COMPANY PROFILE CATA APPLIANCES LTD.

About CATA

• CATA India associated with CATA Electro Domesticos, S.L. Spain and Cantee Electro Domesticos, S.L Spain, incepted in March 2004.

• Present in more than 100 countries.

• CATA has invested heavily in new facilities in Torelló (Spain), which had joined the, Xiao Lan (China) and São Paulo (Brazil).

• The experience, professionals working for CATA, proven quality, innovation and design, the fast and efficient service, the marketing that takes us farther every day are the reason for our strength and wingspan.

• In recent years we have experienced significant growth both in the Spanish and international market, based on an excellent quality and a lot of competition in all its products.

• CATA India since its inception in 2004 has achieved remarkable growth at the rate of 15-20% YOY.

• Cata Electrodomésticos S.L of Spain has achieved its leadership position in the market thanks to its ability to innovate and advance market needs. The company is headquartered in Barcelona and has factories in Spain, Brazil, China and is constantly expanding, creating branches and delegations. The company is a pioneer in air-extraction equipment technology with product range covering Cooker hoods & Extractor Fans . Cata Electrodomésticos has a high-level professional team, experienced and concerned about every detail in the manufacturing products to achieve customer satisfaction. Innovation, design and the highest quality combined with the strength of over 50 years experience and effort in one brand, Cata .

• Cantee Electrodomesticos S.L of Spain , with a widespread portfolio of products ranging from dishwashers to coffeemakers , covers every essential that finds its space in today's kitchen . The company with its base in Spain has its manufacturing capacity in China. Known for it high quality standards and innovative products cantee is a unique blend of functionality & design that’s second to none globally .

Strategic Partners

CNA Group CNA Group is a world leader company in the world of appliances with a worldwide recognition. It encompasses the brands Cata, Nodor and APELSON.

CNA Group's commitment is to bring the latest technology and design, which add up to a high performance, functionality and efficiency can meet the needs. Founded in Barcelona in 1947 and since then it has been a pioneer in the business of domestic extraction, with a wide range of products including extractors, conventional and decorative extractor hoods, ovens, cookers, microwaves, faucets and sinks, using high quality environmentally friendly materials . The company encompasses Cata, Apelson (integrated in the group in 1999) and Nodor (in 2004). In CNA Group we work with a clear focus on improving the products sold providing solutions and creating new sensations to our customers in the use thereof.

CNA Group started its activities with the company Cata Electrodomésticos founded in Torelló (Barcelona) in 1947.

TIMELINE OF CNA GROUP

“CNA Group’s acquisition of the production units of Fagor”

CNA Group is awarded with all divisions of Fagor Electrodomesticos, Minidomestico and comfort business

Commercial and industrial plan guarantees the continuity of the prestigious brand,Fagor, than with Edessa, you Aspes and Splendid have been known for so many years earn the trust of millions of Spanish and global consumers, as well as network technical support and warranty on all product lines (cold, washing, cooking, small household appliance and comfort).

Tasting, with over 67 years of experience, in the Spanish market and with an attendance of all its customers in Spain is committed to take all of the brandsFagor, Edesa and you Aspestechnical assistance, thus ensuring a fast and efficient response guarantees all of its products and after-sales service.

This acquisition completes the industrial project started in 1947 with brand wine tasting in Torelló (Barcelona). The European Industrial plan is completed with the addition of these productive plants.

CATA Advantage Brand Basics • European Products with highest Quality certifications • Excellent service Standards • Ever-growing network of credible trade partners • Innovative Product portfolio • Strategic corporate alliances Brand Values

• Fair Margin Policy • Highest customer satisfaction • Flexible service policy • Human touch in sales & servicing

Vision To be a dynamic learning organization through process optimization and adaptive services.

Mission To be the market leader in premium kitchen appliances category by means of planning, selling & servicing in the best possible way & environment only the most innovative, blissfully designed, latest & best technology, state-of-the-art products.

Quality Certifications

• Cata products are backed up by the most demanding certificates, such as the prestigious ISO 9001 awarded by the Bureau Veritas Quality International.

• Cata has also been awarded the European approvals of the C.C.A.(Cenelec Certificate Agreement), certifying technical superior standards our products meet.

• Chimney

• Built-in Hob

• Built-in Oven

• Built-in Microwave

• Dishwashers

• Exhaust Fans

Chimney

• Superlatively classy chimney with an array of exclusive features & styles. Each product is designed with European Finesse to ensure the best results even in the toughest Indian Kitchen environments.

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Built-in Hobs

• Stylish & Functional, CATA’s exclusive range of built-in Hobs come in a range of finishes to suit every kind of kitchen décor. It is ergonomically designed to fit smartly into compact kitchen spaces and to be the center of attraction even in lavish kitchen spaces & to be the centre of attraction even in lavish modular kitchens.

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Built-in Ovens

• Sleek & Stylish, Cata’s state-of-the-art built-in Ovens are the synthesis of aesthetic appeal & functional superiority. They are the multifunctional & boast of the most innovative technologies & features to help you cook like a professional chef.

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Built-in Microwaves

• Cata is ushering the future with an ultra-modern and chik range of built-in microwaves that are ergonomically designed to fit perfectly into your kitchen and life. Our built-in microwaves serves the function of heating, grilling, defrosting, roasting, cooking & baking.

Built-in Microwaves

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Dishwashers

Marina Dishwashers cater to the needs of those who enjoy the finer things in life. Exemplifying design sophistication and superior functionality, they ensure optimum protection for your expensive crockery and more convenience to you.

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Exhaust Fans

• Pioneer in exhaust fans since 1967

• Lowest Energy Consumption

• Lowest Sound & Best Suction Capabilities

• LHV is Designed keeping in mind the Indian kitchens .

• Certified by reputed International Standard Authorities

• Superior Designs & Advanced Technology

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Pricing strategized as below:

• MRP – MOP – Dealer Price – Distributor Price

• Combo prices available to Dealers & Customers

• Special Festival offers/gifts available to both Dealer as well as customers

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Critical Differentiator

• International standard Warranty of 2 yrs on all products

• Life Time warranty on Chimneys

• Installation of all the products done by company technicians

• After sales service

• Quality Spare parts

• Periodical maintenance and repair by certified engineers

Service Policy

Culture

• Workforce – 110+ employees

• All branches are computerized & networked through ERP module

• Open door policy at all levels, employees are being encouraged to be participative, creative & updated.

Distribution Network

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Retailer

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CATA Network

Cata products are strategically places in the following categories :

1. Premium Sanitary ware dealers

2. Hardware dealers

3. Kitchen Large Format Stores

4. Electrical appliances dealers

5. Modular Kitchen Dealers

Institutional sales

• Influencers – Architects, Interior Designers

• Builders

Warehouses CATA has a strong set up of Warehouses across India.

Mumbai

Chandigarh

Chennai Kochi

New Delhi

Bangalore

Ahmedabad

Kolkata

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CATA GALLERY CATA KITCHEN MART

Exclusive CATA Galleries “CATA Kitchen Mart”

CATA Gallery module is an opportunity for a sure shot gain. Past record of success witnesses the growth YOY. Try the power of limited investment & maximum gain. Depending on your time constraint Cata Kitchen Mart is a readily available opportunity to become a successful Entrepreneur. It has a record of success with 200 Shop in Shop & Galleries running successfully across India, with a YOY growth of 30%. CATA’s yearly turnover is growing at a pace of 25-30%.

Key Attraction of the Opportunity

- Profit Oriented

- Tried & tested opportunity

- Comfortable investment

- Assured return

Business Opportunity to become a “Successful Entrepreneur”

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Modules Module A Module B Module C

Investment By Gallery

Franchisee Fee 2 Lacs 3 Lacs 6 Lacs

*Projected Civil Work Cost (*not a compulsory Investment)

1.5 Lacs 2.5 Lacs 3.5 Lacs

Investment in stock 2 Lacs 3 Lacs 5 Lacs

Total Projected Investment 5.5 Lacs 8.5 lacs 14.5 Lacs

Display By Company 291990 487930 677550

Promoter by Company 48000 48000 72000

Fabrication & Branding By Company

85000 125000 250000

Minimum Guarantee 60000 120000 240000

Gallery Incentive Scheme (2% on Minimum Slab)

36000 60000 84000

Total 5,20,990 8,40,930 13,23,550

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Publicity & Promotions

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Magazines – National & Regional • A+D • BBC Good Homes • Better Home &

Garden • Better Interiors • Casaviva • CW Interiors • Elle Decor • Femina • Good Housekeeping • Home Review • IFJ • IT Home • Ideal Home &

Garden • Society Interiors

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• Vanitha Vidu

• Ananda Vikatan

• Design Source

• Kitchen Desire

Magazine - Consumer & Trade Magazines

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Festive Offers

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Offline Festive Mailers

Online Marketing

• SEO

• Google adwords

• Facebook Page

• Facebook ads

• Twitter

• Pinterest

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Exhibitions

• ACETECH – Delhi/Ahmedabad/Bangalore

• VANITHA VIDU - Kerala

• IITF - Delhi

• INDEX - Mumbai

• TIMES EXPO, Bangalore, Mumbai

• Cake show, bangalore

• HBLF show, Ahmedabad

• Ranchi Exhibition

• Bangalore International Shopping Festival

• IICF Bangalore

• Bangalore Winter Shopping Festival

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PRIMERO CLIENTES CLUB

• CATA influencers Club which is being named as “PRIMERO CLIENTES CLUB” is an initiative by CATA Appliances to form a stronger working relationship by means of providing special services to our most preffered Architects & Interior Designers. This alliance has been formed with a belief that ideas, when exchanged can help deliver greater results and also lead to mutual benefit & growth.

• Benefits to ARCHITECTS/INTERIOR DESIGNERS

- Gifts

- Architects/Interior Designers Meet

- Product Updates

- Free Advertising

- Felicitation

- Personalised Attention

Influencers Club Marketing activities

Strategic Alliances

• Cata Appliances network has grown at an accelatred rate since its inception in 2004. with our progressive policies and commitment to quality, we continue to spread our influence far & wide.

• Cata Applainces India is the Preffered Partner of Leading Brands

- Space Wood

- A & A Kitchens

- Style Spa

- Magpie Icecube

- Rawat Kitchens

- Signature Kitchens

- Olive Kitchens

A Few of our Projects

• DLF

• IREO

• EMAAR MGF

• BRIGADE

• PRESTIGE BUILDERS

• JAYPEE BUILDERS

• CENTURY BUILDERS

• KESAR GROUPAMBY VALLEY CITY

• AMI DHARA DEVELOPERS PVT. LTD.

• STERLING HOLIDAY

Strength

• International presence of the brand in across 100 countries

• Manufacturing facilities with international standards of QC & Safety.

• Product of European design with latest features & technology.

• International standard warranty of 2 years’

• International certification and accreditation

Weakness

• Dependent on imports.

• Latest technology comes at a price which today’s consumer is not willing to spend as of now.

Opportunity

• Indian Kitchen appliances market is at a growing stage.

• There is increase in market demand for International standard products

• Boom in real estate sector & affordable loan interest trigger the market further.

• Sizable growth in middle class for appliances, as there was increase in disposable income to

spend in lifestyle products.

Threats

• Cost of reaching customer is very high, logistics & promotion consumes the margins.

• Product needs to be technically educated, which needs lots of convincing.

• Large No. of Chinese companies offering replica at less prices.

• Real estate sector is presently down, large projects are on hold

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