Cases

1. Survey Masters LLC The company offers specialized surveys to companies that did not have internal marketing staff Three stage process in designing and conducting surveys: 1. Survey proposal and design 2. Data collection 3. Analysis and report preparation Carlos faced with the decision to pick projects based on profitability 1. Accountant tried to split projects into big and small Should the company focus on large projects or small projects? 2. Bridgeton Industries: Automotive Component & Fabrication Plant 1. ACF facility chosen to be shut down 2. Production workers took actions to reduce costs 3. Management shut it down anyways Bridgeton products were classified in terms of world-class competitive position and potential on four criteria: 1. Quality 2. Customer service 3. Technical capability 4. Competitive cost position Products were placed into three classes based on their individual ratings on the four criteria 1. The two products in Class III were outsourced and the workers were transferred 2. Several programs were initiated to improve quality and increase productivity 3. Manifolds were downgraded to Class III despite these measures 4. The decision to outsource manifolds was complicated by uncertainty of market demand Why are costs still going up? What more can we do? 3. Internet Customer Acquisition Strategy at Bankinter

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1. Survey Masters LLC

The company offers specialized surveys to companies that did not have internal marketing staff Three stage process in designing and conducting surveys:1. Survey proposal and design2. Data collection3. Analysis and report preparation Carlos faced with the decision to pick projects based on profitability1. Accountant tried to split projects into big and small

Should the company focus on large projects or small projects?

2. Bridgeton Industries: Automotive Component & Fabrication Plant

1. ACF facility chosen to be shut down2. Production workers took actions to reduce costs3. Management shut it down anyways

Bridgeton products were classified in terms of world-class competitive position and potential on four criteria:1. Quality2. Customer service3. Technical capability4. Competitive cost position Products were placed into three classes based on their individual ratings on the four criteria1. The two products in Class III were outsourced and the workers were transferred2. Several programs were initiated to improve quality and increase productivity3. Manifolds were downgraded to Class III despite these measures4. The decision to outsource manifolds was complicated by uncertainty of market demand

Why are costs still going up? What more can we do?

3. Internet Customer Acquisition Strategy at Bankinter4. Wilkerson Co.5. El Canejo6. Citibank: Performance Evaluation7. Mednet.com Confronts Click Through Competition