Castle Onboarding & Culture Deck (March 2017)
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Transcript of Castle Onboarding & Culture Deck (March 2017)
Our Mission
To make renting out a property as easy as buying a stock, and renting a property as
easy as booking a hotel.
What makes us different from a traditional property management company?
● Technology● Business model● Culture
Technology
Castle is a technology company that happens to do property management.
We have much more in common with other tech startups than with other management companies.
Business Model
Most property management companies are incentivized to act against their customer’s best interests. Castle’s flat-fee pricing eliminates perverse incentives.
Example: markups on maintenance incentivize inflated bids and unnecessary repairs
Culture
Property management isn’t anyone’s first career choice. Smart, ambitious people avoid it.
Castle recruits the best and rewards excellence. Where others see a warning sign, we see opportunity.
History of CastleMay 2012
Cofounders Scott, Tim, and Max meet at Venture for America
Training Camp
August 2013Scott, Tim, and Max
(along with 2013 VFA Fellow Sean Jackson) purchase the Rebirth Realty House at 760
Virginia Park St.
April 1, 2014Castle is legally
incorporated. (Or should we say, Un
Incorporated.)
December 2014Castle gets its first paying customer.
March 2015Castle closes its first fundraising round.
August 2015Castle passes 100 units
under management.
January 2016Castle joins
Y Combinator.
History of Castle
August 2016Oakland office
opens
Today650 units under
management
April 2016• Castle passes 500 units
under management.• $2mm seed round led
by Khosla Ventures
Core Values
● Brevity and levity● All you can choose is your reaction● Self-improving systems● Happiness is non-zero-sum● Enjoy the ride
Brevity and Levity
Brevity: say what you mean directly. Be quick so others can respond or ask questions right away.
Levity: keep it light. Promote a joyful culture, even when problems are severe.
All You Can Choose Is Your Reaction
Don’t waste time worrying about things that are outside your control. No matter what life throws at you, the one thing you can always control is your response.
Self-Improving Systems
The default for every system is entropy: degrading over time.
Take every opportunity you get to create systems that get better with time.
Happiness Is Non-Zero-Sum
A zero-sum game is where one person has to lose for another to win.
Happiness is non-zero-sum; when we make our customers and each other happy, everyone wins.
Outcome Follows Process
Improvisation may produce results initially, but we can only guarantee high quality by following process.
Build clocks, don’t tell time.
Enjoy the Ride
Life is inherently meaningless. We don’t choose to be born, but we choose what to do once we’re here.
Make your own meaning and work hard on it, but take time to appreciate the journey.
Organization Chart
Scott LoweCTO
Tim CroweDirector of
Engineering
Max NussenbaumCEO
Tim DingmanCOO
Barry ConradDirector of Business
Development
Amanda SilverDetroit Head of
Operations
LinneaWhistler
Detroit Head of Legal
Tara LaniganDetroit Head of
Contractors
Kelly Kang
AM
Felix WongDetroit Head of
Stewards
Jacob SmithSenior Biz Dev
Manager
David Hirsh
AM
Customer Service Reps
JulianCapps
AMPJ DuffyBiz Dev
Manager
Sean PenninoSoftware Engineer
Anna Isachenko
AM
Lauren Hoffman
AM
Winson LawAM
Reading
● Selections from the Book of Paul● The Enchiridion