and Total brands have been involved in partnerships with Renault as well as with the Peugeot-Citroën Group. Car manufacturer endorsements of Elf and Total brand lubricants are issued in exchange for dedicated research projects carried out by the Group every year within the framework of jointly defined programs. The partnerships also reflect the Group’s close ties with these constructors’ after-sales networks. Total is also interested in building alliances with other world-class car manufacturers.
AN EFFICIENT NETWORK
In France, Total and Elf brand lubricants are distributed via networks of car dealerships and repair garages, which account for more than 10,000 customers. The Group’s lubricants reach an additional 6,000 customers via mass-market channels. Total is one of the main suppliers of first-fill engine lubricants, transmission oils and greases to the Peugeot-Citroën Group. Its long-standing relationship with Renault, and more recently with Nissan, has positioned Total to meet the alliance’s needs worldwide, i.e. in the European Union (France, Spain, UK), Turkey, Slovenia, Mexico, South America, United States and Japan.
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a cocktail of specific oils adapted to the most demanding equipment has been developed for the fishing industry and river and rail transport.
RELATED SERVICES: ENSURING COST-EFFECTIVE MAINTENANCE
In addition to the ANAC program, Total Lubricants offers commercial customers a range of related services such as the treatment of wastes generated
by the use of its products, design of storage and transport equipment, analysis kits and oil extractors. All these services help maintenance managers reach their profitability targets.
Heavy duties markets
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For Total, there is not
one but many types of
commercial clientele.
Whether operators
of trucks, fishing
boats, earthmoving
equipment or farm
tractors, every user
can count on finding
products and related
services fully tailored
to his needs.
LAND TRANSPORT: THREE MAJOR INNOVATIONS
Through its retail sales of automotive diesel fuel, the Group is especially familiar with this market and knows just how crucial operating costs are to owners of trucking companies. Total’s lubricants segment has pioneered three main innovations that enable trucking companies to cut costs, i.e. cutting consumption costs by Fuel Eco and preventive maintenance; maintenance costs by extending oil change intervals; and repair costs.
CONSTRUCTION EQUIPMENT: MINIMIZING DOWNTIME
This is one sector of activity in which professionals know just how big an impact maintenance has on construction equipment. To minimize downtime, Total not only offers specific lubricants
adapted to every component (engine, gearbox, hydraulic system, axles, etc.), but it also offers an innovative
concept comprising two high-tech multifunction oils permitting far simpler maintenance and less downtime.
AGRICULTURE AND FISHING: A WHOLE RANGE FROM MULTIFUNCTION TO DEDICATED OILS
Obliged by European standards to reduce engine emissions, constructors are developing new technologies that make ever-higher demands on lubricant quality and resistance.Consequently Total has developed tailor-made solutions. For example, for agriculture, Total offers multifunctional lubricants capable of lubricating engines, hydraulic systems, gearboxes and brakes incorporating the latest technologies. By contrast,
solutions for everyone
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ANAC is a diagnostic tool designed to satisfy the needs of vehicle manufacturers and industry. It determines the wear status of mechanical components, thereby permitting evaluation of their service life. The tool was designed for the managers and maintenance coordinators of commercial vehicle fleets, dealership networks, users of industrial machinery, farm machinery, fishing boats and inland navigation craft. It is also used by the R&D and after-sales departments
of many vehicle manufacturers.
adapted to every component (engine, gearbox, hydraulic system, axles, also offers an innovative
INTEGRATED SERVICES TO OPTIMIZE PRODUCT USE
The staff of the Total Industrial Lubricants department supply more than just products. They also offer an integrated range of services to help customers optimize their use of those products and attain their profitability targets. Thus Lubiana, the service for analyzing oils in service permits monitoring the efficiency of both machine and lubricant. Total has also developed TIG XP5, a software tool that permits optimal surveillance of equipment by regular monitoring and scheduling of lubrication and maintenance. Finally, Total enters into “fluid management” contracts under which it provides comprehensive services to its customers in each sector.
Lubricants and specialties for industrya dedicated organization for each market
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The Group’s line of
products for industrial
applications meets
the highest quality
standards and evolves
continually to conform
to changing regulatory
requirements and
standards. Organized
according to market
sector, Industrial
Lubricants teams
propose solutions
appropriate for each
customer segment.
A VARIETY OF APPLICATIONS
Total lubricants target a wide variety of industrial sectors, including aviation, food processing, paper, board, chemicals, engineering and construction, energy, steel-making, mining and metalworking materials. Each of these sectors involves a considerable range of machinery: compressors, turbines, transformers, machine-tools, hydraulic transmissions, textile machines, etc. For these applications, Total offers a remarkably full range of more than 450 products. What is more, the Group also intends to penetrate emerging markets such as those for biodegradable and food-grade lubricants.
A SOLUTION FOR EVERY PROBLEM
Total strives to develop a dedicated response for each sector of activity. The word ‘solution’ not only covers the products but also the measurement of their technical and economic performance. This entails satisfying the demands of industry in terms of product quality, cost-effectiveness, the safety of personnel, sustainable performance and environmental protection.
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PSA AND TOTAL, A VICTORIOUS RALLY PARTNERSHIP
The Peugeot-Total and Citroën-Total teams have climbed the highest steps of the World Rally Championships podium since 2001.
Total also assists its partners in all their sports programs: French, European and World Super 1600 Cups, and the French rally and rallycross championships.
MOTORCYCLE RACING: AN IMPRESSIVE TRACK RECORD
The Group played an active role in the 250cc World Speedway Championship in 2004 with Randy De PUNIET.
Teaming up with the best in a number of different racing disciplines — speedway, endurance, trial and rally raid — the Group’s brands can boast over a dozen world championship titles and has an impressive track record for its efforts.
Motor sportsa competitive and technological challenge
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Entering the demanding
world of motor sports
means meeting the
challenge of grueling
conditions and
measuring performance
against that of
competing brands.
The considerable R&D
resources devoted to
Formula 1, the World
Rally Championship,
and other motor sports
arenas, in partnership
with French vehicle
manufacturers, have led
to the development of
top quality lubricants.
The gains in engine
power afforded by these
lubricants can now be
precisely quantified.
PARTNERSHIP WITH RENAULT IN FORMULA 1
The Renault-Elf team won five successive world championship constructor titles and new challenges now lie ahead for these two partners which returned to the Formula 1 racing circuits in 2001. Once again, this thrilling adventure offers exciting opportunities to showcase the Group’s know-how and technological leadership. The Group also participates in Renault 3,5 and Formula 2000 racing and European rally Championships.
BRANDS THAT STAND FOR COMPETITION
With the Total and Elf brands, the Group has now become a major international player in motor sports.
The best car and motorcycle racing teams place their trust in Total which provides them with its potential for research, creativity and logistical power. These major sports partnerships constitute an exceptional test bench for fuels and lubricants, allowing research teams to adapt formulations to perform under the extreme conditions demanded by racing.
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OTHER EVENTS
Total (as official sponsor) and Elf (as official supplier to motorcyclists) are also partners of ASO for the Paris-Dakar rally, and Total is partner of ACO (Automobile Club pour l’Ouest) for the Le Mans 24-hour race, via a brand image contract. Total is also the main partner of the TOTAL PHARAONS International Cross-Country Rally, organized by Jacky ICKX and scheduled to be incorporated in the World Rally Raid Cup in 2005.
This logistics organization is optimized according to source and/or delivery point, but also to reflect the specific operating requirements of the ships (container barges, bulk carriers, tankers, gas tankers, ocean liners, ferries, etc.). Thanks to this flexible organization, charterers and ship owners around the world have access to the quality of Total
Lubmarine products.
SUPPORT AND SERVICE
Every Total Lubmarine customer receives a lubrication guide for each ship. The guide details which product is needed for each engine part and auxiliary equipment. Customers are then entitled to an in-service oil analysis program that issues results within 24 hours, after processing oil samples at three locations
(Rotterdam, Singapore and Houston) and transmitting them over the Internet (www.diagomarplus.com).
With the global nature of the merchant shipping sector, new Internet-based technologies will undoubtedly become a pillar of effective customer relations and Total Lubmarine has already made a firm commitment in this direction (www.lubmarine.com).
Marine lubricantsa worldwide supply network
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The joint venture
formed by and
managed by the
Group has established
an international
presence over
the years via a
dedicated network
of subsidiaries and
partners. Lubmarine
relies on this network
to bring the world’s
ship owners and
charterers a range of
high quality products
and services.
PRODUCTS DESIGNED FOR THE SHIPPING INDUSTRY
Manufactured under stringent quality control procedures in blending units around the world, Lubmarine’s products incorporate the innovative technologies developed by the Total Research Center at Solaize (France). All the products are formulated with the aims of meeting the specific constraints of shipping: they are characterized by exceptional performance in terms of thermal stability, oxidation, resistance and extreme pressure properties. They also guarantee engine cleanliness and protection and corrosive wear. Lubmarine products are approved by the world’s leading engine manufacturers.
A GLOBAL NETWORK
Today, Total Lubmarine markets tailored lubricant supply-chain solutions to shipping companies around the world. It has operations in 70 countries, meaning more than 700 ports, via a novel network of subsidiaries, partners and agents. Set up some forty years ago, this network allows Lubmarine to hold more than 10% of the world market and is set to expand in the years ahead.
LOGISTICS TAILORED TO EACH TYPE OF DEMAND
On the logistics level, Total Lubmarine has the capability to deliver products to each of these ports thanks to its highly responsive and performance oriented logistics organization. Broadly, deliveries come from one of 65 blending plants, all of which (whether Group, partner or third party owned) operate to strict quality standards. From these plants, Total Lubmarine deploys the logistical resources appropriate for the specific port and market (with products delivered in drum, tanker truck, barge, etc.).
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The 4,800 men and
women working
in Lubricants
jobs pool their
expertise in teams
comprising technical,
commercial,
production, logistics
and R&D functions.
Sticking to Total
Lubricants values,
their collective aim is
to provide customers
with quality products
and services.
People, values
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Competitiveness“Facing the needs and evolutions of the market, we always search the means to
produce at the best availability/cost ratio.”“Our aim is to always acquire the best base oils at the best prices for the Group.”
CUSTOMERS SATISFACTION“This means ensuring the customer a delivery in due time of products
technically adapted to his needs. Thanks to the customer oriented call center, we do our best to answer all the enquiries.”“We want to make sure our production and logistics operations fully match the needs of our customers.”
INNOVATION
Professionalism“Safe and performing oils that our customers may safely choose. In order to reach this aim, nothing is to be left to
chance: neither the definition of the customer’s needs, nor the tools to be used in the marketing.”“We have to achieve excellence wherever we operate, since ships cannot wait until their next port of call.”
Growth“Growth must be found where it is: on the international scale, in Asia of course, in Eastern countries in
which opportunities are still to be grasped”.“Although our teams in the United Arab Emirates are staffed by at least ten different nationalities, they all share the same goal of customer satisfaction.”
INNOVATION“Thanks to innovation and technological progress, we create
new products, we improve the present ones and we operate the leading research developments.”“The advances achieved through research in motor sports lead to improving the lubricants used by the man in the street.”
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