carey.jhu.edu 01

Academic Catalog2016–2017

CourseDescriptionThefollowingcoursesmaybeofferedduringthe2016-2017academicyear.Updatestothecourseinformationshownbelowmaytakeplacebeforethecourseisoffered.BU.001.315BusinessEnglishforUndergraduatesThisundergraduatelevelcourseemphasizesacademicwritingandspeakingonbusinesstopicswithafocusoncreatingclearandcoherenttextsandaccuratelyusinggrammaticalstructures,vocabulary,expression,andpronunciation.Throughanalysisoftexts,discussion,in-classwritingsandspeakingexercises,andinstructorfeedback,thecourseisdesignedtoexpandstudents’academicandbusiness communicationcompetencies.Studentsarerequiredtohavearecordingdeviceforclassthatcansendaudiostotheinstructor-eitherasmartphoneoratabletorlaptopcomputerwithamicrophoneforrecordingthemselvesinclass.Itmeetsonceeachweekfor3hoursfor13weeks. (0.00credit)BU.001.340FirstYearSeminarSeriesIThiscourse,offeredinthefallsemester,offersaspeakerseriesonacademictopics.Theseminarseriesalsoemphasizescareerskillsandprofessionaldevelopment.Inaddition,thecourseprovidesstudentswithtoolsandactivitiestoenhancetheiroverallacademicandstudentsuccess.Todemonstratelearningstudentswillbeexpectedtopreparereflectionpapers,participateactivelyinclassroomandout-of-classroomdiscussionsandactivities,andsubmitdocumentationrelatedtotheircareerdevelopment.Note:Thiscourseifforfirstyearstudentsonlyandcannotberepeated.(0.00credit)BU.001.350ProfessionalDevelopmentTheProfessionalDevelopmentcourseisuniquelydesignedforgraduatingseniorsastheyembarkontheircareersintheglobaljobmarket.Studentswilllearnthroughexperienceandpractice,enhancepresentationskills,andconnectwithindustryexperts.Topicsinclude:Self-assessment,industryinsights,branddevelopment,networking,jobsearchstrategiesandinterviewskills.Studentswillleavetheclasswithafoundationincareerdevelopmentskillsandwithaportfolioofprofessionaldocumentstoassistthemduringtheirjobsearch.Note:Thiscourseisforsecondyearfull-timeundergraduatestudentsandcannotberepeated.(0.00credit)BU.001.351ProfessionalDevelopmentforCareerSuccessThisinteractivecourseisdesignedtohelpfirstyearGMBAstudentsdevelopcriticalprofessionalskillsthatarenecessaryinanybusinessorganization.Coursetopicsare

selectedbasedonindustryresearchonwhatemployersarelookingforinMBAstudents.Eachsessionisdesignedandscheduledsothatstudentsmaybuildasolidfoundationofbothinterpersonalandintrapersonalskills.Activeparticipationisessentialsothatstudentsdeveloptheseskillsinsequenceandreceivefeedbackfrominstructorsandpeersthroughoutthecourse.(0.00credit)

BU.001.580JohnsHopkinsBootcampforTechnologyEntrepreneursTheJHUBootcampforTechnologyEntrepreneursprovidesstudentswiththebasicknowledgeandskillstheyneedtoturnrawideasintovalidatedbusinessproposals.Workingontheirownideasorthoseofotherparticipants,studentsgainknowledgeandskillsthroughcasestudies,lectures,andhands-onactivities.

Topicstobecoveredincludethefollowing:• Howtopitchideas• Intellectualproperty• Technologytransferandlicensing• Regulatoryandreimbursementstrategies• Marketanalysis• Businessmodelsandcapitalization• Buildingandmanagingaventureteam

Thecourseisopenonlytonon-Careydegreestudents.(2.00credits)

BU.001.600GraduateInternshipProjectInternshipprojectsareavailableforstudentsneedingtranscriptdocumentationofanapprovedCareyBusinessSchoolInternship.TheInternshipProjectcourseisanauditonly,nocreditcourseofferedduringeachsemester.CareyBusinessSchoolstudentsmustbeenrolledinadegreeprogramatleastonesemester(9credits)beforeseekinganinternship.Studentsshouldapplyandregisterfortheinternshipprojectcourseatleasttwoweeksbeforetheinternshipbegins.(0credit)

BU.001.611BusinessEnglishforGraduatesIThiscourseisdesignedtopolishstudents’communicativecompetenceforacademicandprofessionalsuccessthroughanalysisoftexts,discussion,in-classwriting,groupwork,andreflectionactivities.ThiscourseistheprerequisiteforEnglishSpeakingandWritingforGraduateBusinessStudentsII.Itmeetsfor3hoursaweekforeightweeks.(0.00credit)

BU.001.612BusinessEnglishforGraduatesIIThiscourseisacontinuationofBusinessEnglishforGraduatesI.Thiscourseisdesignedtopolishstudents’communicativecompetenceforacademicandprofessionalsuccessthroughanalysisoftexts,discussion,in-classwriting,groupwork,andreflectionactivities.Itmeetsfor3hoursaweekforeightweeks.(0.00credit)BU.001.620SummerIntensiveTheSummerIntensiveaimstoprepareinternationalstudentsenteringtheJohnsHopkinsCareyBusinessSchoolfull-timegraduateprogramsfortheacademicrigorsofoneoftheworld’spremieruniversities.TheprogramfocusesonhelpingparticipantsadjusttoAmericanlifeandculture.DailypracticeinwritingandspeakingEnglishinavarietyofcontextshelpsstudentsprepareforthelogistical,academic,professional,andsocialchallengestheywillface.Throughclosereadingofarticlesandcasestudies,theylearnandapplyessentialbusinessconceptsandterminologyfromsuchcoredisciplinesaseconomics,accounting,organizationalbehavior,andmarketing.Inaddition,participantsareintroducedtoresourcesandstrategiestocopewiththelogisticsoflivinginaforeigncountry,fromhousingandtransportationtogroceryshoppingandnavigatingatelephonebook.Onefunctionofsuchacarefullyorchestratedtransitionistoreducetheanxietyandstressusuallyassociatedwiththestartofclasses.(2.00credits)BU.001.900FinalProject(Continuation)Studentswhoenrollinthefinalprojectcoursesintheirgraduatedegreeprograms(referredtoinformallyas,e.g.,capstone,practicum,orintegratedfieldexperience;seespecificcoursenumbersbelow)areexpectedtocompletetherequiredworkduringthesemesterinwhichtheyareenrolled.Intheeventthattheprojectworkisnotcompletedbytheendofthesemester,studentsmustregisterforthiscourseineveryensuingsemester,includingsummer,untiltheycompletetheirworkandafinalgradeissubmitted.TherearenoacademiccreditsassociatedwithBU.001.900butregisteringforthecourserequiresthepaymentofanadministrativefeeeachsemesterthecourseistakenuntilafinalgradehasbeensubmitted.Withrespecttotheregistrationforthiscourseandpaymentofthefee,itisnotpossibletotakeasemesteroffortakealeaveofabsence.Thisfeeischargedtocoverinstitutionalsupportcoststhatoccur,regardlessofthenumberofcreditsorlocationofthecourse,forservicesavailabletostudentssuchaslibraries,administrativesupport,andgeneralcostsofkeepingthestudent’suniversityrecordsactive.Therequirementtoregisterinthiscontinuationcourseappliestostudentswhohavenotcompletedtheirprojectworkduringthesemesterinwhichtheyareoriginallyenrolledinthecourse.Studentsareremindedthatgraduationissubjecttoapprovalthatalldegreerequirementshavebeencompleted.(0.00credit)

BU.105.320GlobalBusinessThiscourseexaminestherealitythatbusinessisamajorfacetintheever-growingglobalframework.Studentsexaminebusinesswithinaglobalenvironmentandthecontextwithinwhichsmallbusinesses,multinationalcorporations,multilateralinstitutions,andnongovernmentalagencies(NGOs)interact.Studentslearntoapplyglobalbusinessconceptsinunderstandingofnationalpoliticaleconomics,legalsystems,andsocioculturalenvironments.(3.00credits)

BU.120.601BusinessCommunicationThiscourserefinesstudents’skillsinwrittenandoralcommunicationtointernalandexternalaudiences.Throughanalysesandpracticeofcommunicationstrategiesadoptedbysuccessfulbusinessprofessionals,studentslearntowriteclearlyandconcisely,makecompellingoralpresentations,andconstructeffectivearguments.(2.00credits)

BU.121.610NegotiationThiscourseprovidesstudentswiththefoundationalknowledgeandskillsneededtonegotiate.Designedaroundaseriesofresearch-basednegotiationexercises,thiscourseexposesstudentstoavarietyofnegotiationsituationsthathelpthemtounderstandthetwofundamentalapproachestonegotiation.Byreflectingontheseexercisesinlightofnegotiationtheory,studentsdevelopanawarenessoftheirpersonalnegotiationstyle,includingitsstrengthsandweaknesses.Bytheendofthecourse,studentswillbeabletonegotiateinaneffective,ethical,andculturallyappropriatemanner.(2.00credits)

BU.125.301ManagerialCommunicationsNoskillisasimportanttomanagersastheabilitytocommunicateeffectivelywithothers.Thisrequiresnotmerelytheabilitytospeakandwriteclearly,buttolistentoandunderstandothers;toanalyzeaudience,purpose,andculturalcontext;toselectappropriatemediaandformats;togather,analyze,andevaluateinformationeffectively;andperhapsmostimportantly,topersuadeandmotivateotherstoacttogethertowardacommonend,usingallthelogicalandemotionaltoolsathand.Participantspracticeeffectivestrategies,styles,andtoolsfororalandwrittencommunicationthatarecriticaltosuccessfortoday'smanager.Theylearnhowtowriteclearlyandconcisely,makeacompellingoralpresentation,useinterpersonalandnonverbalskillsinmeetingsandinterviews,anddevelopcrisis-andcross-cultural-communicationstrategies.(3.00credits)

BU.131.601BusinessLeadershipandHumanValuesThiscourseexploresethicalleadershipasaframeworkforenterprisevaluecreationinacomplexenvironmentofcompetingeconomicandmoralclaims.Studentsexaminetheintrinsicethicalchallengesofleadershipandtheconceptofamoralcompassasafoundationforrespondingeffectivelytotheethicalchallengesofcorporatecitizenshipandvaluecreationinacompetitiveglobaleconomy.(2.00credits) BU.132.601BusinessLawAthoroughworkingknowledgeofthelegalandregulatoryenvironmentinwhichbusinessesoperateisessentialforwell-preparedbusinessexecutives.ThiscourseprovidesanoverviewofthelegalandregulatoryenvironmentaffectingbusinessintheUnitedStatesandabroad.Topicsincludeformsofbusinessorganization,contracts,tortsandproductliability,internationalbusinesstransactions,antitrustlaw,environmentallaw,securitiesregulation,ethics,anddiscriminationandemploymentissues.StudentsareexpectedtoutilizeelectroniclibraryandInternetresourcestocompleteassignments.(2.00credits) BU.132.615RealEstateLegalEnvironmentComplexlegalissuesinvolvedinarealestatedevelopmentandmanagementtransactionarereviewedandanalyzedinthiscourse.Studentsexplorelegaltopics,beginningwiththebasicprinciplesofpropertylawandextendingtoenvironmentalissuesandsafeguardsofsiteacquisitionsthroughconstruction,includingleasing,financing,conflictresolution,operation,andsaleofarealestateproject.Negotiationandlegalaspectsofalternativefinancingandentitystructuresarediscussed.ThiscoursewaspreviouslytitledRealEstateLawII.(2.00credits)BU.135.301Ethics,Governance&AccountabilityThiscourseexaminestheroleofethicsinbusinessdecisionmaking,withaneyetocorporategovernanceandaccountability.Beginningwithanexplorationoftheirownvaluesandbeliefs,studentsdevelopanawarenessoftheroleofemotion,reason,andcultureinmoraljudgments.Throughreadings,films,anddiscussion,studentssharpentheirabilitytoargueandnegotiatefromethicalprinciples.Theythenapplythesetoolstoanexaminationofissuesimpactingcontemporarybusiness,rangingfromwork/lifebalancetointellectualproperty,whistleblowing,andinsidertrading.Thecourseconcludeswithalookatrecentscandals(Enron,WorldCom,thesubprimemortgagecrisis)andtheroleofboardsofdirectors,shareholders,managers,employees,governments,ratingagencies,andotherstakeholdersinholdingbusinessesaccountable,intheUnitedStatesandglobally.(3.00credits)

BU.142.620LeadershipinOrganizationsAlthoughthiscourseiscalledLeadershipinOrganizations,itsgoalisaboutmorethanunderstandingorganizationalactors’behavior.Itsgoalistohelpstudentslearnhowtoleverageorganizationalbehaviortoenhancetheirabilitytolead—nowandinthefuture.Specifically,thiscourseseekstoprovidestudentswithboththeanalyticalframeworksandthepracticalexperiencenecessarytobetterleadindividualsandgroupsinorganizations.Theanalyticalframeworkswillhelpstudentstounderstandleadership;thepracticalexperiencewillhelpstudentsputthatunderstandingintoaction.Thegoalistohelpstudentslead,eveniftheydonotcurrentlyfindthemselvesinaformalleadershiprole.Thepracticesthatarediscussedwillpromoteeffectivenessatanylevel.(2.00credits)BU.142.730StrategicHumanCapitalDevelopingandmanaginghumancapitalisvitalforthesuccessofanyorganization.Inthiscourse,studentswillexaminewaysinwhichhumanresourcesmanagementcanbeusedtoenhanceorganizations’competitivecapabilities.Thegoalwillbetounderstandhowanorganizationcanselect,train,andretaintherightemployees,andhowitcaneffectivelymotivatethemtomakedecisionsthatwillallowtheorganizationtosuccessfullyimplementitsoverallstrategy.Studentswillexploreandmastertopicssuchashiringandlayoffdecisions;humancapitalandon-the-jobtraining;turnover;theprovisionofincentives;theadvantagesanddisadvantagesofalternativecompensationschemes;objectiveandsubjectiveperformanceevaluation;relativeperformanceevaluation;promotionsandothercareer-basedincentiveschemes;teamproductionandteamincentives;stockoptionsandexecutivecompensation;intrinsicandextrinsicmotivation;non-monetarycompensation;andmandatedbenefits.(2.00credits)BU.145.325Teamwork&DiversityinaGlobalEnvironmentThediversityoftoday'sworkforcebringsbothrichopportunitiesandrealdilemmas.Thiscourseexploresthesources,extent,andcontributionsofdiversityinAmericanbusiness.Studentsexplorethebehaviorsthatblockorganizationalandindividualeffectivenessinadiverseworkplaceincludingstereotyping,prejudices,andgeneralizations.Practicalstrategiessuchasorganizationalactionplans,taskforces,anddiversityprogramsarediscussedtolearnhowmanagerscaneffectivelyattractandretainadiverseworkforce.(3.00credits)BU.151.620GlobalStrategyThiscourseprovidesstudentswiththeconceptualtoolsnecessarytounderstandandworkeffectivelyintoday'sinterconnectedworldbydevelopingstrategicperspectivesthatlinkthischangingenvironment,thestateoftheglobalindustry,andthecapabilitiesandpositionofthefirm.Thecourseprovidesframeworksforidentifyingandtaking

advantageoftheopportunitiespresentedinadynamicglobalenvironmentatthelevelofthecountryandindustry.Itthenfocusesonfirm-levelstrategicchoicesregardingwheretoengageinwhichactivities.Finally,itcoversthechallengesofintegratingthemultipleperspectives,functions,andintereststhatconstitutethemultinationalfirm.(2.00credits)BU.151.790StrategicManagementThiscourseisconcernedwiththeformulationandanalysisofbusinessstrategy.Businessstrategyisthesetofobjectivesandpoliciesthatcollectivelydeterminehowabusinesscreateseconomicvalueforitsownersandstakeholders.Strategyisconcernedwithansweringtwocentralquestions:"Whatbusinessesshouldweparticipatein?"and"Howshouldwecompete?"Studentswilllearnanalyticaltechniquesfordiagnosingthecompetitivepositionofabusiness,evaluatingbusinessstrategies,andidentifyingandanalyzingspecificbusinessoptions.(4.00credits)Prerequisite(s):BU.120.601ANDBU.131.601ANDBU.232.701ANDBU.680.620BU.152.740CityLabToolkit:IntrotoUrbanSocialEnterpriseTheCityLabisanurbansocialenterpriselaboratoryapplyingbusinessandmanagementknowledgeandtoolstocreatesocialvalueinaneconomicallydistressedandunderperformingneighborhoodinBaltimoreCityortheDistrictofColumbia.EachCityLabmanagesatleastonediscretecomponentofthelargerneighborhoodredevelopmentproject.Thisactive,hands-onlearningplatformisdesignedforstudentstobeginbuildingaportfolioofurbansocialenterpriseprojectexpertiseaspartoftheirgraduatebusinessschoolexperience.StudentsparticipatingintheCityLabenrollintwo2-creditcoursestakeninsequenceforanentiresemesterandmustenrollinbothcoursesduringthesameterm.ThefirstcourseintroducesstudentstotheurbansocialenterprisedomainandtheCityLabneighborhood,context,stakeholders,andthetermproject,whichwillbecompletedinthesecondcourse.Pleasenote:Inordertobeadequatelypreparedandfullyengagedinthiscourse,studentsshouldhavecompletedatleastfouroftherequiredfoundationcourseswithintheirgraduateprogram,priortoenrollinginthissetofcourses.(2.00credits)BU.152.745CityLabPracticum:UrbanNeighborhoodProjectIntegratedcollaborativepracticeinacitylabneighborhoodtocompleteoneelementorsegmentofalargerneighborhooddevelopmentplan.TheCityLabisanurbansocialenterpriselaboratoryapplyingbusinessandmanagementknowledgeandtoolstocreatesocialvalueinaneconomicallydistressed/underperformingneighborhoodinBaltimoreCityortheDistrictofColumbia.EachCityLabmanagesatleastonediscretecomponentofthelargerneighborhoodredevelopmentproject.Thisactive,hands-onlearning

platformisdesignedforstudentstobeginbuildingaportfolioofurbansocialenterpriseprojectexpertiseaspartoftheirgraduatebusinessschoolexperience.StudentsparticipatingintheCityLabenrollintwo2-creditcoursestakeninsequenceforanentiresemesterandmustenrollinbothcoursesduringthesameterm.Thesecondcourseisafieldexperienceinwhichstudentsworkintheneighborhoodwithkeystakeholderstocompleteaspecificdeliverable,buildingonknowledgeacquiredinthefirstlabcourse.Pleasenote:Inordertobeadequatelypreparedandfullyengagedinthiscourse,studentsshouldhavecompletedatleastfouroftherequiredfoundationcourseswithintheirgraduateprogram,priortoenrollinginthissetofcourses.(2.00credits)Prerequisite(s):BU.152.740BU.210.620AccountingandFinancialReportingThiscourseemphasizesthevocabulary,methods,andprocessesbywhichbusinesstransactionsarecommunicated.Topicsincludetheaccountingcycle;basicbusinesstransactionsinvolvingassets,liabilities,equity,accountrevenue,andexpense;aswellaspreparationandunderstandingoffinancialstatements,includingbalancesheets,statementsofincome,andcashflows.(2.00credits) BU.210.650AdvancedFinancialAccountingAdvancedFinancialAccountingisdesignedtoprepareyoutoanalyze,interpret,andusefinancialstatementseffectively,bothfromageneralmanagerandfromaninvestorperspective.ThecoursewillreviewandextendthetopicsintroducedinAccountingandFinancialReportingwithanemphasisonvaluecreation.Specifically,thecoursewillintroduceathoroughframeworkforfinancialstatementanalysis,focusingon(1)accountinganalysis,(2)financial(ratioandcashflow)analysis,and(3)prospective(forecastingandvaluation)analysis.(2.00credits)Prerequisite(s):BU.210.620ORBU.910.611BU.215.315AdvancedAccountingAstudyofaccounting’sroleinaidingindecision-makingisanimportanttoolofgoodfiscalmanagement.Emphasisisplacedonunderstandingtherolesofexternalaccountingentitiesandhowtheyimpacttheaccountingprocess,howaccountingdataisusedbymanagementinplanning,controlling,andevaluatingbusinessinitiatives.TopicsincludeGAAPandIFRS;theAICPAConceptualFrameworkProjectandtheresultingStatementsofFinancialAccountingConcepts(SFAC);introductiontocostaccounting;costvolumeprofitanalysis;budgeting;andotherquantitativeapplicationswhichaidinmanagementdecisionmaking.(3.00credits)

BU.220.610TheFirmandTheMacro-economyThiscourseexplorestheworkingsofaneconomyfromamacroeconomicperspective.AlthoughthecoursefocusesprimarilyontheUnitedStateseconomyanditsrelationwiththerestoftheworld,theconceptsandtoolsapplytomarketeconomiesaroundtheworld.Majortopicsinclude:thedeterminantsofaneconomy’soutputinthelongrun;theroleofmoneyinthelongrunandshortrun;thedeterminantsofthepricelevel;theroleofinterestratesandexchangeratesintheU.S.economyandinsmall,“open”economies;thecausesandnatureofthebusinesscycle;theKeynesianmodeloftheeconomyandhowitdiffersfromtheclassicaltheoryoftheeconomy;andtheroleoffiscalandmonetarypolicyinstabilizingtheeconomyandensuringfullemployment.Thelastmoduleofthecourseexaminestherecentmeltdownoftheeconomy,stemmingfromthecollapseofhousingpricesandthefinancialsystem.(2.00credits) BU.220.620EconomicsforDecisionMakingThisisamicroeconomicscoursewithemphasisontheapplicationofeconomicprinciplesandmethodologiestoprivateandmanagerialdecisionproblems.Majortopicsincludeconsumerchoiceandmarketdemand,costsandprofitmaximization,marketstructures,output/pricedecisions,andstrategicinteractions.(2.00credits)Prerequisite(s):BU.510.601ORBU.790.616ORBE.790.616ORBU.790.003ORBU.755.616ORBE.790.003ORBE.755.616BU.230.620FinancialModelingandValuationThiscoursecomprisesaCorporateFinancesectionandanInvestmentsection.TheCorporateFinancesectiondiscusseshowtovaluatecorporationsusingbalancesheetinformation.TheInvestmentsectioncoversissuesinappliedassetpricingsuchasestimatingthevolatilityofassetreturns,evaluatingassetbetas,constructingefficientportfolios,andquantifyingoptimalassetallocations.Topicsinriskmanagement,suchasvalue-at-risk,arealsodiscussed.(2.00credits)Prerequisite(s):BU.232.701

BU.230.640DevelopmentModelingandRiskAnalysisThiscourseemphasizestheestimationofdevelopmentandinvestmentbudgets,includingconstructioncosts,constructionloaninterest,tenantimprovements,lease-upreserves,marketingcosts,andothersoftcosts.Ongoingpropertyoperations,includinglease-upandrefitallowances,arealsoexamined.Inthiscontext,variouscapitalstructuresareanalyzedincludingmortgageloans,variousequityinvestors,andpossiblerefinancingopportunities.Inaddition,criticalrisksareexaminedusingsensitivityanalysis,MonteCarlosimulation,scenarioanalysistocalculatethemostlikelyreturns,andtheprobabilityofloss.ThiscoursewaspreviouslytitledDevelopmentII.(2.00credits)Prerequisite(s):BU.241.610ORBU.231.620BU.230.750FinancialCrisesandContagionThiscoursetakesstudentsthroughthelast30yearsoffinancialbubbles,manias,andscandalsintheUnitedStates,fromthethriftcrisisofthe1980s,totheLong-TermCapitalManagementandEnrondebacles,totherecentmortgagemeltdownandGreatRecession.Examiningtheupheavalsofthesethreedecadesiskeytounderstandinghowthelandscapeandlawsofmodernfinancialmarketsevolvedandwheretheymightbeheaded.(2.00credits)Prerequisite(s):BU.231.620ORBU.910.611BU.231.620CorporateFinanceThiscourseisdesignedtointroducestudentstothebasic,yetfundamental,issuesofmodernfinance.Thegoalofthecourseistoprovidestudentswiththebasictoolsneededtosuccessfullycompletemoreadvancedfinancecourses.Thiscoursedealsprimarilywithafirm’sinvestmentandfinancingdecisions,anditsinteractionswiththecapitalmarkets.Studentsaretaughtthefundamentalprinciplesoffinancialvaluationandanalysis,whichprovideasolidfoundationforallotherfinancecourses.(2.00credits)Prerequisite(s):BU.210.620ORBU.910.611ORBU.234.610BU.231.710FinancialInstitutionsThefinancialserviceindustryplaysasignificantroleintheeconomyanditcontinuestoundergodramaticchanges.Financialinstitutions(FIs)performtheessentialfunctionofchannelingfundsfromsaverstousersoffunds.Financialintermediationissubjecttoasignificantriskastherecentfinancialcrisisvividlyillustrated.TheriskmanagementofFIsiscrucialnotonlyinmaximizingshareholders’value,butalsoinensuringthestabilityofthewholefinancialsystem.Inthiscourse,wefocusonthemeasurementandmanagementoffundamentalrisksofbanks(depositoryinstitutions).

Forexample,banksholdassetsthatareexposedtodefaultorcreditrisk.Banksalsotendtomismatchthematuritiesoftheirbalancesheetassetsandliabilities,andthereforeareexposedtointerestraterisk.Banksholdsfundstheirportfoliosofilliquidassetswithdepositsandtheirshort-termliabilities,andhencetheyareexposedtoliquidityrisk.Whentheyoperateinforeigncurrencytheytakeonforeignexchangerisk.Bankscanmanagetheirrisksinavarietyofways.Furthermore,banksneedtomanagetheuncertaintyoftheearningsoftheirtradingportfolioscausedbyextrememarketchanges,ariskthatisknownasitsmarketrisk.Liabilitymanagement,loanssalesandsecuritization,portfoliodiversifications,andcapitaladequacyarealternativewaystomanagetheserisks.(2.00credits)Prerequisite(s):BU.231.620ORBU.910.611BU.231.720CorporateGovernanceThevalueofafirmdependsongoodcorporategovernancepracticesprotectinginvestors.Greaterprotectionofshareholderslowersthecostofcapitalduetobetterriskmitigation.Thus,thesetofgovernancepractices,rules,andregulationsthatpromoteprivatesectorinvestmentandjobscreationalsopromotefirmvalue.Topicsincludetheroleandresponsibilitiesofshareholders(principals),theboardsofdirectors(theprincipals'representatives),andtheexecutivemanagement(agent).Theyalsoincludeexecutivecompensationpolicies,boardroomstructureandpractices,corporatedisclosureandtransparency,andthevalueoftheshareholdervote.Thecourselooksintocorporatepyramidalstructures,hostiletakeovers,andthefailureofthemarketforcorporatecontrol.Itexaminestheroleoffinancialinstitutionsandcreditratingagenciesinpromotingcorporategovernance,andhowtransparency,accountability,responsibility,andfairandequitabletreatmentofallshareholdershelpimprovecorporategovernanceandreduceagencyconflictsbetweenprincipals,management,andtheboardofdirectors.(2.00credits)BU.231.740MergersandAcquisitionsUsingacaseapproach,thiscourseexplorestheincentivesforusingacquisition,divestiture,andalliancesasvehiclestoachievecorporatestrategicobjectives.Studentsaddressanalyticaltechniquesoftenemployedinrestructuringandalliances,negotiationstrategies,andvaluation,andtheevolutionofthesetransactions.Alsodiscussedareproblemsencounteredinpost-mergerintegration,andalternativemodesofmarketentry,includingjointventuresandinternaldevelopment.(2.00credits)Prerequisite(s):BU.231.620ORBU.910.611 BU.231.790AdvancedCorporateFinanceByemployingacasestudyapproach,studentslearnhowthetheoreticalconceptsandtoolslearnedinCorporateFinanceandotherfinanceclassesareappliedinsolvingreal-worldproblems.Throughsuchkeyconceptsasfinancialforecasting,costofcapital,

capitalbudgeting,optimalcapitalstructure,dividendpolicy,andfirmvaluation,studentslearntheanalyticaltechniquesnecessarytomakerationalfinancialdecisions.(2.00credits)Prerequisite(s):BU.231.620ORBU.910.611BU.232.701InvestmentsThroughanin-depthstudyofportfoliotheoryandassetpricingmodels,studentsacquiretheanalyticalskillsnecessarytoconductthevaluationofequities,fixed-incomesecurities,andalternativeinvestments.Thisexplorationbuildsonathoroughexposuretotheconceptsofrisk,riskaversion,andcompensationforriskinfinancialmarkets.Itleadstoanunderstandingoftheimportanceofdiversificationincontrollingportfolioriskforeffectiveassetmanagement.(2.00credits)Prerequisite(s):BU.231.620ORBU.910.611BU.232.710DerivativesThiscourseoffersarichoverviewofforwards,futures,swapsandoptions.Thecoursewillcoverboththeactualworkingofderivativesandtheanalyticaltoolsneededtoeffectivelyunderstandderivatives.Skillsaredevelopedinpricinganalysis,useofpricingmodels,trading,andhedgingstrategies.Thestrategiesaredevelopedtomatchspecificeconomicgoals,suchasportfolioriskreduction.(2.00credits)Prerequisite(s):BU.231.620ORBU.910.611BU.232.720FixedIncomeThisadvancedcoursefocusesonthemajormarketsandinstruments,pricingandvolatility,andriskmanagementoffixedincomesecuritiesandportfolios.Topicsincludefeaturesandrisksofavarietyoffixedincomesecurities,includingbondswithembeddedoptions,mortgage-backedandotherderivativebonds,yieldspreads,forwardratesandtermstructuretheories,riskmanagementtechniques,andbondinvestmentrisksandportfoliomanagementstrategies.(2.00credits)Prerequisite(s):BU.232.701ANDBU.231.620ORBU.910.611BU.232.730WealthManagementThiscourseprovidesstrategiesforcoordinatingfinancialplanningforhigh-net-worthindividuals.Studentswillbecomeskilledatidentifyinganddealingappropriatelywithclients’goals,needs,andproblemsintheareasofinvestmentandinvestmentplanning.(2.00credits)Prerequisite(s):BU.231.620ORBU.910.611ORBU.234.610

BU.232.750AdvancedPortfolioManagementThisisanadvancedcoursedesignedasacomprehensivestudyofprimarilyinstitutionalinvestmentanalysisandportfoliomanagement.Itwillapproachinvestmentmanagementasarationaldecision-makingprocessbasedonthetheoreticalfoundationandbestpracticetechniquesofinvestments.Thecourseispresentedtohelpunderstandhowthebasictheoriesofmanagingaportfoliooffinancialassetswithintherisk–returnframeworkwillbeaddressed.Duetotheincreasingglobalizationinthecapitalmarkets,portfoliomanagementhasbecomeaninternationalbusiness.Thus,agoodunderstandingofvaluationofequitiesandfixedincomesecurities,optionsandfutures,andotherinvestmentinstrumentswithinaglobalsettingisnecessarytomaintainoptimalinvestmentinthisdynamicenvironment.Thecourseemphasizesportfoliomanagementasadynamicprocessinwhichtheconceptsfromsecurityanalysisarefactoredintothedynamicsofstrategicandtacticalinvestmentdecision-makingcriteria.Thecoursecoverstheformulationofappropriateinvestmentportfolioobjectivesforakeyinstitutionalinvestor,andalternativetechniquesforachievingthem.Determinationandallocationofassetclasses—includingbonds,equities,andalternativeinvestmentinstrumentsintoefficientportfolios—willbediscussed,alongwithsuchtopicsasportfoliooptimization,riskmanagement,assetselectionandallocation,investmentmanagement,monitoring,andrevisingandrebalancingaportfolio.Finally,criteriaforevaluatingportfolioperformancewillbediscussed.(2.00credits)Prerequisite(s):BU.210.620ORBU.910.611ANDBU.230.620ORBU.922.610BU.232.790AdvancedHedgeFundStrategiesThiscoursesurveysabroadrangeofhedgefundandproprietarytradingstrategieswithanemphasisonunderstandingtheirfundamentalinvestmentprocess.Studentswillgainpracticalknowledgeinregardstocreating,back-testing,andimplementingthesestrategies.Therewillbeparticularfocusonthetheoreticaljustificationfortheexistenceofinefficienciesorriskpremium,andthesuccessfulextractionofthem.Thecoursewillcoverthegambitofpopularhedgefundsstrategies,suchasLong/Short,Event-Driven(Distressed,RiskArbitrage),EquityMarketNeutral,StatisticalArbitrage,DedicatedShort-Bias,ConvertibleArbitrage,EmergingMarkets,FixedIncomeArbitrage,GlobalMacro,ManagedFutures,andMulti-Strategy.Particularattentionwillbeplacedonunderstandingthemechanicsofthealpha-extractionmethodology.Anexampleofthetypeofquestionthatwillbeaddressedinthiscourseis:Whatdohedgefundmanagersstrivetocapture,andhowdotheydoit?Hiddenrisksandlimitationsassociatedwiththeimplementationofsuchstrategieswillbehighlightedthroughoutthiscourse.Uponsuccessfulcompletionofthiscourse,studentsshouldgainafirmunderstandingofthepopularhedgefundtradingstrategiescurrentlyemployedintheindustry.Thiscourseispresentedfromapractitioner’sperspectiveandwillassumethatstudentshaveknowledgeofbasicfinancialtheory,portfolioconstruction,arbitrageconcepts,returncalculations,statistics,andfinancialinstrumentsandderivativeproducts.The

classprojectswillbehighlyquantitativeandwillrequirethatstudentsbeabletoanalyzeandmanipulatemarketdatausingstatisticalandmathematicalmodelingtechniques.(2.00credits)Prerequisite(s):BU.231.620ORBU.910.611ANDBU.232.701BU.233.730EntrepreneurialFinanceThiscourseintroducesstudentstoidentifying,accessing,andevaluatingsourcesoffinancingforstartupsandexpandingtechnologycompanies.Theapproachusescasestudies,groupinteraction,andpresentationsfromexpertsinthefield.Attentionwillbegiventofinancialtheory,riskassessment,valuationoptions,termsheets,duediligencetechniques,andthesettingupoffinancialreportsformonitoringprogresstowardmeetingmilestones.(2.00credits)Prerequisite(s):BU.231.620ORBU.910.611BU.234.610RealEstateandInfrastructureFinanceThiscourseexaminesselectedtechniquesandissuesintheareaofrealestatefinance.Specialemphasiswillbeplacedonthedesignandvaluationofmortgageinstruments.Thisclasswillbeconductedusingalectureformat.Whilelectureswillfollowthetextbooktosomeextent,supplementalreadingswillberequired.Studentsareassumedtohavesomeknowledgeoffinance.Beforetakingthisclass,itisimportantforstudentstohaveaclearunderstandingofthetimevalueofmoneyconceptandknowledgeofhowtousespreadsheetstosolvetimevalueofmoneyproblems.Knowinghowtouseacalculatortosolvepresentvalueproblems(butwithoutaclearunderstandingoftheunderlyingconcept)isnotsufficientfortacklingthecoursematerialofthisclass.Useofcalculatorsorspreadsheetswillnotbetaughtinthisclass.(2.00credits)BU.241.610RealEstateInvestmentandDevelopmentThiscourseprovidesanoverviewoftherealestatedevelopmentandinvestmentprocesses,aswellasintroducesstudentstovariousdisciplines,professionals,andindustrysectors,andhowtheyinteractandparticipateintheseprocesses.Studentslearntoapplydirectcapitalizationmodelsanddiscountedcashflowmodelstoestimaterealestatevaluesbyconvertingfutureincomeexpectationsintopresentvalues.Thesevaluesarecomparedtocurrentcostsandpricestodeterminethefinancialfeasibilityofproposedprojectsandexistingproperties.Theconceptofhighestandbestuseisalsointroducedanddiscussed.TheuseofExcelandArgussoftwareisintroducedalongwithfinancialcalculatorsandtheCoStardatabase.ThiscoursewaspreviouslytitledDevelopmentI.(2.00credits)

BU.241.620DesignandConstructionFeasibilityThiscourseexaminessiteplanning,buildingdesign,andmanagingtheconstructionproject.Theclassisdividedintotwosections.Thedesignsectionfocusesontheconceptualizationoftheproject,andtheconstructionsectionlooksatthemanagementoftheimplementationoftheproject.Emphasisisplacedonhowtheselectionofmaterials,equipment,andsystemscanaffectboththefunctionandcostofthebuilding.Thecoursealsoincludesadetailedreviewoftheformsofconstructioncontractsandassociateddocumentscommonlyusedintheindustry.ThiscoursewaspreviouslytitledManagingConstructionProjects.(2.00credits)BU.241.735InfrastructureDevelopmentforSustainableCitiesThiscourseprovidesanunderstandingofthedemandfor,andsupplyof,sustainableinfrastructurerelatedtothepaceofurbanizationacrosstheglobe.Thechallengesforbothdevelopinganddevelopedcountriesisexaminedfromtheperspectiveofpotentialnewstrategies,newtechnologies,newbusinessmodels,andnewfinancingtechniquesthatcouldmakeadifferenceinaddressingafullrangeofinfrastructureneedswhileaddressingsustainabilityobjectives.Intermsofsustainability,thiswillincludeanunderstandingofthedemandandsupplyside,culturalfactors,thepolicyframework,andthepotentialimpactoftechnologyandinnovation.ThiscoursewaspreviouslytitledSustainableCities:Urbanization,Infrastructure,andStrategicChoices.(2.00credits)BU.241.750AdvancedValuationandInvestmentAnalysisThiscoursewillintegrateadvancedvaluationprincipleswiththescienceofeconometrics.Trendanalysis,intheformofregressionanalysis,isusedtorevealtheinfluencesonvalueforrealestate.Thisintegratestheresultsofregressionanalysisintothediscountedcashflowmethodology.Thiscourseisintendedtopreparethestudentforreal-worldchallengesinvaluingcomplexrealestate.(2.00credits)Prerequisite(s):BU.242.715ORBU.510.601BU.249.701SpecialTopicsinRealEstateandInfrastructureThiscourseprovidesstudentswiththeopportunitytofocusonaspecialtopicinrealestate.Thetopicvariesandisbasedoncurrentandrelevantissues/trendsfacedbytherealestateprofessional.Studentsworkwithaninstructorandmustreceivepermissionbeforeenrollinginthiscourse.(2.00credits)Prerequisite(s):BU.234.610ORBU.241.610

BU.300.620ManagingComplexProjectsThiscourseaimstoequipyouwitheffectivetechniques,methods,andpracticesfordefining,scoping,andplanningaproject,andthenmanagingittosuccessfulcompletion.Specialareasofemphasisinthecoursearedrivenbypracticalexperienceswithlargeandcomplexprojectsfrequentlybeinglate,overbudget,andfailingtomeetspecifications.Wewillpayparticularattentiontounderstandingprojectcomplexity,risk,anduncertaintysothatyouarepreparedtoaddressthesechallengestosuccess.Youwillgainexperienceusingaleadingprojectmanagementsoftwarepackage.(2.00credits)BU.330.730CybersecurityThiscourseconsidersthecontemporarycybersecuritythreatlandscapefacingorganizations.Studentsapplyvariousriskframeworkstoprovidestructuretothedecision-makingneededtoinvestinresourcesforsecuritycontrolsandcountermeasures.Multiplestrategiesareexplored,includingpolicies,procedures,training,strategicalliances,technologies,andmethodologies,especiallydrawinguponriskmanagementandfinancialdecision-makingthatareusedinothersectorsofanorganization.Topicsincludequalitativeandquantitativeriskanalysis,audits,metrics,vulnerabilityassessment,capitalbudgeting,returnonsecurityinvestment,legalandregulatorycompliance,andsecuritybestpractices.Thecoursewillpreparestudentstobesuccessfulintakingonleadershiprolesinassuringthesecurityofanorganization’soperations.(2.00credits)BU.330.780DataScienceandBusinessIntelligenceThiscourseintroducesasetoffundamentalprinciplesandaframeworkthatguideextractingbusinessinsightsfromdatatogeneratecompetitiveadvantage.Wewilldiscusshowtheubiquityandmassivenessofdigitaldataandtheapplicationofbusinessintelligencehavechangedcompetitivelandscapes.Thebusinessintelligencetechniquesthatwillbecoveredinthiscourseincludedatavisualization,onlinesocialnetworkandsentimentanalysis(foruser-generatedcontent),andpredictiveanalytics(e.g.classificationandclustering),whicharewidelyusedintherealworld.Thetopicsandcasesdiscussedinthiscoursecoverawiderangeoffields,includingmarketing,finance,healthcare,andmore.Thiscourseisnotastatisticsorcomputerprogrammingcourse.Theemphasiswillbeonapplicationsandinterpretationsoftheresultsfrombusinessintelligencetechniquesformakingbusinessdecisions.Studentswillapplythesetechniquesinhands-onexercisesasweanalyzestrategicconcepts,whichwillallowstudentstodeepentheirunderstandingofthefundamentalsandtheapplicabilityofbusinessintelligence.(2.00credits)Prerequisite(s):BU.510.650ANDBU.920.610ORBU.350.620

BU.355.475ProjectManagementInthiscourse,studentslearnhowtoeffectivelyplanandmanageprojects.Successfulprojectmanagementrequiresablendofbothtechnicalknowledgeandnon-technicalskillssuchaseffectivecommunication,organization,andleadership.Studentswilllearntechniquesandbestpracticesforallphasesoftheprojectlifecycle:projectinitiationandscope,stakeholdermanagement,riskmanagement,workbreakdownstructure,planning,costanalysis,personnelmanagement,teambuilding,resourceestimation,scheduling,monitoringandcontrolling,documentation,projectclosure,andtransitiontooperations.(3.00credits)BU.360.701CompetitiveIntelligenceCompetitiveIntelligence(CI),asdefinedbytheSocietyofCompetitiveIntelligenceProfessionals(SCIP),isasystematicandethicalprogramforgathering,analyzing,andmanagingexternalinformationthatcanaffectanorganization’splans,decisions,andoperations.StudentslearntoapplytheCIprocessandCI-relatedmethodologies,techniques,andtoolstobetteranalyzeanorganization’scurrentandfuturecompetitiveposition.Studentsapplyanalyticalandsocio-technicaltechniquestoimproveorganizationaldecisionmakingasrelatedtoCI,andshouldunderstandtheissuesrelatedtothecollection,analysis,andmanagementofexternalinformation.(2.00credits)BU.410.620MarketingManagementThiscoursecoversprinciplesofmarket-drivenmanagerialdecisionmakingthatdeterminecompetitivenessindynamicconsumerandorganizationalmarkets.Particularareasofemphasisincludeindustryanalyses,dynamicsofcompetition,marketsegmentation,targetmarketing,channelsofdistribution,andproductandpricingdecisions.In-depthanalyticalskillsaredevelopedthroughcaseanalyses,classdiscussions,role-playing,andappliedprojects.(2.00credits)

BU.420.710ConsumerBehaviorThiscourseprovidesstudentswithasolidfoundationinconsumers’decisionmakingbasedontheoreticalandempiricalfindingsfromthefieldsofpsychology,anthropology,andsociology.Topicsincludeconsumers’knowledgeandinvolvement,attention,comprehension,learning,attitude,andpurchaseintention.Strongemphasisisgiventothedesignandmodelingofresponsepatterns,diffusionofinnovations,andconsumerbehaviorforspecificproductsandservices.Alsoexploredisthepracticalimpactofconsumerbehavioranalysisonmarketingmixstrategies,marketsegmentation/positioning,brandloyalty,persuasionprocess,andpromotion.(2.00credits)Prerequisite(s):BU.410.620ORBU.911.611BU.420.720CustomerRelationshipManagement Studentsinvestigatethecriticalroleandimpactthatcustomerrelationshipmanagement(CRM)playsinmarketingandbusinessdecisionmaking.TopicsincludeCRMhistoryandevolution,databasemarketing,bigdata,customerlifetimevalue,predictivemodeling,analytics,keyperformanceindicators(KPIs),multichannelcustomermanagement,andCRMplatformsystems.CoursecontentbeginswiththedefinitionandoverviewofCRM,andthenproceedstodetailtheevolutionarytrendfromdatabasemanagementtothecurrentuseofbigdataandanalyticsinthemultichannelenvironment.Studentsareexpectedtounderstandhowdatacanbeleveragedbymarketerstoquantifymarketingresults,forecastmarketinggoals,andrealizemarketingobjectives.Thecourseindividedintothreesections:(1)CustomerCentricity&DataEvolution;(2)Leveraging&QuantifyingData;and(3)CRMManagement.(2.00credits)BU.430.710BrandingandMarketingCommunicationsAbrandisaname,term,sign,symbol,ordesign—oracombinationofthese—intendedtoidentifythegoodsandservicesofonesellerorgroupofsellers,andtodifferentiatethoseofthecompetition.Theessenceofformulatingcompetitivestrategyisrelatingabrandtoitsenvironment.Althoughtherelevantenvironmentisverybroad,encompassingsocialaswellaseconomicforces,thekeyaspectofthebrand’senvironmentistheindustry(ies)inwhichitcompetes.Therefore,thegoalofcompetitivestrategyforabrandistofindapositionintheindustrywherethebrandcan:1)articulateacompellingvalueproposition,2)defenditselfagainstcompetitiveforces,and3)leveragecommunicationresourcestosellthebrandmessageandbuildbrandequity.Inthiscourse,studentsexaminehowafavorablebrandandmemorablebrandexperiencescaninfluenceafirm’sabilitytowithstandcompetitivepressuresandthriveindynamicmarketconditions.Studentswillstudybrandmanagementfromthe

consumerperspectivetohighlighttheimportanceofcustomerperceptionsinbringingbrandstolifeandtheroleofbrandknowledgeinbuildingbrandequity.Studentswillbecomeacquaintedwithcutting-edgeframeworks,concepts,andtoolsthathavebeenadoptedacrossindustriesandaroundtheglobetobuildlucrativebrandfranchises.Additionally,studentswillconsidertheroleofmarketingcommunicationvehiclesandplatformsineffectivebrandmanagement.(2.00credits)Prerequisite(s):BU.410.620ORBU.911.610 BU.445.301Marketing&ConsumerBehaviorWhydosomeproductsfailinthemarketplacewhileotherssucceed?Theansweroftenliesinmarketing—understandingwhyconsumersbehavethewaytheydoandmeetingtheirneeds.Studentsinthiscourseexaminestrategiesforsuccessfullytargetingmarketsandpositioningproductsastheyapplytheelementsofmarketing:developingproductlines,designingpromotionalstrategies,doingindustryanalyses,dynamicsofcompetition,marketsegmentation,targetmarketing,understandingdistributionchannels,andproductandpricingdecisions.(3.00credits)BU.445.315InternationalMarketingStrategyAmanagerialapproachisusedtoexaminetheforcesthatcontrolproductdemand,policiesandmarketingchannelsglobally.Concepts,techniques,andframeworksforbettersupplychainperformancearediscussed,andhowinformationtechnologyande-commercestrategiesenablecompaniestobemoreefficientandflexibleintheirinternalandexternaloperationsareexplored.Classmemberscritiquevariousstrategiesandtacticsusedintheinternationalmarketingarenaandexamineinternationallawandregulationasitappliestomarketing(3.00credits)BU.450.630FieldExperiments:InnovationandEvidenceforBusinessandPolicyDidthenewFacebookformatincreaseuseractivityonthesite?Didacharitableorganization’sprogramtotraincommunityleadersleadtopositivechangesinthecommunity?Docharterschoolsincreasestudentachievementand,ifso,whattypesofstudentsrespondmost?Causeandeffectquestionslikethesearecrucialtodevelopingevidence-basedpracticeinbusiness,nonprofitsandthegovernment.Yetansweringthesequestionsisdifficultwhenanewideaisnotimplementedwiththeexplicitintentofmeasuringitsimpacts.Thisclassaimstoteachstudentshowtodevelopempiricalevidenceaboutthebestwaystoachievetheiraims,whethertheseaimsaretoincreaseprofitsortoaddresssocialproblems.Theuseofrandomizedcontrolledtrialstotestprogramimpactsisbecomingincreasinglypopularinbusinessesandgovernment.AnemployeeestimatedthattheaverageFacebookuserisaparticipantinabout10randomizedcontrolledtrialsatanypointintime.TheU.S.governmentrecentlycreateda“NudgeSquad”thatworks

withfederalagenciestotestnewideasthroughrandomizedcontrolledfieldtrials.Experimentsareanintegralpartofthe‘bigdata’revolutiongoingoninbusiness,nonprofitsandgovernment.Importantly,theydonotrequireadvancedstatisticsorpowerfulcomputerstoimplementandinterpret.Thecoursewillblendlectures,groupdiscussions,readings,homework,agroupproject,andguestspeakersfromprivateindustry,nonprofitsandgovernmentagencies.IamafirmbelieverthatthemostfundamentalprinciplescanbestatedinplainEnglish.Thusthecoursestressesintuition(inEnglish)overmathandmechanics.Whetheryouareastudentwithsubstantialexperiencewithempiricalmethodsorastudentwithonlythepre-requisitecovered,youshouldexpecttogainadeeperunderstandingofanimportantapproachtoansweringcausalquestionsandofthenatureofevidenceitself.Importantly,youwilllearnanapproachtocreatingevidencethatyoucanapplyinyourjobafterleavingCarey.(2.00credits)Prerequisite(s):BU.510.601ORBU.914.610BU.450.710MarketingStrategyThiscourseprovidesstudentsanin-depthunderstandingofmarketingstrategy.Itisdesignedtohelpstudentsexperiencetheroleofseniorbusinessexecutivesinformulating,implementing,andevaluatingmarketingstrategiesforawidevarietyofcomplexreal-worldbusinessscenarios.Studentswillanalyzeandlearnthekeyfactorsunderlyingthesuccessfulandlacklustermarketingstrategiesofbothmajorcorporationsandsmallerfirms,acrossdifferentindustries,acrossdifferenttiersofbrandsandproducts(luxuryvs.mass-market),andacrosstheglobe.Topicscoveredincludeindustryandmarketanalyses,dynamicsofcompetition,valuecreation,branding,segmentation,targeting,positioning,productdevelopment,pricing,distribution,andpromotion.Throughcaseanalyses,in-classdiscussions,courseassignments,andaresearchproject,studentswilldevelopskillsindevising,executing,andevaluatingmarketingstrategies,aswellasworkinginteamoncomplexbusinessprojects.(2.00credits)Prerequisite(s):BU.410.620ORBU.911.611BU.450.750StrategicMarketIntelligenceThiscourseisfocusedonunderstandingadvancedissuesinmarketingstrategyandprocessesthatdeterminemarketingcompetitivenessindynamicconsumerandorganizationalmarkets.Animportantobjectiveofthecourseistoteachstudentstheskillsofanticipatingacompetitor’snextmarketingmovesandincorporatingthemwhensettingtheirownmarketingstrategies.Studentswilllearntoapplygametheoretictoolsinvariousmarketingcontextstounderstandthestrategicimplicationsofcompetitors'aswellasownmarketingdecisions.Thecoursealsoaimstopreparestudentstodesign

productswiththerightattributes,predicttheirperformanceinthemarket,anticipatecompetitiveresponse,andforecastadoptionusingtherightsetofmodels.(2.00credits)Prerequisite(s):BU.410.620ORBU.911.610BU.460.710Business-to-BusinessMarketingThiscourseprovidesamanagerialintroductiontothestrategicandtacticalaspectsofbusinessmarketingdecisions.Studentsexaminethestrategicconceptsandtoolsthatguidemarketselection,thedevelopmentofacustomervalueproposition,andsuccessfulcompetitivedifferentiationincontemporarybusinessmarkets.Theyalsostudyhowthisstrategicanalysisservesastheintegratingthemeforcreatingafirm’sB2Bmarketingprogramsandmanagingstrategiccustomersasassets.Amixtureoflectures,discussions,cases,andreadingsareusedtoexaminehowproductandservicedecisionsaredesignedtodelivertheB2Bvalueproposition,howpricingcapturescustomervalue,howvalueiscommunicatedtoandamongcustomers,andhowmarketingchannelsareusedtomakethisvalueaccessibletotargetcustomers.Studentswillcompareandcontrasthowthestrategicandtacticalprocessesofdevelopingandmanagingvalue-generatingrelationshipsdifferbetweenB2BandB2Cmarkets.(2.00credits)BU.460.730NewProductDevelopmentThiscoursefocusesontheprocesswherebyinnovatorssolveconsumerproblemsbyinnovatingnewproductsorservices.Identificationoftheneedsandwantsofconsumersarethestartingpointandtheaxisaroundwhichclasscontentsrevolve.Studentsareintroducedtothetechniquesandinsightsrequiredtonavigatetheprocessesofideation,ideamanagement,productdevelopment,andcommercialization.Theyarepresentedwithindustryexamplesfortheapplicationofthesemethodsandconcepts,andrequiredtoapplytheminagroupproject.(2.00credits)BU.475.601FoundationsofDesignLeadershipArapidlychangingmarketplacedemandsleaderswhomustbeintellectuallydexterousandpossessarangeofskillsandknowledgereflectingamultitudeofcreativedisciplines.FoundationsofDesignLeadershipsurveysthelanguage,tools,principles,andtheoriesofthefieldsofdesign,engineering,andbusinessastheyapplytothegenerationofinnovativedesignsolutions.Focusisonasynthesisofdesign,technology,andbusinessgoalsthroughthedevelopmentofbasicknowledgerelatedtoarangeoftopicsincluding,aesthetics,ergonomics,finance,marketing,prototyping,creativity,accounting,manufacturing,economics,etc.Studentswithvariedbackgroundsrepresentingthefieldsofbusiness,engineering,anddesign,sharetheirexperiencethroughseminars,lectures,andprojectswhilegainingnewknowledgeaboutindustriesinwhichtheyhavelimitedbackground.ThegoalofFoundationsofDesignLeadershipis

toestablishacommonsetofknowledgeamongtheprogramsdiversecohort.(4.00credits)BU.510.601StatisticalAnalysisStudentslearnstatisticaltechniquesforfurtherstudyinbusiness,economics,andfinance.Thecoursecoverssamplingdistributions,probability,confidenceintervals,hypothesistesting,regressionandcorrelation,basicmodeling,analysisofvariance,andchi-squaretesting.Thecourseemphasizesstatisticstosolvemanagementproblems.Casestudies,spreadsheets,andExcelAdd-inDataAnalysisToolPakcomputersoftwareareused.(2.00credits)BU.510.650DataAnalyticsThiscoursepreparesstudentstogather,describe,andanalyzedata,usingadvancedstatisticaltoolstosupportoperations,riskmanagement,andresponsestodisruptions.Analysisisdonetargetingeconomicandfinancialdecisionsincomplexsystemsthatinvolvemultiplepartners.Topicsincludeprobability,statistics,hypothesistesting,regression,clustering,decisiontrees,andforecasting.(2.00credits)Prerequisite(s):BU.510.601ORBU.914.610BU.515.315AdvancedBusinessStatisticsStudentslearnstatisticaltechniquesforfurtherstudyinbusiness,economics,andfinance.Buildingontheprerequisitebasicstatisticscourse,thecoursecoversanalysisofvariance,chi-squaretesting,simpleandmultipleregression,modelbuilding,timeseriesforecasting,processes,andcontrolcharts.Casestudies,spreadsheets,andcomputersoftwareareused.Alaptopcomputer(PCorMac)isrequired.(3.00credits)BU.520.601DecisionModelsThiscoursediscussesquantitativemethodsthathaveproventobeparticularlyusefulfordecision-makinginbusinesssettings.Thecoursecoversavarietyofmodelsandmethodologies.Whileanumberofsoftwareprogramsareavailable,thecoursewillleveragethecapabilitiesofExcelforalargenumberoftopics.Anemphasiswillbeplacedonformulatingproblems,translatingthoseformulationsintousefulmodels,optimizingand/ordisplayingthemodels,andinterpretingresults.Thelessonsofthiscoursepreparestudentstoperformtheanalysisrequiredinsubsequentcoursesandinpractice.TopicssuchasLinearandIntegerLinearProgramming,NetworkFlow,DecisionAnalysis,andMonteCarloSimulationwillbediscussedtodemonstrateapplicationsinplanningandcontrolfordifferenttypesofbusinessdecisions.(2.00credits)Prerequisite(s):BU.510.601ORBU.914.610

BU.550.605LegalFoundationsofHealthCareThiscourseprovidesstudentswithanoverviewofthelegalenvironmentasitaffectsmedicineandbusiness.Cutting-edgecasesareutilizedasstudentsexploremedicalmalpractice,negligence,liability(physician,product,andcorporate),intellectualproperty,criminalaspectsofhealthcare,patientconsentandrights,andhealthcarereform.Pleasenote:Studentscannotearncreditforboth551.640and550.605,astheyareequivalentcourses.(2.00credits)BU.550.610HealthCareFinancing Thiscoursecoverstheanalysisofthemajorfinancialdecisionsofcorporationsinthehealthcareindustryandapplicationoftechniquesofcorporatefinanceinthehealthcareindustry.Financialandoperatingdecisionsinthehealthcareindustryarediscussedasisthevaluationofprofitabilityandcostperformanceofserviceandproductlines,theimpactofcostcontainmentandcompetitiononhospitalsandintegrateddeliverysystemsandotherproviders,modelingofcostdriversinhealthcareincludingcostandproductionfunctions,costaccountingsystemsandconceptofpriceandvalue.Thiscoursewillalsodealwithmanagedcareandriskmanagementinrelationtotherelativerolesofprivatesectorandpublicsectorinsuranceandproviders,andtheeffectofdeliverysystemdesignoncost,quality,andefficiencyandequity.Topicsrelatedtothepaymentfortheelderly,thepoor,medicallyindigentandtheunderinsuredarecovered.Finally,innovationssuchasinsuranceexchangesandchangingmodelsofemployerself-insuranceareexplored.(2.00credits)Prerequisite(s):BU.550.620BU.550.620InnovationinHealthCareDeliveryThiscourseprovidesanoverviewofthehealthcaredeliverysystemintheUnitedStatesascomparedtoothermodelsinternationally,andexploresthedriversofchangethatarecreatingopportunitiesforinnovationandimprovementsinthecost,quality,andaccessdimensionsofhealthcareservices.ThecourseconsiderstheparadoxoftheAmericanhealthcaredeliverysystem,andhowlargeexpendituresonhealthcarehavenotresultedinbestoutcomesdueinparttoissuesofcost,access,andquality.(2.00credits)Prerequisite(s):BU.550.610BU.555.610LeadingHealthCareOrganizationsThiscourseintroducesconceptsandtoolsinthemanagementandpromotionofchangeinhealthcareorganizations.Itcoversbasicconceptsinteamscienceandorganizationaldevelopment,andleadershipstrategiesforcreatingdiversehighperforminginter-professionalteams.Itdiscussestheuniqueattributesofthehealthcareworkforcein

relationtocompensationandincentives,legalandcompliancerequirements,workforceplanninganddevelopmentandperformancemanagement.Finally,thecourseintroducesthescienceandpracticeofpatientsafety,andprocessre-engineeringinthecontextofchangemanagement.(2.00credits)BU.555.710AppliedandBehavioralEconomicsinHealthCareThiscoursecoverstheapplicationofeconomictheorytothehealthcaremarketsanddecision-making.Itexplorestheeconomicanalysisofthehealthcareindustryacrossthecontinuumofcare,includingtheroleofnon-profitandfor-profitproviders,thenatureofcompetition,theeffectsofregulationandantitrustactivityonhospitals,theeffectsofalternativestohospitalcareandshiftingofservicesbetweeninpatientandoutpatientsettingsanditseffectonhealthcarecostsandquality.Thecoursebuildsonanalyticaltoolsofeconomicsappliedtoissuesinhealthcaretoexploretheuseofeconomicincentivestoinfluencehealthbehavior,theroleofasymmetricinformationandagencyinhealthcare,theroleofdecisionmakingbiasesasitappliestohealthcare,theincentiveimplicationsofgovernmentaspayerandregulator,issuessurroundingequityandethics,theroleofhealthinsuranceintheeconomicsofpricing,andthetheoryofthefirmasitappliestophysicians,hospitals,andsystems.(2.00credits)Prerequisite(s):BU.220.620ORBU.912.610BU.557.720ManagingHealthcareServicesThiscourseexaminestheoperationalprocessesinvolvedinclinicalandhospitalmanagement.UsingconceptsfromoperationsmanagementandTotalQualityManagement,thecoursecoverssuchtopicsasleanhealthcare,customerrelationshipmanagement,andoptimizationforservicedelivery.Thebasictoolsofeconomicsandoperationsresearchandmanagementareemployedtogaincriticalinsightsintothestructure,conductandperformanceofhealthcareorganizations.(2.00credits)Prerequisite(s):BU.510.601ANDBU.520.601ORBU.914.610ANDBU.913.610BU.610.705CrisisManagementInthiscoursewewillexaminetheoptionsfacedbymanagerswhenorganizationsfacecrisisduetoexternalfactorsoutsidetheorganization’scontrolaswellasinternalfailuresand/orerrors.Wewilldeveloptoolsandmethodstoidentifyemergingcrises,implementmitigationstrategiestolimitexposure,manageresponseteams,andcreatecommunicationstoaddressstakeholderandpublicrelationissues.(2.00credits)Prerequisite(s):BU.120.601ORBU.930.610

BU.680.620OperationsManagementTheproductionofgoodsandservicesrequiresobtainingresources,transformingthemintoproducts,andthenmovingthemthroughadistributionsystemtoreachcustomers.Studentstakeaprocessviewofthesevalue-addedfunctionsthatleadtoanunderstandingofhowtomakedesignchoicesthatleadtomoreefficientandeffectiveproduction.(2.00credits)Prerequisite(s):BU.913.610ORBU.520.601BU.790.039DiscoursesinEthicalLeadershipInthiscourse,studentswillbechallengedtothinkcriticallyabouttheethicsoforganizationallife.Whatisanorganization’sorleader’sethicalobligationtothepeopletheyserve?Howcanethicsandpragmatisminbusinessco-exist?Whydoindividualswithinorganizationsfallpreytounethicalbehavior?Withcasesandempiricalresearchasabackdrop,thishighlyinteractiveseminarwillchallengestudentstoexaminetheseandotherfundamentalquestionsinanefforttocultivatetheskillsanddispositionsthatarerequiredofaneffectiveleader.(1.00credit)BU.790.040LeadingTechnologyCommercializationThefocusofthiscourseisthecommercializationoftechnologicaldiscoveries:tangibleproductslikecompounds,drugsordevicesaswellasintangibleco-productsor“know-how.”Thiscoursecoverstheconceptsandorganizationalissuesinvolvedinselectinganinventionordiscoveryandconvertingittoaviablebusiness.Thiscourseenablesthestudenttorecognizeandscreentechnologyopportunities.Youwilllearntheinsandoutsofintellectualpropertycreation,protection,saleandacquisition,howtolicensetechnologythatothershavepatented,andhowtolicenseyourowntechnologytootherstocreatediverserevenuestreams.Largelyfocusingonbiotechnologyinventionsanddiscoveriesoriginatinginuniversities,thecoursecoverstheownershipoftheinvention,protectingtheintellectualproperty,formingacompany,overcomingregulatoryhurdles,andotherrelatedissuescommontothistypeofenterprise.Particularattentionwillbepaidtoeconomicissuesrangingfromwhenandhowtoraiseinitialcapitaltostrategiestoharvesttheprofits.(3.00credits)BU.790.046LeadingwithBusinessIntelligenceCompetitiveIntelligence(CI),asdefinedbytheSocietyofCompetitiveIntelligenceProfessionals(SCIP),isasystematicandethicalprogramforgathering,analyzing,andmanagingexternalinformationthatcanaffectanorganization’splans,decisions,andoperations.StudentslearntoapplytheCIprocessandCI-relatedmethodologies,techniques,andtoolstobetteranalyzeanorganization’scurrentandfuturecompetitiveposition.Studentsapplyanalyticalandsocio-technicaltechniquestoimprove

organizationaldecisionmakingasrelatedtoCI,andgainanunderstandingoftheissuesrelatedtothecollection,analysis,andmanagementofexternalinformation.(2credits)BU.790.047InnovatingBusinessesinEmergingMarketsIThiscourseinvolvesateam-basedservicelearningexperiencefocusedonthechallengesofbuildingsustainable,impactfulbusinessesinemergingregions.Thecourseaimstocreateineachexecutiveanappreciationofopportunitiesincriticalsectorsofhumanneedinthesecomplex,resource-constrainedmarketsthatareplaguedbyfragmentedinfrastructure.Executiveswilllearnfirst-handhowbusinessesservingtheseneedscontributetocommunitydevelopmentand‘dowellbydoinggood.’Thecoursehasthreephases.InPhase1,executiveteamsconductbackgroundresearchtogainperspectiveontheregion-marketcontextandprojectsectorpriorities.Executivesareassignedtoasponsoringorganizationtoaddressaspecificbusinessproblem(theproject).Teamsinteractwithdesignatedsponsorstafftoagreeuponaprojectworkplan,anddefineappropriatedeliverablesthatmeetboththesponsor’sneedsandcourselearningobjectives.InPhase2,theexecutiveteamsarriveonlocationtoimplementtheapprovedworkplaninthefieldandcreatethedeliverables.Attheconclusionofthisphase,executiveteamsdevelopaninitialprojectpresentationforthesponsorandreceivefeedbackonthereport.Inthefinalphase,teamsusethefeedbackandrelatedinsightstodevelopagradedfinalreportthatissharedwiththesponsor.(0.00credit)BU.790.049AdvancedFinancialManagementandInnovationBusinessexecutivesareincreasinglyselectiveonhowtheyapproachtheallocationoffirmresources.Whiletextbookfinancedictatesthataprojectwithapositivenetpresentvalue(NPV)shouldbeapproved,inmanycases,theorganizationhasafinitebudgetwithcompetingbusinessunitprojectrequests.Intheshortterm,thesecapitalbudgetingdecisionswillinfluencetheU.S.economy’sunemploymentsituation;intheintermediate-longtermtheywillaffectfirmvalue.Thiscoursefocusesonthepracticalelementsofallocatingresourcesfromtwodiverseperspectives:corporatefinanceexecutives,managers,investors,investmentbankers,andequityanalysts.Thefirstpartofthecoursetakesalong-termviewinthevaluecreationprocessandfocusesonthekeyvaluedriversthataffectcorporatevalue.Thesecondpartofthecoursewillintroduceshort-termmanaging,focusingonnetworkingcapitalmanagementandtheinterrelationshipwithgrowthdecisionsandtheimpactonvaluation.Thispartalsoaddressestheissueoffinancingdecisionsandtheimpactonvaluation.Inthiscontext,thecoursewillpresentthedifficultiesembeddedineachcontextofcorporatemanagementandentrepreneurshipmanagement.(2.00credits)

BU.790.050CapstoneProject:ProposalsThiscourseexaminesbusinessandcorporatestrategiesandrequiresyoutoassumetheroleofageneralmanager.GeneralManagershavetocopewithtremendouscomplexity,uncertainty,andinadequateinformation.Thefocusthroughoutisonstrategicmanagement-theprocessofchoosinganddefiningpurposesandobjectives,formulatingandimplementingaviablestrategy,andmonitoringstrategicperformance.Thecourseispredicatedonthethesisthattheroleofthepolicycourseinthebusinessschoolcurriculumistodevelopanabilitytoseetheenterpriseasawholeandtounderstandhowandwhythevariousfunctionsofthebusinessareinterdependentandneedtobecoordinated.Hence,thethrustofthecourseistheorganizationinitstotality-theenvironmentinwhichitoperates,anditsinternaladministrativeactivities.Theemphasisisonthekindsofproblemsandissuesthataffectthesuccessoftheentireorganization.Aseriousattemptismadetoelaborateonthegeneralapplicabilityofthestrategy-policydisciplinestoallsizesandtypesoforganizations,althoughthemajoremphasiswillfocusonprofit-orientedenterprisesoperatinginacompetitiveenvironment.Animportantrequirementofageneralmanager'sjobistheabilitytothinkinacross-functionalandholisticmanner.Veryoften,decisionsthatareoptimalforanindividualbusinessunitordepartmentarenotinthebestinterestsofthewholefirm.Creativityandinnovationarecriticaltoachievesuccess;astofollowoften-traveledstrategicpathsisunlikelytoresultinasuperiorperformance.Creativitycanbeexercisedinbothanalysisaswellasimplementation.Theorientationisconsistentlypragmaticandmanagerial.Byuseofthecasemethodandtheconsultingproject,studentsareplacedinmanagerialroleswheretheycanapplytheconceptofstrategyincharacteristicallymanagementsituations.(2.00credits)BU.790.051LeadingOrganizationalChangeAcoreleadershipchallengeisstrategically,efficiently,andfluidlyguidingothersthroughprocessesoforganizationalchange.Changeisanimportantaspectoflifeforpeople,groups,andespeciallyorganizations.Changeisevermoreimportantaswe,andtheorganizationsinwhichwework,facemultipleandshiftingimperatives.Weoftenmuddlethroughchangesatisfactorily.Yet,wecanimproveoursuccessifweapplyframeworks,techniques,andperspectivesthatelevateourabilitiesbeyondthecommon-senselevelofperformance.Wedothisbyanalyzingtheforcesthatdriveorganizationstochange,examiningimpedimentstochange,andsurveyingapproachesformakingorganizationalchangemoreeffective.Theconceptsandtoolslearnedinthecoursewillbebroughttolifeduringthiscoursebyusinganinteractivesimulation.Thiswillgiveyoutheopportunitytodemonstrateandimproveyourcapabilitiestomanagechangeinadynamic,competitive,andcomplexenvironment.(2.00credits)

BU.790.052InternationalFinanceThiscourseisintendedtoprovideExecutiveMBAstudentswithanunderstandingoftheinternationaleconomicrelationsamongcountriesandissuesrelatedtofinancialdecisionmakingintheglobalenvironment.Topicscoveredwillinclude1)macroeconomicrelationsbetweencountiesandtheinternationalmonetarysystem;2)theforeignexchangeandinternationalmoneymarkets,andtheconditionsthatdefinetheirinterrelation;3)thedefinitionofandwaystomanageexchangeraterisk;4)financinginglobalmarkets.Thediscussioninthecoursewillcombineboththeoreticalframeworksofhowtothinkabouttheproblemsandissuesanddiscussionsofrealworldexperiencewithcasesdrawnfromthestudentbackgroundprofessionalexperienceaswellasthenews.AspecialattentionwillbepaidtotheconnectionsbetweenUnitedStates,China,theEuroAreaandtherestoftheworld.(2.00credits)BU.790.056Business-to-BusinessMarketingMostmarketingprinciplesarefocusedonmarketingtotheendconsumer.Thiscourseexaminesthestrategiesemployedinmarketingproductsandservicestobusinesses.Theprimarylearningoutcomeisforexecutivestounderstandthesimilaritiesanddifferencesbetweenmarketingtoconsumersandmarketingtobusinesses.Thiscoursebeginsbydiscussingthemainmarketingconceptsthatarecommontobothdomains.Theemphasisislargelyonareasrelatedtostrategyandthetypesofanalysesneededtomakeinformeddecisions.Executiveslearnthroughtheuseofreadings,casestudies,andrigorousanalysis.(2.00credits)BU.790.059DiscoursesinCorporateGovernanceThevalueofafirmdependsoncorporategovernancepracticesthatprotecttheshareholders(investors).Greaterinvestorshareholderprotectionlowersthecostofcapital.Thus,thesetofgovernancepractices,rules,andregulationsthatpromoteprivatebusinessdevelopmentalsopromotefirmvalue.Topicsincludeshareholdersrights,separationofownershipandcontrol,agencytheory,resolutionofconflictsofinterest,corporatepyramidalstructures,hostiletakeoversandthefailureofthemarketforcorporatecontrol,mutualfundgovernance,executivecompensationpolicies,boardroomstructureandpractices,corporatetransparency,responsibility,accountabilityandfairandequitabletreatmentofallshareholdersandthevalueoftheshareholdervote.(1.00credit)BU.790.065InnovatingBusinessesinEmergingMarketsII(4.00credits)

BU.790.066LeadingTechnologyCommercializationIIThisisacontinuationofBU.790.040LeadingTechnologyCommercialization.Thefocusofthiscourseisthecommercializationoftechnologicaldiscoveries:tangibleproductslikecompounds,drugs,ordevices,aswellasintangibleco-productsor“knowhow.”Thiscoursecoverstheconceptsandorganizationalissuesinvolvedinselectinganinventionordiscovery,andconvertingittoaviablebusiness.Thiscourseenablesthestudenttorecognizeandscreentechnologyopportunities.Youwilllearntheinsandoutsofintellectualpropertycreation,protection,saleandacquisition,howtolicensetechnologythatothershavepatented,andhowtolicenseyourowntechnologytootherstocreatediverserevenuestreams.Largelyfocusingonbiotechnologyinventionsanddiscoveriesoriginatinginuniversities,thecoursecoverstheownershipoftheinvention,protectingtheintellectualproperty,formingacompany,overcomingregulatoryhurdles,andotherrelatedissuescommontothistypeofenterprise.Particularattentionwillbepaidtoeconomicissuesrangingfromwhenandhowtoraiseinitialcapitaltostrategiestoharvesttheprofits.(3.00credits)BU.805.490SeniorCapstoneITheSeniorCapstonecourserequiresstudentstointegrateandapplypreviouscourseworkthroughaprocessofcriticalthinking,writing,research,andpresentationskillsdevelopedthroughouttheirundergraduateprogram.Studentsintegrateandapplypreviouscourseworktostrategicmanagementproblems.Analytic,integrative,communication,leadership,anddecision-makingskillsaredevelopedthroughclassroomdiscussions,appliedprojects,clientinteraction,andteampresentations.Inaddition,theywillhavetheopportunitytoworkonskillsdevelopmentandacademicplanningfor:establishingcareerplansandobtainingindustry/occupationinformation,developinginterpersonalandinterviewskills,networking,timemanagement,leadership,professionalimagingandbranding,conflictresolution,internationalprofessionaletiquette,USbusinesscultureandpositivepsychology.(3.00credits)BU.881.700HealthCareOverviewBootcampThiscase-basedcourseprovidesanoverviewofthestrategicandpolicychallengesofdeliveringhealthcarearoundtheworld,summarizingthephilosophy,pedagogicalapproaches,andcoursesintheprogram.Overatwo-weekintroductoryperiod,discussionswillfocusonthe4ManagerialSkills(SenseMaking,ProblemSolving,SenseGiving,andGlobalMindset)and4StrategicPillars(Quality,Access,Cost,andInnovation)thatleadersintheindustryrequiretoachievethetripleaimofhighquality,efficiency,andoptimalhealthoutcomes.(0.00credit)

BU.881.701HealthSystemsaroundtheWorldThiscourseprovidesadetailedoverviewofthehealthcaresystem'ssegmentsandstakeholders,analyzestheindustry'sevolution,andaddresseslikelynear-termchangesdomesticallyandglobally.Itincludesglobalaspectsofhealthcaremanagementhavingtodowithdifferencesandsimilaritiesinbeliefsaboutpatientrights,aging,diseasemanagement,andpublicexpendituresonhealth.(2.00credits)BU.881.702FrameworksforAnalyzingHealthCareMarketsThiscourseprovidesstudentstheeconomic/productivitylanguage,alongwithotherconsiderations(suchasethicsanddistributionalissues),todiscusssystemchangeandchallengesfacedbyproductmanufacturers,insurers,healthcareproviders,andpatients.Lecturesandcasesexplorethedriversofcosts,prices,accesstohealthcareservices,andinnovation.(2.00credits)BU.881.704ProvidersandPayersThiscoursefocusesonorganizationalinnovation,specificallystrategiesandtacticsforprovidernetworksandpayerstomanageresourceconstraintsaswellasinsuranceandreimbursementissuesinordertodeliverquality,ethical,andefficientcare.Interactionsbetweenprovidersandpayersareacriticaltopic,alongwithhowtheseinteractionsleadtoinnovations,discontinuitiesinhealthprovision,andpolicychange.(2.00credits)BU.881.705HealthMarketingandAccessThiscoursefocusesonthespecificsofthemarketingmixinhealthcare.Themaintopicscoveredincludepricing,distributionandcommunicationstopatients,providers,andexternalstakeholders,suchasregulatorsandnon-governmentalorganizations.Theroleofmarketingtoencourageaccess,pricingaspartofdecisionsonaccess,particularlyinBottomofthePyramidmarkets,andtheroleofmarketingcommunicationtofostercommunityhealtharediscussed.(2.00credits)BU.881.706HealthInnovationandEvaluationThiscoursefocusesonemergingmodelsofhealthcareprovision,includingtheroleofinformationtechnology,mobiletechnologies,pointofcarediagnosticsonachip,healthcareathome,telemedicine,andtechnologymediatedinnovationsinhealthcareforbothconsumersandproviders.Thecoursediscussesvariousmodelsofevaluationandhowhealthcareinnovationisvalued,funded,andcommercialized.(2.00credits)

BU.881.710ResearchandPolicySeminarsinHealthITheseseminars,conductedbyindustryexpertsandfacultyfromtheCareyBusinessSchool,SchoolofMedicine(therapiesanddiagnostics),SchoolofPublicHealth(publichealthpolicyandepidemiology),SchoolofNursing(communityhealth),SchoolofEngineering(devices),SchoolforAdvancedInternationalStudies(internationaldevelopmentandhealth),SchoolofArtsandSciences(socialdeterminantsofhealth)focusoncurrentissues,cuttingedgeresearch,anddiscourse.Oneofthedeliverableswillbeanintegrativepaperwithapersonaldevelopmentplandiscussinghowstudentswillkeepabreastofthefieldandanarticulationoftheirgrowthasleaders.(1.00credit)BU.881.711ResearchandPolicySeminarsinHealthIITheseseminars,conductedbyindustryexpertsandfacultyfromtheCareyBusinessSchool,SchoolofMedicine(therapiesanddiagnostics),SchoolofPublicHealth(publichealthpolicyandepidemiology),SchoolofNursing(communityhealth),SchoolofEngineering(devices),SchoolforAdvancedInternationalStudies(internationaldevelopmentandhealth),SchoolofArtsandSciences(socialdeterminantsofhealth)focusoncurrentissues,cuttingedgeresearch,anddiscourse.Oneofthedeliverableswillbeanintegrativepaperwithapersonaldevelopmentplandiscussinghowstudentswillkeepabreastofthefieldandanarticulationoftheirgrowthasleaders.(1.00credit)BU.910.611 FinancialResourcesIIThisPart2coursestudiescorporatefinanceandcapitalmarkets,emphasizingthefinancialaspectsofmanagerialdecisions.Thecoursetouchesonallareasoffinance,includingthevaluationofrealandfinancialassets,riskmanagementandfinancialderivatives,thetrade-offbetweenriskandexpectedreturn,andcorporatefinancinganddividendpolicy.Thecoursedrawsheavilyonempiricalresearchtohelpguidemanagerialdecisions.(2.00credits)BU.911.611StrategicHumanResourcesThiscoursefocusesontherequisiteknowledge,skills,andattitudesthatemployeesinahighperformanceorganizationneedtocompetefor,attract,andkeepvaluablecustomersinasustainedfashion.Thecourseexaminestheessentialprinciplesforproductiveinvestmentsinhumancapital,whichallowfirmstothrivebyencouraginginnovationandcreativethinking.Thiscoursefurtherexplorestheformalandinformalprocessesforpromotingcreativityandinnovationattheindividualandorganizationallevels.Thecombinationofhighlymotivatedemployeesandacultureforinnovationtoconsistentlydeliveracompetitivevaluepropositionthatbuildsafirm’scustomerequity.(2.00credits)

BU.912.611OperationsManagementThisPart2modulerequiresstudenttoassumetheroleofaGeneralManager.GeneralManagershavetocopewithtremendouscomplexity,uncertainty,andinadequateinformation.AnimportantrequirementofaGeneralManager'sjobistheabilitytothinkinacross-functionalandholisticmanner.Creativityandinnovationarecriticaltoachievesuccess,andsoittheabilitytoexecuteandmanagedaytoday.TheconceptsandframeworkstobecoveredincludePorter’s5-forcesAnalysis,PESTAnalysis,SWOT,emergentversusdeliberatestrategy,McKinseyMatrix,GEGrowth/ShareMatrix,ResourceBasedViewoftheFirm,CoreCompetenciesandDynamicCapabilities,CostLeadershipStrategies,DifferentiationStrategies,VerticalIntegration,Diversification,LifeCycleTheory,CostAccounting,BusinessProcessManagement,InventoryManagement,NewsvendorProblem,ValueChainAnalysis,ActivityBaseAccounting,andQueueingTheory.(2.00credits)BU.914.610QuantitativeMethodsStudentslearnstatisticaltechniquesforfurtherstudyinbusiness,economics,andfinance.Thecoursecoversdescriptivestatistics,probability,discreteandcontinuousrandomvariables,hypothesistesting,andanalysisofvariance.Thecourseemphasizesstatisticstosolvemanagementproblems.Casestudies,spreadsheets,andcomputersoftwareareused.(2.00credits)BU.930.630SolvingorganizationalproblemsWithouteducationandexperience,managerstendtosolveproblemsalone,withoutbuildingthesupportofothers.Thiscoursewillimmersestudentsintheideathatthemosteffectivemanagerssolveproblemscollaborativelyfromstarttofinish,usingartfulquestionsandactivelisteningtoengageanddrawuponothers’perspectives.Theyuseanextended,iterativeprocess,switchingbackandforthbetweentheproblemandtheevidenceasnewinsightsemerge.Andtheycontinuouslymotivatethepeoplearoundthem—bothinsideandoutsideoftheteam—toact.Uponsuccessfulcompletionofthecourse,studentswillunderstandandapplythisbroaderviewoforganizationalproblemsolving,demonstratingbothfamiliarityandfacilitywithcollaboration,iteration,andmotivation.(2.00credits)BU.933.610ThoughtandDiscourseSeminar:GovernanceandAccountabilityCorporatescandalssuchasthoseinvolvingEnron,WorldCom,LehmanBrothers,andAIGhavedrawnincreasingattentiontocorporategovernance.Whatgivesrisetothekindsofriskybehaviorthatthesescandalsreveal?Whatmechanismsdo—orshould—corporationshaveinplacetopreventsuchdisasters?Towhomaretheyultimatelyresponsible:shareholdersandownersorawiderspectrumofstakeholders?Whataretherolesandresponsibilitiesofboardsofdirectorsnormallyandintimesofcrisis?How

doboardsmonitorperformanceandcomplianceamongcorporateofficers,andwhatkindsofreportingstructuresexist?Whatlawsandregulationsseektolimitandpunishcorporatemalfeasance?Howdotheapproachestoself-andexternal-regulationofcompaniesdifferinothercountriesandinaglobalcontext?Thesearesomeofthequestionsaddressedinthisseminar.Throughlectures,guestspeakers,casestudies,andteamprojects,studentsexplorecorporategovernancewithaneyetobestpractices.(2.00credits)