1. Video convention annotations Cassie Official Girl

2. FashionAlready at the start of this video the key genre fashion conventions such as minimal clothing and high heels are highlighted. She is seen with most of her stomach showing whilst being looked onto by a low angle shot which has been used to make her look superior but it also some what elongates her body and has immediately objectified her. High heels are a very common fashion item in female RnB stars music videos and there is a close up onto her shoes this is not only showing her as a fashion icon to her fans but it also acts as a form of advertising because fans will see it and want the shoes. The top picture was the opening scene and it shows her with no trousers on so her fans will be looking at her and admiring her body, the fact that this is being shown in the opening scenes highlights the values of the video. 3. FashionSunglasses and jewellery are key props and fashion accessories in female RnB videos because they wont to be portrayed as classy and elegant. Usually the artist will be wearing a lot of make-up but as you can see Cassie is not wearing a lot of make-up it is hardly visible this could be because she wants to be portrayed as a natural beauty. This relates to the goddess ideology that some RnB stars try to show this idea is reinforced in the second picture because the background she is standing in front of connotes a goddess like person. She is also wearing white in a majority of the video the colour white shows purity, cleanliness, virginity this is a theory of women playing limited roles in music videos but then this idea is then contrasted to the fact that she is wearing sunglasses and you cannot see her eyes, this suggests a sense of mystery. 4. IconographyThis video for Cassies Official girl is mostly about objectifying her, she is not wearing a lot of clothes throughout the video and this sort of relates to the lyrics of the song because she is talking about her boyfriend missing her when she breaks up with him. And I suppose she wants to show her fans why he would miss her because she is a goddess type person, she wears a lot of jewellery and all this jewellery is gold and this shows her as being prestigious this once again relates back to the goddess ideology. Her make-up is also very soft and natural it almost looks like her skin is glowing, this emphasises her natural beauty. 5. Analysis Although this song is a slow song about breaking up it challenges the common conventions of an RnB break up song because usually those sorts of songs show the artist being depressed, being covered up and looking quite side. However in this video she looks empowered and does not look impressed, she even has a performance part involved in her video where she is dancing this is something that you do not usually find in the average RnB break up song. She still depicts herself in the same light as a goddess but she does this through objectifying herself and revealing a majority of her body. She also sticks the typical break up song convention by wearing natural make-up and make her skin look like it is glowing however she contrasts this majorly by wearing sunglasses and covering her eyes which does not allow the audience to see her emotion and slow RnB songs are always about emotion and the videos to these songs usually have many close ups of their eyes.