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londonw11.com: Cashmere Shop online with luxury cashmere items. Exclusive designs by Eva-Maria Kahn. World-Wide Delivery to your home. Enjoy diverse, essential, luxury designer cashmere knitwear made in Italy and Scotland. Cashmere luxury items for

women and men for daily dressing up and dressing down.

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Cashmere Sweaters“There’s such a diversity in W11 – it’s really the perfect neighbourhood,” says German-born Eva-Maria Khan.

“That’s why I named my product after it.” Khan’s product? Maybe not what you might think. It’s a

simple cashmere sweater. “It’s the perfect cashmere sweater, the essential item, just like this is

the perfect area.”

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Cashmere knitwearKahn launched her product in 2004, having worked in

fashion PR for years despite never really being interested in anything but cashmere knitwear. “I couldn’t care less about tailoring,” she says, but

sweaters were always her thing.

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Cashmere knitwearSo after her third child was born, she found herself in a

position to start the collection she had always dreamed of launching. And thin, high quality cashmere

suited her lifestyle: “you’re warm but never too hot - you can wear it to the sandpit in the morning as a

layer, then with a smart skirt in the evening.”

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Cashmere knitwearThe 19 styles she sells are what she calls “wardrobe

builders” that can be worn throughout the week. “Such a precious material shouldn’t be made too

quirky,” she says.

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Cashmere SaleHer select range of cashmere sweaters in a few

muted colours have been selling well in a smattering of boutiques in London, Japan and Italy under the label ‘London W11’ for several

years.

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Cashmere SaleBut now she’s ditched the retailers to sell direct

from her own website, lowering her prices by 40% and making the collection instantly available.

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Cashmere sweaterAll London W11’s cashmere products are made in

Scotland or Italy and the quality of the yarn is extremely high (though her prices are 15% lower than Brora’s). Now she sells 19 different styles, all

simple yet flattering, with a v-neck proving the best seller.

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Cashmere SaleMore styles and colours are planned, along with a

extension on the theme of the perfect item – there may be t-shirts, bags and even shoes in the

pipeline. Still, for now, if you’re looking for the perfect cashmere sweater, this is a good place to

start. And for all orders using the voucher code NSPCC2010, they will donate £15 to the NSPCC.

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Cashmere SaleSee more at LONDONW11.COM or

customerassistance@londonw11.co.uk

http://www.londonw11.com/

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