Casual CupcakesBusiness Plan

Madison EysterMarshburn10-21-14

Start-Up Cash- $100,000

Parent’s Contribution- Life savings of $95,000

My Contribution- Life savings of $5,000

Funding- Profits from the bakery

Finances

Apartment Style Bakery on the bottom, and an upstairs

apartment

Building

I am buying this business because I plan for it to be a long-term business.

Purchasing

Design

Interior

The interior of the building will be “tiffany blue” with a white trim.

Exterior

The exterior of the building will be white with a black awning displaying the bakery’s name and logo.

In the city Main street-better for business Downtown Wilmington, NC

Grounds

Cake Boxes Bakery Boxes Cake Take-Out Containers Cupcakes Packaging Disposable Bags Plastic, Oven-Safe, Bakery Take-out

containers

Takeout Supplies

Baking Cups and Cupcake Wrappers Cake-Pop Sticks Cake Boards Plastic Flatware Taster Spoons

Disposable Supplies

Stainless Steel Mixing Bowls Stainless Steel Utility Scoops Stainless Steel Ingredient Bowls Measuring Cups (Dry and Liquid) Measuring Spoons

Measuring Supplies

Baking Spatulas Baking Combs Baking Toppings and Add-Ins Cake and Pastry Decorating Tools Cake Decorating Bags Pastry Cutters Couplers Cake Decorating Books Individual Pastry Tubes Piping Gel Food Coloring Pastry Tips Bag-Drying Racks

Decorating Supplies

Bakery Display Cases/Counter Cases Cake and Pie Display Stands and Covers Cupcake Display Stands Bakery Display Trays Sample Domes

Display Supplies

Shelves Gift Wrap Equipment Refrigerated Bakery Cases and Dry Bakery

Cases

Merchandising Equipment

Bakery Convection Ovens Commercial Mixers Counter-Top Convection Ovens Mixer Parts and Accessories Roll-In Rack Ovens

Cupcake Equipment

Arrowroot Powder Baking Powder Baking Soda Brown Sugar White Sugar Corn Starch Corn Syrup Cream of Tar-Tar Flavoring Syrups Food Storage Jars and Ingredient Bins Molasses Powdered Sugar Salt and Pepper Spray Releases and Seasonings Sugar Cubes Different Extracts Yeast Ingredient Bin Parts and Accessories Various Other Ingredients

Ingredient Supplies(bulk)

Baking Molds Mini Cake Pans Muffin Pans Tart Molds/Pans Cake Pans

Pans and Molds

Cream Whippers Dispensers and Chargers Double Broilers Draining Grates Flour Sieves Sifters Rolling Pins and Accessories Scrapers Spatulas Combs Whips Pot-Holders Can-Openers

Small Preparation Tools

Coffees Teas Frappuccino Ingredients Smoothie Ingredients Cocoa Soda Fountain Iced Tea Dispenser and Drink

Drink Supplies

Downtown Wilmington North Carolina 123 Front Street

Location

Bakery/Coffee Shop

Mainly Focused on Cupcakes

Type Of Restaurant

Hours of Operation

Sunday-11:00AM-5:00PM Monday-10:00AM-7:00PM Tuesday-10:00AM-7:00PM Wednesday-10:00AM-

7:00PM Thursday-10:00AM-7:00PM Friday-10:00AM-7:00PM Saturday-11:00AM-5:00PM

Closed on- Christmas, Christmas Eve, Thanksgiving, Easter, Memorial Day, New Year’s Eve, New Year’s Day, and Labor Day.

In charge of preparing food to be made. 4 total

Kitchen Prep

Mainly in charge of cooking and decorating food

2 total

Specialty Chef

These workers are in charge of putting things in the oven and taking them out.

2 total

Oven Runner

Consists of cashiers, greeters, and servicers

These people are in charge of taking orders, greeting customers, and tending to customers.

4 total

“Front-Of-House” Staff

These workers are in charge of keeping the establishment clean and making sure the building is up to health-code standards.

2 total

Maintenance

Mainly in charge of marketing and managing the employees.

2 total (Manager and Asst. Manager)

Managers

Kitchen and Maintenance Employees*Company T-shirt*Black Pants*Black Closed-Toed Shoes*Hair Pulled Back in a Bun*Company Hat*Apron (kitchen staff only)

Front Staff*Company Shirt*Khaki Shorts or Pants*Black Belt*Black Closed-Toed Shoes*Hair in a Bun*Company Hat

Managers*Company Polo*Khaki Pants*Dress Shoes*Hair in a Bun

Some self-serve

Counter service

Customers will order their food at the counter and come pick it up when their number is called. Customers will be able to purchase drinks at the counter, then take the empty cup to the drink stand and fill their cups with the desired drink.

Table Service

The mark-up for the items in the establishment will be double the cost of production.

Advertising will be done through posters, business cards, online social media pages, online advertisements, and billboards.

The seating capacity will be 50. Three Main Colors for Website- Teal, Lime

Green, and Purple.

Mark-Up , Advertising, Seating Capacity, and Main Colors

The logo for the Casual Cupcakes business is a cupcake. The cupcake is teal and it features my intials, MGE. This stands for Madison Grace Eyster. The initials are in monogram form. The logo features the name of the establishment, and a cupcake with a mirror effect.

Logo

Available for preview on the business website.

T-shirts Coffee Mugs and Travel Coffee Mugs Coolers Car Magnet

Merchandise