Casual Connect KyivOctober 2012

Antony DouglasGeneral Manager Mobile

1

2October 2012

3

Corporate Philosophy

To spread happiness across the globe by providing unforgettable experiences

This philosophy represents our company’s mission and the beliefs for which we stand.

Each of our customers has his or her own definition of happiness.

The Square Enix Group provides high-quality content, services and products to help those customers create their own wonderful, unforgettable experiences, thereby allowing them to discover a

happiness all their own.

October 2012

4

Where We Work

HQ’s, Sales, OperationsDevelopment Studios

Square Enix Holdings

October 2012

5

Our Strategic Pillars

1. Globalization• Market segmentation based on customer preference• We do not believe one piece of software will sell everywhere• Strong, local distribution channels are required

2. Becoming Network Centric• Transforming both business model and content design• Add services to our traditional engineering and sales,

marketing operations e.g. analytics, metrics

3. Strengthening Own-IPs• Our bond to the customer is our content brands• Work towards creating 10+ compelling IPs• Own IPs to ensure we have maximum flexibility to exploit in

best wayOctober 2012

6

GAMES FOR GAMERS AAA GAME EXPERIENCES ON TABLETS & HIGH END SMARTPHONES

QUALITY CASUAL GAMESFUN, ACCESIBLE AND MEANINGFUL ENTERTAINMENT

Square Enix Europe Mobile Content

October 2012

7

• 8-10+ mobile titles a year for you to be involved with• Expertise in building global game brands & IP• Global exposure for your products, services and

company• Marketing & brand partnerships, Starbucks,

McDonalds, Coca-Cola, Telefonica O2, Nvidia, AMD, • Channel relationships, Apple, Amazon, Google, Sony,

Microsoft, Samsung

Square Enix Europe: What We Bring

October 2012

8

• Brave new world, same old problems: hardware and OS fragmentation

• Recruitment• Internal growing pains: console versus mobile speed of

development, deployment and operations• Game design: building the right product from the start is

critical to launch success• Polish: higher quality will be required to distinguish titles• Finding quality developers who know their trade• Developers using technology that is not robust or adaptable

What We’ve Learnt...

October 2012

9

What Are We Looking For In Development Partners?

• Honesty• Proven tech• Resource• Ideas• Dialogue

October 2012

10

Q&AQuestions

Thank You