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![Page 1: Casey R. Shillam, PhD, RN-BC Assistant Professor, Johns Hopkins University School of Nursing Consultant to the Future of Nursing: Campaign for Action.](https://reader036.fdocuments.in/reader036/viewer/2022062620/551b7b4c550346d6338b539c/html5/thumbnails/1.jpg)
State AC Development PlanCasey R. Shillam, PhD, RN-BC
Assistant Professor, Johns Hopkins University School of NursingConsultant to the Future of Nursing: Campaign for Action
![Page 2: Casey R. Shillam, PhD, RN-BC Assistant Professor, Johns Hopkins University School of Nursing Consultant to the Future of Nursing: Campaign for Action.](https://reader036.fdocuments.in/reader036/viewer/2022062620/551b7b4c550346d6338b539c/html5/thumbnails/2.jpg)
Objectives
1. Understand principles of fundraising
2. Identify mechanisms of Action Coalition support
3. Determine structure of the Action Coalition Development Team, incorporating examples of successful fundraising strategies
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Principles of Fundraising
• Must have a clear mission
• Get all AC members consistent in the message– Elevator Speech– Short Mission Statement
***Provide State AC’s mission statement here***
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Principles of Fundraising
• Budget for overall expenses– Operating– Personnel– Travel– Communications– Research / Projects
![Page 5: Casey R. Shillam, PhD, RN-BC Assistant Professor, Johns Hopkins University School of Nursing Consultant to the Future of Nursing: Campaign for Action.](https://reader036.fdocuments.in/reader036/viewer/2022062620/551b7b4c550346d6338b539c/html5/thumbnails/5.jpg)
Principles of Fundraising
• Identify in the budget the funds you’ve already received
• Include the in-kind contributions already attained– Communications– Scheduling– Administrative– Meeting / Travel
• Funders want to fund successful projects – demonstrate your success!
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Donor Pyramid
Donors Money
10% 60%
20% 20%
70% 20%
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Ladder of Effectiveness
StrategyPersonal Face to Face AskPersonal Phone CallPersonal LetterPhone-a-ThonDirect Mail (Acquisition)Special Events
Response Rate50%25%10-15% 5% 1%Variable
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Funding Partners
Source: Janice Petrovich, 2012
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Strength of a Development Plan
DIVERSITY!Both in the Plan . . .
Major Donors
Member Dues
Local Businesses
Fundraising
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Strength of a Development Plan
and in the Team
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Evaluation of your “Ask”
• Issue• Credibility• Realistic goals
– Specific– Measurable– Attainable– Realistic– Time-bound
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Evaluation of your “Ask”
• Uniqueness of organization or project• Other sources of funding• Financial self-sufficiency• Leadership• Constituency• Networking
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Principles of Fundraising
• The number one reason people give away their money: somebody asked
• The foundation will give the money to someone – Make a compelling argument as to why they would feel really
good about supporting your AC’s work
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Mechanisms of Action Coalition Support
• Making the case– Identifying local, regional, state resources & their priorities– Link proposal to 1 or more priorities; in person & in writing
• Identify those already funding nursing– Workforce Investment Boards– Private foundations
• Look outside of the delivery of healthcare– Business leaders, insurance companies
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Mechanisms of Action Coalition Support
• Identify all feasible funding sources in your state– Federal grants– National/state/local foundations– Fundraising campaigns– Membership fees/dues – Corporations/Businesses – Insurance Payors– Advocacy groups
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Successful strategies in other states
• Funder’s Roundtable Meetings
• Building on existing relationships
• Membership dues
• Online fundraisers
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AC Development Team
• Who will comprise this team?
• What strategies are realistic for your state?
• What percentage effort do you want to spend on each strategy?
• How will Executive / Leadership members contribute?