Casino Royale Le

REQUEST

LIMITED EDITION

JAMES BOND / CASINO ROYALE

CONTEXT

2006 : 21st James Bond movie Casino Royale

New step in James Bond history which guarantees the success– New actor Daniel Craig => sixth official JB 007, new style – New direction:

» Reduction of the gadget and technology» Enhance of the characters» More realistic and authentic

Cast


CONTEXT

S.T.Dupont among prestigious & sorted partners

Luxury– John Lobb (Hermès group) (new licensee), Bollinger

champagne, Aston Martin, Omega, Brioni, Sunseeker (luxury yacht), Kerzner (Luxury hotel in Bahamas), Persol (eye wear from Luxottica group)

Mass market : most often leader on their activity– Smirnoff, Heineken, Sony Ericsson, Sony Electronics, Ford,

Pokerstar (Internet site of game on line), Scene of (DVD game)

Production studio : Sony Pictures (n°1)– Da Vinci Code, Marie-Antoinette & James Bond producers


OBJECTIVES OF THE 2006 S.T.DUPONT / JAMES BOND PROJECT :

To take advantage of the James Bond licence at the launching period of the 21st film

To bring a new S.T.Dupont / Bond edition, with a completely new design vs previous edition

1st series (2004): ACTION 2nd series (2006)= SEDUCTION

To use the S.T.Dupont product placement (cuff-link + other products) in the movie

To use the events around the film release to generate some buzz around S.T.Dupont.

CASINO ROYALE 007 cuff link product placement

Specially designed by S.T.Dupont for Daniel CRAIG upon producers request.

Contemporary and masculine look.

Faceted design inspired by the Diamond Head.

Polished and brushed finish

Important : We will have the possibility to use some visuals of James Bond with the cuff-links (with a close-up) Press kit, display in the POS… Will be a real booster for the S.T.Dupont / Bond accessories


Producers also asked for S.T.Dupont products as set dressing for several characters in the movie

Pens, belts, leather goods, Ready-to-Wear

No use of competitors products (for example no use of Montblanc or Dunhill products)

S.T.Dupont products could thus be present on some images of the movie. If it is the case, we will have the right to use them.

Could be interesting to show the association between S.T.Dupont and James Bond in a press kit

CASINO ROYALE 007 Product placement (other products)

FUSION of James Bond’s graphic universe and S.T.Dupont exclusive know-how

Black glamour meets black lacquer Sharp elegance meets goldsmith work

The SATIN BAND, the SATIN LAPELS and the JET STUDS

Contrast between 2 tones of black lacquer

The TUXEDO WHITE SHIRT Guilloché on the sides inspired by the shirt pleats White lacquered OO7 signature

JAMES BOND / CASINO ROYALE 007 new limited edition

MEN’S ELEGANCEATTITUDE

PASSION

CONTRASTMAT/SHINY

BOND’s WEAPON

GLAMOUR/DESIGN


RANGE

A completed smoking universe Lighters Cigar accessories

Writing Instruments

Fashion & men accessories

Lifestyle & boutique items

Contrast between 2 tones of black lacquer as a satin band

Guilloché on the sides inspired by the shirt pleats

White lacquered OO7 signature

Design not totally validated yet

DESIGN - Line 2 lighter


White lacquered OO7 signature Guilloché on the sides inspired by the shirt pleats

Contrast between 2 tones of black lacquer as a satin band

DESIGN – JEROBOAM Lighter

Same design inspiration


DESIGN - X.TEND Lighter

DESIGN - HUMIDOR



Same dimensions as 1272 humidor



DESIGN CIGARS - ASHTRAY



DESIGN - CIGAR CUTTER

DESIGN PENS- XL FOUNTAIN PEN & XL ROLLER OLYMPIO


Contrast between 2 tones of

black lacquer (2 satin bands)

White lacquered OO7 signature

Guilloché inspired by the shirt pleats

Guilloché inspired by the shirt pleats

DESIGN - USB KEY



USB KEY

USB KEY PERSONNALISATION on study

2 possibilities

Casino Royale animation from Sony Pictures Images from James Bond legacy


Cufflinks ‘ movie

DESIGN - CUFFLINKS

Onyx & palladium finishes

Polished & brushedpalladium finishes

Polished metal finishes


DESIGN - KEY RING

SEDUCTION CASE


SEDUCTION CASE

Design & composition not totally validated yet

iPod Nano Speakers

Glasses of champagne

Candles

Mood set

Bollingerchampagne bottle

Caviar setLine 2 lighter

Slim vase

SEDUCTION CASE

Design & composition not totally validated yet

Seduction case

Very exclusive & high pricing product (Estimated price >17 000$)

Link with S.T.Dupont “Malletier” historyFor press releasesProduction only on firm order

Mini Seduction caseMore affordable offer (Estimated price = 2 5670 $)

Same link with our patrimonySmaller composition than the Exclusive one as:

S.T.Dupont lighter & candles Slim vase Glasses of champagne

RANGE STRUCTURE 1/2

LIGHTERS (3 sku)

PENS (2 sku)

CIGAR ACCESSORIES (3 sku)

ACCESSORIES (4 sku)

Jéroboam

0270444 630 $

X-tend020044N258 $

Line 20160441 515 $

Olympio XL Roller

481044M 1245 $

Cuff links005244275 $

USB Key 005644570 $

Ashtray

006044

325 $

Cigar cutter

003144625 $

Olympio XL FP 482044 1070 $

Cuff links005246275 $

Key ring 004046225 $

Humidor0012342 135 $

RANGE STRUCTURE 2/2

Seduction caseNo quantities asked in this request

Mini Seduction case(non available picture)

0997132 670 $

LEATHERGOODS (2 sku)

COMPOSITION DUO & COLLECTOR

Duo

Olympio XL - fountain pen Line 2

Collector

Jeroboam Line 2 Cigar cutter Olympio XL - fountain pen Olympio XL – roller Cuff link - movie

CASINO ROYALE- PACKAGING

Packaging for lighters & pens

Specific packaging perfectly matching the series spirit Same conception as Andy Warhol packaging Square box (15 x 15 cm) Black box with specific print reminding the satin band tuxedo &

the Casino Royale logo Purple plexi inside

Standard personalized packaging for accessories

Pack duo & collector Black outside Purple inside Same kind of prints

CASINO ROYALE- PACKAGING - outside

CASINO ROYALE- PACKAGING - inside

Purple plexi

CASINO ROYALE NUMBERING & AVAILABILITY

Limited quantities: each product will be numbered. The numbering will be communicated later.

Samples end of August 2006

Products September 2006

PRODUCT REFERENCE

PRICE

Lighters Jéroboam 027044 2 600 €

Line 2 016044 850 €

X-tend 020044N 145 €

Pens Olympio XLarge FP 481044M 700 €

Olympio XLarge Roller 482044 600 €

Cigar accessories Humidor 001234 1 200 €

Ashtray 006044 350 €

Cigar cutter 003144 350 €

Fashion jewellery Cuff links - movie 005244 155 €

Cuff links - onyx 005245 155 €

Men accessories Key ring 004046 125 €

USB key 005644 320 €

Leathergoods Mini Seduction case 099713 1 500 €

DUO Line 2 + Olympio FP C2CASINO 1 550 €

COLLECTOR Line 2 lighter + Cigar cutter + Jeroboam + 2 Olympio pens + movie cufflink

C6CASINO 5 255 €

PRICES AND REFERENCES

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