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THE CHALLENGEG-shop is a specialised online store for Casio watches. It launched its business in an already saturated market, where all prices were fixed by the manufacturer. This meant that discounts were not an option to drive initial traffic, build awareness, and gain traction. They needed a highly efficient marketing strategy to differentiate themselves from the competition and attract fresh eyeballs.

CAMPAIGN GOALSGather sufficient audience data, derive insights, define core target groups and adapt the creative strategy accordingly

Generate enough initial interest and sales to cover the advertising costs

Familiarise visitors with the advanced filters available on the website

Provide maximum transparency and control over the campaign management process

THE SOLUTIONOn the next page….

Ransimilarcrea,vedesignssimultaneouslyonbothAdTradrandFacebook. ComparingtheresultswithinthesameAdTradrcampaignallowedustoassesstheirimpactandselectthehighest-performingcrea,vetomaximiseengagement.

A/B TESTINGTARGETING

Experimentedwithtarge,ngtac,csthatini,allysampledbroaderaudienceprofiles.Wewantedtoavoidnarrowaudiencesfromthestartasitwouldhavelimitedourreach,leavingoutpoten,allylucra,veaudiences.Consolidatedalldifferentdatasources(1st&3rd)toiden,fycoretargetgroups.

DYNAMIC CREATIVES

Accumulatedsufficientaudiencedataandbeganretarge,ngvisitorswithcustomisedmessagesanddynamicads.Delivered34differentcrea,vemessages.

DISPLAY, SEARCH & VIDEO

Maximisedawarenessthroughdisplay,search,andvideo.ThecentralisedmanagementofallcorechannelsdeliveredabeOercoordinatedmarke,ngmixthathadstrongerimpact.

CROSS EXCHANGE

Streamlinedmediabuyingacross40+adexchangesinordertomaximiseourreach,op,misethebiddingprocessanddeliverhigherROAS.

THE RESULTSIn the first two months the profits from sales fit the target and covered the advertising costs. From there on the client was able to scale and turn a profit. Every $1 spent in the platform approximately equaled $2.1 in profit.

AdTradr’s average conversion rate from display over the first two months was 280% higher then that from Facebook (not including retargeting). As a result, the client channeled all retargeting through AdTradr. There is no data from Facebook's retargeting to compare the two.

AdTradr’s customisable dynamic creatives drove 85% of all sales. Prior to this, according to the client, retargeting only accounted for 60% of all sales.

Video advertising proved very scalable due to AdTradr’s extensive access to inventory sources. The cost was far lower than what the client anticipated. The future strategy is to invest more heavily into video advertising and integrate it more closely with display retargeting.

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